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Deputy Manager - Digital Marketing
an Indian multinational consumer goods company
Deputy Manager - Digital Marketing
an Indian multinational consumer goods company's logo

Deputy Manager - Digital Marketing

at an Indian multinational consumer goods company

Agency job
via Qrata
4 - 8 yrs
₹8L - ₹12L / yr
Mumbai
Skills
Digital Marketing
skill iconGoogle Analytics
DTC
Social Media Marketing (SMM)
Purpose of the Role :

- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.

Key Deliverables of the Role:

- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.

- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.

- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.

- Implementing campaigns using a structure and strategy that best suits business and goal.

- Performing keyword research and writing ad copy

- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.

- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance

- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)

- Traffic ad campaigns and builds on ad serving platforms.

- Conduct A/B tests in ads to understand contributing factors that drive the business forward.

- Monitor and analyze advertising trends, make optimizations recommendations.

Knowledge, Skills & Competencies :

- Ability to handle large media spends while catering to different internal business customers.

- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.

- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.

- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma's profile image

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