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Innovators of digital publishing technology (HU1) logo
Sr. Manager – Paid Campaigns & Analytics
Innovators of digital publishing technology (HU1)
Sr. Manager – Paid Campaigns & Analytics
Innovators of digital publishing technology (HU1)'s logo

Sr. Manager – Paid Campaigns & Analytics

at Innovators of digital publishing technology (HU1)

Agency job
7 - 10 yrs
₹11L - ₹13L / yr
Mumbai
Skills
skill iconGoogle Analytics
Search Engine Marketing (SEM)
Facebook Marketing
Bug tracking
Google Ads
Competition tracking
PPC
  • Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
  • Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
  • Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
  • Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
  • Understand campaign objectives and optimize ads for conversions and lead generation
  • Manage the service and product websites paid search budgets and monitor ROAS closely
  • The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends

Position Requirements

  • PPC Campaigns Management Google Ads/FB
  • Research Keywords & Competition Tracking
  • Campaign Strategy & Execution
  • Performance Tracking & Optimizing
  • Analytics & Reporting

 

Experience:

  •  7-10 years of experience with online marketing, B2B experience is preferred
  • Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
  • Ability to develop and execute marketing strategies using online channels and tools
  • Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
  • Ability to write ad/landing page copy as per best practices for Google Quality Scores
  • Strong analytics, Data Visualization, and Excel skills
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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