Associate Director Data Solutions (Global Media Agency)

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Candidate must have prior experience in B2B SaaS or Cybersecurity.

Candidate must have a minimum of 3+ years of experience selling to the US market.

Candidate must have a proven track record of closing mid-market and enterprise-level deals in a SaaS environment.

Candidate must have experience managing and achieving $300K–$500K annual revenue targets.

Candidate must have strong exposure to the full sales cycle, with emphasis on outbound acquisition and pipeline ownership.

Candidate must be a high-agency, self-driven operator with consistent quota attainment.

Candidate should not have any employment gap longer than 3 months

-Good Communication Skill.

-Negotiation Skill

-Understanding the Product

-Project Management

-Vendor Development

The ideal candidate will have experience in creating mockups to present to teams, collecting feedback and creating a quality piece of work. This individual should be comfortable with building sitemaps, wireframes and prototypes to provide to project manners and inevitably execute based on outlined criteria. This candidate should have strong creative and design skills and be familiar with various design technologies.

Responsibilities

• Develop design solutions for mobile platforms
• Understand the Business thoroughly and exhibit creative solutions
• Clearly wireframe flows and demonstrate expertise and understand audience
• Build sitemaps, wireframes and prototypes to outline structure

Qualifications

• Bachelor's degree in user experience, design or related field
• 2 years of experience with UI design
• Knowledge of UI UX standards like Material Design for Android
• Prototyping and Wireframe Design skills
• Good UX content creation skills(logos, icons, images)

About Company

Our client is one of India's finest luxury real estate brands. Renowned for leadership and excellence in real estate development, the prime focus is on planned development, creating value assets, and crafting lifestyle experiences through design and architecture.

Roles and Responsibilities

1.Developing visual concepts and ideas to conceptualize designs that meet client requirements and project objectives.

2.Create various design elements such as logos, illustrations, icons, typography, layouts, and other visual assets.Use of design software like Adobe Photoshop, Illustrator, or InDesign to create high-quality designs.

3.Work on visual identities for the company, designing logos, selecting color schemes, creating brand guidelines, and ensuring brand consistency across different platforms.

4.Create designs for both print and digital media. They design materials such as brochures, business cards, posters, packaging, websites, social media graphics, and other digital assets.

5.Collaborate with clients, marketing teams, copywriters, and other stakeholders to understand project requirements, provide design recommendations, and incorporate feedback. 

6.Responsible for preparing design files for print or digital production. Candidate Should know file formats, color modes, and resolution requirements to ensure the quality and accuracy of the final output.

Competencies and Required Skills

1.Proficiency in design software -includes Adobe Photoshop, Illustrator, InDesign, Sketch, or other design tools. 

2.Should have a good understanding of different typefaces, font pairings, and how to use typography to enhance the overall visual impact of their designs.

3.The ability to work well in a team, listen to feedback, and incorporate input from others is important for successful project execution.

4.The ability to create well-balanced layouts and compositions is essential. Ensure accuracy and consistency in their designs. 

5.Strong communication skills are crucial for understanding project requirements, presenting design concepts, and incorporating feedback effectively.

6.Being able to manage time effectively, prioritize tasks, and work efficiently is essential for delivering projects on time. Should be adaptable and willing to learn new design trends, techniques, and tools to stay relevant and provide fresh design solutions.

• 4- 10 years of experience in Java Developer
• Programming experience in Java Spring Boot, Springboot
• Strong understanding of Data Structures and Algorithms
• API-Driven Development - Solid experience in RESTful , and Microservices development
• Experience in working with one of the concurrency frameworks like Mono,
• Experience working in ORM frameworks like Entity, Hibernate, Dapper
• Strong relational database experience in either Oracle, MS SQL, or Postgres
• Knowledge on frontend technologies such as JavaScript, HTML, CSS, and modern JavaScript frameworks (React, Angular, etc.).

• Involvement in the overall application lifecycle
• Design and develop software applications in Scala and Spark
• Understand business requirements and convert them to technical solutions
• Rest API design, implementation, and integration
• Collaborate with Frontend developers and provide mentorship for Junior engineers in the team
• An interest and preferably working experience in agile development methodologies
• A team player, eager to invest in personal and team growth
• Staying up to date with cutting edge technologies and best practices
• Advocate for improvements to product quality, security, and performance

Desired Skills and Experience

• Minimum 1.5+ years of development experience in Scala / Java language
• Strong understanding of the development cycle, programming techniques, and tools.
• Strong problem solving and verbal and written communication skills.
• Experience in working with web development using J2EE or similar frameworks
• Experience in developing REST API’s
• BE in Computer Science
• Experience with Akka or Micro services is a plus
• Experience with Big data technologies like Spark/Hadoop is a plus company offers very competitive compensation packages commensurate with your experience. We offer full benefits, continual career & compensation growth, and many other perks.

