Female candidates only
Job Summary:
As a Social Media Marketing Executive, you will be responsible for creating, managing, and optimizing our social media campaigns while leveraging PPC and SEO strategies to enhance our online presence and drive engagement.
Key Responsibilities:
PPC Campaign Management:
- Plan, execute, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media ads) to drive traffic, conversions, and ROI.
- Conduct keyword research, ad copy creation, bid management, and performance analysis to maximize campaign effectiveness.
SEO Strategy Development:
- Develop and implement SEO strategies to improve website visibility, keyword rankings, and organic traffic.
- Perform keyword research, on-page and off-page optimization, technical SEO audits, and content optimization to enhance search engine rankings.
Social Media Management:
- Create and manage social media content calendars, ensuring consistent and engaging posts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Monitor and analyze social media performance metrics, making data-driven decisions to optimize content and increase engagement.
Content Optimization and Creation:
- Collaborate with the content team to optimize website content, landing pages, and blog posts for SEO purposes.
- Develop compelling ad copy, headlines, and visuals for PPC campaigns to improve click-through rates and conversions.
Analytics and Reporting:
- Generate regular reports on PPC performance, SEO rankings, social media metrics, and campaign insights using tools like Google Analytics, SEMrush, or similar platforms.
- Interpret data to identify trends, opportunities, and areas for improvement, providing actionable recommendations to enhance overall digital marketing strategies.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in managing PPC campaigns (Google Ads, social media ads) and implementing SEO strategies to improve organic search results.
- Proficiency in PPC and SEO tools such as Google Ads, Google Analytics, SEMrush, Moz, or similar platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and ability to stay updated with industry trends and best practices.
Experience:
- 1 year of solid working experience
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon