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Digital Marketing Manager/Assistant Manager
Digital Marketing Manager/Assistant Manager
Impact Guru's logo

Digital Marketing Manager/Assistant Manager

Vasundhara  Chakraborty's profile picture
Posted by Vasundhara Chakraborty
1 - 8 yrs
₹3L - ₹12L / yr
Mumbai
Skills
Digital Marketing
Social Media Marketing (SMM)
Performance Marketing

Designation

  • Digital Marketing Manager
  • Performance Marketing Manager
  1. Paid Marketing Manager
  2. Digital Lead
  3. Lead- Digital Marketing
  4. Online Marketing Manager 
  5. Digital Marketing Analyst/Senior Digital Marketing Analyst
  6. Digital Success Manager

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.


Reports to: VP - Markeing


Responsibilities:

  • Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
  • Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
  • Lead a team of performance marketers & Data Analyst
  • Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
  • On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
  • Understand ways to scale campaigns across platforms in an optimal manner.
  • Perform interest research in Facebook using audience insights and ads manager.
  • Create a digital media plan based on requirements across multiple platforms
  • Understand how content works across different social media platforms
  • Create insightful reports based on data from performance marketing campaigns
  • Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
  • Work on Launching & Optimising other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
  • Work on retentiton marketing through Mo engage or internal communication.
  • Coordination with SEO Team for Organic ranking updates & suggestions
  • Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
  • Work on launching influencer marketing campaigns & influencer network for the brand.

 

Skills Required:

  • 3-4 years of industry experience (agency or editorial) is a plus.
  • Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
  • In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
  • Excellent problem solving & analytical skills.
  • Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
  • Ability to multitask in a fast-paced work environment.
  • Punctual and dedicated to meeting goals & deadlines.
  • Able to effectively work independently, and as part of a team.

 

Min. 3-4 year experience is required in this role.

 

THIS JOB IS NOT FOR FRESHERS! SEPARATE POSTINGS SHALL BE MADE FOR THE SAME

Questionnaire forhttps://docs.google.com/document/d/1_DrazG6jU-PYRRIbBJ7VhKXUrx-Qr8nLLtBRrxjwRM8/edit" target="_blank"> DM Hiring

 


 

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About Impact Guru

Founded :
2014
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding

About

ImpactGuru, India's Best Crowdfunding Platform and Website for fundraising of medical,social, emergency, charity, NGOs, Personal and Creative causes. Over 1500 Crore raised. Visit us online!
Read more

Connect with the team

Profile picture
Akhlaque Khan
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Ankita Patil
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Vasundhara Chakraborty
Profile picture
Jamuna Devi
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Kavya Guwalani
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Arif Ansari
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Shahbaz Kadri
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Chaitra Salian
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Karan Shetty
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Ayesha Bordekar
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Chaitri Parikh
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Fahad Kazi
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Pooja Malde
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Sejal Parmar
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Gargi Chaturvedi

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