Digital Marketing (Google Tag Manager) at DentalKart · Khasra No. 714, Village, P.O.- Chattarpur, Opp. DLF Gate No.-2, Near Geetanjali Salon New Delhi, India, 110074 · 5 - 10 years · ₹3L - ₹5L / yr · Raised funding · Posted 29 Jul 2023

Primary Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
- Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
- Plan, implement and measure experiments and conversion tests.
- Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
- Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
- Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
- Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.
These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.
Additional Responsibilities
In addition to the primary responsibilities, a digital marketing manager may also be responsible for:
- Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
- Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
- Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
- Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.
These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

About DentalKart
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● Closely involved in cross-checking, approving, and overseeing social media postings.
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● Collaborate with cross-functional teams to address clients' challenges in real time.
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● Implement digital marketing strategies to enhance brand visibility and drive website traffic
.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.
● Analyze campaign performance metrics and recommend optimizations.
● Stayupdated with digital marketing trends and best practices.
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Develop and execute marketing strategies aligned with business objectives.
Plan and manage digital marketing campaigns across multiple channels.
Manage SEO, SEM, social media, email marketing, and content marketing activities.
Develop strategies to increase website traffic, leads, and conversions.
Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.
Conduct market and competitor research to identify trends and opportunities.
Plan and execute lead-generation campaigns.
Monitor campaign performance and optimize marketing activities based on data.
Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.
Collaborate with sales, product, design, and other teams.
Manage marketing budgets and ensure effective allocation of resources.
Build and maintain brand consistency across marketing channels.
Prepare regular marketing performance reports for management.
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Key Responsibilities
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Generate qualified leads and support sales teams through digital marketing initiatives.
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Strong knowledge of Google Ads and Meta Ads Manager.
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Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
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Responsibilities:
● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.
● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.
● Closely involved in cross-checking, approving, and overseeing social media postings.
● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.
● Collaborate with cross-functional teams to address clients' challenges in real time.
● Work closely with graphic designers and video editors to produce compelling visual content.
● Implement digital marketing strategies to enhance brand visibility and drive website traffic
.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.
● Analyze campaign performance metrics and recommend optimizations.
● Stayupdated with digital marketing trends and best practices.
● Provide strategic solutions and act as a thought leader within the team.
● Effectively communicate ideas and strategies to clients.
● Thrive in a fast-paced work environment. Requirements
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● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
● Proven experience in project management.
● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.
● Excellent written and verbal communication skills, with the ability to craft engaging content.
● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.
● Ability to work independently and collaboratively in a fast-paced, remote work environment.
● Availability to collaborate during US time zones as needed. Expertise in Software:
● Expertise in Meta suite (Instagram, Facebook, Whatsapp).
● Expertise in Design tools such as Photoshop and Illustrator.
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