Product Marketing Manager at B2B SaaS company · Bengaluru (Bangalore) · 4 - 10 years · ₹30L - ₹35L / yr · Posted 15 Jun 2023
We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.
The ideal candidate should be a self-starter who thrives in a fast-paced environment.
Responsibilities:
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends.
Requirements:
- Bachelor's degree in marketing, finance, business administration, or similar.
- A master's degree in a relevant field will be advantageous.
- At least 4 years' experience as a marketing manager.
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Responsibilities:
● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.
● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.
● Closely involved in cross-checking, approving, and overseeing social media postings.
● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.
● Collaborate with cross-functional teams to address clients' challenges in real time.
● Work closely with graphic designers and video editors to produce compelling visual content.
● Implement digital marketing strategies to enhance brand visibility and drive website traffic
.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.
● Analyze campaign performance metrics and recommend optimizations.
● Stayupdated with digital marketing trends and best practices.
● Provide strategic solutions and act as a thought leader within the team.
● Effectively communicate ideas and strategies to clients.
● Thrive in a fast-paced work environment. Requirements
: ● Minimum3years of working experience as a Marketing Manager.
● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
● Proven experience in project management.
● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.
● Excellent written and verbal communication skills, with the ability to craft engaging content.
● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.
● Ability to work independently and collaboratively in a fast-paced, remote work environment.
● Availability to collaborate during US time zones as needed. Expertise in Software:
● Expertise in Meta suite (Instagram, Facebook, Whatsapp).
● Expertise in Design tools such as Photoshop and Illustrator.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon