5+ Social Media Optimization (SMO) Jobs in Kolkata | Social Media Optimization (SMO) Job openings in Kolkata

A Social Media Specialist at AMBIQ Health Care Private Limited would likely have a range of responsibilities focused on enhancing the company’s online presence and engagement. Here are some key roles and responsibilities

Job Responsibilities:

Create and implement social media strategies aligned with business goals.

Identify target audiences and tailor content to engage them effectively.

Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news).

Optimize company pages on various social media platforms to increase visibility. Community Engagement: Respond to comments, messages, and inquiries promptly.

Foster and manage online communities to build brand loyalty and engagement. Analytics and Reporting: Monitor social media metrics and analyze data to measure the success of campaigns.

Prepare reports on social media performance and suggest improvements. Collaboration: Work with other departments (e.g., marketing, sales, customer service) to manage reputation and coordinate actions.

Collaborate with influencers and other brands to expand reach.

Staying Updated: Keep up-to-date with the latest social media trends, tools, and best practices. Implement new strategies to stay ahead of competitors.

Job Requirements

Educational Background: Bachelor’s Degree: Most positions require a bachelor’s degree in marketing, communications, journalism, or a related field.

Digital Marketing: A strong background in digital marketing is often preferred

Proficiency in Social Media Platforms: Expertise in platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

Content Creation Skills: Ability to create engaging and visually appealing content.

Analytical Skills: Strong ability to analyze metrics and translate them into actionable insights.

Communication Skills: Excellent written and verbal communication skills.

Creativity: Innovative thinking to create unique and engaging content.

Customer-Oriented: Ability to engage with customers and build relationships.

Interested candidates immediately share the resume

We are looking for an experienced Digital Marketing Executive manager to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Requirements

• Should have a minimum 2 years of relevant exp.
• Proficient with Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Advanced knowledge in keyword research
• Advanced knowledge in on-page and off-page optimization

Role Description

This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.

Qualifications

• Digital Marketing and Online Marketing skills
• Social Media Marketing skills
• Web Analytics skills
• Strong experience in PPC management
• Ability to collaborate and communicate with cross-functional teams
• Knowledge of SEO and SEM principles
• Experience with Google Analytics, AdWords, and social media analytics platforms
• Bachelor's degree in Marketing, Communications, or a related field

About Us:

Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic future.

Roles & Responsibilities:

• Candidates having experience of working for eCommerce industry / Lead generation are required.(E-Commerce experience is must) 
• Candidates having ability to use past experience and trust in smart work and hard work are welcome.
• Analysing and interpreting provided clients data and providing expected solutions to the client. 
• Candidates dedicated to perfecting the craft and affluence in Google ads are required.
• Optimistic professionals with creative and out of the box thinking capabilities are must.
• Candidates with client need analysis & handling experience and bound to deliver high quality service are required.
• Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
• Developing effective media buying strategies.
• Participating in media planning to identify target audiences and craft effective campaigns.

Requirements:

• Proven experience as a Media Buyer or similar role; experience in the eCommerce industry is MUST.
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• Any Degree in Media, Advertising or related field.

Other Details:

• Job Location: 

Kolkata, India.

• Working days & Job Timings:

Monday - Friday, from 10:30 am to 7:00 pm

• Salary: 2 LPA - 6 LPA