Social Media Marketer

REVIEW CRITERIA:

MANDATORY:

• Strong Product Engineer / Mobile Developer / Frontend Engineer / React Native Developer profile
• 3+ years of hands-on experience building products with JavaScript, TypeScript, and React Native
• Strong understanding of iOS or Android development.
• Demonstrable projects or apps (professional or personal) showcasing React Native skills
• Eagerness to learn, adapt, and grow in a fast-paced environment

JOB SPECIFIC CRITERIA:

• CV Attachment is mandatory
• What's your current company?
• Name(s) of the iOS app you have developed/worked on?
• Name(s) of the Android app you have developed/worked on?
• Is the candidate available for interviews on weekend or weekday or both?

ROLE & RESPONSIBILITIES:

As a Frontend Product Engineer, you will be an integral part of our mobile team, helping design and develop cross-platform mobile applications. You’ll gain hands-on experience in React Native development, work closely with Director Engineering, and contribute to building enterprise-grade applications that drive real-world impact.

WHAT YOU’LL DO?

• Contribute to the development of mobile applications using React Native (iOS & Android).
• Collaborate with senior developers and designers to implement features and enhancements.
• Write clean, maintainable, and efficient code following best practices.
• Assist in debugging, testing, and performance optimization.
• Stay curious and continuously learn about new mobile development trends and technologies.

IDEAL CANDIDATE:

• 3+ years of hands-on experience with JavaScript, TypeScript, and React Native.
• Good understanding of iOS or Android development.
• Demonstrable projects or apps (professional or personal) showcasing React Native skills.
• Eagerness to learn, adapt, and grow in a fast-paced environment.
• Strong communication and collaboration skills.

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Understanding of custom audiences and lookalike audiences.
• Ability to generate and install the Facebook pixel, and Google Analytics.
• Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
• Expertise in creating ads and ad copies.
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 20 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

JOB DESCRIPTION - Inside Sales Specialist Company Profile: Skolar aims to provide the finest project based education to learners, helping them in getting placed in their dream companies by providing them with the right training and path to outperform their interviews. We dedicate our platform to providing you with the very best mentorship on our courses, with an emphasis on Interactive learning style, a great mentorship workaround, and affordability across all the courses thus helping students achieve more holistic education and prepare them for better career opportunities.

Designation: Inside Sales Specialist

Job Overview: We are seeking a highly motivated and results-driven Inside Sales Specialist to join our dynamic team in the EdTech industry. As an Inside Sales Specialist, you will play a crucial role in driving revenue growth by actively engaging with potential customers, understanding their needs, and effectively promoting our EdTech solutions. Your ability to build strong relationships and articulate the value of our products will be key to your success. If you are passionate about education and technology and possess excellent communication and sales skills, we invite you to join us in revolutionizing the way education is delivered.

Roles and Responsibilities: ● Conduct proactive outreach to potential clients via phone calls, emails, and other communication channels to generate new leads and opportunities.

● Build and maintain a robust sales pipeline by identifying and qualifying potential customers, understanding their needs, and presenting tailored solutions.

● Develop a deep understanding of our EdTech products, their features, and benefits to effectively articulate their value to potential customers.

● Collaborate closely with the sales team, marketing, and product development to ensure a consistent approach to customer engagement and maximize sales effectiveness.

● Conduct product demonstrations and presentations to showcase the capabilities and advantages of our EdTech solutions.

● Respond to customer inquiries, provide accurate information, and address any concerns promptly.

● Negotiate and close deals while adhering to company pricing and sales strategies.

● Keep up-to-date with industry trends, market dynamics, and competitive landscape to identify new opportunities and stay ahead in the EdTech space.

● Collaborate with customer success teams to ensure a seamless onboarding experience for new clients and foster long-term customer relationships.

Requirements: ● Bachelor's degree or equivalent experience.

● Proven track record in inside sales, preferably in the EdTech industry(Optional).

● Strong passion for education and technology, with a genuine desire to make a positive impact on the educational landscape.

● Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with customers.

● Demonstrated ability to handle objections and turn them into opportunities.

● Results-driven with a proven ability to meet and exceed sales targets. ● Highly organized and able to manage multiple tasks and priorities simultaneously.

