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Growth Manager
Craft My Plate's logo

Growth Manager

Yashwanth Kalimi's profile picture
Posted by Yashwanth Kalimi
3 - 7 yrs
₹10L - ₹35L / yr (ESOP available)
Hyderabad
Skills
Growth Hacking
Content Strategy
Performance management
Social Media Marketing (SMM)
Team Management
Marketing analytics
Creative Writing
Artificial Intelligence (AI)
Brand Management
Content Marketing
Analytical Skills

At CraftMyPlate, we’re building something simple, yet meaningful — a way for people to order great food for gatherings without the usual chaos. From small family functions to big corporate events, we help people celebrate better — with curated menus, transparent pricing, and genuine care.


But at the heart of it, we’re not just about food or tech. We’re about how we make people feel — and marketing plays a big role in that.


What We’re Looking For

We’re looking for someone who can think clearly, communicate creatively, and most importantly — cares deeply about the craft.

Someone who’s not chasing hacks or vanity metrics, but who wants to build real connection, trust, and growth — one piece of content, one campaign, and one customer at a time.

You’ll lead our growth and marketing efforts across channels — and help shape how the world sees CraftMyPlate. From videos to campaigns, from analytics to brand voice — this role is about bringing it all together.


What You'll Own


🎯 Growth & Strategy

  • Plan and execute customer growth initiatives across digital & offline
  • Build funnels that don’t just convert, but make people trust us
  • Understand what’s working, what’s not — and move fast with insight

🎥 Content & Communication

  • Work with editors, writers, designers, and tools to bring ideas to life
  • Define how we speak, what we share, and what we stand for as a brand
  • Make content that people don’t just scroll past — but remember

📊 Analytics & Iteration

  • Track what matters, and learn from what doesn’t
  • Bring data and creativity together — not just in reports, but in decisions

🤝 Team & Collaboration

  • Lead a small but growing content/marketing team
  • Collaborate with founders, product, ops, and creators — like it’s one kitchen
  • Use AI tools smartly to speed up, not replace, your creative thinking


Who This Is For

You’re someone who:

  • Has 4 years of experience in growth, content, or brand marketing
  • Thinks both creatively and analytically
  • Is excited to work with a small team, and grow with it
  • Can take ownership without needing a title to act like a leader
  • Loves seeing impact — whether it’s in a campaign or a customer’s smile
  • Have worked in a consumer startup before
  • Use AI tools (like ChatGPT, editing tools) to make content smarter, not harder
  • Care more about doing meaningful work than just ticking boxes


Why This Role Matters

Because every person who hears about CraftMyPlate hears it through you.



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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Craft My Plate

Founded :
2023
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."

Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.

Read more

Candid answers by the company

What does the company do?
What is the location preference of jobs?

Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.

Connect with the team

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Yashwanth Kalimi
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Ram Praneeth Reddy
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Pulkit Pandey
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Akash Vardhan

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