Digital Marketing Manager

Roles & Responsibilities

Leadership: SVP/VP-SEO spearheads all activities of the SEO department and is in direct supervision of the
AVP, Director, Group Head, Senior Manager, Manager and supporting personnel. At this capacity, SVP/VP-SEO
is also accountable for the end-to-end performance of the SEO & content optimized through the initiatives of
the SEO department. VP/SVP-SEO also sets quarterly and yearly SEO department performance targets. Ensures
all client campaigns is managed and executed on-time-every-time within the given budgets and deadlines.
VP/SVP-SEO also plays a mentorship role to the entire SEO department by guiding them in the execution of
their functions, constantly ensuring improvement in their professional skills and essentially readying them for
the occupation of his/her position.
Strategy: VP/SVP-SEO is tasked with determining the strategic direction of all client campaigns for the
business. VP/SVP-SEO ensures that these strategies are in line with the overall business goals and objectives.
The formulation of SEO strategies should also, be done in conjunction with the other relevant stakeholders like
website, technology, ppc, social & orm teams
Innovation and Opportunities: VP/SVP-SEO also plays the role of reviewing the business on a regular basis in
an attempt to identify opportunities, areas of improvement, and tools and automation solutions for the team
and client business SEO programs. In addition, at this capacity, VP/SVP-SEO attends relevant SEO events for
gathering new SEO skills that will give the SEO business & team a competitive edge by effectively maintaining
high search rankings and promoting organic visits, leads and conversions over its competition.
Collaboration: VP/SVP-SEO identifies skill gaps in the SEO department and works with the HR department in
filling these positions with suitable candidates. This is to ensure smooth and effective performance of functions
within the SEO department by handpicking key personnel from a long list of qualified individuals. VP/SVP-SEO
also works closely with the content editing and content marketing departments and/or 3rd party vendor(s) in
tailoring optimized content for the client business both in online and offline programs. VP/SVP-SEO also
collaborates with third party influencers, for example, journalists, in order to drive content marketing
opportunities for client business
Research and Analysis: VP/SVP-SEO also plays a major analytical role in the SEO department. Conducts
relevant SEO research on the client business’s content and takes a data-driven approach in the creation of
audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and
analyses, the VP/SVP-SEO prepares and leads SEO and content pitches and other SEO strategy proposals and
manages a health P&L
At this capacity, VP/SVP-SEO employs the use of several SEO related tools such as Google Analytics and
Webmaster in identifying trends, issues, and opportunities in the client business’s sites, blogs, and pages and
to further ensure that they are optimized to drive higher rankings, traffic, leads & conversions. On top of this,
the VP/SVP-SEO also takes charge of conducting SEO audits, development of Google algorithms, and even
sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.

