About client:
Our client is the world’s largest media investment company. In fact, they are responsible for one in every three ads you see globally. In this role, you will be leading the advocacy narrative for a large cluster of brands for the largest FMCG organization in India.
BEST THINGS ABOUT THE JOB
1. Strategic Leadership Opportunities: As the Director of Product Marketing, you will play a pivotal role in shaping and driving the product marketing landscape for a leading consumer goods company. Your strategic insights and hands-on expertise will directly impact product marketing campaigns, contributing to the organization's growth and market dominance.
2. Transformational Role: In just three months, you'll immerse yourself in the product marketing landscape, and within a year, you'll lead process excellence, innovation, and collaboration. This dynamic progression will challenge you and provide a platform to showcase your capabilities in product marketing strategy.
3. Global Exposure and Collaboration: Working closely with global and APAC teams will allow you to collaborate across diverse markets, cultures, and strategies. Your insights will contribute to a cohesive global product marketing strategy, expanding your professional horizons.
4. Innovation and Creativity: The role offers the chance to introduce innovative product marketing strategies, technologies, and creative campaign approaches. Your ideas will drive exceptional results, ensuring that your creativity is recognized and celebrated.
5. Established Industry Leader: The FMCG brand is a market leader in the fast-moving consumer goods sector. Working with them means being a part of a company that values excellence, growth, and innovation. Your efforts will be instrumental in shaping the product marketing landscape for this industry giant.
REQUIRED EXPERIENCE
• You bring a proven track record of at least 8 years in product marketing, with progressively increasing responsibilities.
• Extensive hands-on experience with Google, Meta (Facebook, Instagram), Google Ads Data Hub, Snapchat, Spotify, and Programmatic Advertising platforms like The Trade Desk and DV 360.
• Working knowledge of Customer Data Platforms (CDP), Data Clean Rooms, First Party Data enhancement tools, and techniques.
REQUIRED COMPETENCIES
• Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and more.
• Data Analysis: Proficiency in analysing data to derive actionable insights, track KPIs, and measure the effectiveness of campaigns. Experience with tools like Google Analytics, marketing
automation platforms, and CRM systems.
• Process Optimization: Proven ability to design, implement, and optimize processes to improve efficiency and effectiveness. Knowledge of methodologies such as Lean, Six Sigma, or Agile is a plus.
• Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and ensure successful campaign execution within deadlines.
• Collaboration: Excellent communication and collaboration skills to work effectively with crossfunctional teams. Ability to lead, inspire, and influence team members to achieve common goals.
• Technical Proficiency: Familiarity with various digital marketing tools, software, and platforms, including advertising platforms, marketing automation software, and CMS systems.
• Effective Communication: Strong written and oral communication skills in English, with the ability to articulate ideas clearly and persuasively. You can communicate complex concepts to
both technical and non-technical stakeholders.
• Extreme Ownership: You take full ownership of your projects, campaigns, and decisions, embracing accountability and driving results. Your proactive attitude ensures that challenges are
met head-on.
• Strategic Thinking: You possess a strategic mindset, able to analyze the bigger picture and translate it into actionable digital marketing strategies that align with business goals.
• Innovative Mindset: Your creative thinking and willingness to explore new ideas contribute to the constant evolution of our digital marketing efforts.
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We are looking for "Software Engineer (API)" for Reputed Client @ Bangalore Permanent Role.
Experience: 3 - 4 Yrs
1.Roles & Responsibilities:
• Design, develop, and unit test applications in accordance with established standards.
• Preparing reports, manuals and other documentation on the status, operation and maintenance of software.
• Analyzing and resolving technical and application problems
• Adhering to high-quality development principles while delivering solutions on-time and on-budget
• Providing third-level support to business users.
• Compliance of process and quality management standards
• Understanding and implementation of SDLC process
2.Technical Skills:
Primary Skills
• 2+ years of experience in Web API, C#.Net, OOPS and Entity framework
• Minimum 1+ years of experience on Web Application development HTML, CSS, JavaScript/JQuery, Entity framework and Linq Queries
• Must have a good exposure on query writing and DB management for writing stored procedures/ user-defined functions
Secondary Skills
• Experience in analysing existing code and debugging.
• Should have a solid understanding of the SDLC processes (Design, Construction, Testing, Deployment)
• Proven experience of delivering on-time and with quality
• Should have good unit testing skills to review his own development and identify all the defects and get it fixed before releasing the code
Desired Skills
• Should have experience in developing ERP applications or Database Intensive Data Entry applications.
• Been on a same role for a period of 2 years or more
• Hands on experience of configuration management and version maintenance
• Prior experience of working in the shipping domain
• Should be able to understand the Functional Specifications and Technical Specifications and develop the application as per the specification provided.