● A team player with a collaborative approach and willingness to contribute to the success of the overall sales team.

● Flexibility to adapt to a fast-paced and rapidly evolving work environment

• Research and develop statistical learning models for data analysis
• Collaborate with product management and engineering departments to understand company needs and devise possible solutions
• Keep up-to-date with latest technology trends
• Communicate results and ideas to key decision makers
• Implement new statistical or other mathematical methodologies as needed for specific models or analysis
• Optimize joint development efforts through appropriate database use and project design

Qualifications/Requirements:

• Masters or PhD in Computer Science, Electrical Engineering, Statistics, Applied Math or equivalent fields with strong mathematical background
• Excellent understanding of machine learning techniques and algorithms, including clustering, anomaly detection, optimization, neural network etc
• 3+ years experiences building data science-driven solutions including data collection, feature selection, model training, post-deployment validation
• Strong hands-on coding skills (preferably in Python) processing large-scale data set and developing machine learning models
• Familiar with one or more machine learning or statistical modeling tools such as Numpy, ScikitLearn, MLlib, Tensorflow
• Good team worker with excellent communication skills written, verbal and presentation

Desired Experience:

• Experience with AWS, S3, Flink, Spark, Kafka, Elastic Search
• Knowledge and experience with NLP technology
• Previous work in a start-up environment

• Research, outline, write and edit new and existing content, working closely with various departments to understand project requirements
• Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation
• Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage
• Research, create, and maintain information architecture templates that uphold organizational and legal standards, and allow for easy data migration
• Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation

Preferred Qualifications

• Proven ability to handle multiple projects simultaneously, with an eye for prioritization
• Firm understanding of the systems development life cycle (SDLC)
• Previous software development experience
• Certification through the Society for Technical Communicators
• Experience using XML tools

• Own front-end experience activities including UI design, development, testing, and support of complex web and native applications.
• Meeting with the development team to discuss user interface ideas and applications.
• Reviewing application requirements and interface designs.
• Developing and implementing highly responsive user interface components using React concepts.
• Writing application interface codes using JavaScript following React workflows.
• Troubleshooting interface software and debugging application codes.
• Developing and implementing front-end architecture to support user interface concepts.
• Monitoring and improving front-end performance.
• Documenting application changes and developing updates.
• Produce applications that provide measurable business values.

• Previous experience working as a React Developer.
• Solid understanding of website and native application development principles
• An understanding of React Native best practices and a commitment to following them.
• Experienced in using Mobile Views on iOS and Android
• Good understanding of MVC frameworks
• Ability to create and maintain continuous integration and delivery of React.js/React Native applications.
• In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
• Knowledge of React, React Native
• Experience with user interface design.
• Knowledge of how to build and consume APIs and the basics of internet communication protocols and web frameworks
• A knack for writing clean, readable React-Native code
• Experience with browser-based debugging and performance testing software.
• Excellent troubleshooting skills.

• Actively engage with internal business teams to understand their challenges and deliver robust, data-driven solutions.
• Work alongside global counterparts to solve data-intensive problems using standard analytical frameworks and tools.
• Be encouraged and expected to innovate and be creative in your data analysis, problem-solving, and presentation of solutions.
• Network and collaborate with a broad range of internal business units to define and deliver joint solutions.
• Work alongside customers to leverage cutting-edge technology (machine learning, streaming analytics, and ‘real’ big data) to creatively solve problems and disrupt existing business models.

In this role, we are looking for:

• A problem-solving mindset with the ability to understand business challenges and how to apply your analytics expertise to solve them.
• The unique person who can present complex mathematical solutions in a simple manner that most will understand, including customers.
• An individual excited by innovation and new technology and eager to finds ways to employ these innovations in practice.
• A team mentality, empowered by the ability to work with a diverse set of individuals.

• A Bachelor’s degree in Data Science, Math, Statistics, Computer Science or related field with an emphasis on analytics.
• 5+ Years professional experience in a data scientist/analyst role or similar.
• Proficiency in your statistics/analytics/visualization tool of choice, but preferably in the Microsoft Azure Suite, including Azure ML Studio and PowerBI as well as R, Python, SQL.

• Excellent communication, organizational transformation, and leadership skills
• Demonstrated excellence in Data Science, Business Analytics and Engineering