
REQUIRED SKILLS:
GTM STRATEGY & PRODUCT POSITIONING
MANDATORY CRITERIA:
- Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
- Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
- Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
- Must have strong product positioning, messaging, and storytelling skills for global markets.
- Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
- Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
- Must have experience designing localized, multi-Country marketing strategies.
- Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
- Must be able to collaborate effectively with Product, Sales, and Customer Success teams.
DESCRIPTION:
Organizational Overview:
- The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
- With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match.
- We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.
Profile Overview:
- We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
- The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.
Roles & Responsibilities:
- Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
- Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
- Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
- Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
- Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
- Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
- Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
- Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
- Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.
Key Competencies:
- Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
- Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
- B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
- Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
- Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.
REQUIREMENTS:
- 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
- Proficiency in HubSpot, Photoshop, and Canva.
- Strong analytical skills with experience using Google Analytics 4 (GA4).
- Ability to manage multiple projects in a fast-paced, collaborative environment.
- Excellent command of written and verbal English.
- Bonus: Familiarity with design or prototyping tools such as Figma.

Similar jobs
Key Responsibilities
- Sourcing & Screening: Utilizing LinkedIn, job boards, and social media to find candidates; reviewing resumes to shortlist based on requirements.
- Interview Scheduling: Coordinating interviews between candidates and hiring managers.
- Candidate Experience: Serving as the main point of contact, providing updates, and ensuring a positive experience.
- Administrative Support: Maintaining Applicant Tracking Systems (ATS), updating databases, and assisting with onboarding/orientation.
- Employer Branding: Assisting with career fairs, campus hiring, and marketing initiatives.
Responsibilities & Qualification:
· Should have managed a regional or pan-India team in credit card collections.
· Strong people management skills and ability to motivate a team across multiple
locations.
· Must have strong relationships with collection agencies across the country and be
able to drive their performance.
· Ability to set targets and ensure goal orientation among the team members.
· Must have a basic understanding of underwriting policies that work and don’t work
for unsecured lending.
· Sound knowledge of how to read credit bureau reports / data and credit bureau
processes. Must be able to suggest ways to leverage credit bureau data for
improving underwriting and collections.
· Familiarity with collection systems for collection of dues from delinquent borrowers.
Experience in implementing a collection system would be preferable.
· Should be data driven and comfortable with numbers; should be comfortable with typical
credit risk portfolio reports.
· Familiarity with incentive plans for collectors/collection agencies including their
pitfalls.
·Should be ethical and act with integrity to ensure there is no reputational risk to
the organization.
· Must have sound knowledge about all rules and regulation (particularly those
relating to credit card collections) and ensure compliance with these across
the risk organization.
Job Domain
Recruitment Industry
Job Description
About the Company: We started this journey of recruitment and staffing in 2017 and did plenty of successful recruitments till now. We have trained, hired, and placed many candidates successfully.
If You want to get flexibility of working from home and you have good communication skills, dedication towards your work and responsibility - apply for Job with us.
If you already have experience of Recruitment - we shall hire you directly for different roles and designation as per your skills - for more details about our work culture - do check out Google & Linkedin Testimonials / reviews of our ex-interns and team members.
If you are looking for bouncing back to work culture after a gap of 8-10 years due to your personal responsibilities - we are here for you to give you training, learning and working opportunities.
Industry: Consultancy Company
Designation: HR Recruiter
Qualification: Graduate
Location: Work from home (WFH)
Experience: 2.5 to 5 years
Salary Range: 10k to 25k
Roles & Responsibilities:
- Working on various clients vacancies.
- posting jobs on social media and portals.
- Screening & Sourcing of resumes.
- Conducting Interviews of selected candidates.
- Attending daily review & coordination meeting.
- Training the team members.
- Submitting resumes of candidates to the client/manager.
Required Skill Set:
- Minimum educational requirement is a bachelor's degree.
- Possess a minimum of two years of recruitment experience.
- Demonstrated experience in recruiting candidates for roles in commerce-related fields, including CA, accountants, CS, CMA, and similar professions.
- Strong proficiency in both verbal and written communication.
- Proven ability to meet and exceed assigned recruitment targets.
Must have
- Laptop/Computer
- Good WIFI connection
- Time availability - 8-9hours/day
Node.js Developer Responsibilities:
- Developing and maintaining server-side network components.
- Collaborating with front-end developers on the integration of elements.
- Designing customer-facing UI and back-end services for various business processes.
- Developing high-performance applications by writing testable, reusable, and efficient code.
- Implementing effective security protocols, data protection measures, and storage solutions.
- Running diagnostic tests, repairing defects, and providing technical support.
- Documenting Node.js processes, including database schemas, as well as preparing reports.
- Recommending and implementing improvements to processes and technologies.
- Keeping informed of advancements in the field of Node.js development.
Node.js Developer Requirements:
- At least two years of experience as a Node.js developer.
- Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
- Knowledge of front-end technologies such as HTML5 and CSS3.
- Superb interpersonal, communication, and collaboration skills.
- Exceptional analytical and problem-solving aptitude.
- Great organizational and time management skills.
- Availability to resolve urgent web application issues outside of business hours.
• Create and update #ARM’s website content as required
• Ensure all-around consistency in the content (style, fonts, images and tone)
• Identify needs and gaps in our content and recommend new topics for the website
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Write clear marketing copy to promote our products/services
• Write suitable blogs and articles for our community
• Coordinate with marketing and design teams to Create infographics, visuals
• Research industry-related topics (combining online sources, interviews and studies)
• Prepare well-structured drafts using Content Management Systems
• Understand the Management’s vision and present ideas accordingly
Job Skills
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to work in a team
• Hard working and motivated
• Ability to meet deadlines
• Ability to proofread and edit content
• BSc in Marketing, English, Journalism or related fiel
About FirstPrinciples
Here is a case study of a client where we updated increased organic SEO by 350% https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/" target="_blank">https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/. You can find more resources here: https://firstprinciples.io/saas-resources/" target="_blank">https://firstprinciples.io/saas-resources/.
