**Overview:**
Join our fast-growing startup as a Sr. Ecommerce Manager, where you'll play a pivotal role in driving revenue and profit growth. This position requires a dynamic Key Account Manager (KAM) with a proven track record in ecommerce, ready to make an immediate impact.
**Responsibilities:**
- Deliver on Sales plan, gross margin plan, inventory refills, and overall P&L.
- Develop Sales targets with E-Commerce portals, creating a 360-degree marketing plan for platforms like Amazon, Flipkart, and BigBasket.
- Research market trends, monitor competitor activity, and identify promotional opportunities.
- Monitor and analyze Sales figures, making improvements to increase revenue.
- Ensure a complete product assortment, comprehensive product content, improved organic search ranking, and performance benchmarking for the Ecommerce channel.
- Generate and implement new sales and marketing initiatives for increased profitability.
- Manage the user experience of the website, including navigation, content, creative, and promotional campaigns.
- Collaborate with Brand partners to ensure a demonstrable ROI.
Requirements
- Minimum 4 years of experience in any industry.
- Ecommerce expertise on platforms like Amazon, Flipkart, Swiggy, Big Basket, and other Marketplace and Long-tail channels is a MUST.
- Ownership of Business P&L.
- Strong ability to collaborate with internal and external stakeholders.
- Willingness to experiment and continuously improve.
- Adaptability to business needs and performance accordingly.
Subodh Popalwar
Software Engineer, Memorres
About Merito
Merito.ai is a full stack talent services company.
We are a curated talent platform where we identify, assess, and connect candidates to matching job opportunities. We are working with the mission to change the way hiring is done.
Our clients are India's fastest-growing startups that are looking to hire quality talent to fuel their growth.
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Google AnalyticsPosition Overview:
We are seeking a motivated and detail-oriented Digital Marketing Intern to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, with a focus on Google Analytics(4), Google Ads, Other Social Media Ads, SEO, and lead generation techniques. This position offers an excellent opportunity to gain hands-on experience in digital marketing within a dynamic and collaborative environment.
Responsibilities:
Google Analytics:
- Set up, configure, and maintain Google Analytics accounts for various campaigns and websites.
- Monitor and analyze website traffic, user behavior, and other key metrics using Google Analytics.
- Generate insightful reports and recommendations to optimize website performance and marketing strategies.
- Generate custom funnels and other reports to track and monitor all marketing activities to capture target audience.
- Track all backlinks and other external links created for SEO purpose to identify the inflow.
Google Ads / Other Social Media Ads:
- Create and manage Google Ads campaigns across multiple platforms, including search, display, and video.
- Conduct keyword research and optimize ad copy to improve campaign performance and ROI.
- Monitor campaign budgets, CPC, CTR, and other metrics to ensure goals are met or exceeded.
- Create and manage a complete campaign.
- Proficient with creating targeted Ads on social media platforms like Instagram, Facebook, Linkedin, etc.
SEO:
- Perform keyword research to identify high-value opportunities for organic search traffic.
- Implement on-page and off-page SEO strategies to improve website visibility and rankings.
- Monitor and analyze SEO performance using tools such as Google Search Console and SEMrush.
- Use other tools to increase visibility among the target audience. This is crucial as identification of platforms and engaging them where our target audience is should be critical for our business goals conversion.
Lead Generation:
- Develop and execute digital marketing strategies to generate leads and drive conversions.
- Utilize email marketing, social media, and content marketing to attract and engage potential customers.
- Implement A/B testing and optimization techniques to improve lead capture and conversion rates.
Other Digital Marketing Activities:
- Assist with social media management, content creation, and community engagement.
- Collaborate with team members to brainstorm and execute creative marketing campaigns.
- Stay updated on industry trends and best practices in digital marketing.
Qualifications:
- Currently enrolled in a bachelor's or master's degree program in Marketing, Advertising, Business, or a related field.
- Strong understanding of digital marketing principles and techniques.
- Proficiency in Google Analytics, Google Ads, and SEO tools. This is mandatory.
- Excellent analytical skills and attention to detail.
- Strong communication and teamwork abilities.
- Ability to manage multiple tasks and prioritize deadlines effectively.
- Previous internship or work experience in digital marketing is a plus.
Benefits:
- Hands-on experience in a fast-paced digital marketing environment.
