Digital Marketing Manager

Summary:

The ideal candidate as a digital marketer is involved in implementing and formulating marketing strategies to enhance customer acquisition, and retention to boost conversion and revenue. You need to collaborate with the marketing team, to encompass Search Engine Optimization, email marketing, and the ability to analyze, the effectiveness of the contents, and measuring marketing return on investment.

Responsibilities

1. Organic Traffic: Measure the total volume of visitors coming to the website from search engines without paid advertising.

2. Create and implement link-building strategies to improve website authority.

3. Keyword Rankings: Track the positions of targeted keywords in search engine results pages (SERPs) to gauge visibility and progress in improving rankings over time

4. Monitor website performance using Google Analytics and provide recommendations for improvement

5. Stay updated with industry trends and emerging SEO techniques to ensure our strategies remain effective.

6. Schedule posts on social media platforms (using tools)

7. Research based on requirements tailored by the marketing team

8 Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.

Qualifications:

• Proficient in Google Analytics, and SEO tools.
• Experience in content for the web and organic search audience
• Qualifications In-depth knowledge of various social media platforms, trends, and best practices
• Strong creative, communication, and writing skills.

Your responsibilities: 

• Efficiently managing the client's portfolio and ensuring excellent customer service through the accurate and timely delivery of service and campaigns to the client as per the requirement.
• Build digital marketing roadmap & proposals for clients which include social media, influencer, PR & performance marketing campaigns.
• Participating in and Leading brainstorms for New business opportunities 
• Total client satisfaction, and for ensuring that regular reviews are conducted with the client
• Maintaining high levels of engagement for all your clients through the team.
• Should be able to establish trust with both external and internal stakeholders and be the primary point of contact for all the matters concerning the client.
• Support senior management on crisis management issues, if required
• Stay current on social media channels, trends and analytical tools
• Incorporate digital and social strategies into Integrated Communications programs to support client objectives and work with digital innovations group to develop and execute digital strategies 
• Manage and train the rest of the team 
• Measure ROI and KPIs
• Prepare and manage the digital marketing budget for clients
• Motivate digital marketing team to achieve goals 
• Collaborate and coordinate with internal functional teams to create marketing/ campaign plans
• Monitor competition and provide suggestions for improvement
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Map out how digital assets will be optimized for business results
• Adhere to processes and systems
• Present to Senior Management

Skill sets/Experience we require:

• Minimum 5-8 years of experience in Digital Marketing
• Good knowledge of all different digital marketing channels
• A self-starting attitude and an open outlook
• Resilience under pressure and against deadlines
• Critical thinker and problem-solving skills 
• Good time-management skills
• Well versed with MS Office
• Excellent written and verbal communication skills
• Strong presentation skills
• Strong analytical and project management skills
• Team player; Skills in managing people, projects and resources
• Agency experience is mandatory

Pedigree: 

•     Bachelors’ degree in Advertising, Marketing, Communication Science or equivalent 

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimise every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

Requirement:

• 5+ years of hands-on experience in working with user engagement platforms like WebEngage
• Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
• Knowledge of HTML coding to create emailers is a must
• Experience working in a B2C product or Edtech is preferrable

Urgent looking for few professional content writers for Vyanso.com who can write unique and SEO-friendly content.

-Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, and Display)

-Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software

-Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

-Manage social media marketing campaigns

-Manage digital advertising campaigns (SEM, Display, Social, and Programmatic)

What you need to have:

• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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