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Digital Marketing Manager
Posted by Phagun Baya

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2 - 7 years
{{1500000 / ('' == 'MONTH' ? 12 : 100000) | number}} - {{2000000 / ('' == 'MONTH' ? 12 : 100000) | number}} {{'' == 'MONTH' ? '/mo' : 'lpa'}}


Digital Marketing
Content Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Web Analytics
Digital Campaigns

Job description

About Falkonry Predictive operations are creating a unique opportunity to deliver billions of dollars in value by improving throughput, quality and safety. This opportunity is global, and is transforming every manufacturing and process industry, as you can see in our Use Case Guide (https://info.falkonry.com/use-cases-eb) . Falkonry is the leader in predictive operations with a rapidly growing list of customers from Global 2000 companies. Our Falkonry LRS product enables operations teams to discover, explain and predict behaviors in their operations, without requiring data scientists. We are backed by well-known Silicon Valley and corporate venture firms. We are passionate about our customers’ success and have built a highly accomplished team of engineers, entrepreneurs and business leaders. We offer a fun, diverse, and flexible environment with competitive salary, equity, benefits and generous paid time off. If you are a self-starter with “can do” attitude and share our passion, we’d love to hear from you. Our Culture * Integrity and strong character is more important than skill and experience * Cross-company team building and collaboration * Long-term relationships reign supreme and brand building is critical * Highly talented group of impassioned individuals from diverse backgrounds * Mentor and develop people while leading by example of outstanding performance Position Falkonry’s Digital Marketing Manager is a hands-on professional who develops and executes digital campaigns through Web sites and SEO as well as through LinkedIn and newsletters. You will be responsible for creating a strong top-of-the-funnel as well as marketing qualified leads and their quarterly growth. In this role, you will be responsible for creating, measuring, and optimizing B2B digital marketing programs & campaigns that achieve results. The ideal candidate is analytical and objective as well as fully self-sufficient with regards to technologies for marketing automation to create impressive marketing growth. The candidate is well versed with web personalization, account based marketing, email marketing, search optimization and social media to improve engagement and lead generation. Organization Stuff Reports To: Falkonry Software Pvt. Ltd. Managing Director with dotted line to Director of Global Marketing Responsibilities * Develop and execute industry best practice demand generation and prospect nurturing programs to drive leads and prospects through the sales funnel * Create, manage, and execute landing pages, emails and marketing campaigns in Salesforce Pardot (marketing automation) * Develop and execute web content for online presence, including Falkonry website * Develop, measure and optimize demand generation campaigns to increase web traffic, email open rates, and lead capture. * Create and maintain executive dashboards to monitor campaign performance and digital marketing effectiveness * Coordinate with Media/communications team on social media strategy and execution Qualifications and Experience: * Bachelor's degree in marketing or business * 2+ years of digital marketing experience. 1 year of product marketing experience is a plus * Demonstrable experience and past success in developing, executing and measuring demand generation and digital campaigns targeted at business/enterprise buyers * Experience with marketing automation tools (preferably Salesforce Pardot) * Experience developing and executing web content (preferably using Wordpress) * Experience creating analytics dashboards and performing data analysis * B2B social media experience (with LinkedIn or Twitter) is a plus * Excellent oral and written communications skills

About Falkonry

Falkonry is the leading provider of operational machine learning for Global 2000 companies who need it for their digital transformation and significant improvements in the throughput, quality, safety, and yield of their industrial operations. Falkonry customers are leaders in various industries such as oil & gas, mining, semiconductor, chemicals, automotive, and transportation manufacturing. Falkonry is backed by some of the world’s leading industrial companies as well as leading venture capital firms. We are more than a tech startup - we empower every stakeholder in the industrial world - all the way from the technician and the production engineer, to the site manager and the business owner.


Be part of a highly collaborative and innovative team that is taking on global responsibilities for growing and managing Falkonry's revenues. As an integral member of our fast-paced and collaborative team, you will be critical to Falkonry's growth and the Global 2000 companies digital transformation success.






6-50 employees


Raised funding
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