Brand Manager
at SnapFind
7 - 11 yrs
₹10L - ₹12L / yr
Mumbai
Skills
Brand Management
Marketing Strategy
B2B Marketing
Description
Industry- Beverages
Required Skills:team handling, Willingness to Travel, Defining the pricing strategy, Delivery of brand P&L Performance targets, Define brand positioning
Responsibilities for Brand Manager
With our Consumer at the heart, your key focus will be to:
- Build deep understanding of target consumer groups, across key geographies in India
- Own the Brand Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.
- Identify the key market intelligence that will drive strategic business decisions
- Partner with Sales teams in achieving brand plans, and channel execution plans.
- Participate in defining the pricing strategy in close partnership with the commercial team.
- Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence
- Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI's: Revenue / Profitability / Market Share & Equity
- Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers
- Oversee design and execution of selected brand assets
- Digitally savvy with social media expertise to lead digitalization of activities.
- Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication
- Develop Brand Playbooks and Templates for market use.
- Ensure all brand assets developed adhere to brand guidelines.
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About SnapFind
Founded :
2008
Type :
Products & Services
Size
Stage :
Bootstrapped
About
N/A
Company social profiles
N/A
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