Curry Tree

21Grams Food Creations Private Limited is a food company. Under it, we have the brand Curry Tree, a range of ready-to-cook curry pastes. 21Grams is the weight of the soul, which in effect would make us the soul food creation company. Like our name suggests, with Curry Tree, our aim is to help people recreate curries with zero fuss and 100% efficiency.

The main objective is to increase the presence of our products in Category A stores across Mumbai.
There will be 2 people in your team, to help you achieve this.
You will have to lead this team to:
1. identify the right stores for our products to be placed
2. Visit the store and explain our product to storekeepers
3. Book orders for the products
4. Work on stock updation data from stores

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

 

* Developing and managing digital prospecting and remarketing campaigns

 

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

 

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

 

* Identifying and testing new channels to continue to meet or exceed established critical metrics

 

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

 

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

 

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

 

* Curious and a strong problem solver.