Content & Copywriter at IndieFolio · Mumbai · 3 - 4 years · ₹6L - ₹8L / yr · Raised funding · Posted 25 Oct 2024

Role: Copy & Content Writer
Experience: 2-4 years
Location: Chandivali, Mumbai (Onsite)
Requirements:
● 2 years of copywriting experience.
● Excellent writing, editing, and proofreading abilities with impeccable grammar
● A good understanding of marketing concepts and being able to modify your copy to achieve set campaign goals.
● Aware of the most recent trends
● A quirky and creative mind that can turn the mundane into the extraordinary.
● A strong portfolio that demonstrates your proficiency in creating social media content and internal branding materials.
● A team player who is eager to collaborate closely with designers and marketing specialists to develop a smooth brand experience.
● Attention to detail and a keen eye for visual aesthetics.
Responsibilities:
● Develop and curate engaging, brand-centric content for social media platforms, ensuring a consistent and compelling brand voice.
● Craft internal communications that reinforce our brand's identity, mission, and values, fostering a strong and united company culture.
● Offer creative input for marketing campaigns, helping to differentiate our brand and achieve campaign objectives.
● Stay up-to-date with market trends, competitor analysis, and industry developments
● Craft compelling ad copy that captivates readers and turns them into our brand advocates.
● Create savvy, relatable memes that will make people click the "Share"
button.
● Editing, proof-reading and summarizing copy to present and promote messages to various audiences

About IndieFolio
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About the Role
We are looking for a Creative Copywriter (Campaigns) who thinks in big ideas rather than just word counts. You aren’t just writing copy—you are translating a single, powerful campaign concept into compelling, native communications across every relevant distribution channel and medium.
If you have a portfolio full of 360-degree campaigns, killer headlines, and smart multi-channel storytelling for established brands, we want to talk to you.
What You’ll Do
- Own the Big Idea: Take one central campaign thought and express it effectively across all distribution channels, formats, and stages of the funnel.
- Omnichannel Execution: Write campaign copy for digital, social, paid ads, emails, WhatsApp, SMS, video, print, outdoor, landing pages, events, and more.
- Adapt & Scale: Shift seamlessly between short-form, long-form, performance, brand, and narrative-driven copy while maintaining a unified campaign narrative and brand voice.
- Craft Creative Assets: Write striking headlines, taglines, key messages, CTAs, scripts, captions, and supporting content.
- Collaborate Closely: Partner with designers, marketers, and performance teams to ensure copy and creative work together seamlessly across every touchpoint.
- Ideate & Brainstorm: Contribute actively to campaign concepts, creative directions, messaging frameworks, and strategic planning from the initial brief to final rollout.
What We’re Looking For
- The Right Background: 3+ years of experience as a Copywriter/Creative Copywriter working with established brands or creative/ad agencies.
- Campaign Thinker: Strong strategic and conceptual thinking—you understand how a brand campaign scales from a billboard to a push notification.
- Mastery of Craft: Excellent command of language, storytelling, structural pacing, and persuasive writing.
- Agility: The ability to switch effortlessly between performance-driven ad copy and high-level brand storytelling.
- Portfolio Required: A strong portfolio demonstrating multi-channel creative campaigns, big-idea thinking, and diverse brand work is mandatory. (Applications without a creative portfolio will not be considered).
Job Role: Copywriter
Experience Level: 1.5+ years
Location: Bangalore, Onsite
Responsibilities:
● Brainstorm and bring ideas to life alongside the creative team.
● Understand client briefs and decode the communication for advertising campaigns.
● Take feedback from supervisors and make necessary corrections.
● Work on content calendars with the AMs.
● Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines.
● Collaborate with functional teams to execute client briefs.
● Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships.
● Able to work on small to midsize pitches
● Network with clients and industry professionals.
Requirements:
● High energy levels are a must.
● 2 years of Agency experience.
● Degree in English Honors, Journalism, Communications or relevant field.
Apply with your work links. Applications without the same will not be reviewed.
