Deputy Manager - Digital Marketing
at an Indian multinational consumer goods company
Google Analytics- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
Shubham Vishwakarma
Full Stack Developer - Averlon
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ENGINEERING MANAGER @REBEL FOODS
About Us
We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.
The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods current presence in 7 countries (India, Indonesia, UAE, UK, Malaysia, Singapore, Bangladesh) with 15 + brands and 3500+ internet restaurants has been build on a simple system - The Rebel Operating Model.
While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.
We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.
https://jaydeep-barman.medium.com/why-is-rebel-foods-hiring-super-talented-engineers-%20b88586223ebe" target="_blank">link 1
https://jaydeep-barman.medium.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-%20cb5b0cea4dc8" target="_blank">link 2
https://medium.com/faasos-story/winning-the-last-frontier-for-consumer-internet-5f2a659c43db" target="_blank">link 3
https://medium.com/faasos-story/winning-the-last-frontier-for-consumer-internet-5f2a659c43db" target="_blank">link 4
Engineering History @ Rebel
In order to understand more about the challenges that you might face at Rebel, it’s important that we go back to the inception and get acquainted about our journey to date. From the times when excel sheets served as our POS system at stores having one brand, to our evolution as a company that uses smart kitchens - we have traversed the phone, web, and app channels over time. From being a single brand restaurant, we moved to be a parent company with a dozen restaurant brands under the umbrella, while simultaneously moving our operations from a single kitchen to more than 300 locations across 30 cities in India and in a few international locations. The team of engineers at Rebel has built one of the most unique platforms in the world that can not only help operate a kitchen with multiple brands but also aids in operating business at scale. To give you additional perspective, the team has built more than 40+ products in the last 4.5 years. The innovation spans through technologies like polygon architecture (dynamic delivery radius) for a multi-brand operation from a kitchen, to managing each step of the kitchen ops — queuing, load/prep time, batching of orders, out of the door algorithms; inventory prediction based on consumption data, personal
recommendation engine, deep integration with every aggregator, last-mile delivery app, CRM systems, multiple brand websites and apps, reporting and analytics systems, and more. Everything that was mentioned has been built on a tech stack developed by our Engineers. This enabled us to tackle the massive complexity of a multi-brand operation while keeping all parts of the business supremely efficient and optimized.
Future of Engineering @ Rebel
We are now building Engineering 2.0 at our company. The vision is to make technology the Brain (AI, Machine Learning, analytics to drive every business decision of the company), the Body (robotics led automation at our Kitchens, driving tremendous operational efficiency), and the Mind ( building an AI/ ML-driven virtual personal butler for customers across app, web, and voice, like Netflix of food) at Rebel. This will mean working across technologies and product/engineering teams to build solutions that would be “first - time” in the world. Engineering @ Rebel will break new grounds.
An opportunity to revolutionize the restaurant industry
Here, at Rebel Foods, we are using technology and automation to disrupt the traditional food industry. We are focused on building an operating system for Cloud Kitchens - using the most innovative technologies - to provide the best food experiences for our customers.
You will enjoy working with us, if:
- You are passionate about solving customer problems using people, processes and technology
- You are an engineer at heart, obsessed with high quality software
- You have a flair for good technical and organizational design
- You are unafraid of making bold decisions to eliminate inefficiencies and improving the velocity of software development
- You are an owner and take responsibility for outputs and outcomes
- You are willing to dive deep to solve complex software issues
- You are a teacher and mentor
Our technology ecosystem:
- Languages: Java, Typescript, Javascript, Ruby
- Frameworks and environments: Spring Boot, NodeJS, ExpressJS
- Databases: AWS Aurora MySQL, MongoDB
- Cloud: AWS
- Microservices, Service Oriented Architecture, REST APIs, Caching, Messaging, Logging, Monitoring and Alerting
- CI/CD and DevOps
- Bitbucket, Jira
You will mostly spend time on the following:
- Leading a team of software engineers; owning and developing the roadmap to support your long term vision for the services and conducting tactical execution at the same time
- Hiring, mentoring and coaching your direct reports to be the best they can be, both in their current roles and in their careers
- Liaising with product, business and leadership teams to ensure business priorities are met
- Continuously improving management and engineering processes. Planning, estimating projects and tasks and ensuring software development best practices are being followed
- Working closely with engineers on day to day activities, including writing, reviewing and troubleshooting code
- Owning services, and managing ongoing features, fixes, and daily operations of services
- Teaching and mentoring team members
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- At least 15 years of experience in software development, including experience building microservices and distributed systems
- Built and led high performing engineering teams
- Experience working with complex, high traffic, and consumer facing distributed platforms
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- The ability to operate at a managerial level as well as diving deep and getting your hands dirty when required
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- Good programming skills in one or more languages: Java, Typescript, Javascript, C#, C++, Python or Ruby
- Experience working in Cloud environments: AWS or Azure or GCP
- Experience building secure, configurable, observable services
- Excellent troubleshooting and problem-solving skills
- The ability to mentor and teach junior and senior engineers
- The ability to collaborate effectively within and across engineering, product and business teams
Founded by two MDI alumnus, it is a student centric and personalised learning platform that delivers enjoyable learning content as per the state boards. This ed-tech provides a solution which is easy to use, lets students enjoy learning, makes life easy for a teacher and delivers learning in the language that students are most comfortable. The organisation has worked in 14 states across India and awarded Google India under "Impacting Change through Digital".
- Building relationships with key stakeholders, regularly engaging them, pitching, selling and creating projects and revenue growth as per targets.
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- Planning and achieving revenue targets on every product line, always sensing the market response for products and accordingly sharing inputs for product enhancement
- Searching, pitching and closing immediate sales opportunities in CSR, NGOs, Govt Projects and Schools
- Identifying key personnel in CSR, Foundations, NGOs, State Government Department, building leads, connecting with them, building relationships, understanding their vision and needs, and finding the right connection to share about the company's work, solutions, how it aligns with their vision
- Tracking government tenders, reaching out to all the State Education Department and building an active presence of the company and the products.
- Understanding tender requirements, discussing with the management team on how the company can participate, preparing documents and driving the next steps
- Sustaining relationships with the existing partners and new partners and planning ways to regularly engage them
- Creating project proposals, concept notes and sales collaterals where required
- Working with the company's Digital Sales person to follow up on relevant leads and closing them and integrating/managing/drafting the efforts being made towards inbound lead generation.
- Setting up the best suited approach for sales conversion for each product line
- Working with the company's marketing team to share thoughts and ideas around brand building, which will enable the company to attract more relevant leads
- Active and regular lead building on linkedin, facebook, and other relevant digital channels.
- Planning, executing and following up on email campaigns, newsletters and mailing/ communication strategies to connect with key stakeholders, building relationships and achieving sales.
- Working closely with the rest of the team to ensure that the team is delivering overall superior products and solutions to users/ customers.
What you need to have:
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- Minimum 2 years of proven & relevant sales experience in the social sector, CSR or Government (2 to 4 years). Candidates with experience of Govt tenders, Project Sales, fundraising and business development specifically in Education, technology, or related fields will be preferred
- Achieved proven annual revenue targets at least between 1 to 4 Crores
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- Excellent communication and storytelling skills in English - both written and oral, Excellent email, video chat and video demo capabilities for best of sales over digital means.
- Should have a sincere urge to solve large scale learning problems in Govt Schools and NGOs and empower them with best suited and easy to use digital solutions. This is crucial and non negotiable if you do not have this urge in you then you cannot do justice to this role and won’t enjoy it
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon