3+ Social Media Optimization (SMO) Jobs in Bhubaneswar | Social Media Optimization (SMO) Job openings in Bhubaneswar

Develop and implement comprehensive social media strategies to boost brand awareness, engagement, and audience growth.

Create and manage platform-specific content (LinkedIn, X/Twitter, Instagram, Facebook, YouTube, etc.), ensuring brand consistency and relevance.

Collaborate with content, creative, and marketing teams to design compelling campaigns and foster community engagement. 

Monitor, analyze, and report on social media performance using key metrics (e.g., reach, engagement, conversions), optimizing strategies based on data insights.

Utilize social listening tools to track brand mentions, industry trends, competitor activity, and consumer sentiment.

Identify emerging trends, audience pain points, and real-time engagement opportunities.

Generate regular reports on sentiment analysis, share of voice, and campaign ROI. 

Partner with customer service and PR teams to maintain consistent messaging across touchpoints.

Align social insights with business goals by working closely with cross-functional teams.

Experiment with new formats, features, and platforms to enhance engagement and reach.

Stay updated on social media trends, tools, and best practices.  

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points in your performance.