Digitally Next

Promotion & Influencer Marketing: PAID AD EXPERT

“Strategy, Plan and Process make a digital campaign more effective to perform better.

Only operational understanding or knowledge of tools won’t give any results any more”

If that’s what you also have think, then we are looking for you as our – Paid Ad Expert

Job Essence- Paid Ad Expert

Work Profile-

• Set up Optimize |Management of Paid campaigns
• A) Search Engine driven (Google/Bing/ Campaign Specific)
• B) Social Media (Facebook/Instagram/LinkedIn/Youtube/Quora)

2.Deep understanding of digital marketing concepts , brand management and demand generation.

3.Professional level knowledge (not just as a user or a hobbyst) of social media platforms and paid media landscape, including new/shifting platforms and algorithms.

4.Own, manage and grow digital channel outreach for clients.

5.Online Reputation Management process and structure.

6.Email, WhatsApp, Telegram Marketing and Analytics

Must-Have-

• Strong with analysis and observation .
• Focuses on activity leading to Productivity
• More of intelligence over Mechanical working
• Excellent communication skills in hindi and english
• Excellent team player with mindful and problem solving approach towards work.
• Empathetic and Compassionate
• Understanding towards client requirements
• Ability to work in multiple clients and campaigns scenario with process driven attitude
• Not just an entry level/operational DIY person however keen to make career at higher roles in coming days.
• Team Player as well as Team manager capability.

Experience- 3-10 years

Industry

• Marketing & Advertising

Employment Type

Full-time

1) Convert ideas into visual treats. These visual treats (output) can be in the form of:

• Web Related: Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebook/Downloadable Coupons forms
• Branding /Stationary Kits includingLogo
• Mascot
• Outdoor Media :Hoarding
• Selfie WallsTheme Walls
• Social Media Creatives:Social Media Covers
• Social Media Posting creative
• Blog Covers and related Images
• Paid Ads Creatives:Carousals
• Remarketing Banners
• Social Media Page Customization
• Documents & Presentations
• Image Manipulation

How you will do it? By having a sound understanding of:

• Cartoon strips
• Infographics
• Storyboards
• Conversational Designs
• Theme based designing
• Business Specific/Trending Specific Scenarios
• Viral Marketing traits
• Branding
• Hands on experience:Photoshop, Corel, Illustrator
• 3D works

2) Videos and VFX:

• · Explanatory
• · Motion Graphics
• · New/Info Specific
• · VFX Centric
• · Streaming Specific
• · Interviews

How you will do it? By having a sound understanding of:

• Script visualization
• Editing on latest video editing tools
• VFX areas
• Camera Handling

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Content teams
• Technology teams

You should be able to

• Believe everything, yes everything, can be done in Photoshop
• Create illustrations
• Work in teams
• Work in solace
• Most important: Willingness to learn

Did you say you know (or are willing to learn) HTML/CSS too – you already have an advantage!

What kind of people are we looking for? Simple:

• We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly
• Not a mere task taker.
• Ability to work with deliverables in mind.
• Entrepreneurial instinct beyond office cubicle
• Intelligence to do multitasking and prioritization of work
• Excellent communication skills- written oral and articulation.
• Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.
• Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables
• Strong strategic bent with inclination towards learning and contributing.
• Adaptability and flexibility to work with cross-functional areas of business.
• Zeal to be driven by productivity than by activity
• Self discipline and ability to do work with self supervision.
• You do what you preach, or at least try
• You not only work hard, you party hard too
• You have an eye for detail
• If you’re a (regular) blogger, we already love you!
• You are a DIY person. Period

Project Management KRAsProject Management KRAs

Job Description (Major KRAs) –

1) Planning- Understand/Work/Create/Assist :

a. SMO Tracker

2) Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate inRecruitment/Induction, KRA setting and Performance Evaluation:

a. Work Allocation Based on Activity Charter & SMO Tracker

b. Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

c. Setting up KRAs (using InnoWET) and Performance review

d. Time sheet Management & Analysis

e. Social Media Participation and updated Profile

3) Campaign Deliverables : Timely Plan, Manage, Monitor and Communicate :

a. SMO and Activity Charter specific Content & Creative work packs and stacks for clients ( weekly to monthly )

b. BTL- Onetime & Frequent list

c. ATL Excel Sheet

4) Review & Analytics:

a. Client’s success PPT and Report with executive summary

b. Team Productivity based on Time Sheets

c. Power of 5 /Activity Charter Conformance Report

d. Search Engine Marketing /Paid Campaigns Report and Plan of Action

e. Consolidated success Report /PPT for internal stakeholders

5) CRM/Account Management:

a. Presales Support for New Business Development

b. Participation & representation of Digitally Next in PR centric activities , forum and Seminars as and when required.

c. Initiate and Manage Key Account Management for cross selling opportunities to present clients

d. To be a think tank to the management by providing the required Market Intelligence and Business Intelligence related to IoT/Digital/Social Media.

6) Project Management Tools & Automation:

a. Updating and Managing Knowledge Management repository

b. Effective implementation and use of social media Tools(if any)

c. Keeping and custodian of Clients and BFGs usernames and passwords list

d. Creating and upkeep of Process Manual with SLAs

e. Building and updating templates according to work functions

Job Essence –

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Work profile –

• Translation of Business/Digital Objectives into Content themes
• Production of Content items as per Digital-Social Media Campaigns
• Bench-marking content deliverables with national/global standards
• Creating manifestation and themes to be used for goal oriented marketing campaigns
• Producing tribe specific content assets ensuring engagement and RoI

Key Responsibility Areas –

Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
• Content for creative cards/videos
• Copies and descriptions
• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing/Bios/Wikipedia
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Online Reputation Management(ORM) areas
• Q&A | FAQs Deck

Must Have Requirements –

• Minimum 3-5 years of experience in digital social media writing(long form and short form)
• Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
• Deep understanding content analytics and RoI generation
• Should have worked with a digital social media agency/media house/news channel
• Should be able to ideate, and not just a task taker