
Sr. Manager – Paid Campaigns & Analytics
at Innovators of digital publishing technology (HU1)
- Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
- Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
- Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
- Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
- Understand campaign objectives and optimize ads for conversions and lead generation
- Manage the service and product websites paid search budgets and monitor ROAS closely
- The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends
Position Requirements
- PPC Campaigns Management Google Ads/FB
- Research Keywords & Competition Tracking
- Campaign Strategy & Execution
- Performance Tracking & Optimizing
- Analytics & Reporting
Experience:
- 7-10 years of experience with online marketing, B2B experience is preferred
- Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
- Ability to develop and execute marketing strategies using online channels and tools
- Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
- Ability to write ad/landing page copy as per best practices for Google Quality Scores
- Strong analytics, Data Visualization, and Excel skills

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What You will do
● Create beautiful software experiences for our clients using design thinking, lean and agile methodology.
● Work on world-class software products using the latest cutting edge technologies and platforms.
● Work in a dynamic, collaborative, transparent, non-hierarchical culture.
● Work in collaborative, fast-paced and value-driven teams to build innovative customer experiences for our clients.
● Help to grow the next generation of developers and have a positive impact on the industry.
Basic Qualifications
● Experience: 5+ years.
● Hands-on development experience in backend, Java, SprintBoot, Hibernate, SQL, MongoDB, Jenkins, Microservices etc...
● Server-side development experience mainly in JAVA.
● Passion for software engineering and follow the best coding concepts. ● Good to great problem solving and communication skills.
● Experience in working with cross-border, distributed teams is a must.
Nice to have Qualifications
● Product and customer-centric mindset.
● Great OO skills, including design patterns.
● Experience with large-scale enterprise systems
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- Discussing project aims with the development team.
- Designing and building web applications using CodeIgniter.
- Troubleshooting issues in the implementation and debug builds.
- Working with front-end and back-end developers on projects.
- Testing functionality for users and the backend.
- Ensuring that integrations run smoothly.
- Scaling projects based on client feedback.
- Recording and reporting on work done in Codeignitor/Laravel
- Maintaining web-based applications.
- Presenting work in meetings with management.
Desired Candidate Profile
- Experience working with PHP, performing unit testing, and managing APIs such as REST.
- A solid understanding of application design using Codeignitor/Laravel.
- Knowledge of database design and querying using SQL.
- Proficiency in HTML and JavaScript.
- Practical experience using the MVC architecture.
Role & Responsibilities:
- Performing Manual Functionality Testing
- Preparing Documentation like Test Plan, User manual etc.
- Co-ordination with Business team for requirement understanding
- Providing operational support as needed
Skills & Qualification:
- BE or MCA
- 2+ years of relevant work experience
- Experience in Manual Testing of App, Web and APIs
- Basic Knowledge of SQL
- Knowledge of JavaScript and Automation Tool like Selinium, Jmeter etc. is preferred
Job Description:
We are looking for a highly capable Node.js developerto optimize our web-based application performance. Collaborating with our front-end application developers, designing back-end components, and integrating data storage and protection solutions.
Full Stack Responsibilities: Developing and maintaining allserver-side network components. Ensuring optimal performance of the central database and responsivenessto front-end requests. Collaborating with front-end developers on the integration of elements. Designing customer-facing UI and back-end servicesfor various business processes. Developing high-performance applications by writing testable,reusable, and efficient code. Implementing effective security protocols, data protection measures, and storage solutions. Running diagnostic tests,repairing defects, and providing technicalsupport. Documenting Node.js processes, including database schemas, as well as preparing reports. Recommending and implementing improvementsto processes and technologies. Keeping informed of advancementsin the field of Node.js development.
