Google AnalyticsIn today’s marketing-dependent consumer world, businesses demand innovative brand solutions and our client is engaged in providing brand solutions across businesses. They import renowned global brands & distribute the same. They have a dedicated eCommerce practice to build digital retail footprints for their brands in India. They focus on major categories under FMCG such as F&B, Personal care, etc. and also Home & Fabric Care.
Founded in 2003, our client has over 250 Pan-India Distributors and more than 300 SKUs. They deal with 25+ brands and some of the brands are Mogu Mogu, SAN REMO, Simpkins, Moccona, OMINO BIANCO, etc.
As a Key Account Manager - eCommerce, you will be responsible for leading and executing the company’s overall eCommerce strategy for website and primary channel partners – Amazon, Big Basket, Flipkart, Nykaa, Supr/BB Daily, Milkbasket as well as other new partners [Smytten, e-pharmacies, etc].
What you will do:
- Charting out plans for listing and relisting of brands and select SKUs on different channel partners
- Driving ecommerce operations – site availability, POs and ensuring 95%+ fill rates
- Managing all in-app visual merchandising, liaisoning with different brand leaders across US, Europe, Australia and South East Asia for accessing content related to respective partner brands and keeping the brand folder up to date with thematic, product hero and lifestyle content
- Driving in-app brand visibility, targeted marketing and promotional offers on different platforms
- Establishing processes for monitoring, measurement and optimization of performance marketing metrics to results in desired target sales achievement
Desired Candidate Profile
What you need to have:- Adept at business planning, JBPs and channel specific planning with 1+ years’ experience in Google Ads and Google Analytics
- Proficiency in using MS Excel and MS PowerPoint
- Prior experience of ecommerce vertical with Flipkart, Amazon or Big Basket will be an added advantage
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