- Opportunity to work closely with experienced professionals and gain valuable mentorship.
- Possibility of full-time employment or extended internship based on performance.
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Keep pace with search engine and PPC industry trends and developments
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms.
The ideal candidate is a person who is passionate about technology and believes in the growth
story of all businesses going digital in the future. We want people who dream big and can be an
integral part of an ecosystem that’s going to create and capture a $100Bn+ opportunity in the
next couple of years.
A high performing business development associate understands the bigger picture and the
vision the company has. He/she/they must love finding new business opportunities and
managing relationships with existing clients. There is complete ownership to directly impact the
company’s top-line and expansion of our customer base. We expect that you love selling, and
that you are self-driven and result oriented. This is a very high growth role in the organization
and will be the bed-rock of taking up newer managerial opportunities in India and abroad.
Responsibilities:
● Understand client requirements and pitch the relevant solution.
● Active front-end selling and cross-selling to potential buyers over the platform.
● Extensive coordination with EMB partners to close deals.
● Deliver daily progress, revenue and activity reports for all clients.
● Analyze, research, recommend and implement processes and systems.
● Outbound client acquisition through social media and networks.
● Keeping track of all the documentation required for a transaction.
● Helping both buyers and sellers in an ongoing transaction.
● Maintain regular contact with clients to gain deeper understanding of their needs and
concerns and work with internal teams to resolve those.
● Take in-person meetings with clients locally as and when required
• Sound understanding of the digital marketing ecosystem and trends
• Assist in the development of the overall paid marketing strategy
• Implement digital marketing activities across a broad range of marketing
channels (Search, Display, Social, Email, Programmatic)
• Assist in Marketing Automation & Measurement Tools like MoEngage, CleverTap, Google Tag Manager, Data Studio, Google Analytics
• Managing budgets and campaigns across all digital channels & partners to drive strong return on investment and efficient CAC
• Test, measure, analyze, and optimize the performance of search, social, and content to display across conversion funnels to boost customer engagement and conversions, lower the cost of customer acquisition, and increase customer lifetime value (LTV)
• Set up dashboards and develop models for data presentation to the head of departments and suggest recommendations for business performance
improvement
• Work closely with in-house teams and maintain partner relationships through scheduling regular meetings to go through reports and provide actionable insights
• Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Able to set up conversion, pixel, and event tracking on the website and across various digital platforms
• Coordinate with Social Media & Influencer Marketer in regards to the online adverts.
• Conserve partnerships with partners. Assist with paid media, including liaising with digital advertising agencies
Experience: Minimum 3 Years of relevant
Add-on:
• Basic understanding of SEO, content marketing, and copywriting skill
• Experience in Real Money Gaming
- Connect closely with our team for creation of effective solutions to The Why, What and How Digital Marketing and implementation of the same to create enthusiastic and efficient marketing campaigns for existing and new clients
- A combination of reaching out to prospective clients, who need Digital Media Marketing as well as servicing the existing clients with zeal and energy for extension of period of service.
- Formulating attractive and trendy Social Media Campaigns for the clients and do research on current trends of Social Media for an effective actualization of the formulated plans for extensive reach.
- Analysing and monitoring the effectivity of the social media campaigns and finding newer methods of presenting the same to the clients for their understanding.
- Doing extensive market research and finding the problematic areas and solution to the offerings of the company. Helping in creation of meaningful content for promotion of different offers and other creative of the clients on social media handles.
- Developing an exhaustive content calendar on a weekly/monthly basis for our clients as well as other vital in-house projects .
- Providing unconditional support to our digital marketing team and helping them out in their day to day activities.
Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Responsibilities::
• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions
• Responsible to generate the inbound lead for our IT services.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Website management using Google Webmaster & Analytics
• SEO, SEM, SMM activities including Blogs and articles
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies
• Analysing keywords and SEO techniques used by competitors
• Compiling and presenting SEO guidelines
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Report on performance metrics comparing them to our SEO goals and benchmarking data
• Follow SEO trends and stay up-to-date with new tools and practices
Skills::
• MARKETING STRATEGY
• SEO
• SMO
• DIGITAL MARKETING
• SOCIAL MEDIA
• MARKET RESEARCH
• SOCIAL STUDIES
Website - https://praxinfo.com/">https://praxinfo.com/
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Software Engineer, Memorres