Sr. Manager - Digital Media Planning & Strategy at A full Funnel Media Agency · Navi Mumbai · 4 - 6 years · Posted 14 Apr 2023
About the Company
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.
Roles & responsibilities:
• Proven experience in Digital Marketing and an understanding of Media channels.
• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective
• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)
• Flair for communication and presentation to engage and influence stakeholders positively.
• Creation of tactical plan presentation and supporting media plan templates
• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments
• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights
• Set budget allocation & key channels identified for each to hit the objective
• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
• Work on the brand portfolio, brand positioning, and GTM strategy as necessary
• Expertise in problem-solving and technology development.
Requirements:
• At least 4 years of relevant experience (strategy, media, consulting, research)
• Experience in digital media, advertising, marketing
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs
• Understanding of brand and DR objectives
• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
Shubham Vishwakarma
Full Stack Developer - Averlon
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Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
Google AnalyticsSurya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.
Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
Manage social media platforms and create engaging content strategies.
Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.
Generate qualified leads and support sales teams through digital marketing initiatives.
Monitor industry trends, digital marketing tools, and competitor activities.
Prepare weekly and monthly performance reports with actionable insights.
Required Skills
Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Key Responsibilities 1. Campaign planning and execution • Build and launch new paid media campaigns for clients and partners on Google Ads, Meta and LinkedIn, plus other channels as relevant. • Manage platforms end to end: budgets, bidding, audiences, creatives, A/B tests and ongoing optimization toward ROI, ROAS and CPL targets. • Keep day-to-day operations aligned with campaign strategy and commercial goals, and deliver work by agreed deadlines. 2. Strategy and market insight • Support the TL in shaping the overall paid media and performance marketing strategy. • Track market trends, seasonality and competitor activity, and apply what you learn to live campaigns. • Stay current on platform updates, new ad formats and industry best practice. 3. Analytics and reporting • Use conversion tracking data and GA4 to find optimization opportunities and improve campaign performance. • Build performance dashboards in Looker Studio or similar tools. • Prepare analysis and insights for fortnightly and monthly client reviews. 4. Client and team collaboration • Contribute to weekly client calls and keep WIPs, roadmaps and client logs up to date. • Handle day-to-day client communication, requests and deliverables, and flag priorities and risks early. • Coordinate with creative, content and tech teams so campaigns support wider business objectives. Requirements • Proven track record of setting up and optimizing campaigns on Google Ads (Search, Display, YouTube, Performance Max), Meta Ads and LinkedIn Ads. • Strong working knowledge of Google Analytics (GA4), Google Tag Manager and conversion tracking setup. • Comfortable with reporting tools such as Looker Studio, and with Excel or Google Sheets for analysis. • Solid understanding of performance metrics (ROAS, CPL, CPA, CTR, CVR, LTV) and how to act on them. • Experience preparing client-ready performance reports and presenting insights in review calls. • Excellent written and spoken English, with confident client communication. • Strong organization: able to prioritize across multiple accounts and meet deadlines. • Analytical, curious and detail-oriented, with a habit of testing and learning.
Express
ChatGPTJob Description: Digital Marketing & Strategist
Experience: 4+ Years
Role Overview:
We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.
Job Objectives:
- Build a strong online presence for the company.
- Increase brand awareness across digital platforms.
- Generate quality leads through digital marketing campaigns.
- Improve website traffic and audience engagement.
- Track marketing performance and achieve business goals.
Key Responsibilities:
- Plan and execute digital marketing strategies.
- Manage social media platforms and create engaging content.
- Plan and publish content for social media, websites, blogs, and other digital platforms.
- Support brand building through creative campaigns and marketing activities.
- Work with the sales and creative teams on presentations, case studies and other marketing materials.
- Monitor campaign performance and improve results based on data.
- Track website traffic, leads, and social media engagement.
- Research competitors, market trends, and new marketing opportunities.
- Coordinate with internal teams to complete marketing projects on time.
Required Skills:
- 4+ years of experience in digital marketing and strategy.
- Good knowledge of digital marketing channels and brand building.
- Strong content writing, communication, and creative skills.
- Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity
- Excellent analytic skills marketing campaigns and drive result and improvise the performance.
- Good project management and team coordination skills.
Tools Knowledge:
- Google Analytics 4 (GA4): To track website traffic and user behaviour.
- Google Search Console: To monitor website search performance.
- Google Ads: To run paid advertising campaigns.
- Meta Ads Manager: To manage Facebook and Instagram ads.
- Other Advertising Platforms: Good knowledge of YouTube Ads and other relevant platforms based on business needs.
- SEO Tools: SEMrush, Ahrefs, or similar tools.
- Content & Design Tools: Canva, Adobe Express, or similar tools.
- Reporting Tools: Google Sheets, Excel, and Looker Studio.
- AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.
Preferred Qualities:
- Creative and willing to learn new marketing trends.
- Able to manage multiple tasks and meet deadlines.
- Comfortable working with different teams.
- Focused on results, business growth, and continuous improvement.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
🚀 We’re Hiring: Digital Marketing Fresher
Company: Magic Clickz
Location: Indore
Work Mode: Complete Work From Office (WFO)
Employment Type: Full-Time
Experience: Fresher
Magic Clickz is looking for enthusiastic and motivated Digital Marketing Freshers who are eager to start their career in the digital marketing industry and learn by working on real projects.
Key Responsibilities:
- Assist in planning and executing digital marketing campaigns.
- Support SEO, social media, content marketing, and paid advertising activities.
- Conduct basic keyword and competitor research.
- Assist in managing social media platforms and online campaigns.
- Monitor campaign performance and prepare basic reports.
- Work with the team to create and optimize digital marketing strategies.
- Stay updated with the latest digital marketing trends and tools.
Requirements:
- Freshers with a degree/diploma or relevant certification in Digital Marketing are welcome.
- Basic understanding of digital marketing concepts.
- Good communication and analytical skills.
- Willingness to learn and take on new responsibilities.
- Candidates should be comfortable working full-time from our Indore office.
We are launching our technical unit in Kalyan Nagar, Bangalore, and are looking for candidates with strong knowledge and experience in digital marketing, including social media, SEO, and paid advertising.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
Google AnalyticsLocation: Gurgaon
Experience: 1–2 Years
Type: Full-time
Immediate joiners preferred
Assist in planning and executing digital marketing campaigns across various channels.
Manage and optimize social media content and support Antino’s online presence.
Conduct basic SEO and keyword research to improve website visibility.
Assist with on-page SEO, content optimization, and website updates. Support content creation for blogs, social media, email campaigns, and other digital platforms.
Monitor website and social media performance using relevant analytics tools.
Track campaign performance and prepare basic reports and insights. Conduct competitors and market research to identify digital marketing trends and opportunities.
Assist with lead generation and marketing campaigns through digital channels.
Coordinate with internal teams such as Content, Design, Business Development, and Product.
Stay updated with emerging digital marketing trends, tools, and best practices.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon