Digital Marketing Analyst/Senior Digital Marketing Analyst
Digital Success Manager
About the Role:
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
Lead a team of performance marketers & Data Analyst
Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
Understand ways to scale campaigns across platforms in an optimal manner.
Perform interest research in Facebook using audience insights and ads manager.
Create a digital media plan based on requirements across multiple platforms
Understand how content works across different social media platforms
Create insightful reports based on data from performance marketing campaigns
Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
Work on Launching & Optimising other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
Work on retentiton marketing through Mo engage or internal communication.
Coordination with SEO Team for Organic ranking updates & suggestions
Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
Work on launching influencer marketing campaigns & influencer network for the brand.
Skills Required:
3-4 years of industry experience (agency or editorial) is a plus.
Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
Excellent problem solving & analytical skills.
Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
Ability to multitask in a fast-paced work environment.
Punctual and dedicated to meeting goals & deadlines.
Able to effectively work independently, and as part of a team.
Min. 3-4 year experience is required in this role.
THIS JOB IS NOT FOR FRESHERS! SEPARATE POSTINGS SHALL BE MADE FOR THE SAME
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The entire journey, right from the interview process to the onboarding, has been absolutely seamless and delightful. Every step was meticulously planned and executed with such precision that it made the experience not just smooth but genuinely enjoyable. Kudos to the team!
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Apoorv Pandey
Sr. Mobile Developer - Prismberry Technologies Pvt Ltd
The entire journey, right from the interview process to the onboarding, has been absolutely seamless and delightful. Every step was meticulously planned and executed with such precision that it made the experience not just smooth but genuinely enjoyable. Kudos to the team!
Shubham Vishwakarma
Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Ashish Gupta
Gen AI Engineer - Fractal Analytics
The process was smooth, and the team was incredibly supportive. A special mention to Eman, who was exceptional - always available with updates and consistently following up with the Fractal team. Her support made the journey seamless.
Parth Lukhi
Senior Software Developer - Bits In Glass
It was a great experience with Cutshort. I would not believe that apart from Naukri and LinkedIn, we could land jobs. But I did through Cutshort.
Apoorv Pandey
Sr. Mobile Developer - Prismberry Technologies Pvt Ltd
The entire journey, right from the interview process to the onboarding, has been absolutely seamless and delightful. Every step was meticulously planned and executed with such precision that it made the experience not just smooth but genuinely enjoyable. Kudos to the team!
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About Impact Guru
Founded :
2014
Type :
Product
Size :
500-1000
Stage :
Raised funding
About
ImpactGuru, India's Best Crowdfunding Platform and Website for fundraising of medical,social, emergency, charity, NGOs, Personal and Creative causes. Over 1500 Crore raised. Visit us online!
Looking for a creative video editor to turn raw recordings (podcasts, talking‑head, screen shares) into engaging YouTube videos and short‑form clips. The role involves shaping clear narratives from founder recordings, adding motion graphics and simple info‑graphics, improving audio and visuals, and helping develop a consistent visual style for the channel.
The ideal candidate should have a strong storytelling sense, a keen eye for pacing, and a genuine creative mindset, not just technical editing skills. (they of course matter) You should be comfortable working with feedback, iterating quickly on drafts, and collaborating on how each video communicates ideas in technology, startups, and AI in a simple, compelling way.
Building interactive consumer data from multiple systems and RESTfully abstract to the UI through a Node.js backend Define code architecture decisions to support a high-performance and scalable product with a minimal footprint. Collaborate well with engineers, researchers, and data implementation specialists to design and create advanced, elegant and efficient systems. Experience implementing applications using Angular. Experience creating front end applications using HTML5, Angular Hands-on experience with JavaScript Development on both client and server-side Experience with modern frameworks and design patterns
Knowledge of the following will be considered as an advantage: Consumer Web Development Experience for High-Traffic, Public Facing web applications Experience with cloud technologies also a plus Creating secure RESTful-based web services in XML and JSON, Javascript, JQuery Version control (SVN, Git).
• Experience with Core Java, J2EE, Spring, Hibernate, HTML/HTML5, JavaScript, Jquery, Web Services. • Understand and use Messaging Based Services techniques. • Working knowledge with MySQL or similar SQL Databases. • Strong knowledge in Object Oriented Concepts with Core Java. • Good understanding and practical experience with Enterprise Java Concepts and Methodologies. • Good understanding of software development process in an agile environment. • Excellent problem solving and troubleshooting skills. • Solid coding practices including documentation, code reviews and unit testing. • Knowledge of Grails, ReactJS, MongoDB and Junit will be an added advantage. • Proficiency with database management is a plus. • Experience with AWS infrastructure, e.g. S3, EC2, database services (RDS). • Contribute to Production Support and debugging across the platform while working with other software engineers. • Strong experience with Application server development - Service layer patterns using Spring.
Specialized Skills:
• Excellent verbal and written communication in English. • Ability to work in a fast-paced environment. • Ability to multi-task on a regular basis. • Ability to accept direction and complete work according to instruction. • Strong analytical skills while maintaining attention to details. • Innovative problem-solving techniques. • Ability to organize, prioritize work, meet deadlines and work independently. • Ability to handle multiple projects and activities in a timely manner. • High Emotional Intelligence for an office environment. • Experience working with office productivity tools; delivery assurance and/or industry standards on deliverables. • Experience working with administrative and/or workflow systems. • Technical leadership of an engineering team to build, deploy, and support a reliable, performant and scalable RESTful platform.
