Role Overview:
As a Social Media Marketer, you will be responsible for managing and growing our presence on various social media platforms such as LinkedIn, Twitter, and YouTube. You will create and implement campaigns that resonate with our B2B audience, specifically targeting Shopify merchants and decision-makers in the e-commerce sector.
Experience: 3-6 years
Industry: B2B SaaS, E-commerce
Key Responsibilities:
• Develop and execute a comprehensive social media strategy aligned with our marketing and brand goals.
• Manage all social media channels (LinkedIn, Twitter, YouTube, etc.) to increase brand visibility, engagement, and lead generation.
• Create, curate, and schedule engaging content, including posts, infographics, videos, and case studies, to educate and engage the target audience.
• Monitor industry trends and competitive activity to inform content creation and strategy.
• Collaborate with the content, design, and product teams to create social media assets that support product launches, webinars, and events.
• Track and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, or Buffer, and provide insights and recommendations.
• Engage with followers, industry influencers, and partners to create conversations and foster community growth.
• Stay up-to-date with the latest trends and best practices in social media marketing, particularly in the Shopify and e-commerce space.
Requirements:
• Proven experience as a Social Media Marketer, with a focus on B2B or SaaS.
• Strong knowledge of LinkedIn, Twitter, and other B2B-relevant social platforms.
• Experience in managing paid social campaigns and working with paid media budgets.
• Excellent written and verbal communication skills, with a strong understanding of what resonates with a B2B audience.
• Ability to create both visual and written content.
• Analytical mindset with experience in reporting and improving on key social metrics.
• Understanding of Shopify, e-commerce, and SaaS is a major plus.
• Bachelor’s degree in Marketing, Communications, or a related field.
Why Join Us:
• Play a key role in driving the social presence of a fast-growing B2B SaaS company.
• Collaborative and forward-thinking work culture.
• Competitive compensation and benefits package.
Shubham Vishwakarma
Full Stack Developer - Averlon
About StarApps Studio
About
Building software to help e-commerce businesses sell better
Our company is dedicated to helping e-commerce merchants sell better through innovative software solutions. With a deep understanding of the e-commerce industry and a commitment to quality, we have developed a suite of products that improve the shopping experience for 100 million buyers worldwide every day.
Our passionate team of 15 is more than just a workforce; we're a family, growing together to better support our diverse range of over 25,000 global clients, from spirited startups to seasoned enterprises.
We've made our mark in the e-commerce world with our top-rated applications on the Shopify App Store, but our true pride lies in our inclusive, dynamic, and empathetic work culture. Here, every voice matters, every idea fuels growth, and every team member plays a crucial role in our collective success. Dive into the heart of our company ethos by exploring our culture book [https://cdn.starapps.studio/files/StarApps+Culture+Book.pdf] and see how we’re not just a company, but a community.
As the e-commerce landscape flourishes, we're not just keeping pace; we're setting the rhythm. We're on the lookout for individuals who are not just looking for a job, but a journey; a chance to make a real, heartfelt impact in this exciting industry. Be part of a journey that’s not just about growth, but about belonging, innovation, and shaping the future of e-commerce. Let's embark on this thrilling adventure together!
Tech stack
React.js
Ruby on Rails (ROR)
Amazon Web Services (AWS)Candid answers by the company
We build softwares for e-commerce businesses powered by Shopify. Our tools are designed to increase the store's sales and help merchants run their online store more efficiently.
Product showcase
Photos
Company social profiles
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Android DevelopmentJava
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Summary
A design lead at Moonraft is a UX design expert with a disruptive approach to design that brings together empathy for users and understanding of business. They must possess a guerrilla-like attitude to quick visioning and lateral thinking combined with the ability to articulate design. Openness and flexibility to appreciate ideas from anywhere is important.
Responsibilities
Create and lead the design engagement with UX Strategy, Conceptualization, User Journeys, Information Architecture, Prototyping & Visual Designs for large-scale solutions along with the ability to drive conversations with the skate-holders.
Identify opportunities to create business value and improve the user experience, based on user research, organize opportunities into visually compelling matrices.
Identify strategic opportunities for competitive advantage based on findings. Understand the target audience deeply, develop user profiles, conduct task analysis, create user scenarios, and navigate smoothly through ambiguity.
Lead development of personas/segmentations based on research findings, integrate personas/ segmentations with related deliverables such as opportunity maps
Facilitate user scenario planning sessions/design thinking workshops with internal teams & clients
Estimate, plan, and lead tracks of creative work/projects in the development of a quality solution track progress according to the plan created for the project (e.g., conduct design reviews and creative status meetings as needed)
Collaborate closely with the engineering team and make sure designs are implemented to meet Moonraft’s quality standards.
Lead participatory design/user testing sessions, present findings & recommendations to cross- functional teams and client stakeholders, and manage operational level client meetings.
Inspire, mentor and support the members of the design team
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Masters/Bachelors degree in design discipline: Interaction, Information or Interface design, Human-Computer Interaction, Design Planning, Graphic Design, Product Design, Communication Design or Fine Arts
An online portfolio or samples of work showing relevant experience
Experience with rapid prototyping and familiar with front-end development/technologies
Minimum 5 years of industry experience
Self-directed but also collaborative
Proficiency with tools such as Sketch, Axure, Invisionapp, Photoshop, Illustrator, InDesign and understanding of all the latest tools
Ability to work collaboratively on multi-disciplinary teams.
About Moonraft
We are here to advance the human experience through design-driven innovation. Design, to us, is all about creating new meanings, while art is about self-expression and emotive appeal. Bringing these two creative disciplines together and operating at their intersection with business and technology, we drive business innovations with differentiating customer experience.
We place the human at the center, bringing quantitative and qualitative techniques together to develop consumer insights. Our techno-creative team, bridging consumer insights, business understanding, and advanced technology skills, then builds humanistic technology solutions.
We believe experimentation is at the core of every innovation. Radical innovation, in our view, is just an event recognized in hindsight when a number of trial-and-error attempts spark off a breakthrough. Our approach embraces rapid prototyping and empirical evidence in everything we do. As the name says, we are Moonraft Innovation Labs, driving innovation through experimentation.
"Rafters", who inhabit Moonraft, recognize ideas as the boss. They live by imagination, simplicity, and speed. Our egalitarian culture and environment are designed for rafters to thrive and deliver elegant solutions for complex problems.
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Full Stack Developer - Averlon