Responsibility * Strategize user & partner acquisition marketing plan, product branding roadmap * Co-responsible for overall marketing KPIs and targets (DAU, MAU, User Acquisition, retention) * Approach and make partnership with existing Hindi/Bengali/Telugu/Marathi/Tamil video content publishers in Youtube/Facebook/Instagram and etc * Explore and make partnership with new publishers, define and contract the cooperation * Embedded with affiliate marketing networks, negotiation and management of online media campaigns of Mobile Advertising(CPI, CPR, CPV, CPS,CPC,CPM) * Track and analyze data to identify problems/trends and finding scalable solutions/opportunities * Coordinating with product, operation teams for language-specific operations Skills * Minimum 3 year experience in digital marketing, preferably in FMCG, Media or eCommerce * Having an engineering degree will be an added advantage * Exceptional leader with strong track record of fostering high-performance teams * Ability to communicate powerfully and proficiently. Excellent presentation skills & proficient at Excel / GA / Comscore data * Team player who can influence other departments and regions where there are mutual dependencies
Roles & Responsibilities * Approach and make partnership with existing Hindi/Bengali/Telugu/Marathi/Tamil video content publishers on Youtube/Facebook/Instagram and etc * Help partners to program and optimize channel concept and metadata in Clipjoy * Design social media strategy for respective Content & Product * Growing and managing Hindi/Bengali/Telugu/Marathi/Tamil communities & keep the user activeness and retention * Audience Development - build audience and loyalty through managing inside campaigns and adjusting the strategy of the distribution of recommendation system * Analyzing data to identify problems/trends and finding scalable solutions/opportunities * Manage app notifications, daily newsletters, banner updates and inputs for the other teams. Skills: * Bachelor’s degree * Strong skill in media or content, sensitive to trending topic in particular language * Strong communication skills ability * Experience in user operation and growth hacking is a plus * Should have studied either of these as a language till class X (Hindi/Bengali/Telugu/Marathi/Tamil) * Result oriented, problem-solving and analytical aptitude
Content Marketing Intern for a digital marketing agency.
What will I be working on ? Express our worldview – own all social handles of Ather. Listen to consumers, evangelists, super haters across online touchpoints talk about us or on aspects that matter to us. Hear the music when things go wrong and handle it like Ather would do. Be a micro blogger – cos most consumers know us from our social handles first. Be the voice of consumer barring unfortunate, dilapidated content from seeing the publish button. You’ve got work at hand! What kind of experience & skills do I need for this role? You’ve not been messed by the corporate world too long, hopefully never worked in some cliché social response role in a media agency. Maybe you are an engineer at heart, but probably the last bencher. Missed the ranks, but got away with a life you enjoy. You’re not hassled to handle dirt, especially if it's off an automobile. Not the loudest one, but you’d leave a mark in a social gathering. A voracious reader who loves listening to and understanding people, we hope you also write with an attitude that reflects in your social handles. Speak the language, live the life that techies today do. What should I have graduated in? Frankly, we don’t care. But some orientation to technology will help you anyways. Apply HERE: http://jobs.atherenergy.com/