Digital Marketing Trainer

Position: Social Media Marketer

Location: Pune

Experience: 1-4 years

Location: Candidates must be located in or willing to relocate to Pune.

About Us:

Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden , Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore. 

We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital. 

What you will do:

• You will work closely with the CEO
• Develop and execute social media strategies to increase brand awareness and engagement.
• Create compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Utilize AI tools and analytics to optimize social media performance and track key metrics.
• Manage and maintain the company's social media profiles and presence, ensuring consistency with brand voice and messaging.
• Monitor trends in social media and digital marketing, identifying opportunities for innovation and growth.
• Collaborate with cross-functional teams, including Marketing, Design, and Sales, to align social media efforts with overall business objectives.
• Write engaging blogs and articles to support content marketing initiatives and drive traffic to the company website.
• Stay up-to-date with industry best practices and emerging trends in social media marketing.

Who we are looking for:

• Bachelor's degree in Marketing, Communications, or related field. MBA or post-graduate diploma in Marketing preferred.
• At least 1-5 years of social marketing experience, preferably for B2B SaaS companies
• Excellent at written communication
• Tech Savvy and excited to explore and work with new technology
• Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
• Proficiency in using social media management tools and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making.

Benefits:

• Hybrid work culture
• Health Insurance Coverage of INR 5,00,000 
• 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
• Maternity and Paternity Leave
• Opportunity to work with some of the coolest and biggest brands in the world 

Ready to help us build the next generation of mobile commerce?

LogiNext is looking for a technically savvy and passionate Junior Software Engineer - Data Science to analyze large amounts of raw information to find patterns that will help improve our company. We will rely on you to build data products to extract valuable business insights.

In this role, you should be highly analytical with a knack for analysis, math and statistics. Critical thinking and problem-solving skills are essential for interpreting data. We also want to see a passion for machine-learning and research.

Your goal will be to help our company analyze trends to make better decisions. Without knowledge of how the software works, data scientists might have difficulty in work. Apart from experience in developing R and Python, they must know modern approaches to software development and their impact. DevOps continuous integration and deployment, experience in cloud computing are everyday skills to manage and process data.

Responsibilities:

Identify valuable data sources and automate collection processes Undertake preprocessing of structured and unstructured data Analyze large amounts of information to discover trends and patterns Build predictive models and machine-learning algorithms Combine models through ensemble modeling Present information using data visualization techniques Propose solutions and strategies to business challenges Collaborate with engineering and product development teams

Requirements:

Bachelors degree or higher in Computer Science, Information Technology, Information Systems, Statistics, Mathematics, Commerce, Engineering, Business Management, Marketing or related field from top-tier school 0 to 1 year experince in in data mining, data modeling, and reporting. Understading of SaaS based products and services. Understanding of machine-learning and operations research Knowledge of R, SQL and Python; familiarity with Scala, Java or C++ is an asset Knowledge using business intelligence tools (e.g. Tableau) and data frameworks (e.g. Hadoop) Analytical mind and business acumen and problem-solving aptitude Excellent communication and presentation skills Proficiency in Excel for data management and manipulation Experience in statistical modeling techniques and data wrangling Able to work independently and set goals keeping business objectives in mind

What you need to have:

Key Responsibilities:

·       Creation and implementation of an automation test framework to automate tests for a front-end AngularJS application, with a Microsoft Azure Service Bus message-oriented-middleware and Rest API following a Continuous Integration/Continuous Delivery pipeline, using Azure DevOps process implementation. The framework should drive frontend UI and middleware APIs, using SpecFlow and Selenium in BDD standard with Visual Studio

·       Deliver work to agreed estimates and timescales

·       Follow Agile techniques and be an active member of the Scrum Team

·       Provide testing domain knowledge and support delivery with automated testing

·       Write new scripts, run & modify existing scripts of BDD features and scenarios, structured through Page Object Model

·       Develop and execute performance test scripts for load and stress of UI,Mobile and Webservices testing using Load Runner/ J Meter

·       Test (manually & automate) against cross-browsers, accessibility (Axe, Wave, Lighthouse) & devices