Who Are We Looking For
Our growing company needs an experienced and ambitious content writer with at least 6 years of experience to oversee the development, execution, and delivery of digital content across all our channels. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content team leader will manage an expanding team of Content team members, interact with different-level team members and build new opportunities across our client engagements. The Content lead will be a solid leader, a clear communicator, and possess great analytical skills.
You will be responsible for:
- Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
- Provide QA and copy editing for content produced by writers.
- Help the team to create high-quality web pages.
- Act as the Content Manager and implement the Content Calendar / Content strategy.
- Liaise with content writers to ensure brand consistency.
- Speak with the Digital Marketing Manager regularly and inform of any issues.
- Proactively assess possible problem areas.
- Improve imagery and content creation processes to increase accuracy and reduce the time taken.
- Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
- Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
- Assist with the recruitment process when / if required.
- Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
- Previous experience in copywriting will be a strong plus.
- Prior experience using SEO best practices to create content.
- Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
- Previous experience in recruitment and team building (desirable)
- Good IT systems knowledge and technical confidence.
- MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
- Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
- A collaborative approach to working with others.
- The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations
1. Team – Technology Team
- Position – Full Stack Developer
- Location – Saket, Delhi
- Roles & Responsibilities
- Plan, review, analyze, design, code and implement simple to more complex internet and e-commerce applications using Microsoft development products (.net core, C#, Sql Server, Rest Api, etc.) and open standards products (JavaScript, Angular 6, etc.) for both traditional browsers and mobile devices.
- Ensure software meets all requirements of quality, security, modifiability, extensibility etc.
- Set up and maintain data structures and database environment.
- Ability to support and maintain existing systems that use a variety of .NET technologies.
- Provide technical expertise to resolve service impacting incidents and problems
- Collaborate with developers, designers, business team and tailor web solutions to their needs and requirements
- Qualification
- Bachelors/Master Degree in Computer Science or equivalent from reputed college like NIT/IIT/IIIT
- 3 - 4 years of experience in both front and backend languages at a scaled B2C company.
- Solid understanding of Web Development Process, A to Z.
- Strong knowledge of .NET core, Application Security, Angular, ASP.NET, HTML5, JavaScript, Web Services.
- Solid understanding of relational databases and SQL for implementing database driven, web-based applications
- Flexibility, good time management skills, basic project management skills
Your mission is to help lead team towards creating solutions that improve the way our business is run. Your knowledge of design, development, coding, testing and application programming will help your team raise their game, meeting your standards, as well as satisfying both business and functional requirements. Your expertise in various technology domains will be counted on to set strategic direction and solve complex and mission critical problems, internally and externally. Your quest to embracing leading-edge technologies and methodologies inspires your team to follow suit.
Responsibilities and Duties :
- As a Data Engineer you will be responsible for the development of data pipelines for numerous applications handling all kinds of data like structured, semi-structured &
unstructured. Having big data knowledge specially in Spark & Hive is highly preferred.
- Work in team and provide proactive technical oversight, advice development teams fostering re-use, design for scale, stability, and operational efficiency of data/analytical solutions
Education level :
- Bachelor's degree in Computer Science or equivalent
Experience :
- Minimum 5+ years relevant experience working on production grade projects experience in hands on, end to end software development
- Expertise in application, data and infrastructure architecture disciplines
- Expert designing data integrations using ETL and other data integration patterns
- Advanced knowledge of architecture, design and business processes
Proficiency in :
- Modern programming languages like Java, Python, Scala
- Big Data technologies Hadoop, Spark, HIVE, Kafka
- Writing decently optimized SQL queries
- Orchestration and deployment tools like Airflow & Jenkins for CI/CD (Optional)
- Responsible for design and development of integration solutions with Hadoop/HDFS, Real-Time Systems, Data Warehouses, and Analytics solutions
- Knowledge of system development lifecycle methodologies, such as waterfall and AGILE.
- An understanding of data architecture and modeling practices and concepts including entity-relationship diagrams, normalization, abstraction, denormalization, dimensional
modeling, and Meta data modeling practices.
- Experience generating physical data models and the associated DDL from logical data models.
- Experience developing data models for operational, transactional, and operational reporting, including the development of or interfacing with data analysis, data mapping,
and data rationalization artifacts.
- Experience enforcing data modeling standards and procedures.
- Knowledge of web technologies, application programming languages, OLTP/OLAP technologies, data strategy disciplines, relational databases, data warehouse development and Big Data solutions.
- Ability to work collaboratively in teams and develop meaningful relationships to achieve common goals
Skills :
Must Know :
- Core big-data concepts
- Spark - PySpark/Scala
- Data integration tool like Pentaho, Nifi, SSIS, etc (at least 1)
- Handling of various file formats
- Cloud platform - AWS/Azure/GCP
- Orchestration tool - Airflow
Requires a bachelor's degree in area of specialty and experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. A degree of creativity and latitude is required. Typically reports to a supervisor or manager.
Designs, develops, and implements web-based Java applications to support business requirements. Follows approved life cycle methodologies, creates design documents, and performs program coding and testing. Resolves technical issues through debugging, research, and investigation.
Additional Job Details:
Strong in Java, Spring, Spring Boot, REST and developing MicroServices.
Knowledge or experience , Cassandra preferred
Knowledge or experience on Kafka
Good to have but not must
Good to know:
Reporting tools like Splunk/Grafana
Protobuf
Python/Ruby







