Senior executive - Account Management

Wordsburgh translations

Senior executive - Account Management

Recruit Square

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Senior executive - Account Management

at Wordsburgh translations

Agency job

via Recruit Square

5 - 8 yrs

₹10L - ₹20L / yr

Remote only

Skills

E-learning

Digital Marketing

campaign

Email Marketing

Marketing Strategy

Sales

As the Senior Executive-Account Manager, you will be responsible for developing, implementing, and optimizing multi-channel lead generation campaigns to build a robust pipeline for our sales team. You will demonstrate market understanding of the Talent/Capability Development (learning/e-learning, custom learning, localization, and translation) services/produts and markets and will be adept at customer engagement. This role demands a candidate with analytical prowess to interpret data and drive decisions, coupled with strong collaboration skills to work effectively with sales and marketing.

Roles &Responsbilities -

Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.

• Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).

• Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.

• Marketing Automation and CRM Management: Utilize marketing automation platforms and CRM systems to manage lead generation processes, track campaign performance, nurture leads, and ensure seamless handoff to the sales team.

• Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.

• Collaboration with Sales: Work closely with the Sales Manager and sales team to understand their needs, ensure lead quality, and optimize the lead-to-opportunity conversion process for learning/e-learning, localisation, and translation products/services.

• Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.

• Budget Management: Manage the lead generation budget effectively, ensuring optimal ROI on marketing and outreach activities.

• Vendor Management: Manage relationships with external vendors or agencies supporting lead generation efforts.

• Staying Updated: Keep abreast of the latest trends and best practices in lead generation, digital marketing, and sales enablement for learning/e-learning, localisation, and translation product/service-based industries.

Bachelor's degree in Marketing, Business Administration, or a related field.

Qualification and Experience -

• Minimum of 8-10 years of experience in pre-sales/lead generation, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector.

• Proven track record of success in developing and executing lead generation strategies, preferably with experience in the B2B sector.

• Experience in generating leads for technology products, SaaS solutions, or service-based offerings is highly desirable.

• Familiarity with the learning/e-learning, localisation, and translation industries is a significant advantage.

• Strong understanding of digital marketing principles and channels.

• Experience with marketing automation platforms and CRM systems.

• Excellent analytical skills and the ability to interpret data to drive decisions.

• Strong project management and organizational skills.

• Excellent written and verbal communication skills.

• Ability to work independently and collaboratively within a team environment.

• Proactive, results-oriented, and data-driven approach.

• Willingness to travel as required by business.

• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

Roles &Responsbilities -

Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.

• Budget Management: Manage the lead generation budget effectively, ensuring optimal ROI on marketing and outreach activities.

• Vendor Management: Manage relationships with external vendors or agencies supporting lead generation efforts.

Bachelor's degree in Marketing, Business Administration, or a related field.

Qualification and Experience -

• Minimum of 8-10 years of experience in pre-sales/lead generation, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector.

• Proven track record of success in developing and executing lead generation strategies, preferably with experience in the B2B sector.

• Experience in generating leads for technology products, SaaS solutions, or service-based offerings is highly desirable.

• Familiarity with the learning/e-learning, localisation, and translation industries is a significant advantage.

• Strong understanding of digital marketing principles and channels.

• Experience with marketing automation platforms and CRM systems.

• Excellent analytical skills and the ability to interpret data to drive decisions.

• Strong project management and organizational skills.

• Excellent written and verbal communication skills.

• Ability to work independently and collaboratively within a team environment.

• Proactive, results-oriented, and data-driven approach.

• Willingness to travel as required by business.

• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

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Full Stack Developer - Averlon

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Hindi

+2 more

VOLUNTEER CLASS ADMINISTRATOR eVidyaloka aims at bringing online classrooms to the remote villages, to ensure each child receives education that they rightfully deserve. With technology as the backbone, the Class Admin is the point of contact for the Teachers Volunteers based across the globe, the Class Assistant in the respective village and the eVidyaloka Coordinator in the backend. The Class Admin is a remote role that is based anywhere in the world. It is a pivotal role and ensures that classes are administered smoothly. It ensures that the required processes and guidelines are followed by the concerned Teacher Volunteers, enabled by the eVidyaloka software system - My eVidyaloka (www.evidyaloka.org). The Class Admin works with the eVidyaloka Coordinator to prepare the timetable and ensure that it is routinely followed in any one of the standards (5th, 6th, 7th or 8th). For 4 hours a day, the Class Admin tracks and monitors the topics covered in a lesson against the Curriculum Plan, and seeks feedback from the children and communicate to the Volunteer Teachers. While the Volunteer is not required to be online throughout, he/she ensures that the classes are delivered as planned. The main roles and responsibilities include Class Schedules, Curriculum Plan, Assessments and Periodic Reporting. Must-Haves: • Able to Speak the language of instruction - Kannada, Telugu, Bengali, Marathi. • Access to high speed Internet and applications like Skype, Whatsapp & Email. • Keen to handle challenges with passion and perseverance. • An Internship certificate shall be issued on a successful completion.

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