
Deputy Manager - Digital Marketing
at an Indian multinational consumer goods company
- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.

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We are looking for person with following knowledge:
- Good command over English
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- Customer Support Knowledge
- Some knowledge about Web Sites
- Basic knowledge about ecommerce
Nice to have
- Working knowledge of Chat and Ticketing System
- Any other language would be added advantage
- Positive and helping Attitude
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- Generate sales leads
- Identify and assess customers needs to achieve satisfaction
- Build sustainable relationships of trust through open and interactive communication
- Provide accurate, valid and complete information by using the right methods/tools
- Meet personal/customer service team sales targets and call handling quotas
- Handle complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution
- Keep records of customer interactions, process customer information with vendors.
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Requirements:
- Proven customer support experience or experience as a client service representative at least 2 year experience
- Strong typing skills, active Listening skill and fluency in English Language.
- Familiarity with Ticketing/Chat systems and practices
- Customer orientation and ability to adapt/respond to different types of characters
- Excellent communication and presentation skills
- Ability to multi-task, priorities, and manage time effectively
- Bachelors degree and throughout English Medium
- Willing to work in Shifts
Benefits:
- Great environment with work/life balance
- 5 Days working (Rotational shifts)
- Best package in the industry
- Great technical guidance to expand your career/professional knowledge
- Referral Bonus
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For more details go through our website: https://positiwise.com/
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|
Key Responsibility Areas: |
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|
Required Skills: |
Technologies/Frameworks – · Core Java, J2EE, · Spring Core and Spring MVC, Sprint Boot, Spring Security, · JDBC, Hibernate, RESTful APIs, SOAP WebServices · Knowledge of JavaScript, JQuery, AJAX, HTML5, and CSS3, Angular is added advantage · Junit or Mockito frameworks · Maven, Git · Knowledge Data Structures, · SQL, MySQL · Designing relational database schemas · Basics of AWS, Cloud, Microservices
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|
Qualification |
B.E., B.Tech. from reputed institutes with good academic record |
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