Requirements: Bachelor's degree in computerscience, information science, orsimilar. At least two years of experience as aNode.js developer. Extensive knowledge of JavaScript, web stacks, libraries, and frameworks. Knowledge of front-end technologiessuch as HTML5 and CSS3, Angular, Reactjs. Superb interpersonal, communication, and collaboration skills. Exceptional analytical and problem-solving aptitude. Availability to resolve urgent web application issues outside of business hours
Experience: 2 to 5 years
Annual CTC: Rupees 6,00,000 to 10,00,000
- Hiring, developing and managing the creative team
- Making sure all Visual Management activities are executed and implemented as per the plan and budgets allocated
- Planning, and designing overall user flow & user experience (UX) for e-store/ mobile app to ensure its creative, innovative and user-friendly
- Creating appealing and eye-catching visual displays
- Developing visual design and strategies for new collection/ category/ product launch
- Developing visual strategies for the display of products on the e-store in a way that will enhance the overall user experience (UX)
- Brainstorming the e-store & Mobile App theme, design ideas, content etc with senior management
- Making detailed guidelines document to develop the User Interface (UI) for new developments and amendments
- Providing instructions and working closely with Graphic Designer for making UI designs and creatives
- Keeping abreast with current trends, updating job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations.
What you need to have:
- Minimum 5 years experience in the creative field.
- A design course or a degree, a course from a top school like NIFT will be preferable
- Portfolio is way more important than degree & CV
- Experience of working with top digital, social media & marketing agencies, experience of clients from tech & consumer electronics space
- Should be a good thinker, with good taste & work in minimalist fashion
- Must have worked with premium brands.
Your Responsibilities:
- Own the backend stack – Python based, that powers our product
- Collaborate with Data Scientists, Backend Developers(Node.js), Front-end developers, DevOps to design and implement new features
- Build and maintain several Backend Jobs and REST’ful Services which will be used internally in a Macroservices/Distributed services environment.
- Deploy and monitor the Jobs and endpoints ensuring availability and scalability(ability to handle 100X data processing load)
- Work on full project lifecycle starting from requirements gathering/understanding the problem to deploying and maintaining the project.
Skills that you bring Along:
- A minimum 8+ years of extensive work experience with Python and related frameworks – particularly Flask.
- Extensive experience in designing and scheduling backend Python jobs
- Hands on working in different file formats like Json, Parquet, csv etc. coming from Data Science side.
- Extensive experience with databases such as Postgres and Mongo.
- Extensive experience in Cloud Infrastructure (AWS based) – e.g. AWS API Gateway, Lambda Functions etc.
- Experience with cache like Redis and/or Memory cache
- Good experience in Microservices/Macroservices or Event driven Architectures
- Good experience with design patterns
- Experience in writing advanced SQL-queries, good knowledge of PL/SQL
- Good understanding of Software Design Principles and domain-driven design
- Good experience with Continuous Delivery and Containerization(Docker)
- Good experience in designing and maintaining REST’ful API endpoints
- Ideally maintaining infrastructure-as-code using Terraform
- Ideally experience in parallel data processing and building end-to-end Data Pipelines using tools such as Airflow/Prefect and Spark/Dask
- Excellent communication skills and the ability to explain complex topics in a simple manner

We are seeking a Software Design Engineer with hands-on design skills and exceptional unit testing experience. This person will be responsible to design, develop and troubleshoot software programs for laboratory medical device new product development. The incumbent practices and propagates engineering practices on design principles, code quality, refactoring and unit testing.
Responsibilities
- Prototype, design, refactor, implement, unit test Windows based software applications
- Participate in cross-functional project teams to refactor and design software
- Work with multi-discipline teams on new product introduction project while adhering to software development and source control processes
- Document software, write technical specifications for interfaces and testing
Qualifications
- Bachelor’s degree in Software Engineering, Computer Science or related field with no less than 8+ years of experience
- Expert architecting, designing and developing C++/C# based solutions
- Strong software design skills - expert in OOA/OOD development methodologies, software design principles and design patterns
- Experience in Agile development processes and philosophies.
- History of driving project execution and timely delivery while ensuring a quality focus
- Ability to work well with people and be both highly motivated and motivating
- Ability to work in a fast-paced, and often ambiguous environment where continuous improvement is a way of life
- Ability to work independently and proactively with minimal direction
Nice to Have
- Experience working with Docker / Containerization technologies is a big plus
- Experience in medical device design & development is a plus
- Experience in IVD instrumentation, such as clinical chemistry, immunoassay, hematology, urinalysis, molecular, microbiology or flow cytometry systems is a plus
- Understanding of software development processes for a regulated environment (ISO9000/FDA) is a plus
- Experience in software code and build management is a plus





