Digital Marketing Executive

Job description

Job Title: Social Media Marketer

Location: On-site (Okhla Phase 2)

Experience Required: Atleast 1-year experience in social media marketing.

Employment Type: Full-time, Permanent

Salary Range: ₹20,000 - ₹25,000 per month

About Us:

YMGrad is a leading study-abroad consultancy committed to helping students fulfill their dreams of pursuing higher education abroad. We offer end-to-end services, including application support, university shortlisting, and expert guidance throughout the admissions journey.

Job Summary:

We are seeking a dynamic and results-driven Social Media Marketer with expertise in email marketing, video editing, and search engine optimization (SEO) to join our team. This role is ideal for a creative professional who can strategize, execute, and optimize multi-channel campaigns to drive engagement, brand awareness, and conversions.

Key Responsibilities:

• Social Media Marketing:
• Develop, implement, and manage creative social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.).
• Create engaging content, including posts, stories, and reels, tailored to each platform.
• Monitor social media trends and competitor activity to stay ahead in the industry.

• Email Marketing:
• Design and execute email marketing campaigns to engage and nurture leads.

• Video Editing:
• Produce and edit high-quality videos for social media, ads, and other marketing channels.
• Add graphics, animations, and subtitles to enhance video appeal.
• Ensure video content aligns with the brand’s voice and objectives.

• Search Engine Optimization (SEO):
• Optimize website content for search engines to improve organic traffic and rankings.
• Conduct keyword research and implement SEO best practices in all digital content.
• Collaborate with the web development team to improve site structure and page performance.

• Analytics and Reporting:
• Track the performance of campaigns across social media, email, and search engines.
• Prepare detailed reports and use insights to refine strategies.
• Set measurable goals and KPIs for all campaigns.

Requirements:

• Proven experience in social media marketing and content creation.
• Proficiency in video editing tools (Adobe Premiere, Canva).
• Hands-on experience with email marketing platforms like Mailer Lite.
• Strong understanding of SEO techniques and tools (Google Analytics, Ahrefs, SEMrush).
• Creativity, attention to detail, and the ability to multitask in a fast-paced environment.

Perks & Benefits:

• Flexible work schedule
• Leave encashment
• Paid sick leave
• Paid time off

Work Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Preferred Experience:

• At least 1 year of relevant work experience

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person

• Cold-calling to prospective leads and maintaining an Excel sheet with customer details and calling status.
• Generate new leads from existing clients.
• Independently handle the first level of conversation on chosen services
• Send mail regarding product descriptions and product white papers to prospects.
• Follow-ups over the phone and emails to win opportunities/sales.
• Convert hot leads into face-to-face or telephonic meetings.
•  Assign converted meetings to sales team members by sending meeting calendars and customer credentials.
• Take the meeting status from the concerned account manager.
• Log all lead and meeting-related data and status in CRM/Tools.
• Maintain bills and coordinate with the Accounts department regarding the same.
• Maintain office supplies by checking inventory and preparing the required items list monthly. 

• Perform installation, setup, and configuration of hardware such as x86-based servers, NAS storage systems, Troubleshooting capabilities of Windows Server OS, Sound knowledge of AD, DNS, Group policy etc, tape drives and tape libraries, LAN switches (Layer 2 and Layer 3), desktop computer and notebooks.
• Perform installation, setup, and configuration of server and desktop operating systems, such as Microsoft Windows Server 2016, 2019 and newer, Microsoft Windows 10 and newer, Linux (Red Hat Enterprise Server, SUSE Linux Enterprise Server), standard applications on desktops such as Microsoft Office 365, email clients, antivirus clients, encryption etc.
• Upgrade hardware components such as hard disks, memory, I/O adapters in servers and storage systems.
• Upgrade Operating Systems and install patches and troubleshooting of OS.
• Perform installation, setup, and configuration of data backup / restore solutions such as Symantec Backup Exec / NetBackup, and able to provide advice to customers on backup policies.
• Remote operation of Data centre
• Knowledge of LAN, WAN, IP segments, basic installation of Firewall, L3/L2 switches, router etc will be added advantage
• To find out and understand the detail requirements of configuration settings from customers before installation and configuration starts.
• To coordinate and manage the progress of the installation and implementation of projects.

• Looking for 2+ Years of Java Developers.
• Looking for Immediate joiners.
• Application development experience in Spring Framework, Spring MVC ,Spring Boot.
• Experience in designing and developing microservices.
• Experience in data structures.