Social Media Manager

Company Overview: This startup is on a mission to provide every Indian access to Wealth management. Their platform allows individuals to invest in a variety of financial products such as Mutual Funds, AIFs, private shares, life insurance, health insurance and more. They provide Wealth Management services via a network of advisor partners who earn a livelihood from the platform while servicing clients with a tech- enabled 360- degree wealth management experience. The startup is funded by Falcon Edge & has raised a capital of USD 7 million. 

Role Overview
Summary of Role

We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.

Requirements:

• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.

Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.

• Social Media Savvy and loves to explore all relevant social media platforms

• Super enthusiastic about latest trends and technologies

• Excellent communication skills 

• Ready to take up new challenges 

• Has interest in research

• A creative and logical thinker

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

 

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

 

Job Description

 

Work From Office

 

We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

 

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily
• Monitor web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Handle influencers for engagements, activities and campaigns

 

Requirements and skills

 

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in social media content
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

We are seeking a creative Content Creator to join our Marketing team and help us guide RemitBee into the future. You will be working closely with the Marketing Team to engage our online audiences around the world and build awareness through articles, case studies and news content. If you are a creative and innovative problem solver, this role is the perfect fit for you.

Key Responsibilities:

• Create the following types of content – blog posts, articles, case studies, News content.

• Research and analyze data/information about the content topic.

• Come up with new ideas and suggestions for topics and content.

• Be up to date with latest News in North America/Canada/Worldwide.

• Conducting research to uncover interesting and significant news.

• Work closely with the marketing/SEO/content teams.

• Follow the brand guidelines and voice for content production.

Required Skills/Qualifications:

• 2 to 3 years minimum of professional writing experience

• Fluent in written English, Punctuation, Grammar

• A strong portfolio of various content, preferably in Journalism & news publication.

• A keen eye for aesthetics and details.

• Excellent communication skills.

• Use Google Trends

• Highly organized, with a proven ability to meet deadlines in a demanding environment.

• Ability to communicate and present ideas and rationales.

• An ability to self-motivate and be team-centric.

• Ability to prioritize and manage workload across multiple simultaneous tasks, in a fast-paced work environment, while ensuring delivery of high-quality work and meeting timelines.

• Experience working with different teams and multiple stakeholders in agile environment

Must to have:

• Publications

• Technical writing experience

What you will do:

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

 

Desired Candidate Profile

What you need to have:

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

 

 

What you need to have:

Higrocer team is looking for a talented, smart, experienced and entrepreneurial Business Manager/Head/Lead/Specialist to help us deliver a world-class product in the social media and e-commerce space. You will be working on an exciting new product that will change the way we discover products and shop for them online. You will be joining a dynamic and creative group who set a high bar for innovation and success in a fast-paced and changing environment.

Designation: Business Head - eCommerce - Comfort Food Ecosystem

Location: Mumbai

This role will have end-to-end ownership of this e-commerce business with Digital First mindset. You will create the Digital Selling Strategy, help build the prototype and beta-version of the product and work closely with the internal and external stakeholders.

We expect the Business Manager/Head/Lead/Specialist to be a passionate customer advocate with proven analytical capabilities and project management skills, extreme attention to detail, online/mobile technology understanding, social media marketing skills and the ability to effectively prioritize and multi-task.

The Business Manager/Head/Lead/Specialist must be an effective negotiator and an excellent communicator in working with partners and vendors, as well as with internal cross-functional teams. The ideal candidate will be a self-starter with a passion for Digital First on product & technology, a high level of flexibility, commitment, and a sense of ownership


An Ideal Candidate will be able to:

Act as the business owner for this e-commerce product, possessing a complete understanding of internal and external variables that impact the business
Develop a detailed understanding of the product development and go-to-market process for the Digital First business, as well as the factors that drive success within each segment of our business
Must Have experience in FMCG Food & Beverages or OTC marketing
Responsible for managing the ecommerce business, apart from building and cost effective and efficient business model
Responsible for establishing a system and process that is standardized, reasonable and suitable for the Indian e-commerce sales model, and effectively complete the whole process management of the sales process
Manage Revenue and Gross Profit Targets for E-commerce and grow the business digital interventions
Planning, Executing & Handling complete business operations of e-commerce at each level
Understand the characteristics of Indian e-commerce market and use the platforms superior resources to establish and build the overseas e-commerce network
Front-end operations, Product Assortment, Supply chain, Distribution and CRM
Over-seeing and executing Pan-India level deliveries for a seamless operation
Planning and implementing visibility activities for the brand for the e-commerce clients
Campaign Analytics Strategies & implementation for maximizing revenues and customer experience
Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
Responsible for the development of effective e-commerce website branding, planning and marketing programs
To create engagement via digital marketing plans to ensure maximum brand visibility on a platform
Formulate a comprehensive account wise strategy for e-Commerce channel
To drive operational excellence by developing models to improve process efficiency, reduce delivery costs; and led efforts to expedite vendor sign-up process
Create business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies.
Conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets.

