
Strategic Planning and Execution :
● Develop and execute comprehensive business development strategies specifically tailored for the domestic market.
● Identify market trends, consumer behavior, and competitive landscape to formulate effective strategies that align with company objectives. Digital Lead Role:
● Take ownership of driving revenue growth through various digital channels and platforms.
● Develop and execute comprehensive digital marketing strategies to achieve sales targets and objectives.
● Utilize a mix of digital marketing tactics such as SEO, PPC, social media, email marketing, and content marketing to generate leads and increase conversions.
Sales and Revenue Generation:
● Lead the sales process from prospecting to closure, negotiating contracts, and achieving sales targets.
● Identify opportunities for upselling and cross-selling digital marketing services to existing clients.
Market Research and Analysis:
● Conduct thorough market research to identify emerging trends, competitive threats, and new business opportunities within the domestic digital marketing landscape.
● Analyze sales data and performance metrics to evaluate the effectiveness of marketing campaigns and identify areas for improvement.
Client Relationship Management:
● Act as the primary point of contact for clients, maintaining regular communication and providing exceptional customer service.
● Address client inquiries and concerns promptly, coordinating with the technical department to resolve any issues related to products or post-sale services.
● Conduct conference calls and presentations to update clients on project progress, discuss strategy adjustments, and address feedback.
Online Media Planning and Presentations:
● Develop comprehensive online media plans that outline the recommended digital marketing tactics, budget allocation, and expected outcomes for clients.
● Deliver compelling presentations to clients, showcasing proposed strategies, campaign ideas, and performance metrics in a clear and persuasive manner.
Lead Management:
● Effectively manage inbound leads generated through various marketing channels.
● Qualify leads based on predefined criteria and prioritize them for follow-up and conversion.
● Implement lead nurturing strategies to maintain engagement and move leads through the sales pipeline towards closure.

