Social Media Optimization (SMO) Jobs

Urgent opening in our company Hospitality Minds Pvt Ltd

Location - Borivali Mumbai

Work Type - Onsite

About the Company:

SafEarth is a market network that helps industries in reducing their carbon footprints by transitioning to renewable energy in an easy and hassle free manner. Our marketplace for Rooftop Solar allows industries to find the best quality solar plant at the lowest possible price and get it installed without any hassles.

We are on a mission to empower the industries of the world to reduce their emissions and become an engine to move humanity towards a sustainable future.

We are today, India’s largest platform for the adoption of clean energy. We have helped install over 150MWs of distributed solar, and save nearly 200,000 Tonnes of carbon emissions per year. In the process we have worked with numerous Fortune 500 clients, Indian corporates, large MNCs and growing MSMEs.

SafEarth has been profitable for the last 3 years and has grown very healthily organically during this time. The company has recently raised an Undisclosed investment to fuel its growth into the future.

The Why?

Industries are a leading source of carbon emissions (responsible directly or indirectly for over 70% of emissions). Energy consumption in industries accounts for nearly 50% of the carbon emissions of manufacturing. Hence, reducing this emission, is a key to fighting climate change.

This emission can easily be substituted by renewable energy. Fortunately, Renewable energy is the cheapest source of power today in most of the world. Despite this, over 90% of all industries that considered buying a solar plant in India in the last 1 year, did not end up buying it.

In the 21st century, as the world moves towards a sustainable future, consumers and businesses will buy products and services that they have never bought before. We are building a platform that helps them in doing so easily and efficiently.

What is the Role?

The selected candidate will own the complete content creation and distribution process and responsibility at the company.

Typical types of content that we create includes videos, infographic, blog posts, etc. This content usually revolves around our solar plants, sustainability efforts of our customers and the work being done by our EPC partners.

As the Content Marketing Head, you will be expected to use content as a channel to grow our business by acquiring new customers and increasing engagement with existing customers.

As a part of this role, you will:

• Lead the Entire Content Creation and Distribution Process at SafEarth
• Lead a team of content creators to create the best possible content in varied forms
• Create a content strategy and lead the execution of the same
• Conduct constant user feedbacks to better mold the strategy
• Work with the marketing team to distribute this content to the right audience

Must Haves?

• 3+ years of experience in a content marketing
• Storytelling skills to create enticing narratives
• Ability to be highly organised, process-driven, and detail-oriented to structure problems and solve from first principles
• Team Player
• Huge plus if you’ve worked with remote teammates and understand the communication patterns of working with highly distributed remote teams
• Comfortable with taking ownership of complex challenges
• Result oriented attitude
• Passionate about climate tech

Good to Have

• Understanding of the Clean Energy ecosystem, latest capabilities, and regulations would be a bonus
• Past Work Experience in a SaaS based startup
• Familiarity with product funnels, sprints & agile ways of working
• Masters / bachelors degree in relevant field

Role and Responsibilities

 Manage our social media handles Instagram (137K followers), YouTube (8K subscribers). 

 Execute ideas by creating a content calendar. 

 Generate ideas for our paid/organic ad campaigns and write the copies.

 Handle operations while creating content. 

 Write copies for our App messages and notifications.

Education and experience:

Any graduation degree

1-3 years in digital marketing 

Skills:

1. Strong willingness to learn new things

2. Ability to generate new ideas, think outside the box, and approach problems

in unconventional ways

3. Ability to stay motivated, go-getter attitude

4. Teamwork and collaboration

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice. 

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

• MBA | PGDBM in Performance / Digital Marketing
• Experience in copy writing
• 5-8 years’ experience with a reputed brand
• Design skills and basic video edits
• Insight Mapping
• Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

Our Vision:

Vapronix web is a platform for constant interaction of technology and human creativity. We aim to create a digital environment that connects people from around the world, fulfilling their entertainment and mind simulation needs while co-creating happiness and generating value for all.

Responsibilities:

1. You should have keen interest in content marketing and willingness to learn on the job.
2. You will upload article content onto the CMS (WordPress), including text, images, URLs, etc.
3. You will ensure an error-free upload process covering text alignment, content reviews, titles, hyperlinks, and more
4. You will need to follow the upload calendar to ensure the timely completion of content uploads
5. You will work with other members of the team to ensure a seamless publication process.
6. You will identify and make recommendations to improve the process and ensure consistently high quality.
7. You will need to ideate and create compelling content for web and social media platforms
8. You must have attention to detail in implementing the best SEO practices
9. You should have Knowledge of SEO/ User-friendly content for a website
10. You will need to collaborate with other departments to create narrative and informative content
11. You should be an opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.

Skills:

• Good communication skills
• Good Research skills
• Knowledge and a working understanding of WordPress and other content management systems and the processes involved in the publication of pages
• Ability to meet deadlines
• Attention to detail
• High analytical skills with good aptitude
• Decision making ability
• Team player

DUTIES & RESPONSIBILITIES:

❖ Manage and execute Lead Generation, Social Media Marketing strategies with the team, Define requirements, tasks, and

resources associated with Online Branding, SMO, etc.

❖ Social Media Promotions & Client Chat etc.

❖ Enhance digital marketing performance every day.

REQUIRED COMPETENCIES:

❖ Proficient communication & convincing skills, Passion for SMO and overall internet marketing.

❖ Outstanding ability to think creatively, team building, strategically and identify and resolve problems

❖ Ability to foster strong client relationships at various levels.

❖ Project management and time management skills.

❖ Knowledge of international market preferred.

Are you ready to have a clear, distinct voice in a room full of noise? Are you excited about setting up your own rules and standing out to create a change?

At Trainn, we are revamping what customer education means in today’s world. With our video-first approach, we are gearing up for a change bigger than ourselves. We are looking for a changemaker who is also a social media marketer to amplify this message on multiple media and help us steer the wheels of this revolution. 

We also seek someone to create and manage a community of like-minded changemakers.

If your stomach is doing the tingly thing it does when excited, let the butterflies out. You have come to the right place. This is the role for you!

What would be your roles and responsibilities?

We are looking for a proactive juggler, a master of multiple hats, who can,

• Plan/strategize and effectively manage all social media accounts by posting updates, being creative, leading social media campaigns (organic), and engaging with Trainn’s audience.
• Help shape the Trainn’s social media identity and tone of voice according to the changing landscape of social networks, channel functionality, and engagement methods.
• Monitor and present relevant data, trends, and exceptions. Have the mindset to understand why random giraffe videos trend.
• Developing and coordinating with internal teams for all campaigns around Trainn’s community, including blog posts, customer stories, podcasts, newsletters, and webinars.
• Grow, monitor, and manage Trainn’s communities on Reddit and Quora.
• Occasionally contribute to content in blog posts, articles, and short form content.

You would stand out of the crowd if you. 

• Have at 1+ years of experience working as a social media marketer.
• Knowledge of how different social media platforms work and is a total geek about their latest updates.
• Analytical and data-driven with a creative flair.
• Good communication skills
• Can lead and execute simultaneously—someone used to the maneuvering the tides of a startup environment.

If you made it this far and it sounds like we are looking into your soul, respond to the job offer for more details.

About The Internet Folks

The Internet Folks is a crazy, fun, and tea-loving team of developers, designers, and innovators who do not just code their products but shape them with love.

We believe that people come first and that’s why we prioritize growth of our team members above product and profit. We've seen firsthand the positive impact that prioritizing our people can have - just check out our impressive track record of delivering 8 products to large enterprises including Fortune 500.

But we're not just all business – we know how to have a good time too. Whether it's sharing a few jokes over coffee or celebrating a big win, we love to have fun and keep things light. (Don’t believe us? Check this 😉- https://bit.ly/tif-in-goa-2022)

We are based out of Bhopal and are keen to include a few passionate individuals who feel they are not getting opportunities of their calibre and interest.

If you're ready to join a team working on the next big thing in the SaaS category, we'd love to hear from you. So don't be shy – apply now and let's chat! 🚀

About the Internship

What you'll be doing:

• Creating engaging and relevant social media content

• Managing social media accounts and monitoring analytics.

• Conducting social media research

• Analyzing social media metrics such as engagement rates, reach and impressions

• Collaborating with other departments

• Staying up-to-date with social media trends

• Developing and implementing social media campaigns

• Managing social media advertising

Must Have:

1. Excellent communication skills
2. Creativity
3. Strong organizational skills
4. Basic knowledge of social media platforms: You should have a good understanding of how various social media platforms work, including Facebook, Twitter, Instagram, and LinkedIn.

