Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice.

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

MBA | PGDBM in Performance / Digital Marketing
Experience in copy writing
5-8 years’ experience with a reputed brand
Design skills and basic video edits
Insight Mapping
Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice.

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

MBA | PGDBM in Performance / Digital Marketing
Experience in copy writing
5-8 years’ experience with a reputed brand
Design skills and basic video edits
Insight Mapping
Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

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About Lighthouse Learning Group

Founded :

1995

Type

Size :

1000-5000

Stage :

Raised funding

About

N/A

Company social profiles

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Candidate requirements:

Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
Fluent in written and spoken English
Ability to work under pressure and meet demanding deadlines
Confident and mature approach, reflective of the profile of the position and organisation

Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
Ability to multitask, prioritise and be flexible is essential
Works well as part of fast-paced team, prioritising effectively and managing workload
Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
Excellent organisational, analytical and administrative skills, meticulous attention to detail
Flexible in approach and able to amend hours as required to suit business needs
Able to work with confidential material and sensitive information with absolute discretion

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₹2L - ₹3L / yr

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