23+ Social Media Optimization (SMO) Jobs in Delhi, NCR and Gurgaon | Social Media Optimization (SMO) Job openings in Delhi, NCR and Gurgaon

Responsibilities:

Developing engaging social media strategies.

Managing social media platforms of the organization.

Scheduling social media posts.

Engaging followers with regular company updates.

Creating brand awareness to gain audience attention.

Overseeing Social Media teamwork.

Responding to the comments on social media on time.

Creating paid social media campaigns for advertising.

Monitoring social media metrics and ROI.

Analyzing social media trends.

Assisting the HR department with hiring and training new employees.

Preparing social media engagement and activities reports.

Optimizing social media content effectively.

Coordinating with Graphic Designer and other team members.

Staying up to date with the latest social media advertising efforts and goals.

Requirements:

Prover work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position.

Excellent knowledge of research requirements for social media strategy.

Strong oral and written communication skills.

Ability to work for long periods of time as and when required.

Outstanding brand awareness experience will be preferred.

Any graduate with expert convincing skills.

About Us

Heyo & MyOperator are India’s largest Conversational platforms, delivering Call + WhatsApp engagement solutions to over 40,000+ businesses. We are trusted by India’s most-loved brands, including Astrotalk, Lenskart, and Caratlane, to power customer engagement at scale. We support a hybrid work model, foster an open and collaborative environment, and provide fast-track growth opportunities for high-potential professionals.

Job Overview

We are seeking a highly creative and strategic Content Lead to drive compelling content and high-impact copywriting across multiple platforms. The ideal candidate has a strong storytelling ability, a deep understanding of customer engagement, AI, and SaaS, and a proven track record in crafting high-conversion marketing campaigns.

Key Responsibilities

• Develop high-converting copy for marketing campaigns, landing pages, sales collaterals, product messaging, and ad creatives.
• Craft engaging and persuasive content for Meta, Google, WhatsApp, and email campaigns.
• Create compelling product pitches, presentations, and marketing materials that enhance brand positioning.
• Understand product offerings, customer personas, and market trends to create targeted messaging.
• Collaborate closely with design, product, and sales teams to ensure brand consistency and impact.
• Optimize content using SEO, AEO (Answer Engine Optimization), and data-driven insights.
• Leverage AI-powered content tools to improve productivity and content effectiveness.
• Analyze performance metrics, competitor strategies, and customer engagement trends to refine content strategy.
• Utilize Mixpanel for content performance tracking and data-driven decision-making.

Qualifications & Skills

• 3–4 years of proven experience in content creation and copywriting.
• Background in SaaS, AI, CPaaS, CX, or conversational platforms preferred.
• Strong storytelling and creative ideation skills with an exceptional copywriting flair.
• Experience in SEO, AEO, and performance marketing strategies.
• Proficiency in Mixpanel for content performance analysis and optimization.
• Proficiency in AI content tools for content generation and optimization.
• Experience in creating high-performing, viral campaigns.
• Ability to collaborate across teams and drive impactful content strategies.
• Strong analytical mindset with a data-driven approach to content performance.

Why Join Us?

• Be part of a fast-growing Conversational AI & SaaS company.
• Hybrid work model with a collaborative and high-growth environment.
• Work on high-impact marketing campaigns that drive brand engagement.
• Competitive salary and career advancement opportunities.

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

Location: Preet Vihar, Delhi

Type: Full-Time, In-Office

Role Requirements:

• Minimum 2 years of experience in SEO

Responsibilities:

• Manage complete SEO, including on-page and off-page activities
• Backlink creation
• Article submission
• SEO audits
• PDF submission
• Image submission
• Improving website Domain Authority (DA)
• Conduct thorough SEO audits and implement strategies for improvement
• Manage Google Ads and Google Analytics
• Manage Google My Business (GMB)
• Execute complete social media marketing and advertising campaigns
• Handle Social Media Optimization (SMO)
• Write and optimize content for SEO purposes

Qualifications:

• Bachelor’s or Master’s degree in Marketing or a related field
• Excellent understanding of SEO principles and practices
• Strong creative and analytical skills
• Proven experience in managing on-page and off-page SEO activities
• Proficient in content writing and optimizing content for SEO

Job Description:

We are seeking a highly skilled and creative Social Media Manager with a strong understanding of Web3 technologies to join our dynamic team. As the Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance our brand presence across various platforms while also integrating Web3 concepts to stay ahead in the digital landscape.