About the Role
We’re looking for a Brand Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.
You’ll be responsible for developing copy that is creative, clear, engaging, and aligned with the brand’s voice, audience, and objectives. The role requires someone who can think beyond individual pieces of content and understand how a strong idea can be adapted across multiple platforms and formats.
What You’ll Do
- Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
- Translate one central campaign thought into copy that works across all distribution channels and formats.
- Write copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
- Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent brand narrative.
- Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.
- Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
- Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
- Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
- Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
- Own copy from the initial brief through revisions and final campaign rollout.
What We’re Looking For
- Strong campaign thinking, not just content-writing ability.
- Ability to take one big idea and express it effectively across multiple channels and mediums.
- Strong understanding of digital, social, advertising, and marketing channels.
- Excellent command of English, storytelling, headlines, and persuasive copy.
- Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.
- Strong conceptual thinking and the ability to turn briefs into compelling creative ideas.
- Ability to collaborate closely with designers and other creative team members.
- Strong attention to detail and willingness to take ownership of the final output.
- Ability to work in a fast-paced environment and manage multiple projects and deadlines.
Experience
- 3–7 years of experience in copywriting, preferably within an advertising, creative, digital, or brand environment.
- Experience working on brand campaigns and multi-channel communication is strongly preferred.
- Experience with performance marketing copy is a plus.
- A portfolio demonstrating campaign work, brand communication, and multi-channel creative thinking is mandatory.
Education
A degree in Mass Communication, English, Journalism, Advertising, Media, or a related field is preferred.
Important
Portfolio / work samples are mandatory for consideration.
Please ensure your portfolio or relevant work links are included with your application.
Rite KnowledgeLabs is looking for a Content Writer with 0-2 years of experience.
Experience: 0-2 years
Location: Chandivali, Mumbai
Mode: 5 Days WFO
Job Description
Roles & Responsibilities
As a Content Writer – Social Media & Digital, you will:
- Craft compelling content – Write crisp, engaging, and professional business content for LinkedIn, blogs, and marketing materials.
- Bring fresh ideas to the table – We love creative minds! Share new content concepts to captivate audiences.
- Learn & grow – Track social media metrics, analyse performance, and improve your content game.
- Team up with designers – Work closely with the creative team to ensure your words are visually stunning.
- Stay on top of trends – Keep up with what’s buzzing in the B2B world to make content that stands out.
What’s in it for you?
A creative, non-political, friendly yet fast-paced environment where your words shape corporate stories. Plus, a solid career growth path and exposure to top MNC & local clients. And yes, a 5-day work week! If you’re ready to write your way into the business world, apply now!
Qualification:
- Graduates or Post-graduates in English, Business Journalism, Business Communication, Marketing Communications, Economics, or related fields.
- Freshers with good writing skills and a portfolio of digital and social media content are welcome to apply.
Job description:
About Evaraa
Evaraa is a D2C brand specializing in handcrafted spiritual décor — god idols, car dashboard idols, silver collectibles, and home décor pieces that blend tradition with modern living. We're building a content-first brand voice across Instagram, Facebook, YouTube, and Pinterest.
Role Overview
We're looking for a Social Media Content Writer who can translate our products' craftsmanship and spiritual value into scroll-stopping captions, scripts, and copy that drive engagement and conversions across platforms.
Key Responsibilities
Write daily/weekly social media captions, hooks, and scripts for Instagram Reels, YouTube Shorts, Facebook posts, and Pinterest pins
Draft ad copy variations (primary text, headlines, descriptions) to support performance marketing campaigns
Write product descriptions and collection copy for the Shopify store in a brand-consistent tone
Develop content calendars aligned with festivals, product launches, and sales (Diwali, Navratri, Raksha Bandhan, Republic Day, etc. — high-relevance occasions for our category) Collaborate with the design/video team to brief reels, carousels, and UGC-style content Write blog articles for SEO (spiritual décor, home temple ideas, gifting guides)
Repurpose long-form content into short-form social hooks
Track which captions/hooks correlate with higher engagement and iterate based on performance feedback from the marketing team
Stay on top of trending audio, formats, and meme templates relevant to the lifestyle/spiritual/decor space.
