Sr. Manager – Paid Campaigns & Analytics

Innovators of digital publishing technology (HU1)

Sr. Manager – Paid Campaigns & Analytics

Multi Recruit

Company

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Sr. Manager – Paid Campaigns & Analytics

at Innovators of digital publishing technology (HU1)

Agency job

via Multi Recruit

7 - 10 yrs

₹11L - ₹13L / yr

Mumbai

Skills

Google Analytics

Search Engine Marketing (SEM)

Facebook Marketing

Bug tracking

Google Ads

Competition tracking

PPC

Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
Understand campaign objectives and optimize ads for conversions and lead generation
Manage the service and product websites paid search budgets and monitor ROAS closely
The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends

Position Requirements

PPC Campaigns Management Google Ads/FB
Research Keywords & Competition Tracking
Campaign Strategy & Execution
Performance Tracking & Optimizing
Analytics & Reporting

Experience:

7-10 years of experience with online marketing, B2B experience is preferred
Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
Ability to develop and execute marketing strategies using online channels and tools
Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
Ability to write ad/landing page copy as per best practices for Google Quality Scores
Strong analytics, Data Visualization, and Excel skills

Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
Understand campaign objectives and optimize ads for conversions and lead generation
Manage the service and product websites paid search budgets and monitor ROAS closely
The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends

Position Requirements

PPC Campaigns Management Google Ads/FB
Research Keywords & Competition Tracking
Campaign Strategy & Execution
Performance Tracking & Optimizing
Analytics & Reporting

Experience:

7-10 years of experience with online marketing, B2B experience is preferred
Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
Ability to develop and execute marketing strategies using online channels and tools
Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
Ability to write ad/landing page copy as per best practices for Google Quality Scores
Strong analytics, Data Visualization, and Excel skills

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