
Digital Marketing Expert - B2B ABM & Performance
About ProductNova:
ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.
For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.
For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.
We are also building our own B2B SaaS Products
The Role:
As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our business.
Key Responsibilities:
B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.
ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.
Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.
Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.
Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.
Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.
Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.
Qualifications:
- Any professional degree/MBA in Digital marketing.
- Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
- Strong leadership skills with the ability to motivate a high-performing team.
- In-depth knowledge of digital marketing channels, tools, and analytics platforms.
- Exceptional analytical and problem-solving abilities.
- Excellent communication and interpersonal skills.
If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.
Job Type: Full-time

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In this role,you will be at the forefront of our expansion efforts. Your primary focus will be on identifying and entering new market segments, cultivating strategic partnerships, and building the foundational pipeline of qualified opportunities for our sales team. You will leverage your deep market understanding and strategic thinking to chart new paths for growth, requiring strong networking, relationship-building, and negotiation skills to establish impactful collaborations and secure initial agreements. This role demands a highly results-oriented individual with a strong entrepreneurial spirit and the ability to operate with a high degree of autonomy.
• New Market Identification and Entry:
Conduct in-depth market research to identify and prioritize new market segments and customer verticals for learning/e-learning, localisation, and translation product/service markets. Develop and execute market entry strategies.
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Identify, initiate contact, and build strong relationships with potential strategic partners (e.g., complementary technology providers, industry associations, channel partners) to expand our reach and market presence. Negotiate and finalize partnership agreements.
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Manage the initial stages of the sales cycle for new opportunities, effectively communicating our solutions and qualifying prospects before handing them off to the sales team for closure.
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Perfect match requirements -
• Bachelor's degree in Business Administration, Marketing, or a related field.
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• Strong strategic thinking, analytical, and problem-solving abilities.
• Excellent communication, presentation, and negotiation skills.
• Ability to work independently, take initiative, and thrive in a target-driven environment.
• Willingness to travel as required by business.
• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.
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- Continuously solicit feedback from users & ingrain that in our design process.
- Help create our organization’s design language & drive adoption across teams.
- Grow our team of designers & evangelize our mission to the design community over time!
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- At least 4 years of experience in digital product
design and/or service design.
- Ability to clearly communicate concepts and designs
through sketches, wireframes, high fidelity comps,
and prototypes.
- Ability to work well cross-functionally. This role will
work closely with product, brand and experiences
teams and it’s crucial to effectively foster good
relationships.
- End to end journey thinking: It’s essential to step out
of the details to understand the holistic journey of our
users.
- First principles thinker since we’ll be chartering new
waters in the field of education globally
- Exceptional attention to detail & obsession to
constantly improve design quality
- Have cross-platform design experiences (iOS,
Android, Web, H5 etc.)
Awesome to have:
- 2 years of experience leading a team
of of UI/UX designers
- Experience working on social or
consumer facing products
- Zero to one experiences building
products from concept to launch
- Ability to holistically combine online
and offline experiences
- Diverse graphic capabilities (basic
illustration & motion skills)
Responsibilities:
- Contacting potential clients to establish rapport and arrange meetings.
- Planning and overseeing new marketing initiatives.
- Researching organizations and individuals to find new opportunities.
- Increasing the value of current customers while attracting new ones.
- Finding and developing new markets and improving sales.
- Attending conferences, meetings, and industry events.
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- Developing goals for the development team and business growth and ensuring they are met.
- Training personnel and helping team members develop their skills.
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- Bachelor’s degree in business, marketing or related field.
- Experience in sales, marketing or related field.
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- Excellent organizational skills.
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.
- Comfortable using a computer for various tasks.
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Objectives of this Role
● Possesses a passion for pushing mobile technologies to the limits.
● Work with our team of talented engineers to design and build the next generation of our
mobile applications.
● Can work in a creatively driven organization with an analytical and focused approach to
development and can support, understand, and improve the creative process.
● Self-motivated and flexible with strong interpersonal and organizational skills.
