Google AnalyticsJob Title: Digital Marketing Executive
Experience: 1 -3 Years
Location: Ahmedabad
About Xelentor Technologies
Xelentor Technologies is a growing IT solutions company specializing in web and mobile app development. We work with global clients and deliver innovative, scalable, and high-performance digital products.
We are now expanding our marketing team and looking for a Digital Marketing Executive who can manage our online presence, generate leads, run paid campaigns, and improve our brand visibility.
Key Responsibilities (Based on Your KRA)Social Media Management
- Create and publish monthly social media posts
- Plan the monthly content calendar
- Improve engagement and follower growth
Lead Generation
- Run and optimize Google Ads, Meta Ads, and LinkedIn Ads
- Generate qualified leads through paid campaigns
- Maintain cost-effective campaigns and improve conversions
SEO & Website Optimization
- Perform on-page and off-page SEO
- Conduct keyword research and competitor analysis
- Improve website traffic and ranking performance
Content Marketing
- Create or coordinate content for blogs, website pages, and social media
- Publish consistent blogs and optimize website content
- Support content planning with the design team
Analytics & Reporting
- Track performance using Google Analytics (GA4) and Search Console
- Prepare weekly and monthly performance reports
- Provide actionable insights to improve ROI
Email Marketing
- Plan and run email campaigns and newsletters
- Manage audience segmentation and automations
- Track open rate, clicks, and engagement
Brand Presence
- Manage company listings on platforms like Clutch, GoodFirms, Glassdoor
- Maintain online profiles and ratings
- Support PR and branding activities
Learning & Growth
- Stay updated with digital marketing trends and tools
- Complete relevant certifications to upgrade skills
Key Skills Required
- SEO (On-page & Off-page)
- Google Ads / PPC
- Meta Ads
- Social Media Marketing
- Content Writing / Editing
- Basic designing knowledge (Canva/Figma preferred)
- Google Analytics & Search Console
- Good communication and analytical skills
Qualifications
- Certifications in Digital Marketing / Google Ads / SEO preferred
- Experience in an IT, marketing, or advertising industry is an added advantage
Regards
HR Shivangi Bhandari
Xelentor Technologies
Shubham Vishwakarma
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About Xelentor Technologies
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