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Marketing Lead – Performance, Content & Growth
This is a full-time core team role based in Hyderabad at a funded startup
At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.
Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.
We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.
We’re looking for a hands-on growth marketer who is both:
✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC
✅ A content creator at heart — can turn real moments into trust-building stories
If you love owning numbers, scaling experiments, and building from scratch — this role is for you.
What You’ll Do
- Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
- Run bold experiments, test fast, and double down on what drives results.
- Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
- Create content that builds trust, recall, and demand, not just clicks.
- Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
- Manage budgets with discipline, efficiency, and accountability.
- Work directly with founders to set ambitious goals — and hit them.
- Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.
Must-Have Requirements
- 3+ years of performance marketing experience with proven CAC and ROAS impact.
- Strong analytical mindset — turns campaign data into insights and actions.
- Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
- Genuine storytelling ability — understands how content builds trust and converts.
- Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
- Clear communicator who can align creative, performance, and brand thinking.
- Startup agility — executes fast, iterates daily, learns from data.
Good-to-Have
- Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
- Exposure to affiliate and partnership-driven growth.
- Experience creating regional + English content (Telugu or Hindi a plus).
- Comfort using AI and automation tools to speed up testing and production.
- Strong grasp of brand-building through consistent storytelling and recall design.
What You’ll Get
- A front-row seat to build and scale a brand from the ground up.
- The freedom to experiment, own big decisions, and see direct impact.
- Mentorship and collaboration directly with the founding team.
- A fast-moving, high-ownership culture where growth is visible and rewarded.
- Opportunity to shape brand perception, recall, and performance across multiple channels.
- Competitive salary + growth-linked incentives/ESOP's.
Location: Hyderabad, Telangana
Job Type: Full-time onsite
Experience: Minimum 2 years
Salary Range: INR 2,00,000 - 4,00,000 per annum
Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.
Key Responsibilities:
Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.
Qualifications:
Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.
Salary and Benefits:
Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.
Role: Senior Campus Recruiter
Experience: 5 – 8 Years
Location: Hyderabad
Technovert is new-generation services/product technology firm that’s built on a people foundation. We have a strong heritage built on great people who put customers first and deliver exceptional results with no surprises - every time. We deliver technology solutions that are interconnection of user experience, business goals, and information technology.
Technovert is well known for innovative intern and fresher talent acquisition strategies. We nurture our talent in an open environment that allows for individual growth of a person. Some of our key leaders have grown the ranks all the way from freshers to managing some of the key business divisions. This role is thus very crucial for us.
Senior Campus Recruiter is a role providing an end-to-end graduate recruitment experience from collating the demand, strategizing the plan and executing it to make sure right hires are in place rightly. Senior Campus Recruiter in this role brings out passion of connecting Technovert to the potential talent enabling a great career start for undergraduates.
We would love you to:
- Create, strategize and execute campus recruitment plans to meet the demand
- Assess fresh talent across technical and competency-based assessments in high volume
- Explore and develop new channels to connect students with Technovert
- Advocate the great talent experience and maintain Technovert’s repute
- Carry out continuous research, create and maintain data points for analysis and reporting
- Seek the delta and continuously evolve campus hiring process at Technovert
You bring:
- Knowledge and strategy in competing and hiring best talent (Tech and Non-Tech)
- Strong relationships with good Universities / Colleges PAN India
- Broad exposure to branding fundamentals via social media
- Excellent Stakeholder Management and relationship building experience
- Proven knowledge in assessment methodologies / tools required for hiring fresh talent