Responsibilities
● Translate designs and wireframes into high-quality code
● Design, build and maintain high performance, reusable, and reliable Java code
● Ensure the best possible performance, quality, and responsiveness of the application
● Identify and correct bottlenecks and fix bugs
● Help maintain code quality, organization, and automatization
● Continuously discover, evaluate, and implement new technologies to maximize
development efficiency
● Unit-test code for robustness, including edge cases, usability, and general reliability
Skills and Qualifications
● Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes
● Familiarity with RESTful APIs to connect Android applications to back-end services
● Strong knowledge of Android UI design principles, patterns, and best practices
● Experience with offline storage, threading, and performance tuning
● Strong understanding of the OOPS concept
● Working experience in Java and Kotlin language
● Knowledge of Offline Sync, Multithreading, Realm/Room/SQLLite databases, Live data, Socket Programming
● Good to have experience working with IOT projects, Bluetooth technologies
● Ability to design applications around natural user interfaces, such as “touch”
● Familiarity with the use of additional sensors, such as gyroscopes and accelerometers
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● 2-3 years of experience in Java Development
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Egregore Labs (www.egregorelabs.com) is a financial software company founded in 2017 by Prashant Vijay (ISB, Tulane) & Hari Balaji (IIM Ahmedabad, IIT Madras) both of whom have spent over a decade each in Financial Services, with a majority of their experience at Goldman Sachs across New York, Hong Kong & Singapore in roles across Trading, Quant & Technology.
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Implement responsive and performant UIs with a user-centered approach with frontend technologies including React Js, Javascript(ES 6), Typescript, SCSS, etc
Build backend REST APIs on Python 3 based server frameworks for deployment and scaling of our product(s)
Write meaningful test cases for frontend & backend platforms
Integrate our products with 3rd party products/tools/services
Develop Infrastructure for delivering services using a performance-driven approach, build databases, schedule automated jobs, etc
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At least 24 months of diverse experience in web development for product or services-oriented environment with exposure to working production deployments
Expertise in programming using Python/Javascript or similar scripting languages
In-depth exposure to technologies used in web-based SaaS products, including REST APIs
Sound understanding of Postgres and NoSQL databases such as MongoDB
Nice to have exposure to any of
AWS
Azure
ELK
Object Relational Models (SQLAlchemy, etc)
Google APIs
Microservices Architecture Pattern
NodeJS / ExpressJS
Work from Home, office in Noida
Experience: 2yrs plus
Salary: ₹700,000.00 - ₹1,200,000.00 per year
Job description
Position: Data Scientist
Location: Bangalore
Long Term Contract position
Remote Till Covid
Experience in applied data science, analytics, data storytelling.
- Write well documented code that can be shared and used across teams, and can scale to be used in existing products. SQL, Advanced Python or R (descriptive / predictive models), Tableau Visualization. Working knowledge of Hadoop, BigQuery, Presto, Vertica
- Apply your expertise in quantitative analysis, data mining, and the presentation of data to uncover unique actionable insights about customer service, health of public conversation and social media
- Inform, influence, support, and execute analysis that feeds into one of our many analytics domains - Customer analytics, product analytics, business operation analytics, cost analytics, media analytics, people analytics
- Select and deselect analytics priorities, insights and data based on ability to drive our desired outcomes
- Own the end to end process, from initiation to deployment, and through ongoing communication and collaboration, sharing of results to partners and leadership
- Mentor and create sense of community and learning environments for our global team of data analysts
Soft skills:
- Ability to communicate findings clearly to both technical and non-technical audiences and to effectively collaborate within cross-functional teams
- Working knowledge of agile framework and processes.
- You should be comfortable managing work plans, timelines and milestones
- You have a sense of urgency, move quickly and ship things
Bonus Points:
- You're experienced in metrics and experiment-driven development
- Experience in statistical methodology (multivariate, time-series, experimental design, data mining, etc.)











