Senior executive - Account Management

Wordsburgh translations

Senior executive - Account Management

Recruit Square

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Senior executive - Account Management

at Wordsburgh translations

Agency job

via Recruit Square

5 - 8 yrs

₹10L - ₹20L / yr

Remote only

Skills

E-learning

Digital Marketing

campaign

Email Marketing

Marketing Strategy

Sales

As the Senior Executive-Account Manager, you will be responsible for developing, implementing, and optimizing multi-channel lead generation campaigns to build a robust pipeline for our sales team. You will demonstrate market understanding of the Talent/Capability Development (learning/e-learning, custom learning, localization, and translation) services/produts and markets and will be adept at customer engagement. This role demands a candidate with analytical prowess to interpret data and drive decisions, coupled with strong collaboration skills to work effectively with sales and marketing.

Roles &Responsbilities -

Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.

• Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).

• Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.

• Marketing Automation and CRM Management: Utilize marketing automation platforms and CRM systems to manage lead generation processes, track campaign performance, nurture leads, and ensure seamless handoff to the sales team.

• Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.

• Collaboration with Sales: Work closely with the Sales Manager and sales team to understand their needs, ensure lead quality, and optimize the lead-to-opportunity conversion process for learning/e-learning, localisation, and translation products/services.

• Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.

• Budget Management: Manage the lead generation budget effectively, ensuring optimal ROI on marketing and outreach activities.

• Vendor Management: Manage relationships with external vendors or agencies supporting lead generation efforts.

• Staying Updated: Keep abreast of the latest trends and best practices in lead generation, digital marketing, and sales enablement for learning/e-learning, localisation, and translation product/service-based industries.

Bachelor's degree in Marketing, Business Administration, or a related field.

Qualification and Experience -

• Minimum of 8-10 years of experience in pre-sales/lead generation, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector.

• Proven track record of success in developing and executing lead generation strategies, preferably with experience in the B2B sector.

• Experience in generating leads for technology products, SaaS solutions, or service-based offerings is highly desirable.

• Familiarity with the learning/e-learning, localisation, and translation industries is a significant advantage.

• Strong understanding of digital marketing principles and channels.

• Experience with marketing automation platforms and CRM systems.

• Excellent analytical skills and the ability to interpret data to drive decisions.

• Strong project management and organizational skills.

• Excellent written and verbal communication skills.

• Ability to work independently and collaboratively within a team environment.

• Proactive, results-oriented, and data-driven approach.

• Willingness to travel as required by business.

• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

Roles &Responsbilities -

Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.

• Budget Management: Manage the lead generation budget effectively, ensuring optimal ROI on marketing and outreach activities.

• Vendor Management: Manage relationships with external vendors or agencies supporting lead generation efforts.

Bachelor's degree in Marketing, Business Administration, or a related field.

Qualification and Experience -

• Minimum of 8-10 years of experience in pre-sales/lead generation, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector.

• Proven track record of success in developing and executing lead generation strategies, preferably with experience in the B2B sector.

• Experience in generating leads for technology products, SaaS solutions, or service-based offerings is highly desirable.

• Familiarity with the learning/e-learning, localisation, and translation industries is a significant advantage.

• Strong understanding of digital marketing principles and channels.

• Experience with marketing automation platforms and CRM systems.

• Excellent analytical skills and the ability to interpret data to drive decisions.

• Strong project management and organizational skills.

• Excellent written and verbal communication skills.

• Ability to work independently and collaboratively within a team environment.

• Proactive, results-oriented, and data-driven approach.

• Willingness to travel as required by business.

• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

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