Director - Digital Products

Introduction

Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.

We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.

Responsibilities

1. Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
2. Interact with users on chat and demo calls, monitor their interaction with the product and website
3. Participate in product roadmap meetings and suggest features and improvements
4. Ideate, research and publish content relevant to increase brand visibility on search engines and social media
5. Stay on top of competitors’ activities and identify new markets and segments to increase paying customers

A Typical Day at Work

1. 2 hours: Look at how Google Ads are performing and optimise keywords
2. 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
3. 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
4. 1 hour: Answer live chat throughout the day
5. 30 mins: Conduct a product demo for a customer
6. 30 mins: Verify that data (like attribution, etc) on Hubspot are correct

Why You Should Join Us

1. We are a tiny team. So, your work will have immediate and far-reaching impact
2. We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
3. We already have millions of users who are very happy with our services. Really, millions and very happy!
4. You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
5. Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)

Salary

1. See the top of this post :)
2. The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
3. 100% cash
4. No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance

Skills

Required

• Excellent English Communication (oral/written)
• Superb Attention to Detail
• Content Writing
• Social Media Marketing
• Sense of humour

Good-to-have

• B2B SaaS Marketing
• PPC Marketing
• Product Demos
• HubSpot

Hiring Process

You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd

We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.

Responsibilities:

• Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
• Supervising the department and providing guidance and feedback to other marketing professionals
• Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports.
• Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
• Conduct general market research to keep abreast of trends and competitor's marketing movements.
• Control budgets and allocate resources amongst projects.
• Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
• Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
• Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
• Follow it up with concept note, as first step of initiating any promotion.
• Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
• Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.

Requirements:

• Proven experience as Marketing & excellent organising skills,
• Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude

Hi there! Thanks for taking the time to check us out - we’re flattered. Reading the description below might take a few minutes, but we promise it is all worth it.

Let’s start with

The Opportunity

If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr.Digital Marketing Executive to develop, implement, track and optimise our digital marketing campaigns across all digital channels. Your work will directly impact millions of lives as you will be working on one of our high growth products. We have over 100 Million users across all our products and we are growing exponentially.

What we believe:

Our number one priority is company culture. our whole belief is that “your culture is your brand”

● All the team members are open to converse, helping and teaching

● You will always be noticed for your better work and rewarded.

● Great work-life balance with the flexibility of you deciding your working hours.

● No bossy culture

● The relationship with the founder is more like a partnership & he is always open to listening to you and ready to go beyond the extra mile when you need him.

Feel free to reach out to any of our team members. They can share their first-hand experience.

Responsibilities:

● Plan and execute all digital marketing, performance marketing campaigns including SEO/SEM, app marketing, marketing database, email, social media and display advertising campaigns.

● Performing App Store Optimization & Search Engine Optimization activities for generating organic traffic.

● Design, build and maintain our social media presence.

● Promoting app on various platforms.

● Creating viral & trendy content.

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

● Brainstorm new and creative growth strategies.

● Plan, execute and measure experiments and conversion tests.

● Collaborate with internal teams to create landing pages, web pages and other merchandising collaterals and optimise the user experience.

● Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

● Instrument conversion points and optimise user funnels.

● Collaborate with agencies and other vendor partners.

● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

● Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation.

● Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth.

● Planning and executing campaigns, including web, SEO/SEM, social media, content, email and display advertising.

● Weekly-Monthly Stats Report

Requirements:

● MBA/BBA/B.E/B.Tech degree in Marketing, Engineering or a related field.

● 3+ years experience in online advertising/marketing digital marketing.

● Experience in Organic Traffic Generation

● Experience in Social Media Optimization and Marketing

● Experience with Data Analytics for ASO and SEO.

● Experience in Keyword Research and Optimisation

● Experience in Competitor Analysis

● Understanding of How metadata differs across store pages and platforms.

● Demonstrable experience leading and managing SEO/SEM, performance marketing, app marketing, marketing database, email, social media and/or display advertising campaigns

● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

● Experience in optimising landing pages and user funnels

● Experience with A/B and multivariate experiments

● Solid knowledge of website analytics tools (e.g., Google Analytics, Firebase and others)

● Working knowledge of ad serving tools (e.g., Taboola, DV 360, others )

● Experience in setting up and optimising Google Adwords campaigns

● Strong analytical skills and data-driven thinking

● Up-to-date with the latest trends and best practices in online marketing and measurement

● Excellent written and verbal communication.

● Experience in Digital Marketing with a specific focus in Google Ad words, Facebook Ads

● Responsible for creating and scaling Facebook, Adwords marketing campaigns

● Analyse data from various sources (Google Analytics, Facebook analytics, etc.) and find insights on how to grow faster

Are you the right person?

To make the cut, you must meet the following criteria -

● You are an impressively smooth talker who can get your point across with ease

● You are able to assess and understand a situation faster than Sherlock

● You love taking initiative and seeing a project through to completion

● You are creative and would love to experiment with new ideas

● You’re a pro at managing Google Play Console If you’ve worked in the mobile marketing space before, we would especially love to hear from you!

Location: Bengaluru (Koramangala) Experience: 3 to 6 years

Benefits :

● Health Insurance for yourself and your Parents- We know a healthy employee is a happy and productive employee. That’s why we offer a variety of health insurance options to meet your lifestyle. You’ll have access to the top providers and physicians available to you and your family.

● Office lunch - Daily free lunch

● Challenging work- All our products target 100+ Million users. One gets to work on scale and experience solving challenging problems.

● Great team- Like-minded talented team to work with

● MacBook to work- You decide your machine, however, we prefer Apple

● Career growth- Boost your career growth by 10X more learning and opportunities

● Team outing- Join us on our annual 2-3 days team outing! Our last one was in Ooty, Tamil Nadu

We’re passionate about enabling people to do their best work. We dream big and we’re looking for people who do the same. Come work with us and find out where your career will take you at Apps10X!

It’s a great opportunity to work on an important mission and join a fun, talented team. Share your portfolio - we want to see what you can do. :)We know that people are more than what’s on their CV.

If this role highlights your experience and gets you excited – please apply! 

We are looking for self-motivated and result-driven individuals for the role of Sr. SEO Executive. This person will define long-term goals and identify opportunities.

Designation: – Sr. SEO Executive

Location: – Gandhinagar, Gujarat.

Qualification: – B.tech, M.tech, BCA, MCA, BSC, MSC (IT, CE), MBA.

Experience:– 5+ Years

Working Days:– 5 Days (Mon- Fri)

Roles & Responsibilities:-

• A strong understanding of all aspects of on-page and off-page optimization techniques of SEO
• Must know how to use Google Analytics and Google Search Console tools to create a report
• Must be able to identify SEO-related issues on the website and fix them
• Must be able to proofread articles to ensure that they are SEO friendly
• Must know how to do a competitor analysis and derive insights from it to improve the website performance
• Must perform keyword research on a regular basis
• Must perform link building for critical pages to increase website traffic.

Roles and responsibilities:-

• Implement best practices of SEO on websites to increase organic traffic from different sources such as Google.
• Ensure we are generating a targeted number of qualified leads from the website monthly.
• Optimize existing websites to improve their performance in search engines.
• Coordinate with web developers to get the new content updated on the website.
• Coordinate with content developers to get the content at the scheduled time.
• Perform keyword research for targeted services and countries and suggested topics that need to be written and published in the scheduled time.
• Use marketing tools such as SEMrush to do a competitor analysis and create quality backlinks from different sources.
• Keep track of all the latest updates from Google and ensure that website abides by those updates.
• Perform market research on a regular basis to implement new and productive things on the website.

Digital marketing executive job duties include:

• Prepare social media marketing strategy and campaign by coming up with content

ideas, planning the budget, and implementing it.

• Utilize various social media channels to promote the company’s products and

services.

• Increase the visibility of the company’s social content by optimizing individual

company pages on social media platforms.

• Utilize the digital marketing aspects of the social media marketing roadmap to

increase website traffic, audience engagement, and revenue.

• To achieve certain goals, you must generate leads, qualify leads, develop

marketing communications, build your brand image, and convert sales leads.

• Taking steps to improve campaigns and other marketing efforts by monitoring

their performance and evaluating their effectiveness.

Requirements for Digital marketing executive

• A graduate degree in marketing or a related field is required.

• 1-3 Years of experience in digital marketing.

• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,

social media campaigns, and display advertising campaigns.

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

* Developing and managing digital prospecting and remarketing campaigns

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

* Identifying and testing new channels to continue to meet or exceed established critical metrics

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

* Curious and a strong problem solver.