
Designation
- Digital Marketing Manager
- Performance Marketing Manager
- Paid Marketing Manager
- Digital Lead
- Lead- Digital Marketing
- Online Marketing Manager
- Digital Marketing Analyst/Senior Digital Marketing Analyst
- Digital Success Manager
About the Role:
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
- Lead a team of performance marketers & Data Analyst
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
- Work on Launching & Optimising other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
- Work on retentiton marketing through Mo engage or internal communication.
- Coordination with SEO Team for Organic ranking updates & suggestions
- Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
- Work on launching influencer marketing campaigns & influencer network for the brand.
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
Min. 3-4 year experience is required in this role.
THIS JOB IS NOT FOR FRESHERS! SEPARATE POSTINGS SHALL BE MADE FOR THE SAME
Questionnaire forhttps://docs.google.com/document/d/1_DrazG6jU-PYRRIbBJ7VhKXUrx-Qr8nLLtBRrxjwRM8/edit" target="_blank"> DM Hiring

About Impact Guru
About
Connect with the team
Similar jobs
Roles & Responsibilities
- Data Engineering Excellence: Design and implement data pipelines using formats like JSON, Parquet, CSV, and ORC, utilizing batch and streaming ingestion.
- Cloud Data Migration Leadership: Lead cloud migration projects, developing scalable Spark pipelines.
- Medallion Architecture: Implement Bronze, Silver, and gold tables for scalable data systems.
- Spark Code Optimization: Optimize Spark code to ensure efficient cloud migration.
- Data Modeling: Develop and maintain data models with strong governance practices.
- Data Cataloging & Quality: Implement cataloging strategies with Unity Catalog to maintain high-quality data.
- Delta Live Table Leadership: Lead the design and implementation of Delta Live Tables (DLT) pipelines for secure, tamper-resistant data management.
- Customer Collaboration: Collaborate with clients to optimize cloud migrations and ensure best practices in design and governance.
Educational Qualifications
- Experience: Minimum 5 years of hands-on experience in data engineering, with a proven track record in complex pipeline development and cloud-based data migration projects.
- Education: Bachelor’s or higher degree in Computer Science, Data Engineering, or a related field.
- Skills
- Must-have: Proficiency in Spark, SQL, Python, and other relevant data processing technologies. Strong knowledge of Databricks and its components, including Delta Live Table (DLT) pipeline implementations. Expertise in on-premises to cloud Spark code optimization and Medallion Architecture.
Good to Have
- Familiarity with AWS services (experience with additional cloud platforms like GCP or Azure is a plus).
Soft Skills
- Excellent communication and collaboration skills, with the ability to work effectively with clients and internal teams.
- Certifications
- AWS/GCP/Azure Data Engineer Certification.
Key Responsibilities and Duties
- Lead technical solution design:
- Lead the design of technical solutions that meet business requirements.
- Ensure technical solutions are scalable, reliable, and maintainable.
- Ensure technical solutions align with enterprise architecture and technology standards.
- Ensure the implementation of technical solutions for quality and performance.
- Define technical architecture:
- Define technical architecture and standards for new and existing systems.
- Ensure technical architecture aligns with business and technology strategies.
- Continuously evaluate and update technical architecture to meet changing business needs.
- Present the architecture to stakeholders.
- Provide technical guidance and expertise:
- Provide technical guidance and expertise to development teams.
- Collaborate with development teams to ensure technical solutions are implemented correctly.
- Ensure technical solutions meet functional and non-functional requirements.
- Develop and maintain technical documentation:
- Develop and maintain technical documentation, including architecture diagrams, specifications, and standards.
- Ensure technical documentation is accurate and up to date.
- Ensure technical documentation is accessible to relevant stakeholders.
- Manage technical risk and compliance:
- Identify and manage technical risks associated with technical solutions.
- Ensure technical solutions comply with regulatory and security standards.
- Monitor and report on technical compliance.
- Collaborate with other departments:
- Collaborate with other departments to ensure technical solutions align with business needs.
- Build strong relationships with key stakeholders.
- Provide technical guidance and support to other departments as necessary.
- Mentor and coach technical staff:
- Mentor and coach technical staff to improve their skills and knowledge.
- Provide feedback and performance evaluations to technical staff.
- Develop technical staff to assume greater responsibilities.
- Continuously improve technical architecture and design processes:
- Continuously improve technical architecture and design processes and tools.
- Ensure adherence to technical architecture and design standards and best practices.
- Identify and implement process improvements to increase efficiency and effectiveness.
Mandatory skills
Project Mandatory Skills
Project Desired Skills
- Designing enterprise grade systems from scratch
- Developing prototypes for custom frameworks
- Design and Develop custom workflow engines
- Worked with various database like Oracle, SQL, Postgres, Cosmos, MySQL, NoSQL etc
- Work experience with systems involving ETL processing (Pentaho or SSIS or Informatica)
- Work experience with Reporting tools (PowerBI)
- Work experience with Data Analytics
- Well-verse with Cloud services knowledge either Azure or AWS. Azure is desired
- Expertise in designing solutions for Cross-cutting concerns like Centralized logging, Observability, Activity Traceability, Security Mgmt., File exchange, Integration with external systems etc
- Very good verbal communication to interact with stakeholders
- Very good knowledge to use AI Coding Agents like Claude Code or Codex or Github Copilot for developing custom frameworks
- Very good knowledge to add workflows in the tools like Github or Static code analysis etc to automate the review processes
- Well-verse with Cloud services knowledge either Azure or AWS. Azure is desired
- Retail industry knowledge is desired skills
- Working with a team size of 20 is desired
- Working in any Legacy transformation to modern enterprise system
- Togaf certification
- Use of ADO and Azure Repo, Azure DevOps pipelines
Qualifications
- Bachelor’s degree in computer science, Information Technology, or related field.
- 12 – 15 years of experience in technical architecture and design in IT organizations.
- Strong understanding of enterprise architecture principles and best practices.
- Experience with a wide range of technologies and platforms.
- Strong leadership, communication, and collaboration skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Ability to influence and negotiate with stakeholders.
- Strong problem-solving and analytical skills.
- Data Scientist with 4+ yrs of experience
- Good working experience in Computer vision and ML engineering
- Strong knowledge of statistical modeling, hypothesis testing, and regression analysis
- Should be developing APIs
- Proficiency in Python, SQL
- Should have Azure knowledge
- Basic knowledge of NLP
- Analytical thinking and problem-solving abilities
- Excellent communication, Strong collaboration skills
- Should be able to work independently
- Attention to detail and commitment to high-quality results
- Adaptability to fast-paced, dynamic environments
Job description
Roles and Responsibilities
- Must have experience in generating leads for IT services like Mobile App, Software Development, Web Application ( For International Market )
- Lead generation of new leads for regular sales cycles for IT Industry.
- Good Knowledge of lead generation and market research through Linkedin and Email.
- Who can build the tie-ups with the IT companies from USA,UK and Europe.
- Develop and maintain relationships with key stakeholders to ensure that all lead sources are properly identified, tracked and optimized in order to maximize revenue.
- Oversee client relationship management through direct contact and other channels as needed.
- Provide support on marketing initiatives.
- Work closely with sales managers/representatives to develop strategies to drive conversion rates across multiple channels
- Working experience with staffing augmentation
Desired Candidate Profile
- Bachelor's degree in business, marketing or related field
- Minimum of 4 years of experience as a lead generation specialist with an emphasis on lead generation and/or sales automation
- Experience working within the marketing industry is preferred
- Must have strong communication skills
- Strong analytical abilities
Office Timing : 12 PM to 9 PM
We are looking for a motivated and experienced Business Development Executive (BDE) who can drive our lead generation efforts. The BDE will be responsible for identifying, qualifying, and generating new business leads through various channels including cold calling, email campaigns, social media, and networking events.
Responsibilities:
- Identify potential leads and prospects through research and outreach
- Conduct cold calls and emails to introduce our products/services and generate interest
- Develop and maintain relationships with prospects through regular follow-up
- Create and execute targeted email campaigns and social media campaigns to generate leads
- Provide regular reports on lead generation activities and results
- Continuously monitor and analyse lead generation metrics to optimize performance
Skills Required:
- Bachelor's degree in business, marketing, or related field
- Proven experience of min 1 year in lead generation and sales
- Excellent communication and interpersonal skills
- Strong organizational and negotiation skills
- Ability to work independently and as part of a team
- Knowledge of sales and marketing techniques and strategies
- Proficiency in using CRM software and sales automation tools
Founded by two MDI alumnus, it is a student centric and personalised learning platform that delivers enjoyable learning content as per the state boards. This ed-tech provides a solution which is easy to use, lets students enjoy learning, makes life easy for a teacher and delivers learning in the language that students are most comfortable. The organisation has worked in 14 states across India and awarded Google India under "Impacting Change through Digital".
- Aligning with the sales and growth objectives of the organisation and then driving the inbound lead generation, relationship building and conversion.
- Monitoring the incoming leads, understand the requirements and sending them an appropriate first response
- Connecting with the leads on phone / whatsapp, building a relationship, gathering more detailed requirements and sharing details about the organisation and the best suited products
- Maintaining a record of all leads and categorising them basis the stage of conversion
- Apart from our website, gathering leads from other inbound platforms like IndiaMart
- Creating proposals and quotations, and driving end to end sales process over phone/ email.
