Digital Marketing Executive/ Manager

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Infrastructure as Code (IaC):

• Design, implement, and maintain infrastructure as code using tools like Terraform, CloudFormation, or similar.
• Automate infrastructure provisioning and configuration across multiple environments (development, staging, production).

CI/CD Pipelines:

• Design, build, and maintain robust CI/CD pipelines using tools like Jenkins, GitLab CI/CD, CircleCI, or GitHub Actions.
• Implement automated testing, build, and deployment processes.
• Optimize pipelines for speed, reliability, and security.

Cloud Infrastructure:

• Manage and optimize cloud infrastructure on platforms like AWS, Azure, or GCP.
• Monitor and troubleshoot cloud infrastructure performance and availability.
• Implement security best practices for cloud environments.
• Implement cost optimization strategies for cloud resources.

What kind of work will you get?

We are looking for a Golang developer.

Examples of technical tasks:

Working on our backend SDK to implement APIs that will be consumed by the frontend widgets

Designing APIs for different auth recipes

Architecting auth flows

You will also be given non technical tasks like product brain storming, competitor analysis and writing documentation.

Note: Compensation is as per the applicant's geography

Requirements

Well versed in Golang with 2+ years of professional experience

Familiar with and comfortable working with Web frameworks like FastAPI, Django and Flask

Familiar with HTTP networking in Golang

Strong understanding of async and sync modes in Golang

Bonus:

Contributed to open source, or have your own open source repo with a community and many github stars

Built an in-house authentication or authorization solution or worked with solutions such as Keycloak, Auth0, Ory, Okta etc

Job Title: Django Developer

Job Overview:

We are seeking a skilled Django developer to join our dynamic team. The ideal

candidate will have hands-on experience with the Django framework, proficiency in

Python, and a strong understanding of web development best practices. The Django

developer will be responsible for designing, implementing, testing, and maintaining

web applications that meet our clients; needs.

Responsibilities:

Design and develop robust, scalable, and secure web applications using the

Django framework.

Collaborate with cross-functional teams to define, design, and ship new

features.

Write clean, maintainable, and efficient code.

Integrate user-facing elements using HTML, CSS, and JavaScript. Implement

and maintain RESTful APIs.

Collaborate with front-end developers to integrate user-facing elements with

server-side logic.

Work with databases, including designing schemas, writing queries, and

optimising performance.

Troubleshoot, debug, and resolve issues in the development and production

environments.

Stay up-to-date with the latest industry trends, technologies, and best

practices.

Participate in code reviews and provide constructive feedback to peers.

Requirements:

Proven experience as a Django developer or similar role.

Strong understanding of Python and the Django web framework.

Experience with front-end technologies, including HTML, CSS, and JavaScript.

Knowledge of relational databases, ORM (Object-Relational Mapping), and

database design.

Familiarity with version control systems (e.g., Git).

Understanding of web security best practices.

As an IT Product Sales Person at UTS, you will play a pivotal role in driving the growth of our IT product sales within the Chennai region. You will be responsible for identifying and targeting potential clients, understanding their IT requirements, and presenting them with tailored solutions from our product portfolio. Your role will involve building and nurturing client relationships, collaborating with the sales team, and contributing to the achievement of revenue targets.

Responsibilities

As a Frontend Developer (Next.js) you will be responsible for -

•  Building the Complete UI/UX of our web application from scratch.
• Work closely with the Backend Engineer to integrate the algorithmic output from the backend REST APIs.
• Work closely with the product owners to create dynamic infographics with intuitive user controls.
• Work closely with our web Designer for bringing design to life.
• Participate in UAT, troubleshoot, bugs and application integration issues
• Create and maintain documentation related to the developed processes and applications

Qualification & Experience

• 2-3 years of demonstrable experience designing, building and working as a Next.js Developer for enterprise web application
• Ideally, this would include the following:
• Expert-level proficiency with Next.js and all its concepts
• Expert-level proficiency with JavaScript (ES6), HTML5 & CSS
• Expert-level proficiency with ReactJS and all its concepts like Hooks and Redux
• Familiarity with Python, Django, and Django Rest Framework
• Understanding of REST concepts and interacting with REST APIs
• Deep understanding of a few UI concepts:
• Cross-browser compatibility and implementing the responsive web design
• Familiarity with common JS visualization libraries built using D3, Chart.js, Highcharts, etc.
• Understanding of Next.js coding Standards
• Experience working with UX designers and bringing design to life
• In addition, the ideal candidate would have great problem-solving skills and familiarity with code versioning tools such as Github

• Sound knowledge on PHP  & object oriented programming.
• Good to have joomla knowledge .
• Comprehend the architecture and design of Joomla based development
• Should have good knowledge of joomla & MVC framework
• Strong database skills in SQL, MySQL, Postgre SQL and other RDBMS
• Comfortable with CSS, XHTML, XML, JavaScript, JQuery & Ajax
• Excellent understanding of Joomla and excellent knowledge on Components, Modules and Security.
• Analytical skills for Databases, data mining & MySQL
• Excellent PHP developer with Joomla who can work independently on complex Joomla applications, who have ability to build complex Joomla applications, user interfaces, design & implementation.