Associate Director Data Solutions (Global Media Agency)
Our client is currently looking for a Data Solutions Associate Director to join the data, technology & analytics division.
- Support agencies on client brief responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies.
- Conduct client data & technology audits for development of audience strategies.
- Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format for agency partners to utilize.
- Project manage all signed-off SOW’s, from initiation to closure and ensure effective delivery.
- Work closely with agency planning teams to identify opportunities for clients within data & tech service scope.
- As the SME on data marketplaces, be the POC for buying teams with enquiries on data strategy for media activation (source, validate, build).
- Develop agency data ‘champions’ in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.
- Work with the Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to buying and agency teams.
- Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.
- Any other ad-hoc projects or tasks relevant to the position.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
Requirements
- Bachelor’s degree in a relevant quantitative field (Engineering, Computer Science, Analytics)
- 10+ years in a data & technology consulting role, with expertise around developing client data strategies (eg CRM, 1st party, 3rd party, CDP/DMP’s) for media activation.
- Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics
- Expert knowledge on the data landscape and relevant topics within the industry.
- Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions
- High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals
- Experienced trainer, having worked with marketing teams to deliver learning & development programs.
- Outstanding communication skills, both written and verbal. Must be comfortable presenting to clients if needed.
- Strong data & tech partner management capabilities, with established relationships in place with key partners (eg Data onboarders, aggregators, panel providers, etc)
- Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
- Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
- The following will be highly regarded:
- Certifications (in addition to demonstrated experience) with Marketing Technology platforms (eg SFMC, AEC)
- Advanced knowledge of clean room solutions
- Hands-on experience in either a technology or analytics role, within an agency or management consulting firm.
- Commercial experience within Data & Tech consulting (eg package service offerings to generate revenue, develop ratecards, SOW’s etc)
About Global Media Agency - a client of Merito
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SKILLS:
Mandatory Skills:
- Advanced Understanding of Adobe Analytics as an Architect or at the least Business Practitioner.
- Possess excellent analytical skills to understand the intricacies of the data and visualization.
- Advanced MS Excel skills.
- Good communication skills.
- Team Building & Handling
Desired Skills:
- Hands-on Visualization Tools like Tableau and Power BI.
- Must have understanding on Adobe DTM and Launch (Tag Management Systems).
- SQL – Basic.
What you’ll be responsible for:
- Monitor the site performance on a daily basis.
- Understand user behaviour and create actionable dashboards.
- Create and maintain daily/weekly/monthly reports.
- Analyse and Audit data to generate dashboards.
- Measure and report performance of marketing campaigns, gain insight and assess against goals.
- Hands-on knowledge with user behaviour tracking systems and methodologies.
- Identifying key needs or gaps and provide leadership to close those gaps.
Challenges (also responsible) you’ll be facing in the role:
- Understand client requirement and create ad hoc reports/Recommendations.
- Provide meaningful insights from data to make operational and strategic decisions for clients.
- Strong Understanding of various technologies being used in the digital transformation space.
- Should possess Data Visualization skills to help build interactive reports.
- Independent and proactive self-starter.
Designation: business analyst
Company name - promilo.com (sawara solutions pvt ltd)
Experience – 2 - 8 yrs.
Location: Bangalore
Mode – full time / work from office
About us:
Promilo is India’s 1st innovative platform which “pay to browse”
It is a b2b SaaS start-up that enables to accelerate the business appointment funnel of the
Companies. We’re an SaaS based advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by start-up India, start-up Karnataka & MSME companies. Also, the top 100 Google AppScale academy start-up
Job description:
We are looking for an experienced business analyst to join our team. The ideal candidate will have 2-8 years of experience in web & mobile user & client data analyst for start-ups, with a strong passion to help start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, ui, ux of the organisation.
Responsibilities
- Requirement gathering and analyzing
- Conduct gap analysis, assess scope & suggest solutions
- Responsible for technical proposal writing and time and cost analysis for web and mobile application development
- Preparing rfp/rfq
- Would be involved in presales activities
- Work as liaison between client and technical team
- Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the client's requirement
- High it literacy proven use of web and associated technologies (excel, power point, google apps).
- Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred.
- Cleanse and curate sourced data into standardized reporting templates
- Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders
- Create, validate and deliver tracking links for the marketing department
- Assist in the creation, qa, validation and reporting of a/b and multivariate tests
- Proactively monitor the marketing kpis and ua data on a daily basis
- Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team
- Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics
- Analyze marketing data searching for top of funnel growth opportunities
- Analyze product data searching for insights to increase app engagement, conversion, and retention
- Analyze ltv/cac drivers to support overall business growth
- Partner with marketing, product, and growth teams
- Present findings to stakeholders and make recommendations for spend targets and campaign strategies
- Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes
- Pov on transition to skan 4.0
- Working knowledge of statistical techniques (regression, k-means clustering, pca)
- Experience with lift studies and marketing mix modeling working experience with python, r, & dbt
- Experience at a small company
- Experience with a subscription business
- Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
Qualification
- Master's or bachelor degree in computer science
- Well-versed with its technologies
- 2+ years of business analysis or project analysis experience
- Tech-savvy with proficiency in Microsoft office, google apps, and other web and mobile applications
- Excellent written and verbal communication skills
- Self-motivated, flexible, and comfortable with a fast-paced startup environment
- Advanced experience with Excel, google sheets including an understanding of visualizations, pivot tables, vlookup, and other key functions
- Experience with adobe analytics, google analytics, tableau, SQL, and data grid is a plus.
- Strong analytical and problem-solving skills, with clear attention to detail
- Ability to prioritize and work under tight deadlines
- Fast learner, able to master new concepts, theories, ideas, and processes with ease
- Experience creating user acquisition reports and dashboards
- Deep understanding of mobile attribution, cohort analysis, customer segmentation, and ltv modeling
- Experience pulling data and creating databases using an API of at least one of these ad platforms; Facebook, Snapchat, TikTok, google ads, applovin
- Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, ad platforms APIs, server-postbacks, and mmp providers such as Appsflyer, adjust, kochava
If you are data driven individual with a passion for start-ups and have experience in business analytics, we encourage you to apply for this position. We offer a competitive salary package, flexible working hours, and a supportive work environment that fosters growth and development.
2. Expert in Excel skills, Google sheet, and Google app coding
3. Good communication skills in English, Hindi
4. Good follow-up skills
5. Maths should be good
6. Ready to learn attitude is the most important
About our Client :-
Our Client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
About the role :-
Accountable for quantifying and measuring the success of our paid media campaigns and for delivering insights that enable us to innovate the work we deliver at MFG. Leading multi-product projects, developing best practices, being the main point of contact for other teams and direct line management for multiple team members.
Some of the things we’d like you to do -
● Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans
● Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
● Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
● Lead the creation of clear, robust and thought-provoking campaign reviews and insights
● Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
● To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
● Develop innovative marketing campaigns and assist clients to define objectives
● Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
● Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients
● Leading stakeholder management on certain areas of the client portfolio
● Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.
A bit about yourself -
● 8+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable.
● A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable
marketing objectives.
● Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree
● 3+ years of management experience and ability to delegate effectively
● Proficiency with systems such as SQL, Social Analytics tools, Python, and ‘R’
● Understand measurement for both Direct Response and Brand Awareness campaigns desired
● Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
● Strong organizational and project management skills including team resourcing
● Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
● Established and professional communication, presentation, and motivational skills
Job Description
Function: Product → Product Analytics
Responsibilities:
- Assist product managers in the formulation of the company's product strategy using structured data and insights derived from the same
- Conduct research, create business cases and translate them into meaningful problems to solve
- Measure impact of experiments related to function, analysing and helping in course correction.
- Recommending product improvements based on analytical findings. Defining new metrics, techniques, and strategies to improve performance.
- Constantly monitor and analyse metrics identified, publish insights/any anomalies along with hypothesis
- Translating business requirements and user requests into effective report and dashboard designs in challenging deadlines.
