As the Senior Executive-Account Manager, you will be responsible for developing, implementing, and optimizing multi-channel lead generation campaigns to build a robust pipeline for our sales team. You will demonstrate market understanding of the Talent/Capability Development (learning/e-learning, custom learning, localization, and translation) services/produts and markets and will be adept at customer engagement. This role demands a candidate with analytical prowess to interpret data and drive decisions, coupled with strong collaboration skills to work effectively with sales and marketing.
Roles &Responsbilities -
- Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.
• Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).
• Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.
• Marketing Automation and CRM Management: Utilize marketing automation platforms and CRM systems to manage lead generation processes, track campaign performance, nurture leads, and ensure seamless handoff to the sales team.
• Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.
• Collaboration with Sales: Work closely with the Sales Manager and sales team to understand their needs, ensure lead quality, and optimize the lead-to-opportunity conversion process for learning/e-learning, localisation, and translation products/services.
• Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.
• Budget Management: Manage the lead generation budget effectively, ensuring optimal ROI on marketing and outreach activities.
• Vendor Management: Manage relationships with external vendors or agencies supporting lead generation efforts.
• Staying Updated: Keep abreast of the latest trends and best practices in lead generation, digital marketing, and sales enablement for learning/e-learning, localisation, and translation product/service-based industries.
Bachelor's degree in Marketing, Business Administration, or a related field.
Qualification and Experience -
• Minimum of 8-10 years of experience in pre-sales/lead generation, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector.
• Proven track record of success in developing and executing lead generation strategies, preferably with experience in the B2B sector.
• Experience in generating leads for technology products, SaaS solutions, or service-based offerings is highly desirable.
• Familiarity with the learning/e-learning, localisation, and translation industries is a significant advantage.
• Strong understanding of digital marketing principles and channels.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively within a team environment.
• Proactive, results-oriented, and data-driven approach.
• Willingness to travel as required by business.
• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.
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