11+ Social Media Optimization (SMO) Jobs in Coimbatore | Social Media Optimization (SMO) Job openings in Coimbatore

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Digital Marketing Executive duties and responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Digital Marketing Executive requirements

• 3-5 years of experience as a Digital Marketing Executive
• 3-5 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 3-5 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital technologies or relevant field

Soft Skills Trainer — Key Responsibilities

• Assess training needs and identify areas for development.
• Design and develop interactive training materials (presentations, handouts, self-assessments).
• Deliver engaging workshops and training sessions (in-person or virtual).
• Provide one-on-one coaching and constructive feedback.
• Track trainee progress and evaluate program effectiveness.
• Collaborate with stakeholders to align training with organizational goals.
• Stay current with industry trends and adapt training accordingly.

Required Qualifications & Competencies

• Bachelor’s degree in fields like Human Resources, Education, Psychology, or a related discipline.
• Proven experience in training delivery or facilitation.
• Strong communication, public speaking, and presentation skills.
• Excellent interpersonal skills—empathy, active listening, and motivational coaching.
• Organizational strength: adept at planning, time management, and performance tracking.
• Familiarity with instructional design or training methodologies is a plus.
• Tech-savviness, including comfort with presentation tools and learning platforms.

pay: ₹700,000.00 - ₹1,200,000.00 per year

Job description:

Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Job Title: SEO Team Lead

Location: Coimbatore

Department: Digital Marketing

Job Summary:

We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.

Key Responsibilities

Strategy & Leadership

Experience: EDUTECH is mandatory 

Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.

Align SEO, SEM, and paid campaigns with overall business goals and sales targets.

SEO & SEM:

Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.

Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.

Conduct competitor and keyword analysis to capture high-intent traffic.

PPC & Paid Campaigns

Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.

Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).

Implement A/B testing for ad creatives, landing pages, and CTAs.

Social Media Marketing (SMM);

Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).

Use social media ads strategically for B2B/B2C lead generation.

Monitor engagement, conversion, and ROI from social campaigns.

Analytics & Reporting:

Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.

Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.

Present monthly performance dashboards with actionable insights.

Key Skills & Competencies:

7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH 

Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.

Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.

Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).

Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).

Excellent leadership, analytical, and communication skills.

Qualifications:

Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.

Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Work Location: In person

To prepare placement students with the technical knowledge, skills, and confidence required to succeed in campus recruitment drives, technical interviews, and entry-level job roles in the industry.

• Familiarity with the ASP.NET framework, SQL Server and design/architectural patterns (e.g. Model-View-Controller (MVC)
• 5 years of development experience using C# .NET
• Knowledge of at least one of the .NET languages (e.g. C#, Visual Basic .NET) and HTML5/CSS3
• Familiarity with architecture styles/APIs (REST, RPC)
• Understanding of Agile methodologies
• Strong attention to detail
• Excellent troubleshooting and communication skills
• Knowledge of REST and RPC APIs
• Able to work well in a team setting

We are looking "Mobile Developer" for Reputed Client @ Coimbatore Permanent Role.

Experience: 1-2 Yrs

Responsibilities: 

• Support the entire application lifecycle (concept, design, test, release and support)

• Develop APIs to support functionality of mobile devices

• Work closely with colleagues in marketing and product development to improve app design and functionality

• Implement testing procedures to identify bugs

• Engage with users to better understand customer needs and opportunities for improvements

• Adapt current web applications for mobile platforms

Job Qualifications and Skill Sets:

• Bachelor’s degree in computer science or equivalent

• Minimum 2 years of experience with system design, programming, and data structuring

• Experience programming in Flutter, Java, Native Android, React or Swift

• Experience with OOP design principles

• Excellent analytical and problem-solving skills

• Experience working in a team environment

• Excellent verbal and written communication skills

• Ability to distill complex technical plans into easily understandable concepts for executive reports

Hi All,

We have a Great opportunity for Cyient for the skillset of SAP S/4HANA & BTP Developer

https://www.cyient.com/

Please find the below attachment for your reference.

Job title:

SAP S/4HANA & BTP Developer

Work Location:

Any location (BAN, COB, HYD & PUN)

Experience range: (Min to Max years)

3 to 6 yrs

Mandatory / Preferred Skills:

Technical Skills

SAP S4/HANA ABAP & BTP Developer

·        Good understanding of SAP CAP, including CDS modelling concepts and best practices.

·        Relevant experience in SAP BTP and experience in implementing BTP Extension Suite for extending SAP applications.

·        Solid experience in backend development using Node.js for creating CAP microservices.

·        Knowledge of unit testing frameworks such as Chai, Mocha, or equivalent, and experience in writing unit test cases for backend services.