Location: Remote, Bhopal

Work Type: Internship, Part-time, Full-time, Contract

Initial Earning: Up to ₹10,000/month stipend, mentorship, task-oriented culture, work on real-life projects with guidance, (ﾉ◕ヮ◕)ﾉ*:･ﾟ

Experience: Min. 3 months

Job Essence –

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Work profile –

• Translation of Business/Digital Objectives into Content themes
• Production of Content items as per Digital-Social Media Campaigns
• Bench-marking content deliverables with national/global standards
• Creating manifestation and themes to be used for goal oriented marketing campaigns
• Producing tribe specific content assets ensuring engagement and RoI

Key Responsibility Areas –

Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
• Content for creative cards/videos
• Copies and descriptions
• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing/Bios/Wikipedia
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Online Reputation Management(ORM) areas
• Q&A | FAQs Deck

Must Have Requirements –

• Minimum 3-5 years of experience in digital social media writing(long form and short form)
• Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
• Deep understanding content analytics and RoI generation
• Should have worked with a digital social media agency/media house/news channel
• Should be able to ideate, and not just a task taker

·        Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc. Build and execute social media marketing strategies. Working with our marketing team to design and create the campaign test to communicate the results to using the data to inform future business decisions.

·        Collaborate with other departments (marketing, video team, etc.) to create engaging      social media content (Stories, posts, reels, etc).

·        Planning, Creation, and Publishing of Instagram Reels.

·        Managing ORM of IIDE s Social Media.

·        Creating the entire campaign, shooting it out, monitoring it, and analyzing it.

·        Measure output and revise social media strategies from time to time.

·        Takedown any other activities from your reporting manager as and when required.

·        Flexibility and willingness to go beyond the call of duty (a go-getter).

·         Required Experience and Qualifications:

·        Basic Shooting skills using the phone

·        Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro

JOB Description

Job Title:         Marketing Manager  

Industry:         Services like Hospitality/Entertainment/ Events / Facilities Etc. 

 Roles and Responsibilities 

• Understanding of general Business and Marketing concepts.
• Prepare Marketing Plan and Budgets.
• Familiarity with social media, social networking, email marketing and other digital marketing platforms.
• Strong written and verbal communication skills.
• Prepare and deliver promotional presentations.

• Coordinate with Digital marketing agency for generating Analytics Report.
• Lead Generation.
• Perform necessary market research for the business units. 

• Understanding and execution of branding, branding guidelines and Corporate Communication.

Skills             

• Awareness of Digital Marketing Platforms and Distribution Channels.
• Verbal and Written Communication.
• SEO & SEM, Email campaigns, Google Ads.
• Exposure towards Branding and Market Campaigns is a must.

Datazoic is an innovative FinTech growth stage startup that is disrupting the traditional passive way Wall Street Capital market firms perceive data and instead empowering these firms with powerful, actionable data analytics for intelligent real-time decision-making.

Datazoic’s flagship product, Prism, is a one-stop shop for all of your data where CRM meets Business Intelligence and Business Intelligence meets AI and where AI drives CRM. Prism is a CRM/Predictive Analytic platform designed for full service Investment Banks and Asset Management firms. Its user base extends to over 1500 users across multiple large Wall Street sell-side firms. Prism caters to the needs of Research Analysts, Institutional Sales, Traders, Corporate Access teams, Investment Bankers and Wealth Management professionals.

Our employees are our greatest asset. It is only with the determination, dedication and customer obsession of our employees that we can serve our clients, generate long-term value for our shareholders and contribute to the broader public

You'll be responsible for

• Creating engaging content for social media (scheduling posts, social media engagement, growth, and optimization).
• Devise ingenious and actionable branding strategies and execute the same
• Ideate and execute both offline and online marketing plans in a systematic manner
• Curate and measure social media branding activities
• Run diverse marketing materials (blog, video, etc) that reflect our brand vision and goals
• Grow followers and drive engagement.
• Assist in studying/researching industry trends.
• Suggest and implement new ideas to develop brand awareness.
• Shadow team members to learn about performance marketing and marketing operations.

You're someone who

• Has a minimum of 2+ years experience in social media marketing in a product company
• Is organized, detail-oriented, and eager to learn/dive in where necessary.
• Can work in a fast-paced environment.
• Is familiar with social media trends.
• Is a creative thinker and has outstanding written, communication, and presentation skills.
• Has been an active participation in brand development initiatives
• Is a graduate/post-graduate specializing in Mass Media/Communication education.
• Has a strong interest in Marketing & Advertisement.

This role will report into the US team and has required working hours until 12am IST. 

JOB SYNOPSIS

We are looking for an SEO - Executive / Sr. Executive to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase leads, traffic & rankings.

JOB RESPONSIBILITIES

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Track, report and analyze website analytics 
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement the latest search engine optimization recommendations and best practices
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc.
• Will be responsible for achieving targets in terms of leads, ranking, and traffic on-page and off-page activities.

