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Digital Marketing (Google Tag Manager)
Digital Marketing (Google Tag Manager)

Digital Marketing (Google Tag Manager) at DentalKart · Khasra No. 714, Village, P.O.- Chattarpur, Opp. DLF Gate No.-2, Near Geetanjali Salon New Delhi, India, 110074 · 5 - 10 years · ₹3L - ₹5L / yr · Raised funding · Posted 29 Jul 2023

DentalKart's logo

Digital Marketing (Google Tag Manager)

Kanishka Trivedi's profile picture
Posted by Kanishka Trivedi
5 - 10 yrs
₹3L - ₹5L / yr
Khasra No. 714, Village, P.O.- Chattarpur, Opp. DLF Gate No.-2, Near Geetanjali Salon New Delhi, India, 110074
Skills
Google tag manager
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
skill iconGoogle Analytics
Google Adwords
Google Webmaster Tools

Primary Responsibilities

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
  • Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
  • Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
  • Plan, implement and measure experiments and conversion tests.
  • Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
  • Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
  • Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
  • Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.

These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.

Additional Responsibilities

In addition to the primary responsibilities, a digital marketing manager may also be responsible for:

  • Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
  • Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
  • Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
  • Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.

These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About DentalKart

Founded :
2016
Type :
Product
Size :
100-500
Stage :
Raised funding

About

Welcome to Dentalkart – a hallmark of dental e-commerce excellence since 2016. Founded by Dr. Vikas Agarwal and Sandeep Aggarwal, we have earned a reputation as India's premier online destination for dental professionals and enthusiasts. Our Journey From a pursuit of dental excellence to a global enterprise, Dentalkart has evolved into a tech-savvy platform, standing tall as a robust platform showcasing an array of dental products catering to every facet of dental care. Our Offerings Our catalog features thousands of dental products, from basic tools to cutting-edge digital dentistry equipment, curated to meet your every need, demonstrating our dedication to your professional growth and your patients' health. Our Technology In this digital era, our online platform ensures a seamless shopping experience—advanced and efficient, shaping the future of dental e-commerce with you in mind. Our Commitment Relentless in our quest for excellence, your feedback guides our improvement. We aim to be more than a marketplace—our goal is to be a cornerstone of the dental community, nurturing knowledge and professional development. Our Values Rooted in ethics and integrity, we believe in responsible business practices and with a focus on sustainable practices that ensure we leave a positive footprint on the environment. As we scale new heights, our values remain steadfast, a constant reminder of the trust you place in us. Our Vision We envisage a future where Dentalkart is synonymous with global dental e-commerce. We strive to bring smiles with every click, make a difference with every product, and empower dentists to reach their full potential. Join Our Community So, we invite you to Surf, Shop, and Smile with Dentalkart and join our vibrant community. Together, let's chart a course for a more connected, educated, and empowered dental industry. Connect with us, grow with us, and let's embark on this transformative journey together. Empowering Dental Professionals Worldwide
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· Develop and manage social media strategies and content calendars across platforms such as Instagram, Facebook, LinkedIn, and YouTube, including content planning, publishing, and audience engagement.

· Plan and execute Email Marketing and WhatsApp Marketing campaigns for customer engagement, lead nurturing, promotions, and communication.

· Assist in implementing SEO and SEM strategies, including keyword research, on-page optimization, content optimization, and basic management of Google Ads and Meta Ads campaigns.

· Monitor and analyse digital marketing performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite, and prepare basic performance reports.

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· Good communication, creativity, analytical thinking, and attention to detail, with a willingness to learn and adapt.

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EDUCATION:-

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English (Required)


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Key Responsibilities


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3. Outreach & Lead Generation

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4. Email Marketing

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5. Paid Marketing (Ads)

  • Run and manage ads on Google, LinkedIn, and Meta
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  • Test creatives, audiences, and messaging

6. Analytics & Optimization

  • Track performance across channels
  • Improve conversion rates and campaign effectiveness
  • Share simple, actionable reports



What We’re Looking For

  • 3–5 years of experience in digital marketing (preferably IT/services)
  • Strong understanding of SEO, social media, and lead generation
  • Experience with LinkedIn outreach, email tools, and ad platforms
  • Ability to execute independently (hands-on role)
  • Data-driven mindset with focus on results

Nice to Have

  • Experience in B2B or SaaS marketing
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Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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