Responsibilities:

1. Social Media Strategy: Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and conversion leveraging platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and emerging Web3 platforms.
2. Content Creation: Create engaging and high-quality content (text, image, video, and interactive) tailored to each platform and audience while aligning with the company's brand voice and values.
3. Community Engagement: Build and nurture a strong community of followers, customers, and advocates through active participation, timely responses, and community management initiatives.
4. Web3 Integration: Stay updated on the latest trends and developments in Web3 technologies such as blockchain, decentralized finance (DeFi), non-fungible tokens (NFTs), and decentralized applications (DApps). Integrate Web3 concepts into social media strategies to engage with the crypto community and explore innovative marketing approaches.
5. Analytics and Reporting: Monitor social media performance metrics, analyze key insights, and generate regular reports to measure the effectiveness of campaigns, identify areas for improvement, and make data-driven decisions.
6. Collaboration: Collaborate with cross-functional teams including marketing, design, content, and product teams to ensure cohesive brand messaging and alignment of social media efforts with broader marketing objectives.
7. Stay Compliant: Ensure all social media activities comply with relevant regulations, guidelines, and best practices, particularly in the context of Web3 technologies and cryptocurrencies.

Requirements:

1. Bachelor's degree in Marketing, Communications, Business, or related field.
2. Proven work experience as a Social Media Manager or similar role, preferably in the tech industry.
3. Strong understanding of social media platforms, trends, algorithms, and best practices.
4. Knowledge of Web3 technologies such as blockchain, cryptocurrencies, NFTs, and decentralized applications.
5. Excellent written and verbal communication skills with a creative flair.
6. Analytical mindset with the ability to interpret data, track performance metrics, and optimize strategies accordingly.
7. Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
8. Experience with social media management tools and analytics platforms.
9. Passion for innovation, emerging technologies, and the evolving digital landscape.

Preferred Qualifications:

1. Experience with community management and engagement strategies.
2. Familiarity with graphic design and video editing tools.
3. Previous experience working with Web3 projects or crypto-related brands.
4. Certifications or coursework related to blockchain technology or digital marketing.

Join us: If you are a creative thinker with a passion for social media and a keen interest in Web3 technologies, we invite you to apply and be part of our team driving innovation and redefining the future of digital marketing.

Job Summary:-

We offer Digital Marketing Services which include SEO, PPC, Content + Social Media Marketing, Email Marketing & Creative + Apps. We believe in building best digital presence for our Clients

Job Responsibilities:-

• Set and implement social media optimized campaign
• Setting up of various social media channels and maintaining brand consistency.
• Prepare engaging text, image (info graphic) and video content for social media accounts.
• Respond to comments and customer queries in a timely manner.
• Monitor and report on feedback and online reviews.

Skills Required:-

• Good Communication Skills
• Minimum 1 to 3 years experience in – SMO
• Passion for social media and internet marketing industries
• Knowledge of SEO OFF – page is a MUS

Primary Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
• Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
• Plan, implement and measure experiments and conversion tests.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
• Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
• Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
• Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.

These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.

Additional Responsibilities

In addition to the primary responsibilities, a digital marketing manager may also be responsible for:

• Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
• Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
• Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
• Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.