JOB REQUIREMENTS

• 2-5 years of experience as an SEO Strategist or similar role
• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmaster, Ahref, SE Ranking, etc)
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO 
• Develop and implement an SEO strategy that reflects the business needs and drives strong traffic increase
• Ability to analyze and show the competitive keyword ranking on major search engines like Google, Yahoo, and Bing.
• Strong organizational, time management, and analytical skills
• Team player
• Experience with Social media is a plus
• Excellent Written Skills

• Conducting keyword research using dedicated software, and generating new keyword ideas.
• Analyzing website and social media pages, then making recommendations for improvement.
• Monitoring website traffic, search results, and developing strategies.
• Generating content ideas and delegating these to the team.
• Overseeing content creation and offering suggestions.
• Updating outdated content.
• Optimizing pages for desktop, tablet, and mobile use.
• Developing link-building strategies.
• Managing paid search campaigns.
• Keeping up to date with new trends and best SEO practices.

• BSc in marketing or similar.
• HTML and JavaScript experience.
• Previous experience in a similar role would be advantageous.
• Excellent written, verbal, and analytical skills.
• Experience with Google Analytics.
• Great customer service and interpersonal skills.
• Ability to follow specifications.
• Ability to work under pressure.

Roles and Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, organic lead generation and display advertising.

• Maintaining our social media presence across all digital channels

• Measuring and reporting on the performance of all digital marketing campaigns

• Create an inspiring team environment with an open communication culture;

• Set clear team goals, oversee, and manage day-to-day operations;

• Monitor team performance and motivate team members to achieve all goals;

• Recognize high performance and reward accomplishments;

• Mediate and resolve any conflicts or issues;

• Suggest and organize team building activities;

Desired Candidate Profile

• Minimum Graduate or Post Graduate.

• Talkative, Enthusiastic, and Innovative.

• Knowledge of Global Market. (Forex & Comex)

• Fluent English Communication, Sales & Marketing Skills require.

• Should be a self-motivated, independent, detail-oriented, responsible team player and exhibit exceptional relationship management skills.

• Experienced in International Sales, Marketing, Global Market and Financial Services will be preferred.

Perks and Benefit

• Desired Incentives.

• Overseas Trip by Company.

• Monthly Contest & Trophies.

• Quarterly and Annual Rewards and Recognition.

Roles and Responsibilities

* Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.

* Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams

*  Monitor the companies social media accounts and offer constructive interaction with users

* Create methods for finding and saving online customer reviews

* Analyse the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

Requirements and qualifications 

*  bachelor’s degree in marketing, Communications, or a related field

*  4+ years’ experience in social media management

*  Exceptional multi-tasking skills

*  Able to explain complex social media data in an understandable way

*  Strong problem-solving skills

*  Knowledge of Social Media advertising platforms is required.

*  Knowledge of the latest digital marketing trends

*  Experience with email automation tools

*  Sense of ownership and pride in your performance and its impact on         the company’s success

*  Critical thinking and problem-solving skills

*  Team player

* Good time-management skills

*   Excellent interpersonal and communication skills

Roles and Responsibilities

How to know if you are the one we're looking for? You are the one if you have extensive knowledge of the latest SEO Trends and online marketing channels.

Developing SEO-based content like Blogs, Guest Blogs and PR and s. Optimize content considering SEO and Google Analytics.

Accountable for all initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention.

Depth of understanding and knowledge of organic search trends, including search engine algorithm changes, and the latest tools and technologies.

Create and launch SEO campaigns, identify areas of improvement, and optimize the site's performance and rankings in major search engines.

Handy experience in operating various marketing tools.

Other Skills: link building, keyword research, Google search console, Google Analytics, Website analysis tools.

Desired Candidate Profile

Ability and desire to strive for excellence.

Self-initiative, determined, and tech-savvy to the core.

SEO, SEM, Google Analytics, Website Designing, Graphic Designing.

Handy experience in operating various marketing tools.

Excellent Rank Producing, On page Off Page promotion, Link Building, and Back link Building.

a plus for channels such as SMO, PPC, Email Marketing and Content Marketing.

Duties and Responsibilities include but are not limited to:

1. Upload videos, manage negative reviews, and keep the account profile up to date.

2. Research keywords, hashtags, industry-related topics & social media trends.

3. Edit images for social media usage.

4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.

5. Write clear captions, descriptions & other content for the posts.

6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.

7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.

8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.

