At CraftMyPlate, we’re building something simple, yet meaningful — a way for people to order great food for gatherings without the usual chaos. From small family functions to big corporate events, we help people celebrate better — with curated menus, transparent pricing, and genuine care.
But at the heart of it, we’re not just about food or tech. We’re about how we make people feel — and marketing plays a big role in that.
What We’re Looking For
We’re looking for someone who can think clearly, communicate creatively, and most importantly — cares deeply about the craft.
Someone who’s not chasing hacks or vanity metrics, but who wants to build real connection, trust, and growth — one piece of content, one campaign, and one customer at a time.
You’ll lead our growth and marketing efforts across channels — and help shape how the world sees CraftMyPlate. From videos to campaigns, from analytics to brand voice — this role is about bringing it all together.
What You'll Own
🎯 Growth & Strategy
- Plan and execute customer growth initiatives across digital & offline
- Build funnels that don’t just convert, but make people trust us
- Understand what’s working, what’s not — and move fast with insight
🎥 Content & Communication
- Work with editors, writers, designers, and tools to bring ideas to life
- Define how we speak, what we share, and what we stand for as a brand
- Make content that people don’t just scroll past — but remember
📊 Analytics & Iteration
- Track what matters, and learn from what doesn’t
- Bring data and creativity together — not just in reports, but in decisions
🤝 Team & Collaboration
- Lead a small but growing content/marketing team
- Collaborate with founders, product, ops, and creators — like it’s one kitchen
- Use AI tools smartly to speed up, not replace, your creative thinking
Who This Is For
You’re someone who:
- Has 4 years of experience in growth, content, or brand marketing
- Thinks both creatively and analytically
- Is excited to work with a small team, and grow with it
- Can take ownership without needing a title to act like a leader
- Loves seeing impact — whether it’s in a campaign or a customer’s smile
- Have worked in a consumer startup before
- Use AI tools (like ChatGPT, editing tools) to make content smarter, not harder
- Care more about doing meaningful work than just ticking boxes
Why This Role Matters
Because every person who hears about CraftMyPlate hears it through you.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Craft My Plate
About
India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."
Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.
Candid answers by the company
Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.
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Full Stack Developer - Averlon