
Deputy Manager - Digital Marketing
at an Indian multinational consumer goods company
- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.

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About Thrillophilia :
At Thrillophilia, we are building multiple digital travel brands leveraging our proficiency in ecommerce, technology, distribution and marketing. We love to start from “Zeroes”. We plan, build and scale travel marvels from scratch and are absolutely obsessed about creating the best travel experiences for our customers. Our goal is to create 100+ sizable travel brands across the globe by 2027.
Thrillophilia is one of the key brands under 53 Takeoffs umbrella. Today, 100 Million+ travelers use our brands to discover and book diverse travel experiences. With multiple tourism and start-up awards as well as global recognition under our belt, we have scaled ten-fold over the past three years. You might know us from early Thrillophilia’s days. The journey of Thrillophilia is rooted in a passion for travel, technology, and people. It began back in 2011 when the global market was still too young for online travel. Ever since we have grown to become India’s largest online platform for booking affordable travel experiences across 55+ countries. Our offerings are diverse and wholesome, with 24,000+ products and services ranging from tours and activities to luxury and culture stays, powered by exclusive deals and extra effort to bring joy to all our travelers.
Awards we won at Thrillophilia -
- YourStory’s best places to work!
- ISB’s BizQuest.
- Singapore Bash’s best startup.
- London Mayor’s IE20.
About our people - Ah, let's talk a bit about the folks over at Thrillophilia, where hard work and ownership run rampant, and problem-solving is the name of the game. The team here doesn't just punch the clock and head home. They're in it to win it, do the best work of their life by taking ownership of their work and striving for excellence in everything they do.
Whether it's finding the best hidden gem in the world or developing tech solutions, there is a deep ownership and accountability and Remarkable is one word to summarize their work!
They're a fun-loving bunch, they party really hard and share a passion for travel, and they're not afraid to let loose and enjoy the journey. From backpacking through Southeast Asia to exploring the hidden corners of their own cities, these adventure seekers somehow always manage to take out time to party and travel the world.
So, if you're looking for some inspiration, just take a look at the people of Thrillophilia. They're living proof that with hard work, ownership, and a vision to solve problems at scale, anything is possible.
We are seeking a highly skilled and passionate Senior Software Developer with expertise in Ruby on Rails and React.js to join our dynamic and innovative tech team. As a Senior Software Developer, you will play a crucial role in designing, developing, and implementing high-quality software solutions that drive the success of our travel platform. You will work closely with cross-functional teams, including product development, UI/UX design, and quality assurance, to ensure seamless integration of features and deliver exceptional user experiences.
Responsibilities:
- Develop and maintain robust, scalable, and efficient web applications using Ruby on Rails and React.js.
- Collaborate with product managers, UI/UX designers, and fellow developers to understand requirements, translate them into technical solutions, and deliver high-quality software products.
- Write clean, maintainable, and well-documented code following industry best practices and coding standards.
- Conduct thorough code reviews, provide constructive feedback, and mentor junior developers to enhance team productivity and code quality.
- Optimize application performance and ensure efficient resource utilization by conducting performance testing, monitoring, and troubleshooting.
- Stay updated with the latest industry trends, tools, and technologies related to Ruby on Rails and React.js, and share knowledge with the team.
- Collaborate with the DevOps team to deploy and maintain applications in cloud-based environments.
- Contribute to the continuous improvement of development processes, tools, and methodologies.
Requirements:
- Bachelor's degree in Computer Science, Software Engineering, or a related field (or equivalent practical experience).
- Proven experience as a Senior Software Developer / Module Lead, preferably with a focus on Ruby on Rails and React.js. (At least 4+ years of experience)
- Strong expertise in Ruby on Rails and React.js, with a solid understanding of their core principles, frameworks, and ecosystem.
- Proficient in front-end development technologies such as HTML, CSS, and JavaScript.
- Experience with database systems, including SQL and NoSQL databases especially PostgresSQL.
- Familiarity with version control systems, such as Git.
- Ability to write efficient, maintainable, and testable code, with a strong emphasis on software quality and best practices.
- Strong problem-solving and analytical skills, with the ability to tackle complex technical challenges and provide innovative solutions.
- Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
- Self-motivated and detail-oriented, with a passion for continuous learning and staying updated with emerging technologies.
If you are passionate about building revolutionary travel products, thrive in a collaborative and innovative environment, and are ready to take on exciting challenges, we would love to hear from you.
Apply now and embark on a transformative journey to redefine the future of travel!
International Sales Executive (US REGION)
Job Description:
· Ability to handle End to End sales.
· Build relationships with prospective clients/brands.
· Leads Generation through cold calling, Networking, database, CRM, etc.
· Cold calling, International calling, B2B sales, Technical Sales, Emailing, and conference calls.
· Responsible for calling on cold and hot leads, in the international market.
· Should be able to generate leads, close sales and meet targets.
· Research and build relationships with new clients & client retention.
· Strong Presentation, Negotiation & sales closing Skills.
· Maintain and coordinate with the existing client base on their new requirements.
Skills Required:
· Must have excellent sales/communication skills.
· Must have prior 2-3 years of sales experience (US Market).
· Should be able to generate sales leads/convert them into sales.
· Confident communicator, active listener with problem-solving approach.
· Should have knowledge of MS Office.
Location: Okhla D Block, Phase -1, New Delhi
Shift Timings: Mon-Fri (US Night Shift)
No of Opening: 05
Note: Immediate Joiner Only
Required Education:
B.Tech./ BE - Computer, IT, Electronics only
Required Skills:
- 3+ year of experience in Development in JAVA technology and springboot
- Strong Java Basics
- SpringBoot or Spring MVC
- Hands on experience on Relational Databases (SQL query or Hibernate) + Mongo (JSON parsing)
- Proficient in REST API development
- Messaging Queue (RabitMQ or Kafka
- Any Caching Mechanism
- Good at problem solving
Good to Have Skills:
- 4+ years of experience in using Java/J2EE tech stacks
- Good understanding of data structures and algorithms.
- Excellent analytical and problem solving skills.
- Ability to work in a fast paced internet start-up environment.
- Experience in technical mentorship/coaching is highly desirable.
- Understanding of AI/ML algorithms is a plus.
• Develop White-box test cases from API functional specification
• Write maintainable scripts for API Automation testing
• Follow release cycles and commitment to deadlines
• Collaborate with the team and communicate effectively
• Ability to work in a fast-paced start-up
CANDIDATE MUST HAVE
• Modular/reusable test scripts using Java / JavaScript
• Load testing
• Test tools e.g. JMeter, Apache Benchmark, etc
DESIRED SKILLS & EXPERIENCE
• BE/BTech in Computer Science or related technical discipline
• Good knowledge of Java / JavaScript-based test frameworks
• Should have experience in building API automation from scratch
• Experience in writing modular/reusable test scripts using Java / JavaScript
• Experience with performance and load testing
• Experience with test tools e.g. JMeter, Apache Benchmark, etc.
• Knowledge of JSON-based Restful Web Services
• Experience in working with penetration testing tools will be a plus
• Knowledge of GIT, Bitbucket, JIRA, Linux Shell Script, and CI/CD process
Responsibilities
Analyze user engagements (e.g. click-through and bounce rates)
Report on web traffic from all social media
Build and support SEO strategies, including optimizing keywords in content marketing projects
Identify the habits of our online customers and suggest ways to reach a broader audience
Maintain a cohesive strategy across all platforms to increase our brand awareness
Coordinate with our digital team and the Marketing department to design advertising campaigns
Ensure timely responses to customers and followers’ queries and comments
Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
Research how emerging social networks and features can benefit our company
Requirements:
Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role
Hands-on experience with social media platforms and digital marketing campaigns
In-depth understanding of SEO, keyword research, and Google Analytics
Experiences with social media management tools, like Buffer and Hootsuite
Familiarity with online content (experience with WordPress and content management systems preferred)
Ability to identify target audience preferences and trends
Excellent communication skills
Time management and multitasking skills
Additional qualifications in digital technologies or social media management will add plus points in your performance.