- Following up and engaging with the leads, checking with them for any questions or further information and provide them with the same
- Supporting all current customers, users and using the support conversations to drive more app downloads and more possible customers and get maximum sharing and business value from them. Every support call to be leveraged for business value.
- Executing all email, bulk message and tele calling campaigns for sales
- Innovating new ways of connecting with probable customers through digital/ telephonic means.
- Closing the leads and generating revenue as per monthly, quarterly and annual targets
- Answering all enquiries and tele support calls that come from users and customers
- Smartly using every conversation to pitch new products or getting the users to give us reviews/ feedback and sharing our app/ solutions
- Ensuring every enquiry is driven with maximum value and satisfaction, and ensuring every lead is closed with maximum sales output
- Graduate / Post Graduate with a Proven inbound sales and support experience of at least 2-4 years
- Aggressively growth oriented - both professional and personal. Must be very entrepreneurial in nature
- Demonstrated ability and work to gather requirements from the inbound leads, send them an appropriate response, engage with them, maintain their record, send them proposals and close the leads for actual business outcomes
- Excellent communication and storytelling skills in English - both written and oral
- Should be well versed with inbound and digital sales strategies
- Should have skills to execute Email, Telephonic and Chat based sales & support most effectively
Responsibilities:
- Hand on experience in Golang/Python/Ruby on Rails /Node.Js
- Must have at least 1+ years of experience in Team Handling

What you will do:
- Work with stakeholders (product owners, project managers, and scrum masters) to define and clarify requirements.
- Provide technical and work direction to the other global developers (be their conduit to the local team)
- Hands-on development of defined architecture and design of both front-end and back-end programming.
- Ability to keep informed of industry trends and technologies.
- Ability to break down complex requirements into specific work items.
- Implement and carry out unit testing.
- Leverage the DevOps team to ensure the product can be automatically built, deployed, and tested using CI/CD pipelines across all of the release cycles from dev to production.
- Strong grasp of modern security principles and how to apply them to applications
Minimum Qualifications:
- Degree in Computer Science, technical field, or equivalent professional experience.
- Proven ability to develop resilient code that performs, and scales based on application usage.
- 6+ years of experience in developing using JavaScript and JavaScript libraries and frameworks such as Angular and React
- 6+ years of experience building applications using JavaScript, HTML, CSS, Web, JSON/XAML-based REST API.
- 3+ years of experience building RESTful web services using NodeJS
- Experience with Unit Testing Frameworks like UnitJS, Mocha
- Understanding of code versioning tools such as Git or Visual Studio Team Services
- Experience with Visual Studio, Visual Studio Code, Atom or Eclipse
- Excellent oral and written communication skills
- Ability to work in a distributed and global environment
- Understanding of building applications deployed in the cloud (Azure, AWS, GCP) leveraging PaaS and IaaS Services
- Able to work in a fast-paced environment with a diverse group of people
Preferred Qualifications:
- Proven ability to quickly learn new technologies
- Experience with agile methodologies
- Strong problem-solving orientation
- Can manage multiple competing tasks/projects at the same time
- Strong team and customer service focus
Week off: Friday & Saurday
Day Shift.
Key responsibilities:
- Creating, designing and developing data models
- Prepare plans for all ETL (Extract/Transformation/Load) procedures and architectures
- Validating results and creating business reports
- Monitoring and tuning data loads and queries
- Develop and prepare a schedule for a new data warehouse
- Analyze large databases and recommend appropriate optimization for the same
- Administer all requirements and design various functional specifications for data
- Provide support to the Software Development Life cycle
- Prepare various code designs and ensure efficient implementation of the same
- Evaluate all codes and ensure the quality of all project deliverables
- Monitor data warehouse work and provide subject matter expertise
- Hands-on BI practices, data structures, data modeling, SQL skills
Hard Skills for a Data Warehouse Developer:
- Hands-on experience with ETL tools e.g., DataStage, Informatica, Pentaho, Talend
- Sound knowledge of https://www.freelancermap.com/it-projects/sql-1084" target="_blank">SQL
- Experience with SQL databases such as Oracle, DB2, and SQL
- Experience using Data Warehouse platforms e.g., SAP, Birst
- Experience designing, developing, and implementing Data Warehouse solutions
- Project management and system development methodology
- Ability to proactively research solutions and best practices
Soft Skills for Data Warehouse Developers:
- Excellent Analytical skills
- Excellent verbal and written communications
- Strong organization skills
- Ability to work on a team, as well as independently
- Highly motivated and target driven with a proven track record in sales
- Excellent selling, negotiation and communication skills
- Prioritizing, time management and organizational skills
- Ability to create and deliver presentations tailored to the audience needs
- Relationship management skills and openness to feedback
- Bachelor’s degree in business or a related field
- Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
- Stay abreast with customer needs, market trends and procedures at all time.
- Manage promotional programs to increase sales and revenue.









