Role Overview:
As a Social Media Marketer, you will be responsible for managing and growing our presence on various social media platforms such as LinkedIn, Twitter, and YouTube. You will create and implement campaigns that resonate with our B2B audience, specifically targeting Shopify merchants and decision-makers in the e-commerce sector.
Experience: 3-6 years
Industry: B2B SaaS, E-commerce
Key Responsibilities:
• Develop and execute a comprehensive social media strategy aligned with our marketing and brand goals.
• Manage all social media channels (LinkedIn, Twitter, YouTube, etc.) to increase brand visibility, engagement, and lead generation.
• Create, curate, and schedule engaging content, including posts, infographics, videos, and case studies, to educate and engage the target audience.
• Monitor industry trends and competitive activity to inform content creation and strategy.
• Collaborate with the content, design, and product teams to create social media assets that support product launches, webinars, and events.
• Track and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, or Buffer, and provide insights and recommendations.
• Engage with followers, industry influencers, and partners to create conversations and foster community growth.
• Stay up-to-date with the latest trends and best practices in social media marketing, particularly in the Shopify and e-commerce space.
Requirements:
• Proven experience as a Social Media Marketer, with a focus on B2B or SaaS.
• Strong knowledge of LinkedIn, Twitter, and other B2B-relevant social platforms.
• Experience in managing paid social campaigns and working with paid media budgets.
• Excellent written and verbal communication skills, with a strong understanding of what resonates with a B2B audience.
• Ability to create both visual and written content.
• Analytical mindset with experience in reporting and improving on key social metrics.
• Understanding of Shopify, e-commerce, and SaaS is a major plus.
• Bachelor’s degree in Marketing, Communications, or a related field.
Why Join Us:
• Play a key role in driving the social presence of a fast-growing B2B SaaS company.
• Collaborative and forward-thinking work culture.
• Competitive compensation and benefits package.
Subodh Popalwar
Software Engineer, Memorres
About StarApps Studio
Building software to help e-commerce businesses sell better
Our company is dedicated to helping e-commerce merchants sell better through innovative software solutions. With a deep understanding of the e-commerce industry and a commitment to quality, we have developed a suite of products that improve the shopping experience for 100 million buyers worldwide every day.
Our passionate team of 15 is more than just a workforce; we're a family, growing together to better support our diverse range of over 25,000 global clients, from spirited startups to seasoned enterprises.
We've made our mark in the e-commerce world with our top-rated applications on the Shopify App Store, but our true pride lies in our inclusive, dynamic, and empathetic work culture. Here, every voice matters, every idea fuels growth, and every team member plays a crucial role in our collective success. Dive into the heart of our company ethos by exploring our culture book [https://cdn.starapps.studio/files/StarApps+Culture+Book.pdf] and see how we’re not just a company, but a community.
As the e-commerce landscape flourishes, we're not just keeping pace; we're setting the rhythm. We're on the lookout for individuals who are not just looking for a job, but a journey; a chance to make a real, heartfelt impact in this exciting industry. Be part of a journey that’s not just about growth, but about belonging, innovation, and shaping the future of e-commerce. Let's embark on this thrilling adventure together!
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Software Engineer, Memorres