• Full stack developers with experience in Developing products with Angular and C# APIs, from ground-up will be a plus.
3.Abilty:
• Excellent Communication Skills
• Good conceptualization skills
• Strong Visualization ability
• Analytical ability
• Quality Oriented
• Problem solving
4.Educational Qualification:
BE/B-Tech/MCA/ M.Tech
Age between 24 Year to 28 Years
Job Description:
Minimum 3+ years of experience
Java, OOPS, Data structure, Design Patterns, Multithreading, Spring, Hibernate, Java Script based technology, knowledge of J2EE, PL - SQL..
Core Java Topics including Language Features, Architecture.
OOP Concepts in depth with real time scenarios
Understandings of special Keywords and their applicability as well as advantages and
disadvantages - Like static, final, this, super etc. static should be in depth
Singleton class, Serialization, Cloning, Anonymous Inner class concepts.
In depth concept of Dynamic and static polymorphism & Multiple Inheritance issue/ resolve.
Concepts on String, Exception Handling, Array etc.
Java SE 8 and 9 Features: Functional Inheritance, Lambda Expression, default and static method
etc.
Collection Classes in detail along with the internal data structure and working principle.
Multithreading concept. Concept on ConcurrentHashMap etc.
Analysis of Algorithm - Time Complexity – Big O Calculation
Code Optimizing techniques, Different Algorithm designs and strategies.
Design patterns in Java
Different Sorting & Searching Algo with their Time complexity analysis
Problem solving using Hackerrank or similar sites, with focus on Arrays, Linked Lists, Hash Maps,
Trees, Balanced Trees, Stacks, Queues, Strings , Big Number , Data Structures, Object Oriented
Programming
Exception Handling – Advanced, Sorting, Search, Recursion, Graph Theory.
Note: Core Java + PL/SQL (Unix will be add on)
Leadership: SVP/VP-SEO spearheads all activities of the SEO department and is in direct supervision of the
AVP, Director, Group Head, Senior Manager, Manager and supporting personnel. At this capacity, SVP/VP-SEO
is also accountable for the end-to-end performance of the SEO & content optimized through the initiatives of
the SEO department. VP/SVP-SEO also sets quarterly and yearly SEO department performance targets. Ensures
all client campaigns is managed and executed on-time-every-time within the given budgets and deadlines.
VP/SVP-SEO also plays a mentorship role to the entire SEO department by guiding them in the execution of
their functions, constantly ensuring improvement in their professional skills and essentially readying them for
the occupation of his/her position.
Strategy: VP/SVP-SEO is tasked with determining the strategic direction of all client campaigns for the
business. VP/SVP-SEO ensures that these strategies are in line with the overall business goals and objectives.
The formulation of SEO strategies should also, be done in conjunction with the other relevant stakeholders like
website, technology, ppc, social & orm teams
Innovation and Opportunities: VP/SVP-SEO also plays the role of reviewing the business on a regular basis in
an attempt to identify opportunities, areas of improvement, and tools and automation solutions for the team
and client business SEO programs. In addition, at this capacity, VP/SVP-SEO attends relevant SEO events for
gathering new SEO skills that will give the SEO business & team a competitive edge by effectively maintaining
high search rankings and promoting organic visits, leads and conversions over its competition.
Collaboration: VP/SVP-SEO identifies skill gaps in the SEO department and works with the HR department in
filling these positions with suitable candidates. This is to ensure smooth and effective performance of functions
within the SEO department by handpicking key personnel from a long list of qualified individuals. VP/SVP-SEO
also works closely with the content editing and content marketing departments and/or 3rd party vendor(s) in
tailoring optimized content for the client business both in online and offline programs. VP/SVP-SEO also
collaborates with third party influencers, for example, journalists, in order to drive content marketing
opportunities for client business
Research and Analysis: VP/SVP-SEO also plays a major analytical role in the SEO department. Conducts
relevant SEO research on the client business’s content and takes a data-driven approach in the creation of
audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and
analyses, the VP/SVP-SEO prepares and leads SEO and content pitches and other SEO strategy proposals and
manages a health P&L
At this capacity, VP/SVP-SEO employs the use of several SEO related tools such as Google Analytics and
Webmaster in identifying trends, issues, and opportunities in the client business’s sites, blogs, and pages and
to further ensure that they are optimized to drive higher rankings, traffic, leads & conversions. On top of this,
the VP/SVP-SEO also takes charge of conducting SEO audits, development of Google algorithms, and even
sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.
