12+ Social Media Optimization (SMO) Jobs in Pune | Social Media Optimization (SMO) Job openings in Pune

Job Title: ,

Location - Pune (1 Position)

Job Overview:

We are looking for a proactive, creative, and detail-oriented Social Media Executive to manage and execute digital and social media strategies for multiple brands. This role involves content planning, social media management, performance tracking, and campaign observation to build brand presence and drive online engagement across various digital channels.

Key Responsibilities:

Social Media Planning & Strategy

Develop and execute tailored social media strategies aligned with client goals.

Plan monthly content calendars and campaign timelines.

Content Curation & Platform Management

Ideate and curate engaging and brand-relevant content (posts, stories, videos, etc.).

Collaborate with design and content teams to ensure visually appealing creatives.

Manage and oversee social media accounts across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Monitor comments, messages, tags, and DMs. Engage meaningfully to foster a positive brand image.

Write caption for social media posts

Analytics & Reporting

Track, measure, and report the performance of content & campaigns using analytics tools.

Generate insights and recommendations for continual improvement.

Provide regular performance reports and insights to clients

Creative Collaboration

Collaborate with other teams to create visually appealing and shareable content & support the execution of social media campaigns and promotions.

Stay up-to-date with the latest social media trends, Competitors’ strategies, best practices and contribute innovative ideas

Ensure creatives adhere to platform guidelines and brand tone.

Provide briefs and client feedback to creative teams.

Client Coordination

Understand client objectives and expectations, ensure timely execution of deliverables, and provide regular updates.

Campaign Support

Support execution of campaigns, seasonal promotions, product launches, and collaborations.

Collaborate with other team members ensuring successful campaign execution & delivering results.

Reporting & Insights

Generate weekly/monthly performance reports.

Analyze data to identify trends and performance gaps.

Provide recommendations for future improvements.

Present insights to internal teams or clients in a structured manner.

Platform Knowledge & Trend Awareness

Stay updated on ad platform changes, policy updates, and new features.

Explore beta features for more engagement

Experiment with new content formats and platform features to boost reach and engagement.

Apply learnings to improve ideation and performance.

Required Skills -

1-1.5yrs experience in Social Media Management

Knowledge of social media platforms and their respective algorithms

Proficiency in social media management tools

Strong copywriting and content creation skills

Experience of digital advertising and campaign management

Excellent verbal and written communication skills

Ability to work in a fast-paced environment and manage multiple client projects simultaneously

Experience in canva for Graphic & Reel creation is a plus

Immediate Opening No. of Position - 1

Salary - 20K + (Based on experience) In Office position

At HM Ad-World Pvt. Ltd., we pride ourselves on delivering exceptional results for our clients. If you're passionate about social media, have a flair for creativity, and thrive in a collaborative environment, we encourage you to apply for this exciting position. Join our team and help shape the digital presence of diverse brands across multiple industries.

Key Responsibilities:

• Plan, create, and manage content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Develop and execute social media strategies to increase brand awareness, engagement, and leads.
• Write compelling and engaging content for posts, captions, stories, and short-form campaigns.
• Track performance metrics, analyze trends, and provide actionable insights and reports.
• Collaborate with design, marketing, and sales teams to ensure cohesive branding.
• Stay updated with the latest trends in digital marketing and platform algorithms.
• Utilize AI tools for content creation, scheduling, performance tracking, and idea generation.

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

Position: Social Media Marketer

Location: Pune

Experience: 1-4 years

Location: Candidates must be located in or willing to relocate to Pune.

About Us:

Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden , Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore. 

We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital. 

What you will do:

• You will work closely with the CEO
• Develop and execute social media strategies to increase brand awareness and engagement.
• Create compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Utilize AI tools and analytics to optimize social media performance and track key metrics.
• Manage and maintain the company's social media profiles and presence, ensuring consistency with brand voice and messaging.
• Monitor trends in social media and digital marketing, identifying opportunities for innovation and growth.
• Collaborate with cross-functional teams, including Marketing, Design, and Sales, to align social media efforts with overall business objectives.
• Write engaging blogs and articles to support content marketing initiatives and drive traffic to the company website.
• Stay up-to-date with industry best practices and emerging trends in social media marketing.

Who we are looking for:

• Bachelor's degree in Marketing, Communications, or related field. MBA or post-graduate diploma in Marketing preferred.
• At least 1-5 years of social marketing experience, preferably for B2B SaaS companies
• Excellent at written communication
• Tech Savvy and excited to explore and work with new technology
• Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
• Proficiency in using social media management tools and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making.

Benefits:

• Hybrid work culture
• Health Insurance Coverage of INR 5,00,000 
• 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
• Maternity and Paternity Leave
• Opportunity to work with some of the coolest and biggest brands in the world 

Ready to help us build the next generation of mobile commerce?

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

Work From Office

We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily
• Monitor web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Handle influencers for engagements, activities and campaigns

Requirements and skills

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in social media content
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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Job Description- Content Operations Manager

Job Summary

We are looking for a qualified Content Operations Manager to join our team. You will be responsible for auditing, editing & creating contents for our Application. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Our ideal candidate is an experienced professional with demonstrable creative writing skills. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Job Role & Responsibilities:
- Review push notifications for Indian users and optimize for higher click rate and user engagement.
- Review the user report content and set category for sensitive contents.
- Work closely with the VidMate team members by offering information of local culture and     mobile Internet industry. Assist in activity planning and content management.

Job Requirement:

• Good English communication skills.
• Qualification: Graduate/ Post Graduate Degree (Prefer Graduate from Mass Media and Communication/Journalism).
• Working experience in mobile Internet industry would be a plus.
• Collaborative team player in a cross-cultural working style. Practice a high degree of self-motivation to complete assignments.

Job Type: Full-time

Job Location: Pune.