Social Media Optimization (SMO) Jobs in Bangalore (Bengaluru)

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels for our artificial intelligence (AI) development platform. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements Experience with marketing AI/ML, SaaS/Cloud and software technologies is a must Experience with Artificial Intelligence, Machine Learning, and/or Computer Vision is a big plus BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Experience creating/managing blogs, webinars, and technical content (i.e. whitepapers, technical specs, etc) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

Job Summary Designing social media strategies to achieve marketing targets Managing, creating and publishing original, high-quality content on social platforms Administering all company social media accounts to ensure up-to-date content Responsibilities and Duties Design social media strategies to achieve marketing targets Manage, create and publish original, high-quality content Administer all company social media accounts ensuring up-to-date content Liaise with writers and designers to ensure content is informative and appealing Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions) Prepare weekly and monthly reports on web traffic and ROI Monitor SEO and user engagement and suggest content optimization Communicate with industry professionals via social media to create a strong network Train internal teams to integrate and maintain a cohesive social media strategy Stay up-to-date with new digital technologies and social media best practices

RESPONSIBILITIES Create brand appropriate user centric content for SNEED’s website and its social media channels to grow and engage active community of followers. (50%) Track performance of digital campaigns and other marketing activities measured in terms of online sales and user engagement through likes, shares and comments. (20%) Carry out statistical analysis of performance of digital marketing campaigns to create effective marketing strategies. (10%) Design and execute social media campaigns to build and expand SNEED’s digital and social media presence. (10%) Represent the company on online platform while staying aware and sensitive of SNEED’s brand positioning. (5%) Handle online sales channels of SNEED. (5%)   COMPETENCIES Excellent written and spoken communication skills. Creative thinker who can develop ways to build and promote content. Avid social media user with demonstrated communication skills with platforms (such as Facebook, Twitter, YouTube, LinkedIn, Google+). Knowledge and experience in building and nurturing social media communities.   PLUS POINTS 1-3 years of professional experience in digital marketing. Experience in measurement and analysis of web traffic and user engagement using Google analytics and Facebook insights.

Location : Bangalore Experience : 3-8 + yrs of relevant experience in handling social boards like Facebook, Twitter, Instagram, etc.       Managing presence of all the south (Kannada, Tamil, Telugu, Malayalam and Marathi properties on social media Implementing websites social media strategy Tracking social media conversations about the brand Tracking social trends for potential viral content Tracking competition on platforms Collaborate with Product Development team. Monitoring trends in social media tools, trends and applications Implementing insights gained from social media monitoring. Should be comfortable in handling a small team. Responsible for copy and Video editing of news stories that go up on the websites. Should have excellent command over Hindi and English   Excellent overall writing skills in a number of different styles/tones Impeccable spelling and grammar. A deep understanding of customers and what motivates them online.Great research, organizational, and learning skills. Researching markets and industries to compare and create content that is innovative and original. Consistently brainstorming and collaborating with team for new ideas and strategies. Coordinate with marketing and design teams to illustrate articles Familiarity with keyword placement and other S E O best practices High comprehension of software like Microsoft Word and Google Docs Paraphrase or write content from scratch depending on specific instructions provided in the work order Revises, edits, or updates instructions, information, and frequently asked questions as necessary. Content Writers Work Core website copy Social media posts Content for banners Product descriptions Company bios Landing Pages Blogs and news articles Case studies, whitepapers, and e books     Excellent knowledge of handling social boards like Facebook, Twitter, Instagram, etc. Understanding of SEO and web traffic metrics Experience required: Candidates with 3-8 + yrs of relevant experience in similar newsroom role will be preferred.

Project Description Work out of our office for 3 months. Job Responsibilities:The Designer's role includes designing the online User Experience and design the "look and feel" of interactive applications to reflect and enhance the clients’ brand values, Key responsibilities include:Produce leading edge creative work for our clients’ social media assets, apps, user interfaces, e-marketing collateral etc.Understand functionality requirements and clients’ brand world and identityExecute design as per guidelines and playbooks for clientsKeep abreast of latest design disciplines, innovations and technologyQualifications:Diploma in fine Arts / BFA from a reputed instituteExperience:2 - 4 YearsOther/Special RequirementsAt least 1-3 years as a member of a creative team in a web development/interactive agency.Must have a strong portfolio of work which reflects a keen sense of aesthetics and brandsMust be adept at Photoshop,.Knowledge of animation and illustration styles Creative Fields UI Design Softwares Photoshop   Desired Experience Level 1 to 3 Years   About Company Part of the Publicis Groupe, and aligned with the Leo Burnett worldwide network, Indigo Consulting is India's leading Website Development and Online Marketing agency employing over 150 professionals. Offices in New Delhi and Mumbai, clients in India, Asia-Pac, Middle East, Europe, USA, Canada. Over the last 13 years we have successfully executed digital marketing campaigns for clients like HSBC, Asian Paints, HDFC Bank, Thomas Cook, Godrej Nature's Basket, South Australia Tourism, and Max Life Insurance. Our services include Digital Strategy, Website Design & Development, Social Media Marketing, Search Engine Optimisation, Usability Testing and Mobile Marketing.Indiefolio is the hiring partner with Leo Burnett worldwide network, Indigo Consulting . Job URL