Required Qualifications, Experience & Skills

Education: A candidate for this position will possess an engineering degree in addition to a master’s degree in
marketing or business administration from tier 1 collage/university
Experience: The candidate must have a proven and successful 15 years record of accomplishment in the
designing and delivery of SEO plans and strategies in fast-paced agency, In addition, a suitable candidate will
have had substantial experience working in a managerial position involving a team in SEO and content
capacity. The VP/SVP-SEO will have a proven ability to take responsibility and sensibly account for a team’s
performance. As a strong bonus, the VP/SVP-SEO must also have experience in Ecom (Amazon SEO), App Store
Optimization, YouTube Optimization, Google My Business, Voice search and influencer marketing and have a
passion for all things digital.
Analytical Skills: VP/SVP-SEO also portrays great analytical skills and is able to draw insight from raw
information and data acquired through research and others. Will have the ability to analyse this data for
determining SEO strategies, approaches, and content planning. The candidate will also demonstrate an ability
to conduct SEO analyses for trends, links, and influencers. He will also demonstrate an intimate understanding
and interest in analytical tools such as SEOMoz, Screaming frog, Omniture, Google analytics, CleverTap,
AppsFlyer, Webmaster tools, Global web index, Similarweb, Algolia others
A suitable candidate for this position will not only demonstrate great in-dept and up-to-date understanding of
SEO but also of various digital marketing channels, for example, PR, web development, content creation, social
media, ppc, UI/UX among others. In addition to this, the VP/SVP-SEO will show superior proficiency in HTML,
Java-script, AJAX CSS, Flash, and other valuable media technologies. He will also be proficient in scripting
languages such as .php, .aspx, and .jsp.
Communication: VP/SVP SEO must also possess exceptional communication skills both in verbal and written
form. The effectiveness of leadership and the proper execution of functions by junior SEO management is
highly dependent on the clarity of communication down the line.
In addition to this, the VP/SVP-SEO also interacts with the key stakeholders of other departments in the
creation of department-wide SEO strategies and approaches. He also presents research findings and proposals
in the form of reports to the relevant internal stakeholders and clients, and for this reason he must be able to
articulate complex concepts in a simple, digestible, and convincing manner.
Ms Office/Software: VP/SVP-SEO must be extremely proficient in Ms Word and PowerPoint, which are
necessary for the conveyance of SEO strategies and approaches to junior SEO Management, the Content
departments, client servicing department, and other relevant departments. These two tools are also necessary
for the creation of both visually and verbally engaging reports and presentations for clients and internal
stakeholders.
Leadership/People Skills: The candidate for the VP/SVP-SEO position must demonstrate exceptional
leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional
team into working towards a unified vision and objective. In addition to this, VP/SVP-SEO will demonstrate
excellent people skills that make him/her likeable and relatable, making him/her easier to trust making junior
SEO and cross-functional personnel willing and ready to follow in his/her directives.
Interpersonal Skills: VP/SVP-SEO must also possess certain interpersonal skills that will enable him/her to
execute his/her duties much more effectively. He/She must be a strategic thinker who is confident in his/her
style of leadership. Must be an avid learner who is constantly taking in new information that keeps his/her
team ahead, have an ability to work autonomously with minimal supervision. Have excellent problem solving
skills, be comfortable working in a fast-paced environment, be a team builder who is constantly motivating
junior and cross-functional staff, be highly organized, have an ability to prioritize and handle multiple
simultaneous tasks, and demonstrate calmness and composure in stressful or uncertain situations.

Expertise in http://asp.net/" target="_blank">ASP.NET, C#, MVC
Strong fundamentals in OOPS, RDBMS, Data structures, and Design patterns
Experience in any SQL database (Preferably SQL Server)
Ability to write clean code
Ability to write automated unit tests using frameworks such as NUnit, Mock, etc.
Ability to communicate and articulate clearly and work collaboratively in an agile team
Experience with code repositories like git
Ability to communicate and articulate clearly and work collaboratively in an agile team