Required Qualifications, Experience & Skills
Education: A candidate for this position will possess an engineering degree in addition to a master’s degree in
marketing or business administration from tier 1 collage/university
Experience: The candidate must have a proven and successful 15 years record of accomplishment in the
designing and delivery of SEO plans and strategies in fast-paced agency, In addition, a suitable candidate will
have had substantial experience working in a managerial position involving a team in SEO and content
capacity. The VP/SVP-SEO will have a proven ability to take responsibility and sensibly account for a team’s
performance. As a strong bonus, the VP/SVP-SEO must also have experience in Ecom (Amazon SEO), App Store
Optimization, YouTube Optimization, Google My Business, Voice search and influencer marketing and have a
passion for all things digital.
Analytical Skills: VP/SVP-SEO also portrays great analytical skills and is able to draw insight from raw
information and data acquired through research and others. Will have the ability to analyse this data for
determining SEO strategies, approaches, and content planning. The candidate will also demonstrate an ability
to conduct SEO analyses for trends, links, and influencers. He will also demonstrate an intimate understanding
and interest in analytical tools such as SEOMoz, Screaming frog, Omniture, Google analytics, CleverTap,
AppsFlyer, Webmaster tools, Global web index, Similarweb, Algolia others
A suitable candidate for this position will not only demonstrate great in-dept and up-to-date understanding of
SEO but also of various digital marketing channels, for example, PR, web development, content creation, social
media, ppc, UI/UX among others. In addition to this, the VP/SVP-SEO will show superior proficiency in HTML,
Java-script, AJAX CSS, Flash, and other valuable media technologies. He will also be proficient in scripting
languages such as .php, .aspx, and .jsp.
Communication: VP/SVP SEO must also possess exceptional communication skills both in verbal and written
form. The effectiveness of leadership and the proper execution of functions by junior SEO management is
highly dependent on the clarity of communication down the line.
In addition to this, the VP/SVP-SEO also interacts with the key stakeholders of other departments in the
creation of department-wide SEO strategies and approaches. He also presents research findings and proposals
in the form of reports to the relevant internal stakeholders and clients, and for this reason he must be able to
articulate complex concepts in a simple, digestible, and convincing manner.
Ms Office/Software: VP/SVP-SEO must be extremely proficient in Ms Word and PowerPoint, which are
necessary for the conveyance of SEO strategies and approaches to junior SEO Management, the Content
departments, client servicing department, and other relevant departments. These two tools are also necessary
for the creation of both visually and verbally engaging reports and presentations for clients and internal
stakeholders.
Leadership/People Skills: The candidate for the VP/SVP-SEO position must demonstrate exceptional
leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional
team into working towards a unified vision and objective. In addition to this, VP/SVP-SEO will demonstrate
excellent people skills that make him/her likeable and relatable, making him/her easier to trust making junior
SEO and cross-functional personnel willing and ready to follow in his/her directives.
Interpersonal Skills: VP/SVP-SEO must also possess certain interpersonal skills that will enable him/her to
execute his/her duties much more effectively. He/She must be a strategic thinker who is confident in his/her
style of leadership. Must be an avid learner who is constantly taking in new information that keeps his/her
team ahead, have an ability to work autonomously with minimal supervision. Have excellent problem solving
skills, be comfortable working in a fast-paced environment, be a team builder who is constantly motivating
junior and cross-functional staff, be highly organized, have an ability to prioritize and handle multiple
simultaneous tasks, and demonstrate calmness and composure in stressful or uncertain situations.
- Conducting skills gap analyses between industry expectations and academic curriculum.
- Taking inputs from corporates and designing learning solutions for students pursuing the courses from the brand to achieve learning goals.
- Developing learning objectives and ensuring content matches those objectives
- Creating engaging high level and low-level instructional design for students to best grasp content.
- Creating relevant graphic and online content in collaboration with the graphics and the technology team.
- Coordinating with business development teams in solutioning for corporates
- Coordinating with academic heads and faculties as required to best implement standardised curriculum.
- Conducting Train the Trainer for the faculties to ensure specific learning outcomes through each course.
- Designing assessment methodologies to make these outcomes measurable.
- Maintaining Content coordination across all the campuses to ensure standardizations.
- Ensuring that the brand is protected by adhering to brand guidelines and company regulations.
What you need to have:
- 5+ years of relevant work experience.
- Passionate towards education, proactive and willing to take ownership.
- Can thrive in high work pressure environment.
- Ability to identify trends and react quickly to keep the curriculum and content relevant.
- Excellent communication and organizational skills
- Storyboarding, eLearning, Instructional design & content writing
- Positive attitude and a desire to produce measurable results
The B2B manufacturing industry has a lack of digitisation globally. NowPurchase is building layers of technology to help improve the productivity and profits of the manufacturer. For this we are building the OS (Operating System) that will seamlessly connect factory equipment such as furnaces and spectrometers to our software systems that provide real time optimisations.