Responsibilities  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements   Bachelor’s degree in Marketing or relevant field. In-depth knowledge of various social media platforms, best practices, and website analytics. Solid understanding of HTML, CSS, and JavaScript is required. Highly creative with excellent analytical abilities. Outstanding communication and interpersonal skills. Up-to-date on the latest trends and technologies in digital marketing.

Someone who can run ad campaigns and manage growth on digital for products and businesses. Apply only if you're willing to work hard, are result driven and love challenges. You'll get to work with some of the best professionals and clients in the country and with a very fun team.

About the role: We are looking for a young and amazing, data-driven marketeer to own the SEM section of the marketing funnel for our company. (S)he will be required acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns, and be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEM. It would be beneficial for the person to be Google Analytics Certified and further have a knowledge of other PPC platforms. The person will be end to end responsible for scaling up AdWords as a channel for customer acquisition with a laser sharp focus on generating ROI at a per unit level. This means being highly analytical in nature and coordinating with other internal stakeholders to ensure a high conversion ratio of PPC traffic generated. Key responsibilities: • Work towards monthly, quarterly and yearly Digital Marketing department performance targets and ensure that all campaigns are run at the given budget, RoI and deadlines. • Track, measure, and analyse all initiatives to report on SEM ROI • Manage the strategy and setup of all paid campaigns. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Requirements • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting. • Experience handling AdWords budgets and forecasting/reporting results • Establish and maintain scalable processes that ensure best practices in campaign and lead management.

🔥 At Scapic, we are building a dead simple platform to power Virtual and Augmented reality content. To that, we work with some of the biggest enterprises across India, and USA. We are looking for an ambitious growth hacker to own the marketing funnel for our company. Working directly with the company founders and our director of sales, you’ll have the creative freedom to build, run, and optimize marketing experiments and campaigns from the ground-up. You will be responsible for attracting site traffic, converting that traffic into leads, and nurturing those leads into clients, the latter of which the sales team will help you achieve. As an ideal candidate, you: - Build and manage a content and editorial calendar that attracts our target markets (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). - Optimize our marketing campaigns and lead nurturing processes through email, content, and social channels. - Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. - Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, etc. - Take ownership of the entire marketing portfolio and – from a data-driven perspective – propose new experiments, campaigns, or channels to increase qualified top-of-funnel leads. Requirements: - Past experience in digital marketing - Solid writing skills - Excellent communicator and creative thinker - Ability to use data to inform all decisions - Self-starter/entrepreneurial spirit Bonus: - Experience working with a B2B SaaS company - Experience with paid acquisition channels We're a Y Combinator & Facebook School of Innovation company, and have won numerous awards for the work we've been on. This is probably the most exciting phase of our journey thus far, and we're looking for passionate growth hacking folks out there. We are looking for an ambitious, hard-working and skilled relationship builder to be an integral part of our growing team.About the Role- plan, design, implement and analyze experiments across various channels to help us launch new cities across the globe - design and implement our strategies for growth marketing, analytics, PPC, SEO, social, and conversion rate optimization - leverage SEO and social networks to expand content reach and grow our community - analyze all aspects of our conversion funnel to identify and prioritize opportunities to improve various funnel metrics - systemize campaign monitoring, management and ongoing testing. Determine the set of tools, automation and processes needed to scale analytics with business growth- Write key pieces of content that reflect the DNA of Scapic across written, visual and other mediums as found apt. About You You are a creative, curious, technical generalist that gets stuff done. You are passionate about the customer experience. You love food and want to build the future of dining.You’re impact driven and love seeing results of your work reflected in the data. Data is your core competency and you’re able to offer a data-driven perspective on new ideas and key strategic decisions that will accelerate growth

Content Marketing Intern for a digital marketing agency.