
Deputy Manager - Digital Marketing
at an Indian multinational consumer goods company
- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.

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About Company :-
Mentoria is a career discovery platform that enables students and early working professionals to discover themselves and their ideal career paths. We mentor individuals until they step into a career theyre immensely passionate about. Our mission is to transform India and then the world, and make it a happier place to live in. You can read more about how our platform works on www.mentoria.com. Mentoria works with 2.85 Lakh+ users, 160+ Corporates, 120+ Schools, 15+ Govts and NGOs and 950+ Career Coaches.
Job description:
Want to build India's largest and most delighted community of career counsellors and micro-entrepreneurs in the career guidance space? India has 1.4 million lesser career counsellors than it should given the demand for career guidance across students and working professionals. Solve this problem with us. We're looking for sales super stars.
Role & responsibilities
- Calling leads received in our sales funnel - 8th-12th Students, Parents, College Graduates, Working Professionals
- Understanding their top career challenges and introducing the most relevant solutions from the Mentoria suite of #CareerReady products
- Moving clients down the sales funnel to meet daily, weekly and monthly sales goals
- Educating customers on the importance of career guidance and mentorship
- Profitable revenue growth through upselling and referrals
Roles and Responsibilities
Build database systems of high availability and quality depending on each end user’s specialised role
Design and implement database in accordance to end users information needs and views
Define users and enable data distribution to the right user, in appropriate format and in a timely manner
Use high-speed transaction recovery techniques and backup data
Minimise database downtime and manage parameters to provide fast query responses
Provide proactive and reactive data management support and training to users
Determine, enforce and document database policies, procedures and standards
Perform tests and evaluations regularly to ensure data security, privacy and integrity
Skills
Proven working experience as a Database Administrator
Hands-on experience with database standards and end user applications
Excellent knowledge of data backup, recovery, security, integrity and SQL
Familiarity with database design, documentation and coding
Previous experience with DBA case tools (frontend/backend) and third party tools
Problem solving skills and ability to think algorithmically
Degree in a computer discipline or relevant certification
Require a confident person who can manage a team can also hire good candidates if required anyone having experience in fintech will be prefered
We are looking for Java Developer for Reputed Client @ Chennai Permanent role
Work Location : Chennai
Experience : 4+ Years
Skills : Java, Microservices, Springboot
Notice period : Immediate to 30 Days
Regards,
Pavithra R,
Navia Life Care is looking for a young, energetic, and passionate backend developer for a full-time role, and available to join immediately.
They will be expected to fulfill the following responsibilities :
Backend developer responsibilities :
- Design and build system backend on Python, Django and PostgreSQL
- Experience with Machine Learning, Data Analytics will be a Plus
- Collaborate with cross-functional teams to define, design, and ship new features.
- Unit-testing code for robustness, including edge cases, usability, and general reliability.
- Help improve code quality through writing unit tests, automation and performing code reviews
- Continuously discover, evaluate, and implement new technologies to maximize development efficiency.
- Handle software updates, patches, and bug fixes.
- Develop applications for time-sensitive projects while considering business/system requirements.
- Continually learn about new programming languages, operating system updates, and other information that will affect the functions of applications in development.
- Integrate with our front-end and mobile applications
- Participate in brainstorming sessions and have the chance to contribute innovative and original ideas to our technology, algorithms and product
Requirements :
- Minimum 1 to 5 years working experience in Python, DJango, and other related technologies
- Have published one or more Android apps on the Google Play store
- Experience with third-party libraries and APIs, WebRTC etc.
- Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies
- Excellent ability to develop and understand algorithms.
- Opportunity to join a fast-growing and funded healthcare startup, and direct reporting to the Chief Technology Officer.
- We provide a flexible and innovation-driven work environment, with a 5-day working week, and competitive compensation packages.
You will be responsible for breaking down specific project and marketing requirements into detailed engineering requirements. You should have a strong ability to negotiate and build consensus among multiple stakeholders and groups including pre-sales, marketing, and engineering. You will be the owner and go-to person for all the specific customer technical requirements. Specifically, you may be required to :-
• Review and understand customer requirements and articulate them explicitly back to R&D and internal teams.
• Work with marketing/product management, sales and customer technical experts as needed to collect detailed customer/project technical requirements.
• Work with technical leads and architects to breakdown the technical requirements into detailed engineering (both development engineering and validation engineering) requirements for consumption by various internal groups.
• Ensure product compliance with relevant industry standards and specifications.
• Assess the need for additional documentation and collateral and ensure that the content is adequate and accurate.
• From time-to-time represent Savari in Industry technical committees, workshops, and other events.
• Work with internal teams to formulate internal engineering roadmaps.
• Responsible for providing feature support and new feature development as per customer deployment needs.
• Analyze technologies, framework and make appropriate suggestions (demos, POCs) to influence product direction.
• Assist the Sales Group in answering requests for information, proposals, solution descriptions, and feature requirements.
Should have the following expertise:
• You need to be self-organized and a self-starter .
• Excellent customer facing skills with a strong drive to solve customer problems.
• Experience with formulating engineering requirements based on marketing requirements is a must.
• Balance of business and technology acumen, including the ability to articulate high-level technical solutions to business problems.
• Prior experience in Embedded C & Linux knowledge is a huge plus.
• Prior experience in an automotive/networking/telecom domain is a must.
• Hands-on experience in networking/telecom/wireless protocol development is a plus.
• Good verbal and written communication.
• Ability to work in a fast-paced environment.
• Candidates with V2X background will be a huge plus.









