Associate Director Data Solutions (Global Media Agency)
at Global Media Agency - a client of Merito
Data Analytics
Google AnalyticsOur client is currently looking for a Data Solutions Associate Director to join the data, technology & analytics division.
- Support agencies on client brief responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies.
- Conduct client data & technology audits for development of audience strategies.
- Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format for agency partners to utilize.
- Project manage all signed-off SOW’s, from initiation to closure and ensure effective delivery.
- Work closely with agency planning teams to identify opportunities for clients within data & tech service scope.
- As the SME on data marketplaces, be the POC for buying teams with enquiries on data strategy for media activation (source, validate, build).
- Develop agency data ‘champions’ in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.
- Work with the Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to buying and agency teams.
- Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.
- Any other ad-hoc projects or tasks relevant to the position.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
Requirements
- Bachelor’s degree in a relevant quantitative field (Engineering, Computer Science, Analytics)
- 10+ years in a data & technology consulting role, with expertise around developing client data strategies (eg CRM, 1st party, 3rd party, CDP/DMP’s) for media activation.
- Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics
- Expert knowledge on the data landscape and relevant topics within the industry.
- Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions
- High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals
- Experienced trainer, having worked with marketing teams to deliver learning & development programs.
- Outstanding communication skills, both written and verbal. Must be comfortable presenting to clients if needed.
- Strong data & tech partner management capabilities, with established relationships in place with key partners (eg Data onboarders, aggregators, panel providers, etc)
- Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
- Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
- The following will be highly regarded:
- Certifications (in addition to demonstrated experience) with Marketing Technology platforms (eg SFMC, AEC)
- Advanced knowledge of clean room solutions
- Hands-on experience in either a technology or analytics role, within an agency or management consulting firm.
- Commercial experience within Data & Tech consulting (eg package service offerings to generate revenue, develop ratecards, SOW’s etc)
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