Marketing Specialist

Introduction

Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.

We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.

Responsibilities

1. Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
2. Interact with users on chat and demo calls, monitor their interaction with the product and website
3. Participate in product roadmap meetings and suggest features and improvements
4. Ideate, research and publish content relevant to increase brand visibility on search engines and social media
5. Stay on top of competitors’ activities and identify new markets and segments to increase paying customers

A Typical Day at Work

1. 2 hours: Look at how Google Ads are performing and optimise keywords
2. 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
3. 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
4. 1 hour: Answer live chat throughout the day
5. 30 mins: Conduct a product demo for a customer
6. 30 mins: Verify that data (like attribution, etc) on Hubspot are correct

Why You Should Join Us

1. We are a tiny team. So, your work will have immediate and far-reaching impact
2. We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
3. We already have millions of users who are very happy with our services. Really, millions and very happy!
4. You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
5. Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)

Salary

1. See the top of this post :)
2. The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
3. 100% cash
4. No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance

Skills

Required

• Excellent English Communication (oral/written)
• Superb Attention to Detail
• Content Writing
• Social Media Marketing
• Sense of humour

Good-to-have

• B2B SaaS Marketing
• PPC Marketing
• Product Demos
• HubSpot

Hiring Process

You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd

We are looking for an HR Generalist to manage our company’s recruiting, learning and development and employee performance programs.

HR Generalist responsibilities include creating referral programs, updating HR policies and overseeing our hiring processes. To be successful in this role, you should have an extensive background in Human Resources departments.

Title:         HR Generalist 

Location:    Chennai 

Experience: 2 - 5 Years

What will you work on?

• Oversee daily operations of the HR department
• Plan and execute team building and employee engagement activities
• Plan and execute Annual company trip (Budget, Location, Travel, Stay, Food, Activities etc)
• Vendor Management - Working with our vendor partners for travel, laptops, mobiles, gifts and goodies, food, accommodation etc
• Design compensation and benefits packages
• Implement performance review procedures (e.g. quarterly/annual and 360° evaluations)
• Develop fair HR policies and ensure employees understand and comply with them
• Implement effective sourcing, screening and interviewing techniques
• Assess training needs and coordinate learning and development initiatives for all employees
• Plan and Monitor HR department’s budget
• Manage employees’ grievances
• Handling payroll processing on monthly basis
• Conduct exit interviews to identify reasons for employee’s termination

Do you fit in?

• Proven work experience as an HR Executive, https://resources.workable.com/hr-manager-job-description">HR Manager or similar role
• Familiarity with Zoho, Google Sheets or similar HRMS and ATS
• Experience with end to end recruiting
• Demonstrable leadership abilities
• Solid communication skills

What can you expect?

• Flexible work timings
• Better than market compensation
• Supercharged Learning Culture
• Rapid career growth
• Work with interesting and fun colleagues
• Learn from the best in the industry

Job Description:   

Digital Marketing Manager Responsible:  

responsible for the overall digital marketing strategy of the company. Digital Marketing Managers manage social media campaigns, content and event calendars, maintain the company's content, among all the other tasks. They will also measure the effectiveness of various marketing campaigns.  

  
Should have at least 3 to5 years of experience in a similar marketing role. Certifications in Google AdWords and other social media certifications are preferred. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.  

Must have expertise or sound knowledge in –  

Influencer marketing 
Campaign marketing 
Social media handling 
Website traffic 
Relevant Social groups advertisement 
Building media related strategies 
Running ad campaigns 
 

About the Role / Core Competencies  

• Manage the content that the business posts to social media.  

• Develop strategies that drive customers to the website.  
• Improve the design, UX, traffic and content of the website.  
• Create paid campaigns on social media platforms.  
• Maintain consistent brand messaging throughout all platforms.  
• Create email blasts campaigns to target key customers.  

• Use advanced metrics to measure the success of a marketing campaign.  
• Keep up to date on the latest social media trends.  
• Proficient in photo and video editing software such as Adobe  
• Deep knowledge of web design principles.  
• Ability to identify long term trends in Data.  

Job Location: Noida (Sector- 63)  

Budget: Negotiable   

Position: Full Time (WFO)  

 What you need to have:

We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up. 

This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building.

Responsibilities:

* Take care of all the digital marketing efforts end to end.

* Run highly targeted & optimised paid campaigns on Facebook & Google. 

* Maintain campaign calendar by collaborating with Strategy & Marketing teams

* Set up process to identify, track & analyse KPIs efficiently 

* Ensure that the ads are not just reaching a large number of audience, but the right audience.

* Budgeting 

* SEO optimisation

* Work with the content and design teams to make compelling ad creatives

* Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.

* Hire and build marketing capacity as required

Requirements:

* 3-5 years of hands-on experience with all different types of Facebook ads & Google ads.

* Sound knowledge of Facebook Pixel & Google conversion tracking.

* Data-driven & organised, with good analytical skills

* Creative edge

* Attention to detail

* Self-motivated and eager to learn and grow with the team