Requirements
1–3 years of experience writing for social media, preferably for a D2C or e-commerce brand Strong grasp of Instagram/Facebook content formats and what drives engagement vs. reach vs. conversions
Excellent written English (Hindi/Hinglish copywriting skills are a strong plus given our audience)
Comfortable writing both brand storytelling content and direct-response ad copy Basic understanding of SEO principles for blog/product copy
A portfolio of past captions, ad copy, or content calendars
Work Location: In person
About Monsoonfish
Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.
Role Overview
We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:
- Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
- Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
- AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.
This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.
Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.
Employment Type: Full-time
Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)
Key Responsibilities
Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)
Brand Custodianship:
Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.
Lead Generation & Growth:
Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.
Social Media & Content Management:
- Develop and execute comprehensive content calendars and thematic content buckets.
- Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
- Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
- Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.
Agency Management & SEO/AIO:
Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.
"Cognilense" Publication Expansion:
Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.
Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).
- Manage and scale distribution across Amazon and retail formats.
- Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.
Employer Branding:
Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.
Pillar 2: Client Content & Strategy (External)
Cross-Functional Collaboration:
Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.
End-to-End Copywriting:
Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.
Adaptability:
Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.
Pillar 3: AI Transition & Infrastructure
AI-Led Workflow Documentation:
Lead the marketing department's transition into an AI-augmented workflow.
Repository Management:
Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.
Key Performance Indicators (KPIs)
Your success in this role will be directly measured by:
- Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
- Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
- Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
- Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
- Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.
What We Look For (Requirements)
Technical & Creative Skills
- Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
- Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
- Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
- Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
- Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
- Comfortable with leveraging AI tools ethically to scale and optimize internal processes.
Behavioral Traits & Culture Fit
- Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
- High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
- Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
- Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.
Culture & Perks
- Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
- Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
- Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
About the Role
We're looking for a Senior Copywriter who can turn ideas into impactful campaigns across digital and social platforms. If you're someone who can crack compelling concepts, write sharp copy, lead creative thinking, and collaborate seamlessly with designers, strategists, and clients, we'd love to hear from you.
Responsibilities
● Conceptualize and develop creative ideas alongside the creative and strategy teams.
● Decode client briefs and translate them into strong copy ideas and integrated campaigns.
● Write compelling, persuasive, and original copy across social media.
● Lead content ideation for monthly content calendars in collaboration with Account Managers and Strategists.
● Mentor junior copywriters by providing creative direction, feedback, and guidance.
● Present campaign ideas and creative concepts confidently to internal teams and clients.
● Collaborate with designers, art directors, strategists, and account teams to deliver high-quality campaigns.
● Stay updated on emerging trends, pop culture, and platform innovations to create relevant and engaging content.
● Lead small to mid-sized pitches and actively contribute to large business pitches
● Build and maintain strong relationships with clients and cross-functional teams.
Requirements
● Minimum 3+ years of experience as a Copywriter in an agency.
Excellent writing, editing, and storytelling skills.
● Strong conceptual thinking with the ability to develop campaign ideas across multiple platforms.
● Experience handling multiple brands and managing projects independently.
● Ability to take ownership, manage timelines, and work in a fast-paced environment.
● Strong presentation and communication skills.
● A degree in English, Journalism, Communications, Advertising, or a related field is preferred.
Bonus Points
● Familiarity with AI-assisted writing tools and evolving content trends
We’re looking for a Campaign Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.
What You’ll Do
- Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
- Translate one central campaign thought into copy that works across all distribution channels and formats.
- Write campaign copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
- Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent campaign narrative.
- Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.
- Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
- Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
- Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
- Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
- Own copy from the initial brief through revisions and final campaign rollout.
What We’re Looking For
- Strong campaign thinking, not just content-writing ability.
- Ability to take one big idea and express it effectively across multiple channels and mediums.
- Strong understanding of digital, social, advertising, and other marketing channels.