These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

Here are the main tasks that a digital marketing EXECUTIVE can undertake:

• Community management: designing social media campaign, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram, TikTok…).
• Managing the company’s official website.
• Writing contents for the company’s blog or website.
• Creating contents for mail diffusion (newsletter…) or online diffusion.
• Follow-up and improvement of SEO.
• Helping the marketing team to follow-up and improve the digital marketing strategy

Responsibilities:

Managing and updating all social media accounts of company

Good written and spoken communication skills

Passionate about social media trends

Passionate about learning new social media management tools

Assisting the followers and customers by replying them through calls, emails, chats, and comments

Requirements:

Any graduate

Must be a team player

Should be result orientated

Good analytical skills

Experience

Min. Fresher Max. 1 Year

Job Essence –

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Work profile –

• Translation of Business/Digital Objectives into Content themes
• Production of Content items as per Digital-Social Media Campaigns
• Bench-marking content deliverables with national/global standards
• Creating manifestation and themes to be used for goal oriented marketing campaigns
• Producing tribe specific content assets ensuring engagement and RoI

Key Responsibility Areas –

Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
• Content for creative cards/videos
• Copies and descriptions
• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing/Bios/Wikipedia
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Online Reputation Management(ORM) areas
• Q&A | FAQs Deck

Must Have Requirements –

• Minimum 3-5 years of experience in digital social media writing(long form and short form)
• Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
• Deep understanding content analytics and RoI generation
• Should have worked with a digital social media agency/media house/news channel
• Should be able to ideate, and not just a task taker

JOB SYNOPSIS

We are looking for an SEO - Executive / Sr. Executive to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase leads, traffic & rankings.

JOB RESPONSIBILITIES

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Track, report and analyze website analytics 
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement the latest search engine optimization recommendations and best practices
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc.
• Will be responsible for achieving targets in terms of leads, ranking, and traffic on-page and off-page activities.

JOB REQUIREMENTS

• 2-5 years of experience as an SEO Strategist or similar role
• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmaster, Ahref, SE Ranking, etc)
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO 
• Develop and implement an SEO strategy that reflects the business needs and drives strong traffic increase
• Ability to analyze and show the competitive keyword ranking on major search engines like Google, Yahoo, and Bing.
• Strong organizational, time management, and analytical skills
• Team player
• Experience with Social media is a plus
• Excellent Written Skills

JOB SYNOPSIS

We are looking for an SMO - Manager to manage all Social Media Marketing activities. You will be responsible for managing all SMO activities on all Social Channels to increase leads, traffic & brand awareness.

JOB RESPONSIBILITIES

• Responsible for the successful management of digital strategy.
• Developing and implementing strategies for companies’ social media sites focusing on Facebook, Twitter, Instagram, LinkedIn, YouTube etc.
• Knowing what type of content works best on what platform, optimizing content accordingly.
• Create engaging and professional visuals/ content optimized for the platform used and intended audience.
• Blogging, creating social media profiles, and managing regular posts.
• Gain followers, and create a positive image for the company.
• Stay abreast with upcoming social media trends and tools- including attending networking and educational events, reading blogs, and listening to podcasts.
• Analyze and report social media actions and campaigns on a monthly basis for new opportunities.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Perform research on current benchmark trends and audience preferences.
• Monitor trends, activities of main competitors on social media.
• Understanding of Google Analytics or any tool & review their Promotion /performance, bounce rate etc.
• Any Automation Tool Experience [ like Hootsuite]
• Group promotion on various social media channels

JOB REQUIREMENTS

• 2-5 years of experience as a social strategist or similar role
• Up-to-date with the latest trends and best practices in SMO
• Developing and implementing social media strategies for the websites
• Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn and other community sites.
• Posting content on relevant blogs/forums and seeding content into social applications as and when needed.
• Monitoring and reporting usage statistics and other relevant data.
• Keeping a check on the emerging trends and industry standards in social media.
• Conducting research and recommending new social media platforms and opportunities.
• Increasing the number of fans, followers on social media networks.
• Website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Excellent Written Skills
• Can Create Videos/ GIF / Social media Captions to understand key challenges faced by Client
• Strong organizational, time management, and analytical skills
• Team player

Marketing Coordinator

Company description

Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.

Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.

Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.