EXPERIENCE: 0 - 1 ( Freshers are highly preferrable)
Freshers with any graduation in any stream can apply for this job
Two Rotational weekoff will be provided
JOB LOCATION: Gurgaon
SKILLS REQUIRED : kannada and English language



- Experience in at least one of the frameworks YII / Codeigniter
- Experience in Laravel(Mandatory)
- Good experience in JS, JQuery, AJAX, Angular JS
- Good experience in Html, CSS, Responsive Design.
- Ability to write and consume web services and REST services.
- Knowledge on Developing APIs for Mobile Applications
- Should have excellent communication skill and technical skill
- Extensive OOD (Object-oriented design) / OOP (Object-oriented programming) experience.
- Good knowledge of relational databases (MySQL), version control tools and of developing web services
- Should have good understanding skill and ability to work independently or within a team and lead a team.
- Passion for best design and coding practices and a desire to develop new bold ideas.
- Knowledge of and experience applying design patterns andimplementing industry best practices required.
Good to Have Skills:
- Knowledge on Server Maintenance
- Knowledge on Amazon AWS
-
If you fit the above criteria, send your latest resume along with following information duly filled to us immed at appleinformatics(at)yahoo.com
- Total Experience:
- Relevant Experience:
- Current Job location:
- Notice Period:
- Reason for change:
- Current CTC:
- Expected CTC:
Can join earliest by:

