
Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice.
Responsibilities
1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.
2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.
3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK
4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns
5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children
7. Experience in community management on digital formats
8. Experience working in coordination with other departments like sales, creative & IT
9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels
10. Insight Development and Reporting
Candidate Profile
- MBA | PGDBM in Performance / Digital Marketing
- Experience in copy writing
- 5-8 years’ experience with a reputed brand
- Design skills and basic video edits
- Insight Mapping
- Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

About Lighthouse Learning Group
About
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Full Stack Engineer (RUBY ON RAILS + REACT)
About Us
DirectShifts has set out to modernize healthcare recruiting. We're a team of physicians, entrepreneurs, and problem solvers who have come together to solve major pain points facing medical professionals today.
We've built a healthcare staffing technology platform that connects healthcare professionals directly with employers by using advanced technologies and digitizing the recruitment and staffing processes. Using an AI-based platform, DirectShifts matches the right clinicians to the right jobs at healthcare employers.
DirectShifts is headquartered in New York, NY and our team is spread across the US and India. Join us!
About What You’ll Be Doing
DirectShifts is growing rapidly and we are looking for a full-stack engineer to join our technical team, working out of India. We need incredibly tenacious engineers who are not only great engineers but who can bring unique value to our rapidly growing team.
If you are passionate about coding – and do it on a day-to-day basis, then this is the place for you.
We are big fans of focusing mainly on two things: 1) talking to users and 2) build products.
You will be responsible for implementing ideas and mocks for our app (web and mobile) which is used daily by healthcare professionals, internal users, and healthcare employers - you will own the frontend development as well as the building blocks and the APIs that power the web app (and the mobile apps). You need to be comfortable dabbling with some basic infrastructure management on AWS.
About You
Ideal Qualifications
- Recent Hands-on experience with Ruby on Rails and React.js
- 4+ years of work experience, primarily as a full-stack developer
- A strong foundation of Ruby on Rails
- Strong React, HTML, Javascript & CSS skills
- High ownership at all stages of product development - from conception to maintenance
- Adaptability - learn new technologies as and when needed
- Good communication skills to get your point across
- Bachelor in Computer Science
- Ability to work remotely
Bonus Skills
- Redux experience
- Experience with REST APIs
- Experience with cloud services (preferably AWS)
Specifically, You Will:
Work closely with the founders and senior management across various functions. You will have the opportunity to influence the trajectory of the products and of the company. This is a great opportunity to help healthcare systems & professionals become more efficient which directly helps them provide better care, improve outcomes and save more lives!
You will excel if you have
An ability to thrive in a fast-paced environment and the ability to iterate quickly by understanding what users want.
More about DirectShifts
We have raised more than $45 million from some of the world’s leading investors including Serent Capital, YCombinator, and Soma Capital. We're on a mission to disrupt a massive industry and improve healthcare in the United States by ensuring every patient has easy access to the healthcare they need. At DirectShifts, everyone has a voice to create change and move the needle; no hierarchy, no bureaucracy, no politics, no BS...just real people working on solving real problems.
- Helping define new benchmarks of performance in a fast-growing startup environment
- Owning sales targets to facilitate membership sales and renewals
- Understanding the prospective customer's needs and goals, and suggesting relevant programs
- Setting trial classes, following-up with the prospects to collect feedback and pushing for conversions
What you need to have:
- Good at convincing others, and enjoys sales thoroughly
- Excellent communication skills with expert-level fluency in English
- A highly driven self-starter, with very strong ownership of their work
- Strong mindset to delight customers
- Keen interest in mind-body wellness/fitness
- 1 Year+ Experience (Ideally in a sales / business growth / start-up space / customer facing role)
- Immediate joiners preferred
• The candidate will help the Product Manager define, execute, and deliver projects (Web and mobile) and services based on product roadmap that adds great value to our organization.
• The candidate will participate in developing the strategy and vision for the line of business, and look after product roadmaps and features based on team strategy.
• This role is inherently cross-functional -- you will work closely with engineering, design, SEO, sales and editorial teams to bring features to market and develop and grow new business opportunities for Taxmann.
Job Responsibilities
• Ownership of the product: Oversee and manage the product on daily basis.
• Collaborate with design, technology and development team to develop a deep understanding of users, identify gaps in core product functionality, help build right set of features and track adoption for same
• Understand and communicate accurately the product vision and features to all stakeholders
• Rigorously monitor key performance metrics and coordinate with various teams to take corrective actions if needed
• Understand the competitive climate and have a point-of-view on how to deliver scalable products
• Define and conduct market research to gain better understanding about user behavior and competition. Gather information and data from multiple sources (consumer research, partners, competitive analysis), develop insights and translate findings into actionable insights
• Provide analytics-based insights to help iterate on the product to make it more useful to customers
What we expect
• B.Tech / MBA
• 0- 2 years of experience in online B2C product related role
• Keen desire to learn and build new products
• Ability to analyze data quickly - comfortable with tools like Google Analytics, Hotjar, Clevertap etc.
• Good communication skills both Written and Verbal
• Hands on working knowledge of MS Office (Excel, Word, PowerPoint)
• Should be a multi tasker


