Cutshort logo
SAAS Industry  logo
Product Marketing Manager – B2B SaaS
SAAS Industry
Product Marketing Manager – B2B SaaS
SAAS Industry 's logo

Product Marketing Manager – B2B SaaS

at SAAS Industry

Agency job
3 - 5 yrs
₹10L - ₹16L / yr
Remote only
Skills
Product Marketing
Go-to-market strategy
SaaS
Product Strategy
Content Strategy
Marketing Strategy
Social media strategy
Strategy development
Digital strategy
Product Management
Product development
Technical marketing
Go to market
Business-to-consumer marketing
Social Media Marketing (SMM)
Digital Marketing
Marketing
Email Marketing
Content Marketing
Storytelling
Global marketing
Hubspot
skill iconGoogle Analytics
Sales Enablement
Customer Relationship Management (CRM)

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

 

MANDATORY CRITERIA:

  1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
  2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
  3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
  4. Must have strong product positioning, messaging, and storytelling skills for global markets.
  5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
  6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
  7. Must have experience designing localized, multi-Country marketing strategies.
  8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
  9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

 

DESCRIPTION:

Organizational Overview:

  • The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
  • With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
  • We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

 

Profile Overview:

  • We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
  • The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

 

Roles & Responsibilities:

  • Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
  • Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
  • Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
  • Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
  • Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
  • Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
  • Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
  • Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
  • Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

 

Key Competencies:

  • Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
  • Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
  • B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
  • Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
  • Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

 

REQUIREMENTS:

  • 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
  • Proficiency in HubSpot, Photoshop, and Canva.
  • Strong analytical skills with experience using Google Analytics 4 (GA4).
  • Ability to manage multiple projects in a fast-paced, collaborative environment.
  • Excellent command of written and verbal English.
  • Bonus: Familiarity with design or prototyping tools such as Figma. 
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

Similar jobs

upGrad
at upGrad
1 video
19 recruiters
Agency job
via The OmniJobs by Fatima Abdullah
Bangalore
0.6 - 2 yrs
₹2.4L - ₹4.5L / yr
Graphic Designing
Visual Designing
Copy Writing
Creative Writing

Opportunity for Especially Abled Professionals

Job Title: Associate – Social Media / Copywriting / Graphic Designer

Location: Bangalore

Company: UpGrad

CTC: 2.4 – 4.5 LPA


About the Role: UpGrad is looking for a Creative Associate to join our Bangalore team. This role is a perfect fit for a versatile storyteller who can blend strategy with design. We are committed to building an inclusive workplace and encourage applications from especially abled professionals who are passionate about digital trends and content creation.


Key Responsibilities:

  • Content & Design: Conceptualize and design engaging creatives while writing compelling copy for various social media platforms.
  • Trend Monitoring: Stay ahead of the curve by identifying and executing on latest social media trends to keep the brand relevant.
  • Brand Voice: Ensure all visual and written content aligns with the UpGrad brand identity and resonates with our audience.
  • Collaboration: Work closely with the marketing team to brainstorm campaigns that drive engagement and growth.


Desired Skills:

  • Proficiency in design tools (Adobe Creative Suite, Canva, etc.) and a strong portfolio of creative work.
  • Excellent command over English with a knack for catchy headlines and clear communication.
  • Analytical mindset to understand social media metrics and adapt content accordingly.

Why Join Us:

  • An inclusive workplace culture that celebrates diversity.
  • The chance to work at the forefront of the dynamic EdTech industry.
  • A growth-oriented environment with ample learning and development opportunities.


Read more
Cglia Solutions LLP
Usha Srinivasan
Posted by Usha Srinivasan
Hyderabad
7 - 10 yrs
₹1L - ₹18L / yr
Requirements Traceability Matrix (RTM)
BDD
Test driven development (TDD)
Selenium Web driver
skill iconJava


Job Description


CANDIDATES WITH MINIMUM 7 YEARS OF EXPERIENCE IN QC Automation NEED APPLY.

We are looking for immediate joiners

No work from home option.