Perks: • Monday to Friday – 5 Days work schedule • Health insurance benefits • Accidental and disability insurance benefits • Opportunity to grow and promote from within • Staff development activities
Do not apply if: • Not having Experience in java, My SQL • Not fluent in speaking, reading, writing English as this position requires fluent English languagebased communication
Strong knowledge of Computer Science fundamentals in object-oriented design, data structures, algorithm design, problem-solving, complexity analysis, databases. 3-5 years of experience with product development in Python & Angular/React JS. Proficient understanding of web markup, including HTML5, CSS3 Experience in designing scalable architecture to support a data-intensive application on both front-end and backend Experience in writing clean reusable react components which works well on different browsers and different devices Excellent verbal and written skills. The ability to explain sophisticated architectures to engineers, product managers, and support & operation executives. You should also be able to write a proposal for your idea/solutions and take feedback from the team. Previous work experience at a product-based company or startup would be a bonus. Previous experience in analyzing & visualizing events/streaming data will be a plus. Previous experience in creating dashboards is preferable too.
PERSONALY TRAITS WE REALLY ADMIRE
Great attitude to ask questions, learn and suggest process improvements. Pays great attention to detail and helps identify edge cases. Gives equal importance to planning, coding, code reviews, documentation, and testing. Highly motivated and coming up with fresh ideas and perspective to help us move towards our goals faster. Follows release cycles and absolute commitment to deadlines.
Our tech stack is Django framework (python), ReactJS, PostgreSQL, Redis, COSMOS DB, and Elasticsearch.
Excellent written skills, oral skills, phone skills
· Demonstrated track record at achieving measurable goals in a fast-paced environment
· Ability to connect the dots, client personas and research into a compelling pitch
· Prior objection handling experience
· Ability to quickly grasp client business context based on research/intro calls
· Outstanding relationship building skills with a high degree of responsiveness and integrity
· Able to learn and understand product solutions and features
Job Title - Content Marketing Manager
Experience 3 – 5 years
Should be responsible for:
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyze all initiatives to report on social media ROI.
• Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
• Grow our email list organically, not through bought or rented lists.
• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Creating content customers actually need and want.
• Sharing content on the channels used by consumers.
• Measuring the results of content marketing campaigns.
Your typical duties depend on your role within a team but may include:
• Coming up with ideas and creating useful content for clients which also attracts customers.
• Developing a campaign that drives traffic, improves customer engagement, leads and sales.
• Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality.
• Helping to create a marketing strategy which supports and extends marketing initiatives.
• Making sure the campaign meets the objectives of the client while remaining within budget.
Primarily responsible for Inbound Marketing & Lead Generation.
Email Marketing – Product Lifecycle & Customer Success Emailers
• Lead Nurturing
• Content Marketing – Blog & Landing Pages
• Website Content
• Social Media
• Build Thought Leadership and drive traffic from Quora
• Explore Strategic Partnerships
• Craft Investor Pitch Decks & Explore Potential Funding Opportunities
• Customer Success Stories
• Cross Platform Marketing
• Events
Read more
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Read about what our users have to say about finding their next opportunity on Cutshort.
Apoorv Pandey
Sr. Mobile Developer - Prismberry Technologies Pvt Ltd
The entire journey, right from the interview process to the onboarding, has been absolutely seamless and delightful. Every step was meticulously planned and executed with such precision that it made the experience not just smooth but genuinely enjoyable. Kudos to the team!
Shubham Vishwakarma
Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Ashish Gupta
Gen AI Engineer - Fractal Analytics
The process was smooth, and the team was incredibly supportive. A special mention to Eman, who was exceptional - always available with updates and consistently following up with the Fractal team. Her support made the journey seamless.
Parth Lukhi
Senior Software Developer - Bits In Glass
It was a great experience with Cutshort. I would not believe that apart from Naukri and LinkedIn, we could land jobs. But I did through Cutshort.
Apoorv Pandey
Sr. Mobile Developer - Prismberry Technologies Pvt Ltd
The entire journey, right from the interview process to the onboarding, has been absolutely seamless and delightful. Every step was meticulously planned and executed with such precision that it made the experience not just smooth but genuinely enjoyable. Kudos to the team!
Shubham Vishwakarma
Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Ashish Gupta
Gen AI Engineer - Fractal Analytics
The process was smooth, and the team was incredibly supportive. A special mention to Eman, who was exceptional - always available with updates and consistently following up with the Fractal team. Her support made the journey seamless.
Parth Lukhi
Senior Software Developer - Bits In Glass
It was a great experience with Cutshort. I would not believe that apart from Naukri and LinkedIn, we could land jobs. But I did through Cutshort.
Apoorv Pandey
Sr. Mobile Developer - Prismberry Technologies Pvt Ltd
The entire journey, right from the interview process to the onboarding, has been absolutely seamless and delightful. Every step was meticulously planned and executed with such precision that it made the experience not just smooth but genuinely enjoyable. Kudos to the team!