Primary Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
- Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
- Plan, implement and measure experiments and conversion tests.
- Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
- Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
- Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
- Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.
These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.
Additional Responsibilities
In addition to the primary responsibilities, a digital marketing manager may also be responsible for:
- Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
- Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
- Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
- Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.
These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.
Similar jobs
- Plan, monitor and execute organic Social media growth strategies on all relevant social media platforms for the company and its clients.
- Excellent and confident communicator to be able to understand and convey the strategies, and plan to the client and internal team.
- Be actively involved in SEO efforts
- Write content for marketing and website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Developing and optimizing quality paid advertising campaigns across various networks such as Google Ads & Google Shopping, Facebook Ads, Instagram, LinkedIn and more. TikTok & Snapchat Ads are a bonus.
- Skills and experience in creative content writing (Important)
- Fair understanding of digital marketing concepts and best practices
- Working knowledge of Internet and SAAS tools like Google Sheets, Google Slides, etc
- Exposure to SEO concepts
- Exposure to web analytics tools (e.g. Google Analytics, etc)
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Opportunity
We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
What you can expect in the next 12 months
Within 1 month |
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Within 3 months |
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Within 6 months |
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Within 12 months |
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What is the role?
We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You are the one who likes working with data and insights and make decisions based on it. Should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact to the organization & thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, sales playbooks, sales enablement, and marketing assets.
- Work closely with a range of cross-functional teams- product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
- Understand and analyze the competitive landscape to define our own marketing strategy.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 3+ years of relevant work experience that can span marketing, product marketing or product management.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands on experience in google analytics, google AdWords, CRM, analytical tools.
Whom will you work with?
You will be working closely with the marketing team.
What can you look for?
A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being with the organization.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. organization works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
- Will be a part of the Paid Media Team & working with the team lead for strategy & execution.
- Will be raising requirements for design & content internally.
- Making & sending daily, weekly & monthly reports of ad performance & other marketing reports to respective team leads.
What you need to have:
- Min 3 year+ working experience in running ads on Google ads platform.
- Thorough knowledge of key performance measurement metrics.
- Should have good communication/negotiation skills.
- A keen eye to design & communications.
- Above-average writing skills.
• The candidate is responsible for enhancing organic visits for website, mobile applications & to make sure that the goals are achieved
• The candidate needs to check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords
• Provide SEO analysis and recommendations by evaluating website & blogs
• Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues
• Manage / Perform keyword research to optimize existing content and discover new opportunities
• Manage / Perform competition analysis to enhance rankings and organic traffic
• Manage the development and execution of content strategies
• Manage the Implementation of internal & external link building
• Monitor and administer web analytics
Experience / Skills: • Minimum 4+ years of experience (preferred gaming industry) • Having practical experience of working on ASO (App store optimization) • Knowledge/implementation skills on technical elements like - app localization, deep linking, etc. • Agile reporting skills - using tools, excel and internal data
About FirstPrinciples & The Role
FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.
Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required.
Requirements
- Conceptual understanding of SEO and Digital Marketing Principles
- Strong eye for web and mobile site design
- Past experience working with the WordPress CMS
- Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
- Strong written and verbal communication skills
- Strong project coordination skills
Roles and Responsibilities
Immediate Hiring #SEO Analyst
- Develop and implement link building strategy
- Analysing keywords and competitors By SEO techniques
- Working knowledge of search engine optimisation practices
- Knowledge of ranking factors and search engine algorithms
- Multi Project Handling Experience must
Required Candidate profile
- Exp: 1 - 3
- ON page and OFF page optimisation - Experienced
- Only Immediate joiners or 15 Days
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.
- Develop and provide reporting daily/weekly/monthly reporting on the health of SEO.
- Plan, develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Prepare and present reports regularly
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements in process and productivity optimization
- Collaborate with web developers and marketing team
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
Requirements & Qualifications:
- 3 years of experience as SEO Manager or similar role, , ideally in an enterprise level capacity
- 3 years of experience in planning and implementing a successful SEO strategy, , ideally in an enterprise level capacity
- Proven success in SEO
- Familarity with Google Console and other such tools
- 5 years of experience web analytics, marketing, and business development
- Familiarity with HTML, CSS, JavaScript
- In- depth knowledge of research principles and methods and experience in analyzing data
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team Player
- Good time-management skills
- Great interpersonal and communication skills