Position Title: QC Automation Lead/Manager

Position Type: Full Time, Permanent

Department: Research and Development

Reports to: Manager, Indian Development Centre.

Company Background:


-CGLIA is a software development company building highly available, highly secure, cloud-based enterprise software products that helps speed the research process resulting in new drugs, new devices, and new treatments to improve the health and wellbeing of world population.

- At CGLIA, our work shows our dedication and passion for innovative quality software products that are intuitive and easy to use and exceeds every aspect of customer expectations.

- CGLIA, is the place that develops world-class professionals who would like to be innovative, creative, learn continuously, and build a solid foundation to build products that are special and delight the customer. .

Job Summary:

The QC Manager is a seasoned technologically savvy leader with passion for quality delivery of new products and help us grow. Managing multiple product testing teams and works closely with the Product Management teams, US team, Sales and Marketing and customer support teams in understanding the quality delivery needs.

In this role, you will be hiring the new development staff, mentoring, coaching and building development plans, oversee each aspect of the quality assurance process, and act as a liaison between development team and upper management.

In this role, You will lead and coordinate Test Automation team in all aspects of automation and take ownership of the current automation, recommends new technology, policies or processes to benefit the organization and improve deficiencies.

A demanding job that challenges your intellectual abilities in recommending, defining and implementing the best practices on TDD and BDD in automation testing.


Responsibilities:

· Develop Automation Process, Procedures, Metrics and Analysis.

· Design and maintain Automation frameworks.

· Make sure the rest of the teams have the tools to create automated tests in a structured way.

· Explain and teach basic coding standards for more junior members of the team.

· Perform manual testing to understand features and architecture of our products.

· Review and regulate progress (schedule, cost, quality etc.) and meet performance objectives as per the

project plans.

· Prepare and circulate important test metrics to stakeholders.

· You will also be required to carry out any other duties which may reasonably be required of you.

Qualifications & Skills required:

· Experience of 7-10 years and should be able to define test goals & objectives (Test Strategy & Test Planning)

· Should have good programming skills in Java

· Should have very good knowledge in both Selenium and Java

· Good knowledge in Maven & TestNG

· Good knowledge in TDD, BDD

· Expert in automating tests and building frameworks from the scratch

· Experienced in Manual Testing (Performance, regression, API, database, security and sanity testing.)

· Good OS knowledge (Windows, Linux, OSX)


Read more
Product company
Product company
Agency job
Remote only
2 - 5 yrs
₹5L - ₹14L / yr
skill iconC
Data Structures
Linux/Unix
IPC
Network programming
+7 more

Mandatory Skills:-
C Programming and data structures.
Linux Internals ( System calls, IPC, Network Programming, POSIX Multi-thread programming)
Desirable Skills :-
C++ and OOPs knowledge
Linux system start-up sysvinit, systemd,
Bootloaders : uBoot
Message bus protocols like dbus
Basic Linux Device driver knowledge
Linux Build framework – Yocto-Bitbake, Makefiles
Python scripting
Debug using tools such as GDB
Version control - GIT and SVN
Read more
IT service provider
IT service provider
Agency job
via Jobdost by Sathish Kumar
Rajkot, Ahmedabad
3 - 7 yrs
₹8L - ₹19L / yr
skill iconAndroid Development
skill iconKotlin
SOLID
Test driven development (TDD)
SDK
+2 more
- Experience Level: 2+ years
- Experience using Android Studio, Android SDK, Kotlin, Agile Methodologies (e.g.
Scrum, Kanban)
- Excellent Understanding of Android app architecture and use of design patterns,
Android UX/UI guidelines/best practices and the ability to engage with the creative
team to deliver pragmatic solutions, balancing design, quality and velocity.
- Flair for clean code, reusability, testability and readability (SOLID, TDD)
- Good Communication skills.
Read more
Careator Technologies Pvt Ltd
Hyderabad
2 - 5 yrs
₹2L - ₹10L / yr
skill iconJava
J2EE
Struts
Spring
Hibernate (Java)
+1 more
Looking for a Strong JAVA Developes, who are good in Spring, Hibernate, Struts ...nice to know Angular or Springboot.
2-6 yrs of relevant exp required, 
prefer immediate joiners
No work from home, client is expecting them to work from office only (DGP-Police head quarters, Hyd)
Read more
Amura Health
at Amura Health
3 candid answers
1 video
Amit Varghese
Posted by Amit Varghese
Chennai
5 - 10 yrs
Best in industry
skill iconAmazon Web Services (AWS)
skill iconJavascript
DynamoDB
skill iconJenkins
skill iconElastic Search
+1 more

