Social Media Manager

Social Media Manager at Lighthouse Learning Group · Mumbai · 5 - 8 years · ₹11L - ₹12L / yr · Raised funding · Posted 13 Apr 2023

Social Media Manager

at Lighthouse Learning Group

Posted by Alcita Dsouza

5 - 8 yrs

₹11L - ₹12L / yr

Mumbai

Skills

Social Media Marketing (SMM)

Content Writing

Social media management

Social Media Optimization (SMO)

Social media strategy

Digital Marketing

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice.

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

MBA | PGDBM in Performance / Digital Marketing
Experience in copy writing
5-8 years’ experience with a reputed brand
Design skills and basic video edits
Insight Mapping
Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice.

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

MBA | PGDBM in Performance / Digital Marketing
Experience in copy writing
5-8 years’ experience with a reputed brand
Design skills and basic video edits
Insight Mapping
Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

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About Lighthouse Learning Group

Founded :

1995

Type :

Services

Size :

1000-5000

Stage :

Raised funding

About

India's leading Early Childhood & K-12 Education company – Lighthouse Learning (formerly known as EuroKids International), is committed to delivering the Joy of Learning to students in the early childhood education and K12 segments. With its portfolio of brands - EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Cambridge Public School (Bangalore), Centre Point Group of Schools (Nagpur) Lighthouse Learning is committed to delivering a holistic, nurturing and secure learning environment for children. With a ‘Child First' ideology at its core, the group is committed to delivering a robust foundation for future generations with innovation in pedagogy, use of appropriate technology and focus on child safety. With a network of over 1,300 pre-schools and 45 Schools, Lighthouse Learning empowers 1000+ women entrepreneurs across the nation and employs a workforce of over 10,000.

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