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Global Media Agency - a client of Merito logo
Director - Product Strategy (Global Media Agency)
Global Media Agency - a client of Merito
Director - Product Strategy (Global Media Agency)
Global Media Agency - a client of Merito's logo

Director - Product Strategy (Global Media Agency)

at Global Media Agency - a client of Merito

Agency job
via Merito
8 - 15 yrs
₹20L - ₹30L / yr
Gurugram, Bengaluru (Bangalore), Mumbai
Skills
Product Strategy
DMP
Digital Marketing
Digital media
CDP
skill iconData Analytics
Data management
Product Management
Media planning

Job Description

 

Our client is a leading data product and technology firm that makes advertising work better for people.

 
Key Role:​
  • Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensure the appropriate solutions are rolled out.
  • General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
  • Establish working relationship and SOP for implementation delivery for Mar-Tech projects
  • Contribute to team projects as the executive sponsor for client data initiatives
  • Provide end-user training across our proprietary technology stack
  • Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
  • Work with data partners to integrate their data sets into insights (Onboarding & Testing Data Sets)
  • Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
  • Collect & distribute local product feature requests to global/regional teams
  • Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools
 

Requirements

  • 10+ years of experience in Technology Consulting role within Adtech/Martech
  • Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
  • Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
  • A strong understanding of all digital marketing channels
  • Familiar with advanced analytics and data management concepts
  • Proven ability to build and grow relationships with key stakeholders
  • Excellent written and verbal communication skills.
  • Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
  • Highly organised with demonstrated project management capabilities
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma

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