9. Gather & compile data about the brand’s users and viewers.

10. Assist the Ad Manager when running social media ad campaigns.

11. Moderate conversations in social media groups as per set etiquettes.

12. Conduct general administration.

13. Ad hoc tasks

Schedule: US work hours (40+ hours per week)

Location: This is a remote job

*Salary is based on experience and skills.

*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.

*We have other vacancies that might be of interest to your friends & colleagues, they can check us out at www.wingassistant.com .

Roles and responsibilities:

• Building and executing social media strategy through competitive and audience research
• Setting up and optimizing company pages within each social media platform
• A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Indeed, Twitter, etc. to build an audience and ensure client engagement
• Write long- and short-form social media messages that attract new users and engage current users
• Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
• Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
• Help convert prospects into loyal client with engaging, responsive, responsible, surprising, and captivating social media interactions

Requirements:

• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing or relevant field

-Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, and Display)

-Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software

-Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

-Manage social media marketing campaigns

-Manage digital advertising campaigns (SEM, Display, Social, and Programmatic)

As a Social Media Specialist at Digeesell, you’ll get to work with our marketing team to help develop brand awareness about our company through social media.  

Your responsibilities at digeesell 

• Write long- and short-form social media messages that attract new users and engage current users. 
• Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly. 

• Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data. 
• Help convert brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions. 
• Design and monitor business performance goals to drive brand awareness. 
• Observe and analyze market and competitor trends. 
• Monitor the quality and integrity of products and services, and respond as needed to ensure brand alignment. 

• Strategize media plans for different platforms. 
• Client interaction 

        Required Candidate profile: 

• 1.5 + years of experience in the social media specialist role. 
• Excellent communication Skills 
• MBA in Marketing or similar background 
• Good Presentation skills 

• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, other social media best practices 
• Working knowledge of popular social media scheduling and monitoring tool 
• Understanding of SEO and web traffic metrics 
• Critical thinker and problem-solving skills 
• Agency Background Preferred  

Role: CLIENT SERVICING - PERFORMANCE MARKETING

Company Industry: Marketing and Advertising

Experience: 2-5  years

Education: Bachelor’s degree or equivalent

Salary Bracket:  - 8L

You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn. 

RESPONSIBILITIES:

• Responsible for achievement of digital marketing objectives of our clients
• Oversee overall quality of work being delivered on the account
• Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels

• Experience in fronting client relationships directly

• Handling operations and client management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Strategizing and executing campaigns for clients.
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

REQUIREMENTS:

• Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.

• Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.

.

• Should have worked on social media calendar and interactions
• Should have advertising agency experience

• Build, plan and implement the overall digital marketing strategy
• Manage and train the rest of the team 
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Motivate digital marketing team to achieve goals 
• Monitor competition and provide suggestions for improvement

• 5 years of experience as a Digital Marketing Strategist or similar role
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Critical thinking and problem-solving skills 
• Team player
• Good time-management skills
• Great interpersonal and communication skills

We Have an opening for SEO Executive.

Mohali Location 

Experience:- 1 to 3 years 

Skill ;- Seo , Google Adds , Backlinks , Smo .

JOB SYNOPSIS

We are looking for an SMO - Manager to manage all Social Media Marketing activities. You will be responsible for managing all SMO activities on all Social Channels to increase leads, traffic & brand awareness.

JOB RESPONSIBILITIES

• Responsible for the successful management of digital strategy.
• Developing and implementing strategies for companies’ social media sites focusing on Facebook, Twitter, Instagram, LinkedIn, YouTube etc.
• Knowing what type of content works best on what platform, optimizing content accordingly.
• Create engaging and professional visuals/ content optimized for the platform used and intended audience.
• Blogging, creating social media profiles, and managing regular posts.
• Gain followers, and create a positive image for the company.
• Stay abreast with upcoming social media trends and tools- including attending networking and educational events, reading blogs, and listening to podcasts.
• Analyze and report social media actions and campaigns on a monthly basis for new opportunities.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Perform research on current benchmark trends and audience preferences.
• Monitor trends, activities of main competitors on social media.
• Understanding of Google Analytics or any tool & review their Promotion /performance, bounce rate etc.
• Any Automation Tool Experience [ like Hootsuite]
• Group promotion on various social media channels

JOB REQUIREMENTS

• 2-5 years of experience as a social strategist or similar role
• Up-to-date with the latest trends and best practices in SMO
• Developing and implementing social media strategies for the websites
• Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn and other community sites.
• Posting content on relevant blogs/forums and seeding content into social applications as and when needed.
• Monitoring and reporting usage statistics and other relevant data.
• Keeping a check on the emerging trends and industry standards in social media.
• Conducting research and recommending new social media platforms and opportunities.
• Increasing the number of fans, followers on social media networks.
• Website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Excellent Written Skills
• Can Create Videos/ GIF / Social media Captions to understand key challenges faced by Client
• Strong organizational, time management, and analytical skills
• Team player