• Design & Development of the architecture for multi-robot planning.
• Design & development of task allocation algorithms
• Design & development of conflict resolution approaches.
• Design & develop queuing strategies for multi-robot deployments.
• Research & collaboration on approaches to improve task allocation based on historical data
• Design & development of communication architecture for inter-robot and robot-server communications.
  
  Requirements
• B.Tech, M. Tech or higher qualification in Computer Science Engineering, Information
• Technology or related fields
• Proficiency with C++/Python programming language
• Experience of working in the robotics field for 3-5 years
• Skilled at general software development, bug analysis, and fixing
• Knowledge of networking/communication concepts
• Strong knowledge of Robot Operating System (ROS)
• Good knowledge of system design
• Excellent problem-solving skills
• Good project management skills
• Excellent verbal communication skills
• Good interpersonal skill

About radix health 

We, http://www.radixhealth.com/">Radix health, Inc are a Healthcare IT solutions provider organization based out of US and India, developing innovative products that are solving some of the challenging problems for US Healthcare around patient access and patient care. We operate at the intersection of Clinical operations, data science and medical practices and we are a bunch of people with solid domain knowledge, technical expertise and eagerness to grow our footprint in the market.

Radix health is listed as one of the top 100 companies transforming US healthcare and we are proud to be associated with several leading medical groups in US. 

Working at radix health

Are you looking for a place where growth opportunities abound, where you'll have the freedom to forge your own path, and where you can feel good about the work you're doing?

We're looking for people who are passionate about improving healthcare, constantly seek to make themselves better, love challenging problems, and never say never.  We honor diversity and creative thought. We are committed to building an environment that challenges you, but where you can also have fun. As a growth-stage startup, we offer competitive compensation packages that reward hard work and long-term growth.

Perks at work

• Chance to work on real life problems in the healthcare industry.
• Culture of trust, empowerment and constructive feedback, Advanced technology stack , knowledge sharing through tech talks, product demos, parties & events.
• Competitive salary, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and healthy evening snacks.
• A diverse, fun and open-minded team in a nice office in the centrally located part of Pune.
• Extensive onboarding, mentoring and personal development plan.
• Relocation assistance for outstation candidates.
• Comprehensive insurance benefits covering employees and their families.
• Genuine work/life balance served here. 

Our Recruiting Process:

We aim to reply to all applicants within a few days of receiving your application. Our interview process consists of several stages, each one allowing us to get to know you better, professionally and technically. It is also an opportunity for you to gain a better understanding of our culture and the work we do here at Radix Health.

The stages include:

• CV review
• A little coding/Logical challenge 
• Technical Interview with team
• Interview with VP. 

We value your time and we move fast and provide feedback at every stage of the interview.

If you like being at the place where decision making is quick then you are on the right track

Role :
We are looking for an experienced Java or full-stack developer who is passionate about developing solutions that improve healthcare. The ideal candidate will have at least 4 years of experience building large-scale web applications. 

You will be expected to define/scope feature-sets and develop new functions. You will be a part of the team that is focussed on our one of many industry leading software solutions, designing scalable/maintainable object oriented architecture and producing market leading, self-testable deliverables. 

You are expected to be a technology enthusiast, who likes to think out of the box, embraces new technology alternatives, has a creative mind and is a go-getter.

Qualifications:

• Education : BE/MS/M. Tech/MCS/MCS with excellent records
• Server side :  Java/J2EE, REST API development, RESTful web services, Spring Boot framework, JAX-RS APIs

• Concepts : Strong understanding of Data Structures, Concurrency, Mult-threading, Design patterns, Java packages, Garbage collection, collections, JVM, JDBC

• ORM : Mybatis, Hibernate
• Unit testing : JUNIT, TestNG, Mockito 
• Build : Maven, Gradle
• CI/CD : GIT, Devops practices, Jenkins, containerization using Docker
• Databases : SQL, No-SQL, RDS, PostgreSQL, MySQL

• Cloud :AWS, EC2, ES3, ECR etc.

• APM:  ELK, Grafana

Skills:

• At least 4 years of SAAS software development experience.
• Experience in cloud computing application implementations on AWS is a MUST!
• Excellent understanding of microservices architecture, design patterns, and standard methodologies with an eye towards scale, automation, resiliency, and high availability
• Experience with build-time dependency management (e.g. Ant, Maven); unit testing and code-coverage tools; test automation techniques and tools; and build automation tools (e.g. Jenkins,) tools is required. 
• Strong understanding of Java is expected 
• Good understanding of architectural principles involved in SaaS and multi-tenant platforms. 
• Strong interpersonal, influencing, collaboration and negotiation skills