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Data AnalyticsAbout client:
Our client is the world’s largest media investment company. In fact, they are responsible for one in every three ads you see globally. In this role, you will be leading the advocacy narrative for a large cluster of brands for the largest FMCG organization in India.
BEST THINGS ABOUT THE JOB
1. Strategic Leadership Opportunities: As the Director of Product Marketing, you will play a pivotal role in shaping and driving the product marketing landscape for a leading consumer goods company. Your strategic insights and hands-on expertise will directly impact product marketing campaigns, contributing to the organization's growth and market dominance.
2. Transformational Role: In just three months, you'll immerse yourself in the product marketing landscape, and within a year, you'll lead process excellence, innovation, and collaboration. This dynamic progression will challenge you and provide a platform to showcase your capabilities in product marketing strategy.
3. Global Exposure and Collaboration: Working closely with global and APAC teams will allow you to collaborate across diverse markets, cultures, and strategies. Your insights will contribute to a cohesive global product marketing strategy, expanding your professional horizons.
4. Innovation and Creativity: The role offers the chance to introduce innovative product marketing strategies, technologies, and creative campaign approaches. Your ideas will drive exceptional results, ensuring that your creativity is recognized and celebrated.
5. Established Industry Leader: The FMCG brand is a market leader in the fast-moving consumer goods sector. Working with them means being a part of a company that values excellence, growth, and innovation. Your efforts will be instrumental in shaping the product marketing landscape for this industry giant.
REQUIRED EXPERIENCE
• You bring a proven track record of at least 8 years in product marketing, with progressively increasing responsibilities.
• Extensive hands-on experience with Google, Meta (Facebook, Instagram), Google Ads Data Hub, Snapchat, Spotify, and Programmatic Advertising platforms like The Trade Desk and DV 360.
• Working knowledge of Customer Data Platforms (CDP), Data Clean Rooms, First Party Data enhancement tools, and techniques.
REQUIRED COMPETENCIES
• Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and more.
• Data Analysis: Proficiency in analysing data to derive actionable insights, track KPIs, and measure the effectiveness of campaigns. Experience with tools like Google Analytics, marketing
automation platforms, and CRM systems.
• Process Optimization: Proven ability to design, implement, and optimize processes to improve efficiency and effectiveness. Knowledge of methodologies such as Lean, Six Sigma, or Agile is a plus.
• Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and ensure successful campaign execution within deadlines.
• Collaboration: Excellent communication and collaboration skills to work effectively with crossfunctional teams. Ability to lead, inspire, and influence team members to achieve common goals.
• Technical Proficiency: Familiarity with various digital marketing tools, software, and platforms, including advertising platforms, marketing automation software, and CMS systems.
• Effective Communication: Strong written and oral communication skills in English, with the ability to articulate ideas clearly and persuasively. You can communicate complex concepts to
both technical and non-technical stakeholders.
• Extreme Ownership: You take full ownership of your projects, campaigns, and decisions, embracing accountability and driving results. Your proactive attitude ensures that challenges are
met head-on.
• Strategic Thinking: You possess a strategic mindset, able to analyze the bigger picture and translate it into actionable digital marketing strategies that align with business goals.
• Innovative Mindset: Your creative thinking and willingness to explore new ideas contribute to the constant evolution of our digital marketing efforts.
Subodh Popalwar
Software Engineer, Memorres
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Responsibilities:
- Create and run exciting online marketing campaigns.
- Manage social media accounts and create interesting content.
- Study the market and use data to improve our campaigns.
- Help with SEO and create content.
- Work with different teams for successful campaigns.
Requirements:
- Newcomers with good knowledge or 6+ months of digital marketing experience.
- Bachelor's degree in Any Information Technology, Marketing or related field
- Basic understanding of SEO, SEM, and social media.
- Good communication and creative skills.
- Like analyzing things and interested in digital trends.
Benefits:
- Get guidance and practical training.