• Create a Digital Marketing Strategy
• · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
• · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
• · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• · Ability to research business opportunities and present ideas and findings to company management

*

• Qualifications and skills
• · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
• · Creative thinking (visual & messaging); digital design skills are a significant plus
• · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• · Deep knowledge of digital marketing across social, display, and programmatic platforms.
• · Strong analytical and strategic thinking skills.

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs build, and maintain our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

 Job Description :

• Plan, manage and execute all digital marketing, including SEO/SMM, marketing database, email, social media and display advertising campaigns.
• Understanding client needs and offering solutions and support, answering potential client questions and follow-up call questions.
• Google AdWords would be a PLUS.
• Handling social media platforms like instagram, facebook, twitter etc
• Reserach, Plan and Make a Social Media Marketing and Content plan for Clients.
• Have good knowledge and handling of Social Platforms like Linkedin, Twitter, Reddit, Quora, Pinterest, Facebok and Instagram
• Build, plan and implement the overall digital marketing strategy

Job Types: Full-time

. Salary: As Per Company Norms.

Education: Bachelor’s (required) Master’s (Preferred)

Location:  Indore, Madhya Pradesh (Required)

Best Regards,

HR Department

 Office Add-519, 6th floor,  Onam Plaza, Near  Industry House, AB  Road, Indore, Madhya Pradesh, 452001

About Us:

POSHN is a new and exciting India-based ag-fintech venture founded in 2020 and supported by leading US based VCs, big venture debt and leading NBFCs.

Were on a mission to organise and digitally transform global agri-supply chain market. We are applying first principles thinking and re-imagining the solutions with a tech-product first mindset.

The agri-supply chain space is gigantic, complex and has been largely un-organised. So, we are taking the hassle out of it by creating a platform that empowers our products and facilitates a better, efficient and seamless experience between each stakeholder.

Team:

Core team holds together alumni of BITS Pilani, IIM & XLRI with each having decade long experience in the fields of supply chain, technology and product. Previously, we have built several highly impactful tech-product startups from ground up.

About the role:

As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral. The role demands strong leadership to drive step change- improving supplier performance and innovation- with appropriate support from the stakeholder community to enable success.

Get ready for a lot of exposure to internal senior stakeholders!

Responsibilities

• Will be subject matter expert for social channels
• Responsible for demonstrating strong ownership, and attention to detail and maintain clear and concise communication across leadership levels.
• Will be an advocate for the brand on social media, providing ongoing social-specific insights
• Own the social media strategy which includes content creation, ORM & monthly calendars
• Continuously ideate and innovate within the social space

Career Experience we'd love to see:

• 3+ years of relevant professional experience in social media management and/or social media planning
• Passion for social media and understanding of its business impact
• Experience working within cross-functional marketing and creative teams
• Experience managing and negotiating media and content contracts
• Understanding of creative development process and media planning

About you:

• We want you to come with creativity, expertise, flexibility and drive, but above all a desire to learn and keep learning
• You enjoy taking responsibility and ownership of tasks.
• Curious and a continuous hunger for learning and staying up to date with the latest solutions on the market
• Analytical mind Creativity, open-minded attitude

Benefits:

• We offer a competitive salary and ESOPs to make sure you are rewarded for your best work
• Flexible hours and work arrangements
• Become one of the key team members of an exciting startup changing the agri-supply chain industry
• Open, fun and collaborative work culture
• Training and development to the areas of growth you'd like to uncover
• Autonomy at work

• Excellent written and verbal skills
• Ability to sell work and ideas, and respond positively to feedback.
• Candidates with 1+ years of agency work experience can apply. Prior experience in social media and Account Management will be preferred
• Candidate with Prior mandatory experience with copywriting, content, social media Management experience with a focus on creative direction,
• Strong communication & presentation skill along with client handling skill set is a must.
• Knowledge of Facebook,Instagram, Twitter, linkedin social media platforms

Responsibilities

• Create content marketing campaigns to drive leads and subscribers, using SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyses content marketing metrics and make changes as needed.
• Optimizing current content on our website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
• SEO-friendly writing (as well as other forms of PR--media pitches, articles, etc.)
• Excellent verbal and written communication skills

Qualifications

Any Graduate/Post Graduate

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and  SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

