Social Media Marketer

Role and Responsibilities

 Manage our social media handles Instagram (137K followers), YouTube (8K subscribers). 

 Execute ideas by creating a content calendar. 

 Generate ideas for our paid/organic ad campaigns and write the copies.

 Handle operations while creating content. 

 Write copies for our App messages and notifications.

Education and experience:

Any graduation degree

1-3 years in digital marketing 

Skills:

1. Strong willingness to learn new things

2. Ability to generate new ideas, think outside the box, and approach problems

in unconventional ways

3. Ability to stay motivated, go-getter attitude

4. Teamwork and collaboration

1. Key Responsibilities 
1. Grow social media pages of the company 
2. Strategize and execute campaigns to drive brand affinity and new consumers
3. in-charge of all social media handles of the company (big social networks + new age networks)
4. Partner with other brands to co-create campaigns
5. Collaborate with other marketing verticals to grow the app community 
2. Mandatory and good to have experience/ skills.

1. 1. 0 to 2 years. Experience with high-growth consumer apps in India is a big plus
   2. Excellent written and spoken communication skills in the English language are a must. Hindi and other Indian languages are a plus 
   3. Love social media and short video apps. SelfSelf-usage social networks with a good following are a must.

Content Writer 

Responsibility

• Produce well-researched content for publication, social channel and website.
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone).
• Update website content as needed.
• Video Content Writing

• 1- 6 months experience as Content Writing Internship or Bachelor's degree in communications, marketing, english, journalism, or related field.

• Proven work experience as a Content Writer, https://resources.workable.com/copywriter-job-description">Copywriter or similar role.
• Experience doing research using multiple sources.
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Portfolio of published articles.
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Familiarity with each client's requirements and the company's brand image, products, and services

Job Description:

• Manage our company's social media accounts.
• Research and plan content strategy for social media campaigns by considering the latest trends.
• Develop and publish engaging posts that engage audiences and promote our brand.
• Schedule social media posts using online schedulers.
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Connect with industry influencers for brand promotions.
• Monitor brand mentions and promote user-generated content to connect with the audience personally.
• Analyze social media analytics to measure the performance of the campaigns.
• Stay updated about the latest features and other offerings of social media platforms.
•  

Requirements:

• 02-04 years of experience as a Social Media Executive or a similar role.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Bachelor's/Master's degree in marketing, media, or related field.
• Good written and verbal communication skills.
• Basic customer service skills.
• Good time management skills.

Roles and Responsibilities

* Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.

* Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams

*  Monitor the companies social media accounts and offer constructive interaction with users

* Create methods for finding and saving online customer reviews

* Analyse the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

Requirements and qualifications 

*  bachelor’s degree in marketing, Communications, or a related field

*  4+ years’ experience in social media management

*  Exceptional multi-tasking skills

*  Able to explain complex social media data in an understandable way

*  Strong problem-solving skills

*  Knowledge of Social Media advertising platforms is required.

*  Knowledge of the latest digital marketing trends

*  Experience with email automation tools

*  Sense of ownership and pride in your performance and its impact on         the company’s success

*  Critical thinking and problem-solving skills

*  Team player

* Good time-management skills

*   Excellent interpersonal and communication skills

• Setting up Advertising Campaigns across different platforms such as social media platforms (Facebook, Twitter, LinkedIn, etc.), Google Marketing Stack, DCM, Programmatic platforms like Xandr. 
• Troubleshooting campaigns setup on platform 
• Talk to partners to setup programmatic deals 
• Clearly and regularly communicate progress to the Account Management
• Work with both Advertiser teams to ensure campaign setup is done within deadline
• Work with Creative Tags (esp. DCM and other ad server tags), troubleshooting the creative tags, 
• Ability to implement and troubleshoot website pixels.

• 2-3 years of experience in Demand Side Ad Operations
• Strong understanding online advertising and its operational flow
• Strong understanding of basic ad-servicing and its mechanism
• Knowledge of a programmatic platform like Xandr
• Hands-on experience on Microsoft excel

Are you passionate about content and social media? Would you like to put your creativity and knowledge into practice? Are you someone who can interview random people on the street and make it entertaining? Are you the one who is skilled at shooting, editing and making videos? Are you  a real digital addict that is available part time for a duration of 6 months? Are you currently in your bachelor's degree studying business or communications? 

Then our Social Media Specialist position might be just for you! We are looking for a hungry intern with a strong interest in digital and who is ready to give 110% in a fast-paced cross-functional work environment (remote). You are flexible, curious, entrepreneurial and do not shy away from responsibilities.

A few words about us: 

India's first disruptive EdFinTech start-up for pre-teenagers- Good Good Piggy is an online piggy bank and behavioral rewards platform...doubling up as an investment channel to build financially responsible children! 

What Would You Do During Your Internship

• Create engaging reels and tiktok (and/or outsource this effectively)for our social media platforms
• Help manage the day-to-day handling of all social media channels including LinkedIn, Facebook, Twitter, Instagram, and TikTok, adapting content to suit different channels
• Manage and facilitate social media communities by responding to social media posts and direct messages
• Research and evaluate the latest trends and techniques in order to recommend improvements to increase performance of our social media platforms.
• Creating entertaining, interesting and fun reels to help increase the reach, impressions and followers of our digital audience(s). 
• Writing and creating (video) content in English and Hindi.

What Do You Need To Succeed

• You live and breathe social media
• You are a fluent English speaker and possess outstanding copywriting skills
• You have an eye for video editing and shooting, and can design visuals for social media posts (Canva)
• You take initiative and are consistently proactive
• You have a creative mind, and you are a good organizer.
• You are highly organized and detailed-oriented
• You are a team player and able to work independently.
• You are a positive person, eager to learn and grow
• It’s a big plus if you’ve already had some hands-on experience running Social Media channels for another organization
• You are available 10 hours a week, and can respond to the deliverables assigned to you proactively 
• You are interested in working in an internationally oriented environment

What Would You Get

• Access to India’s fastest-growing Fin-tech network
• Lots of room for personal and professional development
• A tall stipend of Rs. 4500/ pm
• An international team and lots of banter! 
• Experience, and an opportunity to grow within and outside our company

We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.

The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

• Conducting extensive primary and secondary research.
• Staying up-to-date on consumer research and market trends.
• Analyzing research, data and trends.
• Creating competitive reviews and situational analyses.
• Identifying insights, challenges and opportunities.
• Developing brand architecture, positioning and strategy.
• Writing compelling brand stories.
• Meeting and presenting to clients.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.
  
  

• Degree in business, marketing, branding, communication or related field required.
• Previous experience as a brand strategist or similar role.
• Excellent communication skills, both verbal and written.
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.