·        Good understanding of SAP CAP, including CDS modelling concepts and best practices.

·        Relevant experience in SAP BTP and experience in implementing BTP Extension Suite for extending SAP applications.

·        Solid experience in backend development using Node.js for creating CAP microservices.

·        Knowledge of unit testing frameworks such as Chai, Mocha, or equivalent, and experience in writing unit test cases for backend services.

General:

·        Strong debugging and troubleshooting skills to identify and resolve issues in CAP applications, BTP extensions, and backend services.

·        Strong collaboration and communication skills to work effectively with cross-functional teams and stakeholders.

·        Ability to work independently and deliver high-quality results in a fast-paced environment.

·        Strong documentation skills to create technical documentation for future reference and knowledge sharing.

·        Proactive attitude towards learning and staying updated with the latest trends and technologies in SAP CAP, BTP, Node.js, and unit testing frameworks.

·        Bachelor's or Master's degree in Computer Science, Software Engineering, or a related field (4 years+ Degree in Education)

Job description.

Role : UI/UX designer

EXP : 3 - 5 yrs

Mode : WFO

Location : Coimbatore

Role Description

This is a full-time on-site UI/UX Designer role located in Coimbatore. The successful candidate for this position will be responsible for designing and implementing user interfaces and experiences that will allow users to interact effectively with our products and digital solutions. The UI/UX Designer will be required to work closely with cross-disciplinary teams to understand and translate requirements into intuitive and effective user interfaces and experiences.

Desired Candidate Profile :

• Candidate should have creative & analytic mindset.
• Should expert in Graphic, Web & Mobile App Designs.
• Expert knowledge in Adobe XD, Figma, Photoshop, Illustrator, and other design tools.
• Should have knowledge of HTML5/CSS3, JavaScript.
• Must have knowledge in wireframing tools.
• Knowledge Material-UI.
• Must have knowledge SEO friendly websites.
• Experience with Responsive Website Design.
• Understanding of user experience, usability and responsive web design will be preferred.
• Good knowledge of the latest web technologies, cross browser and platform issues.
• Good Communication skills.
• Strong sense of aesthetics and familiarity with latest design trends is needed.
• Keeping up to date with recent technological and software developments.
• Working as part of a multi-disciplinary team. 

Responsibilities :-

·        Discuss training plans with customers to build custom courses to suit their needs.

• Maintain records of training activities, participant progress, and program effectiveness.
• Develop programs and processes that provide a service to industry, business, students, and/or other external/internal clients.
• Serve as technical assistant or point of contact with customer until 'go live' date and hand-off to support.
• Update course documentation as needed to ensure timeliness and relevance.
• Has a mix of being a technical instructor, a solution architect, and an evangelist.
• Coordination of training schedules to ensure the most efficient use of resources.
• Work in tandem with peers in technical training to develop best in class training department across all areas of training.
• Responsible for lectures, demonstration, discussion, and related instructional delivery methods.
• Deliver standard and customized training based on field needs and the delivery of new product and technology training in support of field readiness.
• Help to create, test, and review new and existing courseware.
• Build relationships with OCI product development teams to understand roadmaps and plan for content updates or new training offerings.
• Keep informed of and maintain proficiency with all company products.
• Coordinate logistics for instruction events, including scheduling classes reserving classrooms, travel arrangements and preparing workstations.

Skills

Teaching

Adaptability

Public speaking

Active listening

Communication

• Bachelor's or Graduate's Degree in business, business administration, computer science or railroad engineering or equivalent experience.
• Experience with LMS, Cloud, Cloud computing, computing, and Camtasia processes, software and systems.
• A leader and collaborator with strict attention to detail.
• Comfortable making decisions and suggesting problem solving measures.
• Can run expercies and other mechanisms.
• Prior consulting experience.
• Demonstrated skill at time management.

Requirements

• Overall 2-8 years of software development experience in building web-based and highly scalable applications 

• Excellent understanding of core computer science concepts like algorithms, data structure, system design, OOP, etc. 

• Deep knowledge and development expertise in Core Java and SpringBoot or other equivalent frameworks 

• Strong experience in HTML5 and CSS3 and should have basic experience in JS technologies

• Good knowledge of database concepts, having SQL writing experience, and familiarity with at least one of the relational databases

• Worked in a CI/CD environment with Jenkins

• Experience working in an agile team with software engineering practices like automated testing, test-driven development, continuous integration, etc is a big plus. 

• Ability to quickly learn and evaluate new technologies and work effectively in a fast-paced, dynamic environment

• Strong oral and written communication.