Basic Qualifications

Bachelor’s degree in technical field preferably from prestigious institutions
6+ years of product management experience developing and launching products
5+ years of experience in the e-commerce space with exposure to social media trends, online marketing and brand building
Experience managing multiple projects - prioritization, planning and task delegation
Ability to develop & drive business strategy
Multiple successful launches of V1 products in a rapid growth environment
Hands on experience working in an Agile environment with a short iteration cadence
Proven track record of taking ownership and driving results
Exceptional interpersonal and communication skills, both written and verbal

We are looking for self-motivated, detail-oriented individuals to write technical content for our web properties. The content will primarily revolve around mobile games. Candidates interested in this position must demonstrate an interest in technology, excellent verbal and written communication skills.

If you can watch, play and write well about Android games, this job is for you.

Responsibilities and Duties
You'd be responsible to:

• conceptualize new content ideas,
• research on the assigned topics,
• and create high-quality content around mobile games.
•  

Qualifications and Skills

• Impeccable written and verbal command over English is a must.
• Graduate/post-graduate in English literature or Technology would be a plus.
• Must NOT be over 28 years old in age.

Key Responsibilities:

- Ability to write compelling copy thats catchy, relevant, and completely error-free
- Identify high-performing keywords, topics and formats, and build a roadmap for content projects
- Research markets and industries to compare and create content that is innovative and original
- Establish workflow for identifying, creating, publishing, and repurposing content
- Ability to write a wide variety of content in the career space for multiple platforms (blog, website, emails, social updates, guides, ebooks, etc.)
- Consistently brainstorm and collaborate with the team for new ideas and strategies

Skills Required:

Writing & grammar skills, Research skills, Detail-oriented, Quality check,
Editing & proof-reading, Interpersonal skills, Ability to generate ideas,
Team player, Result-driven

Good to have Skills:

SEO

About AmbitionBox:

AmbitionBox is a career advisory platform founded in 2015. Our vision is to empower people in achieving their career aspirations. With 20 Lakh+ Company reviews, 40 Lakh+ Salaries and 2 Lakh+ Interview questions, AmbitionBox helps more than 15 Lakh people every month to make informed career choices.
In Oct 2016, AmbitionBox was acquired by Naukri.com to benefit 50 Million+ job seekers on its platform.

What can you find on AmbitionBox?

Workplace transparency is the key to our mission at AmbitionBox. We offer Company reviews, Salaries, Interview questions, Company information, Salary calculator, and more.

With more than 60 Lakh contributors, the information available on our platform is user-generated, i.e. shared by real employees. Thus, providing the most trusted insights about companies to make informed career choices.

Why Join AmbitionBox’s Team?

Working at AmbitionBox will give you a unique learning experience by providing high career growth in a fast-paced startup-like environment, along with the perks and benefits of working in a large tech company.

Perks of joining us:

End-to-end ownership of tasks.
Freedom to innovate and experiment.
Work on projects that bring impact.
Wear multiple hats. (Why? Because that’s the future!)

What are we looking for in you?

We are looking for talented individuals who believe there is a need to disrupt old methods and are truly committed and driven to make it happen.
Diplomas and degrees do not matter. We are looking for unique personalities who wish to invest themselves in a growing startup.

Besides relevant knowledge in the field, do you think you have the below-mentioned traits? If yes, come and meet us!
You are a nice person (Yes, we value good human beings),
You are a team player,
You have excellent interpersonal skills,
You have an eye for detail,
You are dynamic and enthusiastic,
You are positive,
You are curious,
You have a passion for building products and solving intriguing problems.

Are you funny and love to party? Even better!
We value people who know how to work and have fun at the same time.

What else to expect?

As part of AmbitionBox, you will:
- be welcomed by warm and gracious people and start discovering our story,
- be encouraged, motivated, and trained so that you get better at what you do,
- attend knowledge transfer sessions from fellow team members.
- get a dose of fun conversations during team lunch,
- have so much fun in team outings (at least once every month).
- make wonderful memories.