
Sr. Manager – Paid Campaigns & Analytics
at Innovators of digital publishing technology (HU1)
- Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
- Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
- Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
- Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
- Understand campaign objectives and optimize ads for conversions and lead generation
- Manage the service and product websites paid search budgets and monitor ROAS closely
- The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends
Position Requirements
- PPC Campaigns Management Google Ads/FB
- Research Keywords & Competition Tracking
- Campaign Strategy & Execution
- Performance Tracking & Optimizing
- Analytics & Reporting
Experience:
- 7-10 years of experience with online marketing, B2B experience is preferred
- Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
- Ability to develop and execute marketing strategies using online channels and tools
- Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
- Ability to write ad/landing page copy as per best practices for Google Quality Scores
- Strong analytics, Data Visualization, and Excel skills

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Bachelor's degree in computer science/engineering/related fields or equivalent industry experience.
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We are looking for an energetic and self-starter software developer to join our product development practice as a Senior Software Engineer (SSE).
You will get to work with some of the best and knowledgeable tech talent in the financial world and you will build next generation digital services and platforms that will lead the transformation goals for our customers. You will work closely with the engineering, UX, product and test automation communities, as part of the agile team, to lead product design and development and to help the Digital Service Product Owner to deliver and maximize value.
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Dear Candidate,
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Job Description:
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