Sr. Manager – Paid Campaigns & Analytics

• Strong experienced Product Design Profile
• Mandatory (Experience 1) – Must have 8+ YOE in Product Design, with a focus on B2C or B2B2C Products
• Mandatory (Experience 2) – Must have strong experience in Project Management - Using Jira and other similar tools to manage projects efficiently
• Mandatory (Designation) – Must be Manager / Staff or above designation in Current role
• Mandatory (Team Managememt) - Must have atleast recent 2+ YOE as a Team Manager (Not mentoring, should be in a complete Manager role)
• Mandatory (Portfolio) - Must have strong High-fidelity UI Designs, Interaction models, and Design systems for Large-scale B2C Products
• Mandatory (Company) - Large-Scale B2C Products
• Mandatory (Gender) - Male candidates only

Job Title: QA Engineer (Manual + Automation)

Job Overview:

We are seeking a QA Engineer with strong expertise in manual testing and solid hands-on experience in automation testing for web and mobile applications. The role involves ensuring high product quality through thorough test execution, defect tracking, and close collaboration with development teams.

Key Responsibilities:

• Perform end-to-end manual testing for web and mobile applications.
• Design, execute, and maintain automated test scripts for web and mobile platforms.
• Identify, log, track, and validate defects using Jira.
• Use debugging tools and ADB commands to analyze issues and support root-cause analysis.
• Work closely with developers and product teams to ensure timely and quality releases.

Mandatory Skills & Experience:

• 3–5 years of experience in QA/testing roles.
• Very strong in manual testing (web and mobile applications).
• Good hands-on experience in automation testing (web/mobile).
• Proficiency with debugging tools and ADB commands.
• Experience with Jira for defect and test management.

1. 5+ years of experience with a minimum of 3 yrs in Automation
2. Mobile testing experience with strong basics, understanding of testing and shipping releases on these platforms - iOS, Android, and Web
3. Prior experience in creating optimal test strategy - functional, non-functional, analytics, and automation
4. Experience with relational database and SQL queries
5. Experience of working with JIRA
6. Prior experience in working with tools like -
   1. Figma
   2. Datadog
   3. AWS

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

• Experience in designing and developing applications using Node.js, RDBMS (preferably MySQL).
• Minimum 3 years of Node.Js, 3 years of Database experience required.
• Expertise in at least one of AWS, Google Compute platforms to build scalable solutions.
• Deep knowledge and experience in building complex cloud/enterprise-grade software in the area of IT infrastructure, virtualization, network, storage systems monitoring & manage mentor cloud solutions
• Expertise in writing async code (callbacks, promises, async/await, observables) and publish/ subscribe/ event.
• Experience in implementing and consuming SOAP and REST web APIs.
• Producing and maintaining automated testing, build, and deployment processes.
• Improve documentation of processes and systems
• Troubleshoot existing systems and applications
• Experience in data structure libraries (e.g., Immutable.js)
• Experience in RESTful APIs and knowledge of modern authorization mechanisms, such as JSON Web Token
• Understanding of data structures and problem-solving approaches, and ability to articulate trade-offs
• Strong fundamentals OOPS concepts, SOLID principles, Data Structures/Algorithms, Exception Handling, Coding Standards, Logging
• Passionate about writing clean, modular and unit testable code
• Possesses strong verbal and written communication skills.
• Experience with Agile development
• Good knowledge of Jenkins, SonarQube, Git.
• Proven problem solving skills including debugging skills, allowing you to determine source of issues in unfamiliar code or systems and the ability to recognize and solve repetitive problems rather than working around them.
• Collaborating with software engineers, QA engineers, UX and Design team and project managers