
Sr. Manager – Paid Campaigns & Analytics
at Innovators of digital publishing technology (HU1)
- Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
- Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
- Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
- Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
- Understand campaign objectives and optimize ads for conversions and lead generation
- Manage the service and product websites paid search budgets and monitor ROAS closely
- The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends
Position Requirements
- PPC Campaigns Management Google Ads/FB
- Research Keywords & Competition Tracking
- Campaign Strategy & Execution
- Performance Tracking & Optimizing
- Analytics & Reporting
Experience:
- 7-10 years of experience with online marketing, B2B experience is preferred
- Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
- Ability to develop and execute marketing strategies using online channels and tools
- Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
- Ability to write ad/landing page copy as per best practices for Google Quality Scores
- Strong analytics, Data Visualization, and Excel skills

Similar jobs
Job Title: AI Engineer
Location: Bengaluru
Experience: 3 Years
Working Days: 5 Days
About the Role
We’re reimagining how enterprises interact with documents and workflows—starting with BFSI and healthcare. Our AI-first platforms are transforming credit decisioning, document intelligence, and underwriting at scale. The focus is on Intelligent Document Processing (IDP), GenAI-powered analysis, and human-in-the-loop (HITL) automation to accelerate outcomes across lending, insurance, and compliance workflows.
As an AI Engineer, you’ll be part of a high-caliber engineering team building next-gen AI systems that:
- Power robust APIs and platforms used by underwriters, credit analysts, and financial institutions.
- Build and integrate GenAI agents.
- Enable “human-in-the-loop” workflows for high-assurance decisions in real-world conditions.
Key Responsibilities
- Build and optimize ML/DL models for document understanding, classification, and summarization.
- Apply LLMs and RAG techniques for validation, search, and question-answering tasks.
- Design and maintain data pipelines for structured and unstructured inputs (PDFs, OCR text, JSON, etc.).
- Package and deploy models as REST APIs or microservices in production environments.
- Collaborate with engineering teams to integrate models into existing products and workflows.
- Continuously monitor and retrain models to ensure reliability and performance.
- Stay updated on emerging AI frameworks, architectures, and open-source tools; propose improvements to internal systems.
Required Skills & Experience
- 2–5 years of hands-on experience in AI/ML model development, fine-tuning, and building ML solutions.
- Strong Python proficiency with libraries such as NumPy, Pandas, scikit-learn, PyTorch, or TensorFlow.
- Solid understanding of transformers, embeddings, and NLP pipelines.
- Experience working with LLMs (OpenAI, Claude, Gemini, etc.) and frameworks like LangChain.
- Exposure to OCR, document parsing, and unstructured text analytics.
- Familiarity with model serving, APIs, and microservice architectures (FastAPI, Flask).
- Working knowledge of Docker, cloud environments (AWS/GCP/Azure), and CI/CD pipelines.
- Strong grasp of data preprocessing, evaluation metrics, and model validation workflows.
- Excellent problem-solving ability, structured thinking, and clean, production-ready coding practices.
Looking for candidates only with tier 1 colleges OR have experience in a product-based company.
Desired Skills :
● Experience with data modeling and SQL/NoSQL databases
● Experience with distributed systems and microservices
● Good experience in working with any of Java/SpringBoot, GoLang or NodeJS
● Excellent problem solving and debugging skills
● Passionate about the experience of software engineering as much as the output
● A strong sense of ownership
● Ability to communicate your ideas and approach to solving problems with clarity
Skills:
- Very Strong in WCF, WPF, MVVM, Restful WS, and XML
- Very good in Design/Architecture understanding
- Knowledge in DevExpress, Entity Framework, RDBMS and MS SQL Server would be a BIG
PLUS.
- Very Strong knowledge in OOPS and Design Patterns
- Working Knowledge in Design, Code reviews/quality, unit testing with NUnit/ XUnit and
Continuous integration
- Analytical, a problem solver, with good communication skills.
- Ability to understand the requirements, analyze and articulate into design.
- Ability to find out and work with alternatives, check feasibility and propose solutions.
- Experience in Agile methodology and following best practices
- R&D mindset and thirst for exploring/learning new skills
Qualifications
Qualifications - BE/BTech/MCA
Experience: 6+ years
Responsibilities include:
1. Designing, developing & deploying the product
2. Work as part of a team to build React Native iOS / Android applications
3. Architect, build and maintain excellent React Native applications with clean code
4. Translating wireframes and PSD designs into functional responsive apps, Implement pixel perfect UI's that match designs
5. Binding UI elements to JavaScript object models, work with native modules when required
6. Creating RESTful services with Node.js
7. Developing scalable web architectures
8. Working in a cross-functional team to deliver a complete user experience
9. Creating unit and integration tests to ensure the quality of code
10. Being responsive to change requests and feature requests
11. Writing code that is cross-platform and cross-device compatible
12. Co-ordinating end-to-end implementation
13. Release applications to iOS and Google Play stores
Key Skills :
- Good understanding and experience of HTML / CSS / JavaScript.
- Hands-on experience with ES6 / ES7 / ES8 features.
- Thorough understanding of the Request Lifecycle (including Event Queue, Event Loop, Worker Threads, etc).