Similar jobs
1. Develop product positioning and messaging that differentiates your products in the market
2. Be both an internal inspirational leader and a powerful external voice / ambassador for us
3. Have experience in using tools like white papers and thought pieces to build the brand image
4. Be able to optimize the balance between digital and physical marketing strategies & tactics
5. Communicate the value proposition of the products to the sales team and develop the sales tools
that support the selling process of your products
6. Develop and take-to-market compelling value propositions that reflect the buying needs of our
target segments and persona in a timely and compelling way.
7. Demand generation develop the strategy and manage the marketing programs that drive demand
for your products
8. To build a world class team and manage existing team of marketing managers, content marketers
Additional Requirements:
6+ years of software(Saas) product marketing experience with at least 3 years experience in a online digital marketing
Masters in business or marketing
Very strong written communication skills
Excellent people and management skills to interact with colleagues and cross functional
teams, and third parties.
1. A nimbleness that reflects the culture of a dynamic and high growth young company.
2. A data driven approach to problem solving and critical thinking
3. Inspirational with a bias for action
4. Driven by a buyer’s perspective
5. Constant ownership and effective accountability.
6. Able to quickly establish trust across all contributing departments
7. Demonstrably innovative and excited by ideas.
8. Articulate, structured and influential.
What is in it for you:
Opportunity to learn, grow and be a role model for young team members
One of the best ESOP programs
Group health insurance and other financial benefits
Meritocratic culture with the promise of rapid career progression.
Experience of a growing company with a focus on the personal growth of all team members
Opportunity to work with the Founding Team.
- Develop and execute a comprehensive marketing strategy that includes brand positioning, product positioning, and go-to-market plans.
- Increase brand awareness and drive demand for our products through a variety of channels, including digital marketing, social media and events.
- Collaborate with the product and sales teams to develop and execute campaigns that drive conversion and generate leads
- Analyze market trends and customer data to inform marketing decisions and optimize performance
- Work closely with the senior leaders to align marketing efforts with overall company goals and objectives.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
- Strong analytical skills and data-driven thinking.
- Coordinating for website development
- Coordinating for E-newsletters design
- Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor response
- Conceptualizing visuals that bring simplicity and user friendliness to complex user flows
- Designing the visual identity of digital products.
- Implementing strategy of typography, iconography, colors, layout
- Creating responsive design comps on the basis of wireframes
- Asking smart questions, taking risks and championing new ideas
- Bringing expert opinion on best-practices, patterns and trends
- Translating high-level explicit and latent requirements into functional user interfaces
- Presenting designs and articulating design decisions
- Communicating design rationale and maintaining consistency throughout the project
- Executing designs as a part of software development teams
- Strive to make your work intuitive, compelling and a delight to see.
- Be a self-motivated team player with a positive, solution-oriented attitude
- Be dynamic and open to working in fast-paced, ambiguous and quickly changing environments
- Be open to receiving feedback and constructive criticism.
- Excellent verbal, written, and visual communication skills
- Expertise in standard UI/UX software such as Adobe XD, Photoshop, and Illustrator.
- A solid grasp of user-centered design (UCD), planning and researching, A/B testing, rapid prototyping, heuristic analysis, usability and accessibility concerns.
- Experience in Education Technology would be great
*Automation tester : should have good experience in Selenium, Java and TestNG
*Manual tester : should have good experience and understanding of functional and API testing
*should have good communication skill and be a team player
- Develop product vision and key-value props for owned areas (strategy & roadmap). Drive alignment and excitement, aligning priorities and executing plans. Lead product development by collaborating with cross-functional teams of engineers, designers, business development managers, marketers, and other product leads.
- Manage all aspects of the product lifecycle, including problem definition, product strategy/roadmap, roadmap execution, customer needs, designs, product requirement documents
- Ensure accountability with Engineering (Internal/Vendor) on strict adherence to timelines & processes.
- Lead connection of technical and business worlds by breaking down complex problems into a roadmap and steps that drive product development.
- Understand markets, competition, and products in-depth to create clarity and drive the right set of requirements and specifications.
- Anticipate customers’ needs and market opportunities to drive improvements. Show empathy for customers, be sensitive to their needs and drive the feature team to deliver a great customer experience. Research and user test prototypes to maximise user satisfaction and performance
- Develop, cultivate and share thought leadership in emerging and trending technology areas.
- Define success criteria and performance metrics and drive telemetry requirements to measure results. Define, monitor, and analyse metrics for launched products and feed feedback into the product development process.
- An obsession with technology - pro-activeness in exploring and understanding the potential of technology and how to convert it to solve innate consumer needs
- Good in data-driven analytical skills and able to operate with partial information and ambiguity.
- Design thinking (UIUX), user empathy and deep understanding of Indian customers
Experience & Skills:
Required:
- 4 to 8 years experience, including product experience, preferably in a fast-paced B2C internet/e-commerce/Edtech company
- B- Tech and MBA or equivalent experience (or equivalent industry experience)
Preferred:
- Track record of exhibiting technical depth and quick ramp-up on new products and technologies
- Ability to assume end-to-end ownership of large features and initiatives
- Proficiency in end-to-end innovation, planning, organizing, and executing.
- Solid written and verbal communication skills
- Self-motivated, can-do attitude and great at dealing with ambiguity
- Experience collaborating and communicating with cross-functional teams
- Experience in identifying, analysing and interpreting data to make data-led product decisions
- Understanding of capturing user insights to create exceptional user experiences
- Excellent focus on attention to detail, with quantitative skills
- Experience in building & leading high-performance teams
- UI/UX skills with an ability to get the best out of designers and recognize great design
About Us
PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.
We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.
Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.
We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.
Content Marketing Specialist- Job Description
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Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
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Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
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This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
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Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
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Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
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Measurement and optimization of the program will be required on a regular and ongoing basis
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Management of all creative resources including designers, writers, and other agency personnel
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Integration of content programs with brand campaigns to drive the brand to demand.
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Executive presentations on the program approaches and results will be required.
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Design content marketing strategies and set short-term goals
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Undertake content marketing initiatives to achieve business targets
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Collaborate with design and writing teams to produce high-quality content
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Develop an editorial calendar, delegate tasks and ensure deadlines are met
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Deliver engaging content on a regular basis and inspire team members
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Edit, proofread and improve content
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Optimize content considering SEO and Google Analytics
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Analyze web traffic metrics
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Share content through various channels, ensuring strong web presence
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Receive customer feedback and generate ideas to increase customer engagement
Our Core Values
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We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
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We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
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We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
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We match grit with wit: We're creative and resourceful. We find solutions to every problem
and to further support you, we offer:
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talented, young and motivated team
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work with a fun team on a product that customers love
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Share in our organization-wise personal development benefits and leave entitlements
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Flexible work schedule with work-from-home options
Desired Candidate Profile
1. Exp. In online bidding on various portal like Elance, Guru, Freelancer, Odesk, Upwork etc.
2. Expert in generating business from online bidding.
Writing proposals, costing and negotiations.
3. Prospect for potential new clients and turn this into increased business.
4. Candidate should be flexible in working hours.
5. Generate new business leads for Web design, graphic design, web development & internet marketing.

Primary Skill: System Software Development
Skill sets req:
- Linux porting/development; Linux kernel concepts
- Expertise in Linux BSP device driver development
- Customizing kernel + Porting + Developing Applications Linux Device Driver Development (Character devices) Good Concepts of Network Drivers File Systems Concepts
- Expertise in porting, network stack; optimization, network programming
- Bootloader/Uboot porting
- Camera driver development (Good to have)


- Strong experience in Android UI development,
- Expertise in API implementation
- Experience in using GMAPS, FIREBASE, SQLlite
- Familiar with Android & its related technologies like Android SDK, Java.
- Experience with GIT, XML, JSON & Web Services.