·       Set up and manage test environments and data

·       Accept data from file input for more complex requirements

·       Create comprehensive acceptance tests aligned to the acceptance criteria

·       Ensure that acceptance criteria are satisfied using both Black-Box testing and White-Box testing methods

·       Ensure that the agreed Definition of Done is met for each requirement

·       Document and verify test results within the test management tool

·       Report testing progress and issues in a timely manner as defined in the Test Plan and the agreed team organization; in particular to relay issues/risks that might affect quality or the ability to complete tests according to plan and to proactively seek appropriate solutions

·       Defect management - raise and record details of defects encountered during testing

·       Test reporting

·       Develop and maintain knowledge, skills and competencies in test automation and tools

·       Participate in all Release Planning meetings

·       Attend all Scrum ceremonies

  Essential Skills/Experience:   

·       At least 3yrs experience of working as an Automation Test Analyst within solution integration projects 

·       Demonstrable experience of working within a Scrum Team

·       Able to articulate and demonstrate a good understanding of:

o   Test automation

o   Test Automation frameworks (Specflow)

o   Continuous Integration (CI) & Continuous Delivery (CD)

o   Test Techniques

o   Test Tools (e.g Selenium, Load Runner/J meter)

o   Page Object Model (Automation Framework)

o   GIT

·       Demonstrable experience of:

o   using Gherkin language to write Test Scenarios

o   c# or JavaScript

o   Selenium Web Driver

o   GIT

o   J meter/Load Runner

·       Demonstrable knowledge and experience of using two or more software engineering tools, techniques, methods, in accordance with recognized standards, specifically:

o   SQL (for example production of basic scripts to query a relational database)

o   MS Excel (for example basic dataset querying and data build)

·       Has demonstrable experience of using common business technology (for example, MS Office suite of tools) and able to produce a range of test deliverables in-line with applicable standards with minimal supervision

  Desirable Skills/Experience:

·       International Software Testing Qualifications Board (ISTQB) Test Analyst Advanced Level Certification

·       Advanced Automation Test Engineer (ISTQB)

·       Knowledge on ADO (Azure Devops) to run automated tests and CI

·       Knowledge of the latest developments and future strategy for their technology area

• 2+ years of work experience in consumer-facing high traffic (millions of concurrent users) mobile applications with a desire to work in growing fast-paced startups.
• Worked on applications from scratch. Well-versed with building apps for various screen densities and sizes.
• Up to date on upcoming trends in android and its ecosystem with respect to design, architecture, etc.
• Experience in optimizing all important parameters like network utilization, application size, and battery.
• Experience with kotlin, coroutines, dagger, retrofit, Rx-android, and android architecture components, etc.
• Should have used mock frameworks, modular code design, and popular design patterns.

• Good grasp of algorithms, design patterns, memory management, and multithreaded programming.
• Experience with SAAS platforms for mobile development like Analytics, Push Notifications, Cloud Storage, Ad Networks, etc.
• Hands-on experience with Android's debugging, unit-testing, memory, and performance optimization tools.
• Experienced in databases like SQLite, ROOM DB.
• Experience in using Device hardware integrations like GPS, Camera, etc.
• Experience with performance and memory tuning with tools.
• Knowledge of engineering practices like CI-CD.
• Strong communication and team collaboration skills.
• Experience in iterative development methodologies like Agile.

• Quick & Excellent Problem solving skills for complex & large scale problems
• Exposure to a wide variety of problem spaces, technologies
• Very Strong System design and OO skills with a nifty ability to craft clean interfaces and operate at the right levels of abstraction
• Solid coding skills with ability to drive teams through massive refactoring exercise & improve coding standards across large code bases
• Deep knowledge, understanding & experience of working with a large variety of multi-tier architectures.
• Awareness of pitfalls & use cases for a large variety of solutions
• Deep understanding & experience of high performance web scale & real-time response systems with experience & expertise in a variety of large scale persistent systems including large databases
• Exposure to complete product development cycles - From inception to production to scaling up, supporting new requirements, re-architectures the Principle architects should have seen it all and ideally in multiple cycles.
• Should have been part of scalable product development cycles with either large data handling or large transaction processing exposure for 5 years
• Must have worked in a small setup (either a startup or a small & reasonably independent team)
• 8+ years of overall experience
• B Tech or higher in Computer Science or equivalent required