Role overview:

1. Capture the sites or projects that we have completed or in progress
2. Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
3. Help in case studies, Blogs, Research, etc
4. Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
5. Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
6. Understanding industry trends, latest events
7. Collect the customers reviews, testimonial, etc

Requirements:

1. Bachelor’s degree in any field is mandatory
2. Minimum 1 year experience in Marketing field is required
3. Good photography and video editing skills is required.
4. Willingness to travel
5. Solid computer skills, including MS Office
6. Knowledge of digital marketing ( SEO, SMO, Google adwords)

Job Location- New Delhi

Company Brief: Semantics Evolution is one of the top-notch translation service providers offering its language translations and localization services to business enterprises. 

JOB RESPONSIBILITIES

We are looking for an ambitious and energetic Business Development Executive to help us expand our clientele. You will be at the front of the company and will have the dedication to create and apply an effective sales strategy. The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

Your role will include the following duties and responsibilities:

• Generate business and close new clients from all industry sectors (law firms, automotive, financial services, tech and pharmaceutical companies) through referrals, online campaigns, cold calling, networking (like, LinkedIn, Just Dial, IndiaMart, Sulekha, Yellow pages, PPC), and other means (tradeshows, etc.)

• Generate, pursue and close translation and interpreting opportunities in our key sectors and with target companies

• Develop and manage sales pipeline, revenue forecasting, and reporting • Manage prospect pipeline and record customer interactions

• Create, maintain and leverage client relationships

• Use knowledge of the market and competitors to identify and develop and promote the
company’s unique selling propositions and differentiators

• Develop and maintain long term relationships with clients

• Formulate sales plan to achieve monthly, quarterly, and annual sales targets

• Set and manage client expectations while consulting with each client for best practices

• To work closely with Sales, Operations, Technology, Business Implementation, Vendor Management, Marketing, and Bid Management to develop and implement tailored solutions for new clients.

CANDIDATE EXPERIENCE / SKILLS

• Fluency in English is essential

• University College degree

• Proven experience selling translation, interpreting, and localization services

• Negotiation and deal-closing skills

• Communication skills including the delivery of presentations and pitches

• Business analysis, planning, and organizational skills

• Experience in working with high-value sales targets

• Commercial awareness and results focus

• Engaging and consulting with senior-level management

• Experience in using CRM tools (e.g. Salesforce, Zoho, V-tiger) to track sales activity

• Effective time management skills and attention to detail

Job Types: Full-time, Remote, WFH

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

What you need to have:

Social Media Writer and Content Manager 

Job Requirements :

1) Prior Experience as a Social Media Manager (With a Focus on Youtube)

2) Experience with Google, Facebook and Youtube Ads

3) Experience writing social media posts, captions

4) Familiarity with Search Engine optimization (SEO)

5) Experience working with Mail Chimp is desired, but not mandatory

6) Awareness with social media trends

7) Creativity and Immersion in Social Media

8) Analytical Aptitude

9) Excellent writing and language skills

10) Proficiency in Hindi and English

11) Proofreading and Editing Skills

Job Responsibilities : The candidate would be responsible for

1) Crafting Social Media Strategy and setting clear objectives for promotion, engagement, conversion of target audience.
2) Managing client's social media assets.( Social Media, SEO, Content Marketing, Email, Print and Digital Marketing)
3) Content Management 
4) Curating Weekly and Fortnightly Social Media Campaigns and overseeing their execution (Images/Video/Podcasts/Blog Posts/Snippets/One Liners/Newsletters)

5) Collating Social Media Analytics and generating insights for building online brand awareness and reputation

6) Creating and implementing fortnightly and monthly Content editorial calendars to manage content

7) Implement a publishing schedule and promote content through social advertising

8) Working with Design Team for creating Social Media Posts

9) Managing and reviewing comments and feedback section

10) Online Reputation Management (ORM) and establishing brand loyalty in the online and offline community.

11) Determining KPI for audience engagement by capturing relevant performance metrics

12) Compiling reports showcasing ROI and tweaking strategy if needed.

Salary : As Per Industry Standards

Experience : 3 to 7 Years

Qualification : Graduate in any field. 

Software : Microsoft Office Suite / Hootsuite