
Deputy Manager - Digital Marketing
at an Indian multinational consumer goods company
- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.

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To cultivate, build and manage relationships with Clients.About Numen (https://numenhealth.com):
Numen Health is a Health-tech company with a goal to reimagine healthcare in India. Through an amalgamation of our healthcare team with the power of AI and the Internet of Things (IoT), we make healthcare easier and accessible through a data-based preemptive approach. Our mission is to facilitate change in the healthcare industry by moving from a reactive approach to a proactive one.
We are a wonderful, young team with experience in scaling up Indian and international businesses from the ground up. We are looking for like-minded and enthusiastic people who are passionate about making a lasting difference and want to help us revolutionize the way healthcare is delivered to a billion Indian!
Our Vision:
To shift the healthcare ecosystem from a ‘Sick-care' approach to a ‘Holistic-healthcare' approach. We aim to do that by enabling doctors and caregivers to move from treating ailments to employing a data-based,
preemptive approach.
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We offer preventive healthcare programs to individuals to improve their health. These plans are crafted in consultation with their treating doctor and a dedicated care team remotely monitors the progress in real[1]time. For doctors, Numen is a virtual facility to cater to all of their patient’s needs, remotely.
Why Join?
At Numen, you have the opportunity to make tangible changes to the existing healthcare systems in India
making it preventive and affordable. By joining the Numen team, you get to be part of a young, dynamic
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