RESPONSIBILITIES
● Meeting with internal stakeholders and clients to determine their goals and budget
● Advising clients and other stakeholders on costs, expectations, outcomes, and processes
● Brainstorming ideas for marketing campaigns and paid advertising
● Brainstorming with a team of digital marketers, such as SEO specialists, content marketers, designers, sales specialists, and web developers
● Creating and managing paid ads across LinkedIn, Twitter, Facebook, Google, media partners, programmatic, display, search, networks and more
● Monitoring and analyzing web analytics and campaign performance
● Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
● Identifying and presenting new avenues of paid advertising
● Utilizing demand-side RTP platforms to promote adverts and campaigns
● Ensuring a positive ROI on client spending and PPC ad campaigning
● Coordinate with a team of individual contributors to meet deadlines for launch dates
Must-haves:
● 5+ years of campaign management experience across paid, organic, and other marketing efforts
across channels
● 2+ years of experience of managing campaigns across acquisition, nurture, and retention efforts
1+ years of team management experience
● Data-driven with an ability to map data to insights
● Product handling experience with CRM such as Hubspot, Analytics Tools such as GA, Ad
Platforms, and more
● Impeccable ability to do customer journey mapping to identify pain points
● Work across multiple time zones (US, US (CST), Canada) as needed
● Ability to learn, scale, and ideate
● Ability to ask the right questions and focus on “what does success look like?”
● Client management experience or agency background is a huge plus
Benefits:
● Competitive salary
● Work from anywhere in India
● Learning and gaining experience rapidly
● Reimbursement for basic work-from-home setup
● Insurance (including a top-up insurance for COVID)