- Assist with performance tuning of dashboards, background data queries as needed
Key Skills Required:
- Bachelor’s degree along with 2+ years experience in product analytics building data sets, reports, and dashboards
- Strong analytics skills and experience in Metabase, Google Analytics, Power BI, or other analytics software
- Proficiency with SQL
- Agile ability to anticipate need, be responsive and adapt to change
- Strong interpersonal and relationship skills, ability to influence decisions and gain consensus
- Excellent time and project management skills, ability to prioritise the most important projects to create business impact
Perks at Oneistox:
- Challenging work, High Product Ownership, and Steep Learning Curve are guaranteed!
- You get to be part of a highly young and energetic team.
- Envisage the growth of a company from 5X to 500X.
- Industry standard compensation and ESOPS.
Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers.
- Performing extensive analysis on SQL, Google Analytics & Excel from a product standpoint to provide quick recommendations to the management
- Establishing scalable, efficient and automated processes to deploy data analytics on large data sets across platforms
What you need to have:
- B.Tech /B.E.; Any Graduation
- Strong background in statistical concepts & calculations to perform analysis/ modeling
- Proficient in SQL and other BI tools like Tableau, Power BI etc.
- Good knowledge of Google Analytics and any other web analytics platforms (preferred)
- Strong analytical and problem solving skills to analyze large quantum of datasets
- Ability to work independently and bring innovative solutions to the team
- Experience of working with a start-up or a product organization (preferred)
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Analysing different ad platform (Google Search, GDN, UAC, Video Ads, Facebook, Affiliate Channels) performance metrics
- Analyzing external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
- Evaluating customers’ online behavior and provides insights and recommendations for further enhancements to the guest experience.
- Analyzing A/B and Multivariate tests, communicating results and providing recommendations.
- Creating PowerPoint presentations that provide market and consumer insights to other marketing and sales departments.
- Advising other marketing functions (App/ website, online/ offline advertising, brand, performance) as the knowledge owner for customer and market data.
- Providing actionable overall market and customer insights to address key strategic questions.
Desired Candidate Profile
What you need to have:- Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
- Proficient in marketing research and statistical analysis
- Excellent analytical skills and a high degree of business acumen
- Strong organizational, communication and presentation skills
- Proven ability in handling concurrent projects with attention to detail and accuracy
- Deep understanding of Google Analytics and Mixpanel
- Experience building and automating management level reporting
- Mastery of the following analytical tools: modeling and reporting in Excel/ Access and SQL
- Proficiency in Microsoft Office Suite Preferred
Job Summary
- Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
- Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
- Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
- Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
- Prepare tagging specifications in line with approved SDR
- Conduct QA on Adobe Analytics implementation
- Ensure tagging process governance, documenting all the necessary artefacts and approvals
- Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
- Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data
- 6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
- Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
- Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
- Hands-on experience of working with clickstream data
- Experience with multi-channel and cross-channel attribution
- Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
- Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
- Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
- Strong negotiation and influencing skills
- Strong executive presence, communication, presentation and story-telling skills
- Self-motivated and good team player
- Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
- MBA or PGDM would have an added advantage
- Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
- Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
- Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.
Deliver data-backed insights & periodic analysis reports
- Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
- Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
- Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.
Define measurement & success criteria for experiments, new features, and A/B tests.
- Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
- Help Product Managers define success criteria and measurement standards for new features and product offerings.
- Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.
Drive increased engagement & retention using Clevertap
- Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
- Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
- Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.
Manage, Mentor & lead Product Analytics
- Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
- Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
- Collaborate & hire analysts to improve the overall product analysis capabilities.
- Research and be updated with upcoming technologies and trends in digital product analytics.
Experience
- Bachelor’s Degree in Computer Science, Engineering or any other related field.
- 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.
Technical Skills
- In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
- Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
- Experience with data warehousing concepts and ETL development and tools
- Fetching and manipulating large data sets using SQL / Hive.
- Analyzing and visualizing large data sets: R / python.
Soft Skills
- Ability to prioritize and manage multiple milestones and projects efficiently.
- Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
- Detail-oriented, advanced problem-solving skills with customer-centric approach.