DentalKart
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Google AnalyticsPrimary Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
- Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
- Plan, implement and measure experiments and conversion tests.
- Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
- Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
- Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
- Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.
These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.
Additional Responsibilities
In addition to the primary responsibilities, a digital marketing manager may also be responsible for:
- Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
- Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
- Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
- Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.
These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.
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Fractal has more than 3600 employees across 16 global locations, including the United States, UK, Ukraine, India, Singapore, and Australia. Fractal has consistently been rated as India's best companies to work for, by The Great Place to Work® Institute, featured as a leader in Customer Analytics Service Providers Wave™ 2021, Computer Vision Consultancies Wave™ 2020 & Specialized Insights Service Providers Wave™ 2020 by Forrester Research, a leader in Analytics & Al Services Specialists Peak Matrix 2021 by Everest Group and recognized as an "Honorable Vendor" in 2022 Magic Quadrant™™ for data & analytics by Gartner. For more information, visit fractal.ai
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