Social Media Optimization (SMO) Jobs in Bangalore (Bengaluru)
- Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Developing and monitoring campaign budgets.
- Planning and managing our social media platforms.
- Preparing accurate reports on our marketing campaign’s overall performance.
- Coordinating with advertising and media experts to improve marketing results.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
- Working with your team to brainstorm new and innovative growth strategies.
- Overseeing and managing all contests, giveaways, and other digital projects.
Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯
If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.
Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨
Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥
We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.
What will you do?
- Content Strategy and Management
- Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retention
- Manage digital content hubs and channels, including email, newsletters, and social media channels
- Collaborate across departments to deliver an effective content marketing strategy and editorial plan
- Develop editorial calendar, delegate tasks, and ensure deadlines are met
- Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversion
- Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
- Content Production / SEO Know-How
- Have a working understanding of SEO, content categorization, content development, distribution, and measurement
- Collaborate with design and writing teams to produce high-quality content
- Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
- Measurement and Optimisation
- Monitor and analyze web traffic and social media metrics
- Support and manage ad hoc key projects and/or marketing initiatives
- Measure, optimize, improve and repurpose content on a regular and ongoing basis
- Support in requests related to data crunching and analysis.
We would love to hear from you if :
- You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
- Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid-size businesses)
- A background in brand and/or content strategy, whether at an agency or in-house.
- Genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
- Strong writing skills for both creative and business communication purposes.
- An ability to present to “sell through” our ideas and approaches.
- Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
- You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
- You know content-linked SEO inside-out.
- You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
- You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
- Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc
Why should you work with us?
- We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
- Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
- Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
- So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.
Flexible Benefits
- Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
- Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
- Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
- Brand new MacBook 💻 You get a MacBook you can use for work.
- Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
- Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
- Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**
Sound like something you’d like to be a part of? We’d love to hear from you!
Roles and responsibilities:
- Create a brand and market positioning that maintains Tartan's leadership position in the industry.
- Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
- Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
- Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
- Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
- Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.
You will be a good fit if you have the below:
- Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
- Successful track record in building, getting buy-in, and executing marketing plans
- History of building high performing, marketing teams and attracting top marketing talent
- Relevant domain experience preferred in deeply technical products, preferably in API space
- A thorough grasp of the key metrics needed to drive the business
- Ability and desire to use data and metrics to make strategic growth decisions
- Interest in development, training, and mentorship; hands-on in working with teams
Why Tartan?
- Brand new MacBook
- Stock Options
- Health Insurance
- Unlimited Sick Leaves
- Passion Fund (Invest in yourself or your passion project)
- Wind Down
We are looking for a qualified Community manager to join our marketing team! If you are a self-driven and ambitious tech-savvy professional we would love to meet you! We are expecting you to be experienced in social media, PR, promotional events, Content writing and handling some support works.
Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.
Duties and Responsibilities:
- Set, plan and implement social media and communication campaigns and strategies
- Provide engaging text, image and video content for all social media and professional accounts
- Respond to customers in a timely manner
- Monitor, track and report on feedback and online reviews
- Organize and manage events to boost brand awareness
- Coordinate with Marketing, PR and Communications teams
- Liaise with Development and Sales departments
- Build relationships with customers, industry professionals and journalists
- Stay up-to-date with digital technology trends
Requirements:
- Proven work experience as a community manager or similar role
- Experience planning and leading community initiatives
- Ability to identify and track relevant community KPIs
- Excellent verbal communication skills
- Excellent writing skills
- Excellent interpersonal and presentations skills
- Hands on experience with social media management
- Ability to interpret website traffic
- Knowledge of online marketing
- Attention to detail, critical-thinker and problem-solver
- You will be the One go-to person for - everything- Revenue & Growth. Responsible for building the team, processes & programs that enable growth.
- Owns the overall revenue of the organisation. Manage P&L, Discounts & Marketing budgets efficiently.
- Completely own User Acquisition, Conversion & Retention Drive tech enabled growth for the company.
- Drive Digital & Offline marketing strategies. Completely own the performance marketing and assist in brand building.
- Work with the agency to drive SEO (website) mandates for growing the organic traffic.
- Influence online product changes on websites that drive discovery, user engagement & revenue.
- Lead corporate partnerships and programs to build brand awareness and cost effective user acquisition.
Responsibilities
- Develop creative and engaging social media strategies
- Manage the day-to-day handling of all social media channels such as Instagram, LinkedIn, Facebook, Twitter, Pinterest, YouTube, etc adapting content to suit different channels
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Develop, launch and manage new campaigns that promote your organisation and brand
- Form key relationships with influencers across the social media platforms
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyze and report on performance on social media platforms
- Analyze competitor activity and recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
Requirements
- Proven work experience as a Social media manager
- Hands-on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (image, video, multimedia)
- Knowledge of online marketing channels
- Excellent communication skills
Any preference of Industry: Prior startup experience preferred.