- Work in a lively environment.
- Opportunities to grow in your career.
Google AnalyticsLocation: Preet Vihar, Delhi
Type: Full-Time, In-Office
Role Requirements:
- Minimum 2 years of experience in SEO
Responsibilities:
- Manage complete SEO, including on-page and off-page activities
- Backlink creation
- Article submission
- SEO audits
- PDF submission
- Image submission
- Improving website Domain Authority (DA)
- Conduct thorough SEO audits and implement strategies for improvement
- Manage Google Ads and Google Analytics
- Manage Google My Business (GMB)
- Execute complete social media marketing and advertising campaigns
- Handle Social Media Optimization (SMO)
- Write and optimize content for SEO purposes
Qualifications:
- Bachelor’s or Master’s degree in Marketing or a related field
- Excellent understanding of SEO principles and practices
- Strong creative and analytical skills
- Proven experience in managing on-page and off-page SEO activities
- Proficient in content writing and optimizing content for SEO
Google Analytics- Plan, monitor and execute organic Social media growth strategies on all relevant social media platforms for the company and its clients.
- Excellent and confident communicator to be able to understand and convey the strategies, and plan to the client and internal team.
- Be actively involved in SEO efforts
- Write content for marketing and website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Developing and optimizing quality paid advertising campaigns across various networks such as Google Ads & Google Shopping, Facebook Ads, Instagram, LinkedIn and more. TikTok & Snapchat Ads are a bonus.
- Skills and experience in creative content writing (Important)
- Fair understanding of digital marketing concepts and best practices
- Working knowledge of Internet and SAAS tools like Google Sheets, Google Slides, etc
- Exposure to SEO concepts
- Exposure to web analytics tools (e.g. Google Analytics, etc)
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Google Analytics To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.
Qualification & Experience
Prior Digital Marketing Experience of 4-6 years.
Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.
Key Deliverables of the Role
Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Performing keyword research and writing ad copy
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, and make optimizations recommendations.
Knowledge, Skills & Competencies
Ability to handle large media spending while catering to different internal business customers.
Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.
Google Analytics- Manage, review & perform daily campaign responsibilities associated with Google Ads, Facebook Ads Manager, Bing Search etc. to meet business objectives.
- Plan, set up & manage all types of campaigns viz. Paid Search, Display, Performance Max, Discovery, App, etc. in Google Adwords.
- Optimise the campaigns on a daily basis, monitor & maintain key metrics like Impression Share, Quality Score, Campaign Budgets etc. in Google Search & Bing Search.
- Manage & optimize campaigns in Facebook Ads Manager, A/B test various audience targeting & creative optimization practices to come with the most suitable option to meet business objectives.
- Plan & execute direct performance campaigns with Publishers/Affiliates in alignment with business goals.
- Maintain & monitor, web & app analytics dashboards, reports & reporting tools. Generate & publish daily, weekly & monthly reports for all key metrics, goal & revenue tracking.
- Liaise with the Paid Digital agency to drive maximum output.
Key Qualifications :
- Bachelors/Masters in Media, Marketing, Technology, Engineering or related field.
- 3+ years of hands-on experience in Search Engine Marketing (SEM) & Pay-per-click (PPC) campaigns.
- Experience working on Google Adwords, Facebook Ads Manager & Google Analytics is a must.
- Understanding other Performance Marketing platforms like Google DV360, Amazon DSP, Bing Search, etc. will be an advantage.
- Knowledge & understanding of end to end online acquisition, lead generation, various campaign types, ad formats & channels that drive cost effective conversions is must.
Google AnalyticsAbout PixelMath
61% of Grade 8 students in India can’t do simple mathematical division. Current math teaching methods are boring, haven’t evolved over the years and makes the kid lose interest- this gap only gets wider. We are on a mission to democratise quality math learning in India. PixelMath's core focus is on building a quality math learning product which not only improves the math skill of the student- but also makes the process super fun and enagaging.