As a Backend Developer for Amura, expect your days to be supercharged with challenges and excitement while building and mastering the core software with your own bare hands. You will be developing low-latency APIs and functions to exchange data between the server and the user ensuring high performance and responsiveness. You are going to work closely in developing challenging components like a chat application, event scheduler, and much more. We are looking for someone who comes alive while developing server-side application logic with good problem-solving skills.


Responsibilities

- Have an eye for building, maintaining, and creating a schema for RDBS.

- Define and communicate technical and design requirements.

- Build high-quality reusable code that can be used in the future.

- Work seamlessly in any IDEs like VS Code, WebStorm, etc.

- Work collaboratively with BA teams to ensure the requirement

criteria are met.

- Participate in the creative process. Thinking out of the box.

- Writing time-efficient, space-efficient, and generic code.

- Oversee all technical challenges that might occur during development.

- Delivering user story development as per acceptance criteria.

- Preparing LLD (Low-level document) on a solution or a component for better understanding to another developer.

- Participate in the entire application life cycle focusing on coding and debugging.

- Learn about new technologies and stay up to date with current best practices.


Requirements-

- Hands-on backend web development experience.

- 7+ years of relevant experience

- Decent understanding of Git, and Bit Bucket.

- Excellent grip on node JS/express JS, like how nodeJS/expressJS works, behind the scenes.

- A person who thinks like a compiler.

- Good problem-solving skills through JavaScript /Typescript.

- Ability to resolve a real-time problem through code.

- Familiar with Agile software development.

- Good understanding of JSON.

- Matured enough to consume and make API calls.

- Experience with issue tracking, and bug tracking tools like JIRA, and Azure DevOps.

- Working on any cloud services like AWS, or Azure would be an added advantage.

- Good at estimating ETA and also good at delivering by ETA.

- Be up for anything. A can-do attitude.

- Not just restricted to the backend.


What is our technology stack?

We have used top-notch technologies to build our product. We use React JS for web apps and react native for mobile apps. Both the frameworks are coded in typescript. We use AWS lambdas, ECS, and API Gateway for hosting our backend services. All the services are written in Node JS/Express JS. We use a wide variety of AWS services like Dynamo DB, S3, Cognito, SNS, SQS, CloudFront, etc. We use Figma for UI/UX design and wireframing.


Are there any technologies you want me to be good with? Yes, we expect you to be good in node Js


Here are answers to some questions you may have:


Who is Amura?

We are a health start-up with a presence in multiple countries


How old are you?

5 years


What is special about you?

Our clients. The Amura protocol is an intensive health program to follow and execute and the clients who choose to go through the journey are the most special. Next comes our team. The Amura Team is one filled with brilliant minds, brimming with creativity be it in operations, medical, or marketing. You can be one among them. Come and explore.


What is special about working with you?

You will grow crazy fast. As a rule of thumb, you can expect 5 years of growth for every year you are with us. But beware, growth like that cannot be achieved with life as usual. / But beware, growth like that cannot be achieved by any ordinary person.


What kind of people are you looking to add to your team?

We are looking for people who, when allowed to have a measurable

impact on the world will take it. Who value human life and are willing to work tirelessly on not only improving themselves for their own sake but for the benefit of everyone in the world. We work on the edge of our own best, striving to find what could come next in our growth. Anyone who joins the team will not only find the challenges they need to push

them, but also will have Amura at their back for support and guidance.


Is this a WFH role?

