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Social Media Manager
Ekostay
Social Media Manager
Ekostay's logo

Social Media Manager

at Ekostay

Agency job
4 - 6 yrs
₹2L - ₹5L / yr
worli, Mumbai
Skills
Social media management
Social Media Optimization (SMO)
Team leadership

Social Media Manager: Worli


Prerequisites:

- Experience: 5 years of experience in Social Media Department and 2 years as social media manager

- Skills: Proficient in Social Media Marketing, Digital Marketing, and Social Media Optimization (SMO).

- Content Strategy: Strong experience in strategizing content for social media and developing content calendars.

- Analytical Skills : Ability to analyze social media metrics and insights to improve performance.

- Creativity: Excellent creative thinking and problem-solving abilities.

- Organizational Skills: Strong organizational and time management skills to manage multiple campaigns and projects simultaneously.

- Leadership: Proven leadership experience in managing and mentoring a team of junior managers and executives

- Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.


Key Responsibilities:


Social Media Strategy & Execution:


- Develop and implement comprehensive social media strategies aligned with the brand’s objectives.

- Strategize content for the upcoming month, considering key themes, seasonal trends, and campaigns.

- Oversee the creation and execution of content calendars, ensuring timely delivery and relevance across platforms.


Team Management:


- Supervise, guide, and mentor junior social media managers, ensuring successful campaign execution.

- Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.

-

Brand Partnerships & Collaboration:


- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.

- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.


Content Creation & Planning:


- Collaborate with the creative team to create compelling content that resonates with the target audience and aligns with the brand’s voice.

- Oversee the development of monthly content calendars and ensure all content is on-brand, consistent, and engaging.


Paid Campaigns & Reporting:


- Oversee and optimize paid campaigns across Meta and Google Ads, ensuring cost-effectiveness and maximum performance.

- Track campaign metrics such as engagement, reach, conversions, and ROI, providing detailed reports and actionable insights for improvement.


Social Media Optimization (SMO):


- Implement best practices for Social Media Optimization to improve organic engagement and visibility.

- Continuously optimize content for performance across various social media platforms.


Miscellaneous Tasks:


- Travel for shoots and other brand-related activities as required.

- Perform miscellaneous tasks as assigned by management to support the growth of the social media strategy.



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