Email Marketing Specialist

About the role

We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals. You will be a key part of the leadership team and will act as the bridge between the CEO and the growth team, ensuring that business goals are set appropriately, communicated clearly, and executed on aggressively. Working from the top of the funnel to the bottom, you will own the enrolment process and ensure that our marketing and sales efforts achieve our business goals, while providing a customer experience that exceeds expectations. You are an ideal fit for the role, if you are excited about working with Direct to Consumer fast growing unique health-tech company. You should be extremely competent to scale up digital channels like Facebook, Google, and Affiliate marketing as well as organic. Experienced in leading teams/companies and owned P&L in high growth companies from Series A to C or Series B to D.

Our Team has cracked PMF for our proprietary Diabetes Reversal program, you will be responsible to now scale up the strategy. We have crossed the journey of 0 to 1, and looking for someone to take us from 1 to 100.

Requirements

5+ years of experience in driving Performance Marketing for a D2C/ B2C startup

Strong creative & soft skills combined with an affinity for data.

Proven experience managing customer acquisition efforts in paid channels with quantifiable results.

Highly organised and autonomous, but also collaborative and able to work cross-functionally.

Ability to make decisions in a changing environment, anticipate future needs and drive

results.

High competency with FB/ Google Ads/Affiliate Marketing

Responsibilities

Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer’s journey.

Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.

Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

Identifying and testing new channels to continue to meet or exceed established critical metrics.

Compensation

Industry leading compensation with potential ESOPs

Roles & Responsibilities :-

1. Create and optimize digital campaigns on Google Ads & Facebook
2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)
3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)
6. Brainstorms new and creative growth strategies through digital marketing
7. Measure and report performance of all marketing campaigns, and assess against goals
8. Identifying new business leads and contributing to the expansion of business activities
9. Preparing campaign budgets and work schedules, as well as setting project deadlines
10. Developing link building strategies.
11. Analyzing keywords and SEO techniques used by competitors.
12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-

1.At least 2 years of exp in the advertising industry.
2. leading and managing SEO/SEM
3. Experience in optimizing landing pages and user funnels
4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads
5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
6. Experience in setting up and optimizing PPC campaigns on all major search engines
7. Knowledge about LinkedIn Marketing
8. Proficiency in campaign management software, such as HubSpot Marketing
9. Extensive experience in client relationship management

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of more than 2 years in digital marketing & contribution to B2B sales if any.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

 

 

Selected Intern's Day-To-Day Responsibilities Include:

 

 

 

 

 

 

 

Stipend: 3000 - 5000/-

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Job Type: Full-time

Salary: ₹12,000.00 - ₹15,000.00 per month

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• Location:- Ankleshwar
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• Marketing industrial plastics piping systems.

Experienced in industrial marketing.

Marketing Executive
Opening: 01
Location: Changodar, Ahmedabad
Exp: 1yr to 3yr (Must have Experience in Solar Industry) & Bachelors
Salary: 15k to 30k

Required Skill: Experience in Marketing of Solar Product like Solar Junction Boxes, Control Panels, Combiner Boxes, Solar Inverter, Solar DC Cables, Solar MC4 Connectors, DC Fuse, SPD, etc. Proven experience as marketing executive or similar role, Good understanding of market research techniques, Proficient in MS Office and marketing software, Familiarity with social media and web analytics, Excellent communication and people skills, Strong organizational and time-management abilities, Creativity and commercial awareness..

• The position is responsible for manages and directs an E-commerce sales force to achieve sales and profit goals.

Responsible for driving growth and development for the channel by strategically building relationships with bbonline, Amazon and other online marketing venues. This role effectively develops and cross-functionally executes comprehensive online sales and ecommerce business development plans.

• Develop ecommerce sales strategies to meet revenue and growth targets
• Implement and utilize analytics to track sales trends and identify opportunities for growth
• Conceptualize digital marketing initiatives, analyze data and measure results
• Partner with brand to leverage all marketing opportunities on platforms like Big basket, Grofers, Flipkart, Swiggy, Amazon, Nykaa etc.
• Create and manage product descriptions for online marketplace platforms
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• Build a trust and foster a relationship to be recognized as a premium ecommerce supplier
• Conduct extensive online research, at all times understanding marketing and sales strategies from all major ecommerce retailers
• Actively participate in scheduled internal weekly and annual sales meetings, preparing in advance to share relevant and beneficial information

Collaborate with  sales peers, design teams and management to ensure that you are offering the very best assortment to the customer

At Skill-lync we are on the look out for young energetic engineers to take care of our email marketing, FB ads & Google ads. We at Skill-lync provide advanced engineering coursework to engineers.

About Skarpsinne Infotech (https://skarpsinne.com/): Skarpsinne predominates in facilitating a safe and secure tomorrow through commendable business values to our consumers. Our team comprise of expert analysts who deliver actionable security by evaluating infrastructure that matters.We centralizes in providing its clientele the wide ranging ambits in information security services advancing from consultation, technology, forensic, fraud & crime investigation, evidence handling, and support solutions to the recently advanced VAPT in cyberspace About the Internship: The selected intern(s) will work on following during the internship: - Monitor all ongoing opportunities in the new and assigned accounts and report progress of opportunities on a weekly basis - Responsible for meet clients for Information Security services/solutions. - Responsible for the sales life cycle starting from lead identification, qualification, proposal & presentations, commercial negotiations, closing and collections. - Identify key business issues and opportunities; lead the formulation and presentation of solutions and proposals to potential clients. - Ensure all targets (qualitative and quantitative) are met and exceeded. - Work closely with the technical team and ensure the proper solution is created and delivered to the client effectively. - Managing relationship with existing & prospective clients through regular offline/online engagements - Ensuring seamless execution of entire sales life cycle - Prospect, develop, up-sell, cross-sell and generate new business opportunities with the team. - Timely follow ups of ongoing project proposals to set target. # of Internships available: 5 Who can apply: Perks: Certificate, Informal dress code, 5 days a week, Free snacks & beverages. You can also share meaningful internship that you know and join the movement to build a Wikipedia of internships and win exciting prizes. Check out the Share an Internship Contest for more details.