• Experience in SEO, Ecommerce, PPC, SEM, SMM, SMO, Email Marketing.
• Planning & implementation of new Internet marketing strategies for every client.
• Optimize website content, meta-tags, keyword phrasing, and keyword density to improve organic search engine ranking pages by search engines.
• Update the site time to time as marketing requirements.
• Develop ways to significantly improve website ranking.
• Utilizing a range of techniques including paid search, SEO & PPC.
• Design graphics, memes, images, PowerPoint presentations.
• Directory/Article/Blog Submissions Optimized Meta/Title Tags.
• Increase client's websites organic and referral traffic.
• Audit website’s regularly check errors & provide technical recommendations for improving SEO visibility & performance
• Generate quality back links, Analyze & generate report about website performance.
• Review the new technologies & keep the company at the forefront of development in digital marketing.

As a Marketing Associate, you will lead and manage the day to day operations of the
marketing team at Cuddles Foundation with a vision to enlist new supporters for the mission and grow
existing relationships. You will report to the Marketing & Communications Lead.

Responsibilities:
→ You’ll manage the annual and monthly marketing calendar and scheduling of tasks
→ You’ll manage our campaigns and grow our engagement and reach strategically
through email, search and social media, taking full ownership of organisational
marketing goals.
→ You’ll work closely with the social media team to plan the content calendar and
promotional strategy.
→ You’ll work closely with the digital team to update the blog and other dynamic
website content.
→ You’ll liaise with the creative team for campaigns and collaterals needed for
fundraising campaigns, events and programmes.
→ You’ll write communication briefs that are backed with content, research and insights
for the creative team to execute.
→ You’ll manage incoming media requests.
→ You’ll represent the organisation and team at industry events, fundraisers and press
conferences.

Must Haves :
→ You have a bachelor’s or a master’s degree in communication or advertising or digital
marketing.
→ You have 3-4 years prior experience working in a marketing or communications role,
preferably in the e-commerce or digital space.
→ You have superior written and verbal communication skills.
→ You have proven success in executing digital marketing and communications
strategies and campaigns for consumer brands.
→ You’re up to date on consumer insights and trends.
→ You’re capable of working well as part of a team as well as independently.
→ You’re tech-savvy and have worked with applications like Mailchimp, Canva and
Zoho.
→ You’re open to traveling and commuting to field sites when needed.

Skills :

You see the bigger picture.
You can think analytically and strategically. You're able to break a large project into bite-size
pieces while always keeping your eye on the big picture. You think two steps ahead and can
see how complex initiatives come together for maximum impact.
You get things done.
You’re a great multitasker and capable of simultaneously managing multiple projects with
different deadlines. You follow through on every job, no matter how big or small. You live for
hitting deadlines and understand the importance of keeping on schedule. You love to identify
people’s strengths and build processes to make things run more smoothly.
You’re a stickler for organising things.
You have remarkable attention to the smallest details. You have an excellent project
management skills and the ability to meet deadlines.
You're a communication ace.
You keep everyone in the know so that the job gets done efficiently and effectively. You
know when to ask for help, when to listen, and when to speak up. And you're known for your
professional candour.
You have a team ethos.
You thrive in a creative, inventive, fast-paced start-up environment. You're excited to work
cross-functionally with other departments and enjoy bringing people together to achieve a
goal. People enjoy working with you because they know they can trust you.

Location : Mumbai/ Remote
Open to remote/hybrid working modes. You may need to come into the office for meetings
or training  

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

Work From Office

We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily
• Monitor web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Handle influencers for engagements, activities and campaigns

Requirements and skills

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in social media content
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

JOB TITLE/HEADLINE:  Sr. Manager / Manager – Marketing

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

WHAT WE EXPECT FROM YOU:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
• Drive customer activation, engagement and retention through marketing strategies
• Creating / Strategizing the right content for various media
• Coordinating marketing strategies with the sales, financial, IT, and product departments.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.

OUR IDEAL CANDIDATE:

• BS/MS/MBA degree in marketing or a related field from premier institutes
• Proven working experience in marketing
• Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
• Strong analytical skills and data-driven thinking

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment where you can balance great work with a great life.
• We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• A chance to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

1. Key Responsibilities 
1. Grow social media pages of the company 
2. Strategize and execute campaigns to drive brand affinity and new consumers
3. in-charge of all social media handles of the company (big social networks + new age networks)
4. Partner with other brands to co-create campaigns
5. Collaborate with other marketing verticals to grow the app community 
2. Mandatory and good to have experience/ skills.