- Familiarity with security principles including SSL protocols, data encryption, XSS, CSRF.
- Expertise in Web Services / REST APIs will be beneficial.
- Proficiency in Linux and deployment on Linux are valuable.
- Knowledge about ORM like Sequelize and ODM like Mongoose and the ability to handle DB transactions is a necessity.
- Experience with Angular JS / React JS will be an added advantage.
- Expertise with RDBMS like MySQL / PostgreSQL will be a plus.
- Knowledge of AWS services like S3, EC2 will be helpful.
- Understanding of Agile and CI/CD will be of value.
About the company
It has set up a benchmark in the Medical and Health industry with its Digital revolutionary changes. It had a huge impact on Countries Education & the Health sector, as it has taken an effort to uplift & Developing Digital support in India's Medical Education with the sword of Technologies. Our products are being Designed & Developed to benefit the Medical Aspirant as well as its Country's Health Education system. With its continuous effort, many Medical Institutions have been successfully adopting a Digitalised advanced way of Teaching & Learning. Its MedWhiz LMS is very Effective & Essential for Medical Aspirants.
Experience : 3-4 Years
Responsibilities
● Integration of user-facing elements developed by a front-end developers with
server side logic
● Building reusable code and libraries for future use.
● Optimization of the application for maximum speed and scalability.
● Implementation of security and data protection.
● Design and implementation of data storage solutions.
Skills
● Basic understanding of front-end technologies and platforms, such as
JavaScript, HTML5, and CSS3.
● Proficient knowledge of a back-end programming language i.e Node
Js(Mandatory).
● Proficient Knowledge of NoSQL database i.e MongoDb (Mandatory).
● Proficient understanding of Rest API’s. (Mandatory).
● Proficient understanding of code versioning tools, such as Git.
● Basic understanding of AWS.
● User authentication and authorization between multiple systems, servers, and
environments.
● Integration of multiple data sources and databases into one system.
● Management of the hosting environment, including database administration
and scaling an application to support load changes.
● Data migration, transformation, and scripting.
● Setup and administration of backups.
● Outputting data in different formats.
● Understanding differences between multiple delivery platforms such as mobile
vs desktop, and optimizing output to match the specific platform.
● Creating database schemas that represent and support business processes.
● Implementing automated testing platforms and unit tests.
Regards
Team Merito
a. Expert in Core PHP & OOP Concepts
b. Medium in Mysql DB
c. Expert in HTML & JS/Jquery
d. Knowledge on CSS id preferred
e. Experience on any one of the MVC framework is mandatory
We are looking for a passionate full-stack developer to be responsible for all platform-related duties, from developing designs for complicated applications to analyzing code. The key responsibilities include writing and testing code, debugging programs, and integrating applications with third-party web services, optimizing applications, ensuring UI/UX feasibility, and implementing API designs and architecture.
You should know python and use server-side logic. Ultimately, you'll build highly responsive web applications that align with our business needs.
Selected day-to-day responsibilities include:
- Writing effective, scalable, and sustainable code
- Developing back-end components to improve responsiveness and overall performance
- Integrating user-facing elements into applications
- Testing and debugging programs
- Improving the functionality of existing systems
- Implementing security and data protection solutions
- Assessing and prioritizing feature requests
- Ensuring the feasibility of UI/UX designs
- Coordinating with internal teams to understand user requirements and provide technical solutions
Role: Art/Designer
Department: Marketing
Location: Gurgaon
Stream: Marketing Communications
NOTE: THIS IS A CONTRACT TO HIRE ROLE.
Responsibilities
• Manage and Design for various communications on channels like Email, Notifications, In-app/Web/m-web properties
• Product campaigns and brand campaigns (ATL/BTL) either contribute directly and/or oversee if led by agency
• Off-line collaterals like Point-of-sale, Posters, Danglers etc.
• Social media campaigns
• Internal communications on need basis
• Work in-close collaboration with growth, brand marketing, designer and agencies (on need basis) as a team of 3 – you the designer, copywriter and content writer
• Your performance will be measured on the effectiveness of the communication you develop using KPIs like Transaction numbers, click through rates, engagement, etc
• For the desired position, the employee must provide strong conceptual thinking, solid design skills and expertise in creative design programs.
Skills
• Amazing design skills across various medium
• Expertise in adobe creative suit
• Proactive and an idea person who can take leap from the brief to design the most impactful communication
• Work closely with copywriter - content person and the marketing team
• Collaborates effectively and is open to ideas from other people
• Active on the new age social media platforms and is well-aware of social and other trends
• Experience of working in unstructured environment, entrepreneurial in nature
• What will Push- Up Your Chances is about 2 years of advertising experience especially digital with the ability to work under tight deadlines.
• Strong understanding of different styles of designs for different requirements.
• Command over Hindi in addition to English language. Regional language skills would be an added advantage.
Education Qualification Bachelor’s Degree in graphic design or related field
Work Experience
1. Around 2 years of work experience in design, creative & conceptualizing experience preferably in advertising agencies
2. High-level proficiency in Adobe Creative Suite (CS6 or higher): Illustrator Photoshop, InDesign (web, video and animation software)