The end-game is to use this interconnected system to do great production planning and autonomous procurement of their raw materials. The Heart of NowPurchase will be a marketplace consisting of these smart factories and raw material suppliers.
Here a video that explains our product journey:
[https://www.loom.com/share/ccd0ed9e7bc349d7bba851d762253c21](https://www.loom.com/share/ccd0ed9e7bc349d7bba851d762253c21)
**Role Description**
NowPurchase is looking to add an immensely talented Backend Developer that will help us invent, design, refine and deliver products that will meet the above vision.
- Expect to build a lot of services and APIs in the cloud and stand-alone IoT devices to serve both the browser as well as native IoT enabled terminals that will be placed at the manufacturers' premises.
- Expect designing algorithms that model the metallurgy of the manufacturing processes as well as using tools such as linear programming, machine learning etc.
**What are the expectations from this role?**
- Deliver high quality modular code deployed to serve web, mobile and native IoT enabled terminals that leverage REST-based services and real time sockets. This would include algorithms for real time optimizations that are critical for the manufacturing process.
- You are empowered to work directly with leadership and the product team to make decisions about your code and future of the product.
- Have a strong emphasis on shipping features quickly without sacrificing code quality. Be ready to build a lot of MVPs that will go through iteration or be completely scrapped depending on the outcome at the customer end.
- Own your Agile projects and responsible for software design to implementation and deployment. Maintain sprints, delivery timelines and contribute to better managing the engineering team.
- Collaborate on the end to end design and implementation of the platform, including data modeling, systems architecture, data security, access controls, architecture, user experience, deployment, automation, and monitoring.
- Maintain a high level of data integrity, quality and security checks.
- Develop data pipelines and RESTful services that are distributed, robust and highly performant.
- Build a culture of simplicity and pragmatism, which is reflected in your elegant code that other developers emulate and you ensure through thorough code reviews and processes.
**Qualifications and Experience**
- 1+ years of demonstrated software engineering experience in an agile environment designing, architecting and implementing robust scalable systems preferably for modern SaaS application
- Experience with modern server-side programming languages such as Python, Scala, Go. Experience with web frameworks such as Django Rest Framework, Flask.
- Experience with architecting asynchronous services with design patters leveraging PostgreSQL, MongoDB, Redis, Celery for storage and multi-tenant servers over AWS Elastic BeanStalk.
**Compensation & Benefits**
- **Cash Compensation:** As per industry standards & pedigree of candidate
- **ESOPs:** 10% of NowPurchase is dedicated to current & future team members. Your package would entail some ESOPs so that you own a part of the company and grow along with it.
- **Medical Insurance:** Benefits of group insurance of 3 lakhs for family including parents, spouse, children
- **Generous leave structure and WFHs** including Marriage, Maternity & Paternity leaves
- **Complete Relocation Expenses:** We are building a unicorn out of the city of Joy (Kolkata). We will pay for everything you spend to relocate here.
**Possible Growth path**
Backend Developer > Senior Backend End Engineer > Engineering Manager > VP of Engineering
## **Tech Stack**
- React/Redux
- Python/Django/Celery
- Git, AWS, ELB (Elastic Beanstalk), Netlify
- PostgreSQL/Redis/S3
**Hiring Process**
1. Screening of applicants & initial telephonic call with Manager -HR
2. F2F/Video Interview with Engineering Manager and Cofounder CTO
3. Take home written assessment
4. F2F/Video Interview with Cofounder CEO
5. Email communication on final feedback
The end to end process shall take less than 10 days. We pride ourselves on being transparent & moving fast.
*Candidates who accept an offer may join within 1 hour, 1 week or up to 45days of signing - though, we have a preference for as short a gap period between signing and joining since we're at the most exciting part of our journey - laying the foundation for the NowPurchase platform!*
What we’re looking for:
(Responsibilities)
- Collaborate with engineers to gather user requirements.
Use various ideation methods like brainstorming to solve the user’s needs to add value to the company. - Create a cohesive style guide to ensure consistent design language is followed across the product.
- Showcase design ideas through sitemaps, storyboards, and process flows. Implement the latest design innovations to ensure that the product is in accordance with the cutting-edge technology.
- Define user task flows and interaction models. Conduct user research and create user Personas Conduct customer and competitor analysis. Create prototypes, wireframes, and mock-ups to demonstrate the functioning and layout of the product.
- Optimises UI designs and tests for intuitiveness and user-centeredness. Conduct usability testing to identify gaps in design and see if they can be further improved.