1. 1. 0 to 2 years. Experience with high-growth consumer apps in India is a big plus
   2. Excellent written and spoken communication skills in the English language are a must. Hindi and other Indian languages are a plus 
   3. Love social media and short video apps. SelfSelf-usage social networks with a good following are a must.

What day-to-day RESPONSIBILITIES OF someone in THIS ROLE involve!

• Oversee day-to-day management of all social channels
• Drive campaign extensions on our channels  and ensure brand consistency
• Design and deploy monthly calendar of content by channels
• Design & deploy growth strategies to boost follower growth and engagement growth
• Manage social boost budgets
• Track metrics and maintain KPI dashboards 
• Facilitate scaling brand and company awareness through various social media channels
•  Work with brand to create and implement social media strategies
•  Supervise all aspects of social media interaction between students and the brand, and ensure a positive student service experience
• Create actionable plans to both grow and maintain followers through popular social media  platforms such as Twitter, Facebook, Instagram, YouTube and LinkedIn
•  Ensure progress on all platforms by using social analytics tools such as Google Analytics and others social analytics tools
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiative

What ATTRIBUTES will it take to perform this role!

Functional

• At least 4-5 years of experience working in online marketing or growth hacking
  
  
• Excellent program management skills
  
  
• Creativity in thought and a helpful, collaborative bent of mind
  
  
• Demonstrate editing and writing skills with an eye for detail
  
  
• Ability to work on deadline on multiple projects
• Strong understanding of all social platforms and its features.
• Hands-on experience in media promotions to drive strong social reach.
• Strong hold on platform insights and analytics and accordingly using it to tweak digital strategy.

Behavioral

•  Creative and Insight-driven approach.

•  Strong thinking and creative ideation capabilities.

•   Planner at large who can think and stitch wholesome 360degree campaigns across platforms.

•  Very good at content creation across formats.

•  Good command of the language and brand understanding.

•  An observant who has their pulse on the internet and is always at speed at knowing what is happening/trending on the internet.

•  Pop culture aware.

• Urge to do different and create different is important.
  
  

   

  
  About Sunstone

  
  

  Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

  
  

  Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

  
  

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯

If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.

Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨

Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥

We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.

What will you do?

• Content Strategy and Management 
  • Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retention 
  • Manage digital content hubs and channels, including email, newsletters, and social media channels 
  • Collaborate across departments to deliver an effective content marketing strategy and editorial plan 
  • Develop editorial calendar, delegate tasks, and ensure deadlines are met
  • Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversion 
  • Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
• Content Production / SEO Know-How 
  • Have a working understanding of SEO, content categorization, content development, distribution, and measurement 
  • Collaborate with design and writing teams to produce high-quality content
  • Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
• Measurement and Optimisation 
  • Monitor and analyze web traffic and social media metrics 
  • Support and manage ad hoc key projects and/or marketing initiatives 
  • Measure, optimize, improve and repurpose content on a regular and ongoing basis 
  • Support in requests related to data crunching and analysis.

We would love to hear from you if :

• You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
• Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid-size businesses)
• A background in brand and/or content strategy, whether at an agency or in-house.
• Genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
• Strong writing skills for both creative and business communication purposes.
• An ability to present to “sell through” our ideas and approaches.
• Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
• You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
• You know content-linked SEO inside-out.
• You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
• You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
• Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc

Why should you work with us?

• We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Flexible Benefits

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**

Sound like something you’d like to be a part of? We’d love to hear from you!

Requirements:
-Experience in Technical Writing is Must.

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken (American English).

Roles and responsibilities:

• Create a brand and market positioning that maintains Tartan's leadership position in the industry.
• Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
• Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
• Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
• Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
• Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.

You will be a good fit if you have the below:

• Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
• Successful track record in building, getting buy-in, and executing marketing plans
• History of building high performing, marketing teams and attracting top marketing talent
• Relevant domain experience preferred in deeply technical products, preferably in API space
• A thorough grasp of the key metrics needed to drive the business
• Ability and desire to use data and metrics to make strategic growth decisions
• Interest in development, training, and mentorship; hands-on in working with teams

• Brand new MacBook
• Stock Options
• Health Insurance
• Unlimited Sick Leaves
• Passion Fund (Invest in yourself or your passion project)
• Wind Down

Job Details

Job Location - Mumbai

Experience Required - 3-5 years

Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum

Digital Marketing Manager

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

* Developing and managing digital prospecting and remarketing campaigns

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

* Identifying and testing new channels to continue to meet or exceed established critical metrics

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

* Curious and a strong problem solver.