Social Media Manager:
WORK FROM OFFICE & FULL TIME JOB (Office - Worli)
Prerequisites:
- Experience: 5 years of experience in Social Media Department and 2 years as social media manager
- Skills: Proficient in Social Media Marketing, Digital Marketing, and Social Media Optimization (SMO).
- Content Strategy: Strong experience in strategizing content for social media and developing content calendars.
- Analytical Skills : Ability to analyze social media metrics and insights to improve performance.
- Creativity: Excellent creative thinking and problem-solving abilities.
- Organizational Skills: Strong organizational and time management skills to manage multiple campaigns and projects simultaneously.
- Leadership: Proven leadership experience in managing and mentoring a team of junior managers and executives
- Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.
Key Responsibilities:
Social Media Strategy & Execution:
- Develop and implement comprehensive social media strategies aligned with the brand’s objectives.
- Strategize content for the upcoming month, considering key themes, seasonal trends, and campaigns.
- Oversee the creation and execution of content calendars, ensuring timely delivery and relevance across platforms.
Team Management:
- Supervise, guide, and mentor junior social media managers, ensuring successful campaign execution.
- Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.
- Brand Partnerships & Collaboration:
- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.
- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.
Content Creation & Planning:
- Collaborate with the creative team to create compelling content that resonates with the target audience and aligns with the brand’s voice.
- Oversee the development of monthly content calendars and ensure all content is on-brand, consistent, and engaging.
Paid Campaigns & Reporting:
- Oversee and optimize paid campaigns across Meta and Google Ads, ensuring cost-effectiveness and maximum performance.
- Track campaign metrics such as engagement, reach, conversions, and ROI, providing detailed reports and actionable insights for improvement.
Social Media Optimization (SMO):
- Implement best practices for Social Media Optimization to improve organic engagement and visibility.
- Continuously optimize content for performance across various social media platforms.
Miscellaneous Tasks:
- Travel for shoots and other brand-related activities as required.
- Perform miscellaneous tasks as assigned by management to support the growth of the social media strategy.*field
Follow Cutshort