If you are in a role where you keep pushing your envelope every day, you are going to be asked to come to the office. But if you are in a role that calls for doing stuff that you are already very proficient in, you will be required to be in the


Where is your office?

Chennai (ECR)


Do you have an online presence?

https://amura.ai (we are @AmuraHealth on all social media)


Perks I get when I join Amura?

Health is the hardware of success. Amura has a one-of-its-kind performance health program. It has helped thousands of people to grow and flourish in dimensions that are important to them. Everyone in Team Amura, and their dependents, get all of our medical knowledge and services at no cost. This is very unique to Amura. Until you speak with one of us, you can never know what an unbelievable power-up it can be.

Read more
HeyMath
Remote, Chennai
7 - 15 yrs
₹14L - ₹24L / yr
skill iconJava
Spring
SaaS
Fullstack Developer
SOA
+1 more
About Us:

Developed in formal collaboration with the University of Cambridge in May 2000, HeyMath! is an Ed-Tech company whose mission is to Raise the Game in Maths for school systems around the world. We do this using technology to deliver engaging teaching methodologies and personalised learning paths for students. HeyMath! has been successfully adopted by CBSE schools since 2004, with positive outcomes for the entire ecosystem.

Check us out at www.heymath.com

We plan to work mainly from home in 2021 and the virtual office atmosphere is collegiate, informal and friendly, with small high-impact teams making a difference to customers.

What we are looking for:
• Experience in building and re-engineering cloud based solutions on AWS.
• Strong knowledge of Object Oriented Programming(OOPS) and design patterns is a must.
• Hands-on development on Spring MVC framework.
• Experience working on Java 8 or above.
• Must have very good knowledge of RDBMS such as MySQL and performance tuning of the same.
• Good knowledge of Javascript frameworks such as React JS.
• Exposure to server-side and client-side caching mechanisms.
• Basic understanding of proxy servers, load balancers and CDN.
• Ability to debug the applications and provide instant workable solutions.
• Experience working on Elastic Search / Kafka / Kubernetes or all is a nice to have.
Read more
Top Product Development firm
Top Product Development firm
Agency job
Bengaluru (Bangalore)
7 - 12 yrs
₹15L - ₹25L / yr
skill iconReact.js
skill iconJavascript
skill iconRedux/Flux
skill iconAngular (2+)
Strong Exp in TypeScript 
Excellent work experience in Javascript , HTML, CSS
Experience in Angular / ReactJS 
Good Frontend Skils 
Read more
Fin-tech Company into Blockchain Development.
Fin-tech Company into Blockchain Development.
Agency job
via Adept Global by Calvin Monteiro
Navi Mumbai, Mumbai
2 - 12 yrs
₹15L - ₹30L / yr
skill iconGo Programming (Golang)
skill iconDocker
skill iconAmazon Web Services (AWS)
DAPP (Decentralized Applications)
Distributed Systems
+2 more
Opening for the position of a Golang Developer in a Blockchain Company Designation: Open for discussion Experience: 3+ years Location: Navi Mumbai Job Description: We are looking for an experienced Golang Developer with at least 3 years experience to help develop and support our scaling platform for Ethereum. Experience with blockchain and security protocols is a major plus. Strong knowledge of Go programming language, paradigms, constructs, and idioms:-  Knowledge of common Goroutine and channel patterns.  Good knowledge of distributed systems architecture.  Good knowledge of package management tools such as Glide.  Latency and fault tolerant tools like go-hystrix.  Ability to write clean and effective Godoc comments.  Familiarity with code versioning tools like Git.  Rigor on Unit testing, coverage and best practices.  Good working experience on high traffic microservices.  Some DevOps experience is a major plus (Docker and cloud deployment - AWS, DigitalOcean).
Read more
m2m cybernetics private limited
Arun Swarnakar
Posted by Arun Swarnakar
Indianapolis
3 - 7 yrs
₹5L - ₹10L / yr
Diploma
Degree
ITIL
its a large skill company .,dl,cmjd vkjnfjkfnejcfnedn
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos