
Role Overview:
As a Social Media Marketer, you will be responsible for managing and growing our presence on various social media platforms such as LinkedIn, Twitter, and YouTube. You will create and implement campaigns that resonate with our B2B audience, specifically targeting Shopify merchants and decision-makers in the e-commerce sector.
Experience: 3-6 years
Industry: B2B SaaS, E-commerce
Key Responsibilities:
• Develop and execute a comprehensive social media strategy aligned with our marketing and brand goals.
• Manage all social media channels (LinkedIn, Twitter, YouTube, etc.) to increase brand visibility, engagement, and lead generation.
• Create, curate, and schedule engaging content, including posts, infographics, videos, and case studies, to educate and engage the target audience.
• Monitor industry trends and competitive activity to inform content creation and strategy.
• Collaborate with the content, design, and product teams to create social media assets that support product launches, webinars, and events.
• Track and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, or Buffer, and provide insights and recommendations.
• Engage with followers, industry influencers, and partners to create conversations and foster community growth.
• Stay up-to-date with the latest trends and best practices in social media marketing, particularly in the Shopify and e-commerce space.
Requirements:
• Proven experience as a Social Media Marketer, with a focus on B2B or SaaS.
• Strong knowledge of LinkedIn, Twitter, and other B2B-relevant social platforms.
• Experience in managing paid social campaigns and working with paid media budgets.
• Excellent written and verbal communication skills, with a strong understanding of what resonates with a B2B audience.
• Ability to create both visual and written content.
• Analytical mindset with experience in reporting and improving on key social metrics.
• Understanding of Shopify, e-commerce, and SaaS is a major plus.
• Bachelor’s degree in Marketing, Communications, or a related field.
Why Join Us:
• Play a key role in driving the social presence of a fast-growing B2B SaaS company.
• Collaborative and forward-thinking work culture.
• Competitive compensation and benefits package.

About StarApps Studio
About
Building software to help e-commerce businesses sell better
Our company is dedicated to helping e-commerce merchants sell better through innovative software solutions. With a deep understanding of the e-commerce industry and a commitment to quality, we have developed a suite of products that improve the shopping experience for 100 million buyers worldwide every day.
Our passionate team of 15 is more than just a workforce; we're a family, growing together to better support our diverse range of over 25,000 global clients, from spirited startups to seasoned enterprises.
We've made our mark in the e-commerce world with our top-rated applications on the Shopify App Store, but our true pride lies in our inclusive, dynamic, and empathetic work culture. Here, every voice matters, every idea fuels growth, and every team member plays a crucial role in our collective success. Dive into the heart of our company ethos by exploring our culture book [https://cdn.starapps.studio/files/StarApps+Culture+Book.pdf] and see how we’re not just a company, but a community.
As the e-commerce landscape flourishes, we're not just keeping pace; we're setting the rhythm. We're on the lookout for individuals who are not just looking for a job, but a journey; a chance to make a real, heartfelt impact in this exciting industry. Be part of a journey that’s not just about growth, but about belonging, innovation, and shaping the future of e-commerce. Let's embark on this thrilling adventure together!
Tech stack
Candid answers by the company
We build softwares for e-commerce businesses powered by Shopify. Our tools are designed to increase the store's sales and help merchants run their online store more efficiently.
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Trainery is building the next-gen AI-native Talent Management Suite — integrating performance, learning, compensation, and HR operations into one unified experience for modern teams.
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HR Strategy & Process
Partner with leadership to strengthen HR systems and culture at Trainery India.
Implement HR best practices and ensure a people-first approach in all initiatives.
Who You Are
Bachelor’s/MBA degree in Human Resources, Business Administration, or related field.
2+ years of HR Generalist, ideally in a startup environment.
Strong understanding of recruitment workflows and HR operations.
Excellent communication skills — you’re comfortable picking up the phone and engaging confidently.
Self-driven, organized, and able to manage multiple priorities.
Familiar with HRMS/ATS tools and digital collaboration platforms.
Why Join Trainery
Be part of an early-stage team building a high-impact HR tech product.
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About the Role
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BE/B.Tech in Computer Science with 5-10 years of experience.
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Strong Computer Science Fundamentals.
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Extensive programming experience in one of these programming languages ( Java, Go, Python) is a must.
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Good working experience of any of the Cloud Platforms - AWS, Azure, Google Cloud Platform.
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Certification in any of these cloud platforms will be an added advantage.
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Good Experience in the development of RESTful APIs, handling the security and
performance aspects.
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Strong debugging and troubleshooting skills.
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Experience working with RDBMS or any NoSQL database like DynamoDB, MYSQL, Oracle.
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Working knowledge about CI/CD tools - Maven/Gradle, Jenkins, experience in a Linux (or Unix) based environment.
Desired Qualifications
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Exposure to Serverless computing frameworks like AWS Lambda, Google Cloud Functions, Azure Functions
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Some Exposure to front end development tools - HTML5, CSS, Javascript, React.js/Anular.js
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Working knowledge on Docker, Jenkins.
Prior experience working in the IoT domain will be an added advantage.
What to expect from our interview process
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The first step is to email your resume or apply to the relevant open position, along with a sample of something you have worked on such as a public GitHub repo or side project, etc.
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Next, post shortlisting your profile recruiter will get in touch with you via a mechanism that works for you e.g. via email, phone. This will be a short chat to learn more about your background and interests, to share more about the job and Espressif, and to answer any initial questions you have.
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Successful candidates will then be invited for 2 to 3 rounds of the technical interviews as per the previous round feedback.
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Finally, Successful candidates will have interviews with HR. What you offer us
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Ability to provide technical solutions, support that fosters collaboration and innovation.
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Experience designing APIs for consistency, simplicity, and extensibility.
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BYJU'S IS HIRING FOR SALES ROCK-STARS
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