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Digital Marketing Specialist
Digital Marketing Specialist
VRT Management Group's logo

Digital Marketing Specialist

Archana Chakali's profile picture
Posted by Archana Chakali
1 - 3 yrs
₹2L - ₹7L / yr
Hyderabad
Skills
Lead Generation
B2B Marketing
Digital Marketing
Marketing Strategy

Job Title: Digital Marketer (B2B Focus)

Location: Santosh Nagar, Hyderabad

Employment Type: Full-time

Job Type: On-Site


About VRT Management Group:

VRT Management Group is a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth. We are seeking a Digital Marketer with a strong focus on B2B to design, execute, and optimize campaigns that generate high-quality leads aligned with our Ideal Customer Profiles (ICPs).


Key Responsibilities:

  • Lead Generation: Execute B2B lead generation through both paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs).
  • Organic Growth Strategies: Develop creative organic lead-generation strategies to engage SMB entrepreneurs and foster long-term relationships.
  • Customer Profiling: Identify, refine, and target Ideal Customer Profiles (ICPs) to ensure campaigns resonate with high-value clients in the B2B space.
  • A/B Testing & Segmentation: Conduct A/B testing for ad creatives, landing pages, and audience segmentation to maximize ROI from campaigns.
  • Data Analysis & Optimization: Leverage tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager to track performance, analyze data, and optimize campaigns for conversions.
  • Reporting: Prepare and present detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations.
  • Ad Campaign Management: Plan, execute, and optimize targeted ad campaigns on platforms like LinkedIn, Facebook, Instagram, and Google to generate leads from SMBs in the USA.
  • Trend Analysis: Stay updated on B2B marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with VRT’s strategic objectives.


What We’re Looking For:

  • Proven experience in B2B digital marketing and lead generation targeting SMBs.
  • Expertise in running ad campaigns across LinkedIn (a must), Facebook, Instagram, and Google.
  • Strong skills in audience segmentation and targeting strategies for the B2B market.
  • Proficiency in tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager.
  • Ability to develop and implement organic growth strategies for lead generation.
  • Data-driven mindset with strong analytical skills to optimize campaign performance.
  • Excellent communication skills and a team-oriented approach.
  • Familiarity with the SMB market in the USA is highly desirable.

 

 

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About VRT Management Group

Founded :
2008
Type :
Products & Services
Size :
0-20
Stage :
Bootstrapped

About

N/A

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