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About the role: We are looking for a young and amazing, data-driven marketeer to own the SEM section of the marketing funnel for our company. (S)he will be required acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns, and be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEM. It would be beneficial for the person to be Google Analytics Certified and further have a knowledge of other PPC platforms. The person will be end to end responsible for scaling up AdWords as a channel for customer acquisition with a laser sharp focus on generating ROI at a per unit level. This means being highly analytical in nature and coordinating with other internal stakeholders to ensure a high conversion ratio of PPC traffic generated. Key responsibilities: • Work towards monthly, quarterly and yearly Digital Marketing department performance targets and ensure that all campaigns are run at the given budget, RoI and deadlines. • Track, measure, and analyse all initiatives to report on SEM ROI • Manage the strategy and setup of all paid campaigns. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Requirements • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting. • Experience handling AdWords budgets and forecasting/reporting results • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
🔥 At Scapic, we are building a dead simple platform to power Virtual and Augmented reality content. To that, we work with some of the biggest enterprises across India, and USA. We are looking for an ambitious growth hacker to own the marketing funnel for our company. Working directly with the company founders and our director of sales, you’ll have the creative freedom to build, run, and optimize marketing experiments and campaigns from the ground-up. You will be responsible for attracting site traffic, converting that traffic into leads, and nurturing those leads into clients, the latter of which the sales team will help you achieve. As an ideal candidate, you: - Build and manage a content and editorial calendar that attracts our target markets (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). - Optimize our marketing campaigns and lead nurturing processes through email, content, and social channels. - Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. - Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, etc. - Take ownership of the entire marketing portfolio and – from a data-driven perspective – propose new experiments, campaigns, or channels to increase qualified top-of-funnel leads. Requirements: - Past experience in digital marketing - Solid writing skills - Excellent communicator and creative thinker - Ability to use data to inform all decisions - Self-starter/entrepreneurial spirit Bonus: - Experience working with a B2B SaaS company - Experience with paid acquisition channels We're a Y Combinator & Facebook School of Innovation company, and have won numerous awards for the work we've been on. This is probably the most exciting phase of our journey thus far, and we're looking for passionate growth hacking folks out there. We are looking for an ambitious, hard-working and skilled relationship builder to be an integral part of our growing team.About the Role- plan, design, implement and analyze experiments across various channels to help us launch new cities across the globe - design and implement our strategies for growth marketing, analytics, PPC, SEO, social, and conversion rate optimization - leverage SEO and social networks to expand content reach and grow our community - analyze all aspects of our conversion funnel to identify and prioritize opportunities to improve various funnel metrics - systemize campaign monitoring, management and ongoing testing. Determine the set of tools, automation and processes needed to scale analytics with business growth- Write key pieces of content that reflect the DNA of Scapic across written, visual and other mediums as found apt. About You You are a creative, curious, technical generalist that gets stuff done. You are passionate about the customer experience. You love food and want to build the future of dining.You’re impact driven and love seeing results of your work reflected in the data. Data is your core competency and you’re able to offer a data-driven perspective on new ideas and key strategic decisions that will accelerate growth
Content Marketing Intern for a digital marketing agency.
