ESGA

About the Role

We’re looking for a Brand Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.

You’ll be responsible for developing copy that is creative, clear, engaging, and aligned with the brand’s voice, audience, and objectives. The role requires someone who can think beyond individual pieces of content and understand how a strong idea can be adapted across multiple platforms and formats.

What You’ll Do

• Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
• Translate one central campaign thought into copy that works across all distribution channels and formats.
• Write copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
• Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent brand narrative.
• Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.
• Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
• Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
• Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
• Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
• Own copy from the initial brief through revisions and final campaign rollout.

What We’re Looking For

• Strong campaign thinking, not just content-writing ability.
• Ability to take one big idea and express it effectively across multiple channels and mediums.
• Strong understanding of digital, social, advertising, and marketing channels.
• Excellent command of English, storytelling, headlines, and persuasive copy.
• Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.
• Strong conceptual thinking and the ability to turn briefs into compelling creative ideas.
• Ability to collaborate closely with designers and other creative team members.
• Strong attention to detail and willingness to take ownership of the final output.
• Ability to work in a fast-paced environment and manage multiple projects and deadlines.

Experience

• 3–7 years of experience in copywriting, preferably within an advertising, creative, digital, or brand environment.
• Experience working on brand campaigns and multi-channel communication is strongly preferred.
• Experience with performance marketing copy is a plus.
• A portfolio demonstrating campaign work, brand communication, and multi-channel creative thinking is mandatory.

Education

A degree in Mass Communication, English, Journalism, Advertising, Media, or a related field is preferred.

Important

Portfolio / work samples are mandatory for consideration.

Please ensure your portfolio or relevant work links are included with your application.

Key Responsibilities:

1. Collaborate with the creative team to understand project requirements and objectives.

2. Create designs for digital and print materials, including social media posts, websites, brochures, and promotional materials.

3. Ensure brand consistency across all design projects.

4. Stay updated on industry trends and use innovative design techniques.

5. Work closely with clients to understand their design needs and preferences.

Other requirements

1. Bachelor’s degree or equivalent in graphic design or a related field.

2. At least 2 years of professional experience in graphic design.

3. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, and InDesign) as well as Figma.

4. Strong understanding of design principles, typography, and composition.

5. Exceptional attention to detail and commitment to brand consistency.

6. Excellent communication skills and collaborative mindset.

7. Ability to thrive in a fast-paced environment and handle multiple projects at once.