Minimum Academic Qualifications: None
Working Hours: Flexible
Perks: You get to work directly with the Founders on a completely revolutionary idea and most likely end up defining the course of history.
If getting known for your talent, skills & work ethic is what drives you, we make sure that that happens
(Only Female Candidates Preffered)
About Proactive For Her
Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/).
- Location: Bangalore
- Work hours: 9 am to 7 pm
- Full-time opportunity (Monday to Saturday)
Note: Saturdays will be work from home.
Qualifications
- Masters in Marketing / Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success
Requirements
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).
- You are highly goal driven and work well in fast paced environments
- You possess strong analytical skills and are comfortable dealing with numerical data
- Knowledge of SEO and PPC advertising methods
- You have excellent communication & interpersonal skills
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments
Role
You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).
- Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
- Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Ensuring consistent messaging that is aligned with the brand
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
- Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
- Managing all online properties of the brand
- Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
- Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year
- 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
- Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
- Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
- Website management and technology experience including CMS, HTML, CSS, and Javascript
- Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
- Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
- Experience working both strategically as well as in an executional capacity to build and deploy the campaign
- Experience presenting ideas to several stakeholders at once
- Experience collaborating and coordinating with internal and external cross-functional teams
- Experience with digital marketing and digital measurement latest trends and best practices
Desired Skills and Experience
Responsibilities
- Manage the SEO initiatives - strategising, planning and execution
- Define key metrics and SEO road map (including link building strategy)
- Review and analyse analytics and site traffic to gauge positive and negative changes
- Create and execute an SEO plan for the assigned categories to maximise traffic from the
channel - Plan SEO tests, collect and analyse data, identify trends and insights on search engine
algorithms - Collaborate with Content team to optimise copy and landing pages for search engine
marketing - Collaborate with the SEM team for keyword research and complementary campaigns
- Research, analyse and benchmark against competitor performance
- Create and maintain SEO performance dashboard to provide visibility for respective pages
- Communication to team and management on project development, timelines, and results.
What We are Looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Master of on-page & off-page SEO
- Understand the co-relation of content & link-building.
- Who speaks the language of google webmaster & analytics
- Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.
A little about Flynote (www.flynote.in):
Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.
Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.
We are looking for great talent to join as earliest members of our team and make the world travel.
Media:
- CNBC: http://bit.ly/2XB70FQ
- YourStory: http://bit.ly/2ID2CTr
- Techcrunch: https://tcrn.ch/2ICn46E
As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities :
- Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
- Managing a budget to be spent on social media ads
- Design and execute social media ads and align the goals of marketing, revenue and supply team
- Brainstorm new and creative growth strategies for paid acquisition
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Diligently infuse tracking parameters and UTMs in the campaigns.
- Identify trends and insights, and optimize spend and performance based on the insights
- Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
- Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.
Requirements:
- Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry.
- Worked on lead generation campaigns.
- Was involved in managing a marketing budget of 1Cr+ every month.
- Ability to present and communicate ideas and strategies.
- An ability to multitask, to work on a number of projects at once with multiple managers.
- Facebook Blueprint Certification is preferred but not a must.
Location : Bangalore
Experience : 3-8 + yrs of relevant experience in handling social boards like Facebook, Twitter, Instagram, etc.
Managing presence of all the south (Kannada, Tamil, Telugu, Malayalam and Marathi properties on social media
Implementing websites social media strategy
Tracking social media conversations about the brand
Tracking social trends for potential viral content
Tracking competition on platforms
Collaborate with Product Development team.
Monitoring trends in social media tools, trends and applications
Implementing insights gained from social media monitoring.
Should be comfortable in handling a small team.
Responsible for copy and Video editing of news stories that go up on the websites.
Should have excellent command over Hindi and English
Excellent overall writing skills in a number of different styles/tones Impeccable spelling and grammar.
A deep understanding of customers and what motivates them online.Great research, organizational, and learning skills.
Researching markets and industries to compare and create content that is innovative and original.
Consistently brainstorming and collaborating with team for new ideas and strategies.
Coordinate with marketing and design teams to illustrate articles
Familiarity with keyword placement and other S E O best practices
High comprehension of software like Microsoft Word and Google Docs
Paraphrase or write content from scratch depending on specific instructions provided in the work order Revises, edits, or updates instructions, information, and frequently asked questions as necessary.
Content Writers Work
Core website copy
Social media posts
Content for banners
Product descriptions
Company bios
Landing Pages
Blogs and news articles
Case studies, whitepapers, and e books
Excellent knowledge of handling social boards like Facebook, Twitter, Instagram, etc.
Understanding of SEO and web traffic metrics
Experience required: Candidates with 3-8 + yrs of relevant experience in similar newsroom role will be preferred.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelor’s degree in Marketing or relevant field.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is required.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
