
Primary Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
- Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
- Plan, implement and measure experiments and conversion tests.
- Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
- Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
- Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
- Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.
These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.
Additional Responsibilities
In addition to the primary responsibilities, a digital marketing manager may also be responsible for:
- Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
- Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
- Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
- Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.
These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

About DentalKart
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Good design skills and exposure to multiple software architectures. -
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Strong understanding of OO/ knowledge of frameworks such as Spring/ Spring Boot/ design and good software development practices. -
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Strong core server-
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side technologies experience (Java) and/or having any of front end/UI skills (Angular, JS, HTML). Knowledge of Android is a huge plus. -
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Strong database skills including schema design. -
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Strong knowhow of data-structures and algorithms. -
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Experience with configuration management, testing, deployment. -
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Hands on development across technologies. -
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Exp- 4-6yrs . -
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Grad- B.E/ B.Tech (Computer Science/ Equivalent) from a premier institute.
Aternately: -
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Strong UI architecture and design skills and keen business sense. -
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Excellent front end/UI skills (JS, HTML, Angular, Flutter) and OR Android skills. -
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Good knowledge of nodeJS. -
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Good knowhow of server-side technologies, exposure to databases. -
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Good exposure to configuration management, testing, deployment. -
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Deep knowhow of data structures, algorithms. -
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Exp- 4- 6 Yrs
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Grad - B.E/ B.Tech (Computer Science/ Equivalent) from a premier institute.
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Department: Data Science & Analytics
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