Performance Marketer

Company Description

Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that

specializes in digital services for startups to fortune-500s. We work closely with our clients to

create a comprehensive soul for their brand in the online world, engaged through multiple

platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think

out of the box or tread the un-trodden path in order to deliver the best results for our clients.

We pride ourselves on Practical Creativity where the idea is only as good as the returns it

fetches for our clients.

Role Overview

The Senior UX Designer will play a key role in shaping user experiences across a comprehensive

product ecosystem that includes Video Management Software (VMS), Video Analytics, AI

modules, Cloud solutions, and a Unified Platform. In this role, you will collaborate closely with

Product Managers, Engineers, and domain experts to translate complex surveillance and

enterprise workflows into intuitive, user-friendly interfaces. You will be responsible for

end-to-end design execution—from research and conceptualization to prototyping, delivery,

and iteration. This is a hands-on, high-impact position ideal for a designer who thrives in

complex enterprise environments and wants to influence product experiences at scale.

Key Responsibilities

Design Execution & Delivery

● Deliver end-to-end UX/UI designs, ensuring usability, clarity, and workflow efficiency.

● Translate intricate enterprise workflows (monitoring, alerts, dashboards, incident review,

configuration) into simple, intuitive interfaces.

● Create wireframes, user flows, interaction models, prototypes, and high-fidelity UI

designs.

● Contribute to the evolution of the design system and maintain consistency across

platforms (desktop, web, mobile, edge devices).

Product Experience & Delivery

● Work with Product Managers to understand user needs, requirements, and business

goals.

● Collaborate with Engineering teams to ensure design feasibility, refine interactions, and

support implementation.

● Participate in sprint planning, backlog discussions, and design reviews.

● Work with QA teams to validate user flows, UI behaviour, and overall experience quality.

● Support rapid iteration cycles using prototypes and continuous feedback.

Research & Customer Focus

● Conduct user research, interviews, and workflow studies with operators, administrators,

and field users across smart cities, airports, logistics, and enterprise environments.

● Analyse user insights and translate them into actionable design improvements.

● Participate in usability testing and refine designs based on user behaviour and feedback.

Cross-Functional Collaboration

● Partner with Product, Engineering, and Data Science teams to ensure cohesive,

user-centric experiences.

● Collaborate with Visual Design and Marketing teams to maintain brand alignment across

interfaces.

Key Requirements

● 5+ years of experience in UX/UI design, ideally within enterprise software or B2B SaaS

environments.

● A strong portfolio demonstrating UX thinking, interaction design, and high-fidelity UI

work for complex workflows.

● Proficiency with modern design tools (Figma, Sketch, Adobe XD, InVision, etc.).

● Experience across the full design lifecycle: research → conceptual design → prototyping

→ delivery → iteration.

● Strong visual and interaction design fundamentals, with the ability to articulate design

decisions clearly.

● Ability to work effectively in cross-functional teams and communicate with Product and

Engineering stakeholders.

● Strong problem-solving abilities and a user-centred design mindset.

As a member of the development group, you will be primarily responsible for the design, development, and maintenance of the product:  

• Help define and create full stack architecture and deployment using React- Django-AWS in an agile environment with lots of ownership and active mentoring 
• Work with the Product and Design teams to build new features to solve business problems and fill business needs 
• Participate in code reviews to create robust and maintainable code 
• Work in an agile environment where quick iterations and good feedback are a way of life 
• Interact with other stakeholders for requirement, design discussions and for adoption of new features 

• Communicate and coordinate with our support and professional services teams to solve customer issues 
• Help scale our platform as we expand our product across various markets and verticals globally 
•  

As a young, fresh startup, we are hoping to be joined by self-starting, hardworking, passionate individuals who are committed to delivering their best, who can grow into future leaders of FactWise. 

WHAT YOU WILL DO:

• Handle the entire US recruitment process from understanding the requirement, sourcing, screening, rate negotiation and submission of profiles.
• Understand US employment terms, W2, W2 without benefits, C2C, 1099, Corp to Corp, etc.
• Must have prior experience in hiring US Citizens, Permanent Residents, and H1-B professionals in the US.  
• Proficient at successful sourcing of candidates via Internet sources using BOOLEAN Search Strings and online resume database.
• Submitting quality candidates to our US talent acquisition team with a quick turnaround time to meet sharp deadlines for each requisition.
• Responsible for achieving the hiring needs.
• Build and maintain an ongoing pipeline of potential candidates by identifying prospects through Job Portals, LinkedIn, Research, Referrals, and other creative ways to fill the candidate pipeline.
• Good understanding of both domain-based and technology-based recruiting.

REQUIRED SKILLS & QUALIFICATIONS:

• Proven work experience in US IT Recruitment.
• Work extensively with Recruitment Tools - Monster, CareerBuilder, Dice, Job Diva, LinkedIn & Indeed.com.
• Hands-on experience with full-cycle recruiting using various interview techniques and evaluation methods.
• Excellent verbal and written communication skills.
• A keen understanding of the differences between various roles within organizations.

PREFERRED SKILLS & QUALIFICATIONS:

• Minimum 4 years of experience in the IT industry.
• Proven work experience in US IT Recruitment.

LOCATION: Remote (Pan India) & In-Office-Jaipur, India

SHIFT TIMINGS: 

• 5:00 pm to 2:00 am IST 
• 6:00 pm to 3:00 am IST (during daylight saving)

Thanks and Regards

Nikita

Sr.HR Executive

Job duties and responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices, trends, memes, and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Copywrite and work with designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team

Job requirements and qualifications

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Ability to work in a fast-paced, high-pressure environment.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Good time-management skills