About Vapronix
At Vapronix, we blend human creativity with technology to build immersive word and casual games that entertain, challenge, and connect players across the globe. As an early-stage startup, we're agile, driven by experimentation, and obsessed with scale. Our products include a growing suite of casual and social mobile games like HolaQuiz, HolaGames, and Word Zenith, loved by millions worldwide.
About the Role
We are looking for a UA & Growth Manager to lead the end-to-end user growth strategy for our suite of mobile gaming products. This is a hands-on, high-impact role ideal for someone who thrives in fast-paced environments, loves solving for scale, and can work autonomously to figure things out when clear answers don’t exist.
You’ll be responsible for driving user acquisition, retention, and monetization while collaborating closely with product, analytics, and creative teams. You’ll take ownership of campaign performance, creative strategy, and data-driven experimentation across the funnel.
Roles and Responsibilities Include But Are Not Limited To:
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, TikTok, Unity Ads, and more.
- Leverage mobile measurement platforms (AppsFlyer, Firebase) for attribution, cohort analysis, and ROAS/CPI tracking.
- Run A/B tests on creatives, audience targeting, and placements to lower acquisition costs and improve quality installs.
- Own ASO strategy including keyword optimization, app store asset creation, and conversion A/B testing.
- Develop and manage lifecycle marketing strategies (push notifications, in-app messaging, email) to boost Day 1/7/30 retention.
- Partner with game product managers to roll out event-based re-engagement campaigns and player journeys.
- Analyze monetization behavior to improve LTV, IAP, and ad revenue through segmentation and funnel optimization.
- Collaborate with analytics teams to monitor growth KPIs and translate player behavior data into actionable insights.
- Create clear briefs and work closely with creative teams to produce engaging ad formats (static, video, playable).
- Lead go-to-market strategies for new game launches and major updates in coordination with product and design teams.
- Manage budgets efficiently, monitor ROI, forecast campaign performance, and reallocate spend based on results.
What We’re Looking For:
- 3–5 years of experience in growth/performance marketing for mobile games (casual or hyper-casual).
- Proven ability to scale UA campaigns while maintaining strong ROAS.
- Expertise in AppsFlyer, Firebase, Meta Ads Manager, Google Ads, TikTok Ads Manager.
- Strong grasp of mobile attribution, cohort analysis, funnel metrics, and campaign optimization.
- Experience with ASO, including keyword strategy and app store A/B testing.
- Analytical mindset with proficiency in Excel, Looker, or similar data tools.
- Excellent communication and creative briefing skills.
- Exposure to IAP and ad monetization strategies and working with game economy teams.
- A curious problem-solver with a strong interest in mobile gaming trends and player psychology.
- Comfortable working independently and figuring things out in an early-stage, fast-moving environment.`
Shubham Vishwakarma
Full Stack Developer - Averlon
About Vapronix Web Pvt Ltd
About
Welcome to Vapronix Web, a dynamic and innovative game publishing company that combines cutting-edge technology with human creativity to deliver exceptional digital entertainment experiences. Our mission is to constantly push the boundaries of digital entertainment and create a global platform that brings people together in a fun, interactive, and meaningful way.
We take pride in our ability to create unique and branded digital assets that are entertaining, engaging, and easy to consume. Our team of experts includes talented game developers, designers, content writers, and marketers who work tirelessly to create games that give our users a mind-stimulating and thrilling experience.
Our ultimate goal is to co-create happiness and generate value for all our stakeholders, including our users, partners, employees, and shareholders. We strive to create an environment that fosters creativity, collaboration, and excellence, and we are dedicated to promoting diversity, equality, and inclusion in everything we do.
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Follow CutshortShubham Vishwakarma
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