- Excellent command of language, storytelling, headlines, and persuasive copy.
- Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.
- A portfolio demonstrating campaign work and multi-channel creative thinking is strongly preferred.
We are looking for a creative and detail-oriented Content Writer to develop engaging, high-quality content across various digital platforms. The ideal candidate should have a strong command of language, creativity, and the ability to adapt tone and style based on the target audience.
Key Responsibilities:
- Create engaging content for blogs, websites, social media, and marketing campaigns
- Conduct thorough research on industry-related topics
- Write clear, concise, and grammatically correct content
- Collaborate with marketing and design teams for content planning
- Optimize content for SEO and improve web traffic
- Proofread and edit content before publication
- Ensure consistency in brand voice and tone
Interested? Let’s Connect!
Website: miror.in
Copywriter – Miror Therapeutics
About Miror
Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.
Role Description
We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.
This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.
What You'll Do
Performance Copy – 40%
· Write compelling copy for Meta, Google, and other performance campaigns.
· Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.
· Write landing page and product page copy focused on conversion.
· Develop persuasive yet responsible health and wellness messaging.
· Continuously improve copy based on CTR, conversion, CAC, and ROAS.
Social Media & Content – 30%
· Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.
· Create scroll-stopping hooks for Reels, videos, and stories.
· Simplify complex topics around menopause, hormones, women's health, and wellness.
· Write video scripts and content for doctors, experts, influencers, and creators.
· Develop WhatsApp, SMS, and community communication.
Email & Customer Engagement – 20%
· Write welcome, education, re-engagement, abandoned-cart, and post-purchase email journeys.
· Create promotional campaigns that are informative and not overly sales-driven.
· Develop customer stories, testimonials, FAQs, and support communication.
· Create content that builds trust and long-term customer relationships.
Brand & Strategy – 10%
· Work with the Content Strategist and Marketing team on campaign messaging.
· Maintain Miror's tone of voice and copy guidelines.
· Collaborate with designers to ensure strong copy-visual communication.
· Support product, packaging, website, and campaign copy.
· Ensure health claims and communication follow applicable regulatory guidelines.
Must-Haves
· 5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.
· Strong portfolio demonstrating performance-driven and creative copy.
· Experience writing Meta/Google ad copy and social media content.
· Strong understanding of customer psychology and conversion principles.
· Ability to turn complex health/scientific concepts into simple, relatable language.
· Strong grammar, storytelling, and communication skills.
· Comfortable writing multiple variations quickly and working in a fast-paced environment.
· Data-driven approach with the ability to improve content based on performance.
Good to Have
· Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.
· Agency experience working with multiple D2C brands.
· Email marketing experience; Klaviyo knowledge is a plus.
· Understanding of SEO and content marketing.
· Experience working with influencers, doctors, experts, or UGC creators.
· Background in science, healthcare, nutrition, psychology, or a related field.
Success Metrics
· Ad CTR and conversion rates.
· Landing/product page conversion rates.
· Email open and click-through rates.
· Social engagement and content performance.
· Growth in qualified leads/customers through content.
· Customer engagement and retention through educational content.
What Success Looks Like After 12 Months
· Consistently high-performing copy across paid and organic channels.
· A strong and distinctive Miror brand voice.
· A library of proven copy frameworks, hooks, and templates.
· Content that makes menopause and women's health easier to understand.
· Stronger customer trust, engagement, conversion, and retention.
Why Join Miror?
· Work directly with founders and a passionate, high-energy team.
· Build the voice of one of India's emerging FemTech brands.
· Work at the intersection of women's health, science, technology, and consumer wellness.
· Opportunity to make a meaningful impact on how India talks about menopause and women's health.
· High ownership, low bureaucracy, and plenty of room to experiment and create.
Location: Bengaluru
Work Mode: Full-time | Work from Office
Best Regards,
Indrani Dutta
Senior Manager - HR
www.miror.in
www.sohamenergy.in
https://www.linkedin.com/in/indrani-dutta-a9a65135/






