Responsibilities Manage the SEO initiatives - strategising, planning and execution Define key metrics and SEO road map (including link building strategy) Review and analyse analytics and site traffic to gauge positive and negative changes Create and execute an SEO plan for the assigned categories to maximise traffic from the channel Plan SEO tests, collect and analyse data, identify trends and insights on search engine algorithms Collaborate with Content team to optimise copy and landing pages for search engine marketing Collaborate with the SEM team for keyword research and complementary campaigns Research, analyse and benchmark against competitor performance Create and maintain SEO performance dashboard to provide visibility for respective pages Communication to team and management on project development, timelines, and results. What We are Looking for Proven track record of building top talent and high performance. A Team Player Experience managing large scale systems in competitive and rapid growth environments Master of on-page & off-page SEO Understand the co-relation of content & link-building. Who speaks the language of google webmaster & analytics Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.
A little about Flynote (www.flynote.in): Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers. Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia. We are looking for great talent to join as earliest members of our team and make the world travel. Media: CNBC: http://bit.ly/2XB70FQ YourStory: http://bit.ly/2ID2CTr Techcrunch: https://tcrn.ch/2ICn46E As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media Managing a budget to be spent on social media ads Design and execute social media ads and align the goals of marketing, revenue and supply team Brainstorm new and creative growth strategies for paid acquisition Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Diligently infuse tracking parameters and UTMs in the campaigns. Identify trends and insights, and optimize spend and performance based on the insights Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns. Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads. Requirements: Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. Worked on lead generation campaigns. Was involved in managing a marketing budget of 1Cr+ every month. Ability to present and communicate ideas and strategies. An ability to multitask, to work on a number of projects at once with multiple managers. Facebook Blueprint Certification is preferred but not a must.
Location : Bangalore Experience : 3-8 + yrs of relevant experience in handling social boards like Facebook, Twitter, Instagram, etc. Managing presence of all the south (Kannada, Tamil, Telugu, Malayalam and Marathi properties on social media Implementing websites social media strategy Tracking social media conversations about the brand Tracking social trends for potential viral content Tracking competition on platforms Collaborate with Product Development team. Monitoring trends in social media tools, trends and applications Implementing insights gained from social media monitoring. Should be comfortable in handling a small team. Responsible for copy and Video editing of news stories that go up on the websites. Should have excellent command over Hindi and English Excellent overall writing skills in a number of different styles/tones Impeccable spelling and grammar. A deep understanding of customers and what motivates them online.Great research, organizational, and learning skills. Researching markets and industries to compare and create content that is innovative and original. Consistently brainstorming and collaborating with team for new ideas and strategies. Coordinate with marketing and design teams to illustrate articles Familiarity with keyword placement and other S E O best practices High comprehension of software like Microsoft Word and Google Docs Paraphrase or write content from scratch depending on specific instructions provided in the work order Revises, edits, or updates instructions, information, and frequently asked questions as necessary. Content Writers Work Core website copy Social media posts Content for banners Product descriptions Company bios Landing Pages Blogs and news articles Case studies, whitepapers, and e books Excellent knowledge of handling social boards like Facebook, Twitter, Instagram, etc. Understanding of SEO and web traffic metrics Experience required: Candidates with 3-8 + yrs of relevant experience in similar newsroom role will be preferred.
Someone who can run ad campaigns and manage growth on digital for products and businesses. Apply only if you're willing to work hard, are result driven and love challenges. You'll get to work with some of the best professionals and clients in the country and with a very fun team.
About the role: We are looking for a young and amazing, data-driven marketeer to own the SEM section of the marketing funnel for our company. (S)he will be required acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns, and be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEM. It would be beneficial for the person to be Google Analytics Certified and further have a knowledge of other PPC platforms. The person will be end to end responsible for scaling up AdWords as a channel for customer acquisition with a laser sharp focus on generating ROI at a per unit level. This means being highly analytical in nature and coordinating with other internal stakeholders to ensure a high conversion ratio of PPC traffic generated. Key responsibilities: • Work towards monthly, quarterly and yearly Digital Marketing department performance targets and ensure that all campaigns are run at the given budget, RoI and deadlines. • Track, measure, and analyse all initiatives to report on SEM ROI • Manage the strategy and setup of all paid campaigns. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Requirements • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting. • Experience handling AdWords budgets and forecasting/reporting results • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
🔥 At Scapic, we are building a dead simple platform to power Virtual and Augmented reality content. To that, we work with some of the biggest enterprises across India, and USA. We are looking for an ambitious growth hacker to own the marketing funnel for our company. Working directly with the company founders and our director of sales, you’ll have the creative freedom to build, run, and optimize marketing experiments and campaigns from the ground-up. You will be responsible for attracting site traffic, converting that traffic into leads, and nurturing those leads into clients, the latter of which the sales team will help you achieve. As an ideal candidate, you: - Build and manage a content and editorial calendar that attracts our target markets (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). - Optimize our marketing campaigns and lead nurturing processes through email, content, and social channels. - Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. - Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, etc. - Take ownership of the entire marketing portfolio and – from a data-driven perspective – propose new experiments, campaigns, or channels to increase qualified top-of-funnel leads. Requirements: - Past experience in digital marketing - Solid writing skills - Excellent communicator and creative thinker - Ability to use data to inform all decisions - Self-starter/entrepreneurial spirit Bonus: - Experience working with a B2B SaaS company - Experience with paid acquisition channels We're a Y Combinator & Facebook School of Innovation company, and have won numerous awards for the work we've been on. This is probably the most exciting phase of our journey thus far, and we're looking for passionate growth hacking folks out there. We are looking for an ambitious, hard-working and skilled relationship builder to be an integral part of our growing team.About the Role- plan, design, implement and analyze experiments across various channels to help us launch new cities across the globe - design and implement our strategies for growth marketing, analytics, PPC, SEO, social, and conversion rate optimization - leverage SEO and social networks to expand content reach and grow our community - analyze all aspects of our conversion funnel to identify and prioritize opportunities to improve various funnel metrics - systemize campaign monitoring, management and ongoing testing. Determine the set of tools, automation and processes needed to scale analytics with business growth- Write key pieces of content that reflect the DNA of Scapic across written, visual and other mediums as found apt. About You You are a creative, curious, technical generalist that gets stuff done. You are passionate about the customer experience. You love food and want to build the future of dining.You’re impact driven and love seeing results of your work reflected in the data. Data is your core competency and you’re able to offer a data-driven perspective on new ideas and key strategic decisions that will accelerate growth
Content Marketing Intern for a digital marketing agency.