We have customers from 10+ countries, while majority of them being from India. We are growing at a steady pace with love pouring in from the parent and student community for what we are building. We are looking for someone who wants to be a part of the much needed change in the math learning space in India and play a critical role in it's growth.
About the role
As a marketing manager, you will completely own the marketing channels of PixelMath. Your main objective as the Marketing Manager would be create and manage content which reaches the right people and increases the brand awareness.
This is a full-stack marketing role where you will take full control of of the marketing channels and execute on all fronts-
- SEO- Improving the SEO of PixelMath by working on on-page and off-page SEO. You should be able to think about ideas for the kind of content we should publish.
- Social Media- Create and publish content for Facebook and Instagram, build and increase engagement with the target audience.
- Ads- Google AdWords + Facebook Ads
- Community- Drive engagement in the existing community of students
Here is what we are looking for-
- 2+ years of experience in managing social media channels and SEO
- You can communicate your ideas clearly, both written and in verbal form
- You are creative and possess high level of empathy
- You like taking responsibility and complete ownership of your work
What you will you get at PixelMath
1. Clearly defined objectives of what we want to achieve.
2. Immense learning opportunities while growing a brand from zero to one.
3. Your own space to plan and run your experiments.
4. Competitive salary and ESOP options.
Google Analytics
Digital Marketing:
Salary: 8-14 LPA
About ZenOnco.io:
https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).
To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.
We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.
We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.
Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction
Role and responsibility:
The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.
* Develop and manage digital marketing campaigns
* Manage organization’s website
* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
* Track the website traffic flow and provide internal reports regularly
* Fix any error in online content and arrange webinars and webcasts
* Attend networking events and product launches.
* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
* Work on SEO of the website pages.
* Edit and post content, videos, podcasts, and audio content on online sites.
* Promote company’s product and services in the digital space.
* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
* Develop, implement, and manage marketing campaigns that promote the products and services of a company.
* Enhance brand awareness in the digital space.
* Drive website traffic and acquire leads.
* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
* Creating and executing SMS, and email-based marketing campaigns.
* Compile performances report using Google Analytics program.
* Keep attention to the updates of Google’s Algorithm.
* Contribute to the company’s blog for on-page and off-page optimization.
* Conduct keyword research according to the latest keyword research strategies.
* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
* Promote the brand’s products and services on various social media channels.
* Build social media marketing strategy and execute it through competitive and audience research.
* Optimize company pages with each social media platform to increase the company’s social content visibility.
* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
* Optimize lead-to-customer conversion rate.
* Managing and optimizing CTAs, landing pages, and the lead generation forms.
* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
* Track, report, and analyze website analytics, and PPC campaigns.
* Optimize the landing pages of paid search engine marketing campaigns.
Education and Experience:
* Graduate or Post Graduate in digital marketing or relevant education
* Experience in digital marketing: 5+ years
* Experience in healthcare industry: 2+ years (Preferred)
You will get:
* Some of the best people to work with (founders are IIM graduates and investment banker)
* An opportunity to make a difference in the lives of millions of cancer patients across the globe
* A great learning environment and opportunity to grow
Google Analytics Collaborate with the Creative Services team on digital or print needs for each event.
Capture event content for social media channels when applicable.
Make sales outreach via phone, in-person and via email
Perform market analysis and research on competition
Support the marketing team in daily administrative tasks
Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
Prepare promotional presentations
Help distribute marketing materials
Manage and update company database and customer relationship management systems (CRM)
Help organize marketing events
Plan and complete field marketing campaigns after conducting preliminary research
Develop robust knowledge of all product lines/services
Produce various literature, signage, merchandise, and other materials to be used at field marketing events
Maintain relationships with third-party vendors and venues
Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
Attend relevant trade shows and events
Monitor industry trends and competitor activities
Manage social media activity surrounding field marketing campaigns
Google Analytics- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
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Software Engineer, Memorres