Job Title: Kubernetes and Cloud Engineer
Location: Amravati, Maharashtra 444605 , INDIA
We are looking for a Kubernetes Cloud Engineer with experience in deployment and administration of Hyperledger Fabric blockchain applications. While you will work on Truscholar blockchain based platform (both Hyperledger Fabric and INDY versions), if you combine rich Kubernetes experience with strong DevOps skills, we will still be keen on talking to you.
Responsibilities
● Deploy Hyperledger Fabric (BEVEL SETUP) applications on Kubernetes
● Monitoring Kubernetes system
● Implement and improve monitoring and alerting
● Build and maintain highly available blockchain systems on Kubernetes
● Implement an auto-scaling system for our Kubernetes nodes
● Detail Design & Develop SSI & ZKP Solution
● - Act as a liaison between the Infra, Security, business & QA Teams for end to end integration and DevOps - Pipeline adoption.
Technical Skills
● Experience with AWS EKS Kubernetes Service, Container Instances, Container Registry and microservices (or similar experience on AZURE)
● Hands on with automation tools like Terraform, Ansible
● Ability to deploy Hyperledger Fabric in Kubernetes environment is highly desirable
● Hyperledger Fabric/INDY (or other blockchain) development, architecture, integration, application experience
● Distributed consensus systems such as Raft
● Continuous Integration and automation skills including GitLab Actions ● Microservices architectures, Cloud-Native architectures, Event-driven architectures, APIs, Domain Driven Design
● Being a Certified Hyperledger Fabric Administrator would be an added advantage
Sills Set
● Understanding of Blockchain NEtworks
● Docker Products
● Amazon Web Services (AWS)
● Go (Programming Language)
● Hyperledger Fabric/INDY
● Gitlab
● Kubernetes
● Smart Contracts
Who We are:
Truscholar is a state-of- art Digital Credential Issuance and Verification Platform running as blockchain Infrastructure as an Instance of Hyperledger Indy Framework. Our Solution helps all universities, Institutes, Edtech, E-learning Platforms, Professional Training Academics, Corporate Employee Training and Certifications and Event Management Organisations managing exhibitions, Trade Fairs, Sporting Events, seminars and webinars to their learners, employees or participants. The digital certificates, Badges, or transcripts generated are immutable, shareable and verifiable thereby building an individual's Knowledge Passport. Our Platform has been architected to function as a single Self Sovereign Identity Wallet for the next decade, keeping personal data privacy guidelines in min.
Why Now?
The Startup venture, which was conceived as an idea while two founders were pursuing a Blockchain Technology Management Course, has received tremendous applause and appreciation from mentors and investors, and has been able to roll out the product within a year and comfortably complete the product market fit stage. Truscholar has entered a growth stage, and is searching for young, creative, and bright individuals to join the team and make Truscholar a preferred global product within the next 36 months.
Our Work Culture:
With our innovation, open communication, agile thought process, and will to achieve, we are a very passionate group of individuals driving the company's growth. As a result of their commitment to the company's development narrative, we believe in offering a work environment with clear metrics to support workers' individual progress and networking within the fraternity.
Our Vision:
To become the intel inside the education world by powering all academic credentials across the globe and assisting students in charting their digital academic passports.
Advantage Location Amravati, Maharashtra, INDIA
Amid businesses in India realising the advantages of the work-from-home (WFH) concept in the backdrop of the Coronavirus pandemic, there has been a major shift of the workforce towards tier-2 cities.
Amravati, also called Ambanagri, is a city of immense cultural and religious importance and a beautiful Tier 2 City of Maharastra. It is also called the cultural capital of the Vidarbha region. The cost of living is less, the work-life balance is better, much breathable air, fewer traffic bottlenecks and housing remains affordable, as compared to congested and eccentric metro cities of India. We firmly believe that they (tier-2) are the future talent hubs and job-creation centres. Our conviction has been borne out by the fact that tier-2 cities have made great strides in salary levels due to a lot of investments in building excellent physical and social infrastructure.

 2+ years of .NET Development experience

- Exceptional skills Experience with .NET,  technologies (WPF, Web Forms, .NET Core). Also skilled in MS SQL and PostgreSQL, Bootstrap and DevOps.

- Experience with DevExpress, Elasticsearch.Net, VS Studio is preferred SolarSearch

- Great business process understanding and written and verbal communication skills

- GitHub and Git experience.

Job Responsibilities:

1. End to End responsibility of multiple product and features 2. Coordinating with the engineering department (Tech Team) to deliver functional solutions 3. Suggesting product enhancements to improve user experience 4. Performing quality assurance controls on products 5. Conduct research to identify customer needs and market gaps 6. Prioritize the implementation of new features and set specific timelines 7. Liaise with the Marketing department to ensure proper advertisement and positioning of new products 8. Monitor and report on users’ reactions after launching 9. Create support and training documents for internal and external users

Perfect Fit candidate for the above role?

1. Academic background: Engineering Only. Non-Engineers are not eligible to apply for this role. 2. Familiarity with market research, consumers’ behavior and marketing techniques. 3. Candidates who have run their own start-up, worked in a start-up or were co-founder in another startup are preferred although not a necessity. 4. Strong time management skills 5. Good communication skills along with the ability to effectively collaborate with cross functional teams.

We are hiring Verification Engineers (DV) with good exposure to System Verilog and UVM methodologies. Work Location: Bangalore Experience: 5+ Years Job Description: 5+ Yrs Experience in Design Verification. Expertise in verifying complex designs from System as well as block level, through Design flow. Experience in building SV-UVM test Environment.