Senior Social Media

Experience- 3 - 5 Years

Budget-  7 - 8 LPA

Qualifications:

• Master’s degree in Business Administration or any Graduate in IT or Computer Science or MCA.  
• Minimum of 3 years of experience in business development within the IT services industry.
• Proven track record of achieving sales targets and driving business growth.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and presentation skills.
• Strategic thinker with the ability to execute plans effectively.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

Company: Snaptics

Job title: SEO

Job type: Full time

Location: Hyderabad

Work schedule: 6 days (week end off)

Shift timings: 10:00am-6:30pm

Eligibility: Any degree

Experience: 2-4 years

Required skills: SEO on-page, off-page, Keyword research, GMB. 

Responsibilities:

Develop, implement, and manage SEO strategies contributing to the company's growth.

Conduct extensive keyword analysis and define core SEO KPIs.

Optimize website content, landing pages, and paid search copy to improve organic rankings.

Work closely with the content team to produce high-quality content around relevant keywords.

Prepare and present regular reports to show the effectiveness of SEO strategies.

Apply SEO best practices to drive app downloads and user engagement.

Could you work with the product team to optimize for search and user experience?

Use SEO strategies to improve online reputation and brand presence.

Lead and mentor junior staff and ensure the team stays updated with the latest SEO algorithms and best practices.

Effectively manage the budget for SEO and related marketing activities.

Required Qualifications:

Bachelor's degree

Minimum 2+ years of experience in SEO.

Deep expertise in product marketing and app marketing.

Proven track record of successful SEO strategy and implementation.

Excellent knowledge of Google Analytics, Google Search Console, and other SEO tools.

Outstanding verbal and written communication skills.

Strong team leadership skills.  

Roles and responsibilities:

• Proven working experience of more than 1 year in website content, tutorials, and blogs related to SaaS products/Testing domain
• Produce high-quality sales material, tutorials, blog content, and website content.
• Write easy-to-understand user interface text and online help.
• Blog on an ongoing basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.
• Ability to deliver high-quality tutorials paying attention to detail
• Can put together a content strategy from scratch
• Excellent written skills in English
• SEO friendly content
• Blogs and newsletters
• Ideate social media campaigns
• Very well versed with marketing-driven content writing
• Ascribed to a comprehensive approach in writing articles
• Adheres strictly to the time schedule
• Should be able to rephrase existing content to avoid duplicate content and plagiarism.

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Previous experience writing documentation and procedural materials for multiple audiences
• Superior written and verbal communication skills, with a keen eye for detail
• Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content

Note: Looking for somebody who has experience working in the Fintech domain and BFSI, 

Job Brief
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As a Content Writer you will:

• update existing materials, generate novel work, and identify new ways to reach and engage consumers.
• contribute to the shaping of our stylistic and editorial guidelines.
• keep abreast of the latest SEO techniques.
• focus on appealing to consumers' interests by creating engaging material that will increase reader engagement.

Responsibilities

-----------------

• Conducting in-depth research on industry-related topics to develop original content.
• Developing content for blogs, articles, product descriptions, social media, the company websites, and press releases.
• Assisting the marketing team in developing content for advertising campaigns and marketing collateral.
• Proofreading content for errors and inconsistencies.
• Editing, reviewing, and updating existing content to improve readability.
• Ensuring all around consistency with respect to brand guidelines.
• Coordinating with marketing and design teams to create promotional materials.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Collaborating with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Requirements
---------------

• Strong listening & communication skills.
• Excellent writing and editing skills.
• Working knowledge of content management systems.
• Familiarity with web publications.
• Ability to work in a fast-paced environment & handle multiple projects concurrently.
• Excellent research, organizational, and time management skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Proficient in all Microsoft Office applications.

Background
-------------

• Proven content writing or copywriting experience.
• A portfolio of published articles.
• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.

• Experience in Digital Marketing with a specific focus on Google Ads
• Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred)
• Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center
• Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads
• Advanced knowledge of Microsoft excel
• Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
• Tracking and setup of all events through Google Tag Manager
• Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster
• Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
• Find new opportunities to grow revenue and sales.