Marketing Specialist

Job Title: SMO Executive

Job Summary:

The SMO Executive is responsible for developing and executing social media optimization strategies to enhance the brand’s online presence, increase audience engagement, and drive traffic to the company’s digital platforms. This role involves content creation, platform management, performance analysis, and continuous improvement of social media campaigns.

Key Responsibilities:

• Social Media Strategy Development:
• Design and implement effective SMO strategies tailored to various social platforms.
• Stay updated with the latest social media trends, algorithm updates, and best practices.
• Content Creation & Management:
• Create engaging content (text, images, video) that aligns with the brand’s voice and objectives.
• Plan and schedule posts using social media management tools to ensure timely and consistent communication.
• Community Engagement:
• Monitor social media channels, respond to comments, messages, and reviews in a timely manner.
• Foster and maintain active relationships with the online community and influencers.
• Campaign Management & Optimization:
• Launch, manage, and optimize social media campaigns to drive engagement and conversions.
• Collaborate with the digital marketing team to integrate SMO efforts with overall marketing strategies.
• Analytics & Reporting:
• Track and analyze key performance indicators (KPIs) such as reach, engagement, traffic, and conversion rates.
• Prepare regular reports with insights and actionable recommendations for continuous improvement.
• Brand Monitoring:
• Ensure all social media content maintains brand consistency and complies with industry guidelines.
• Monitor competitors and industry trends to identify new opportunities.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and optimization.
• Strong understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and their respective audiences.
• Excellent written and verbal communication skills.
• Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Creative mindset with a keen eye for design and content quality.
• Ability to analyze data and derive actionable insights.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Experience with paid social media advertising.
• Knowledge of SEO and its interplay with SMO.
• Basic graphic design skills and familiarity with design tools such as Adobe Creative Suite.

Data Scientist is responsible to discover the information hidden in vast amounts of data, and help us make smarter decisions to deliver better products. Your primary focus will be in applying Machine Learning and Generative AI techniques for data mining and statistical analysis, Text analytics using NLP/LLM and building high quality prediction systems integrated with our products. The ideal candidate should have a prior background in Generative AI, NLP (Natural Language Processing), and Computer Vision techniques. Additionally, experience in working with current state of the art Large Language Models (LLMs), and Computer Vision algorithms.

Job Responsibilities:

»    Building models using best in AI/ML technology.

»    Leveraging your expertise in Generative AI, Computer Vision, Python, Machine Learning, and Data Science to develop cutting-edge solutions for our products.

»    Integrating NLP techniques, and utilizing LLM's in our products.

»    Training/fine tuning models with new/modified training dataset.

»    Selecting features, building and optimizing classifiers using machine learning techniques.

»    Conducting data analysis, curation, preprocessing, modelling, and post-processing to drive data-driven decision-making.

»    Enhancing data collection procedures to include information that is relevant for building analytic systems

»    Working understanding of cloud platforms (AWS).

»    Collaborating with cross-functional teams to design and implement advanced AI models and algorithms.

»    Involving in R&D activities to explore the latest advancements in AI technologies, frameworks, and tools.

»    Documenting project requirements, methodologies, and outcomes for stakeholders.

Technical skills

Mandatory

»    Minimum of 5 years  of experience as Machine Learning Researcher or Data Scientist.

»    Master's degree or Ph.D. (preferable) in Computer Science, Data Science, or a related field.

»    Should have knowledge and experience in working with Deep Learning projects using CNN, Transformers, Encoder and decoder architectures.

»    Working experience with LLM's (Large Language Models) and their applications (For e.g., tuning embedding models, data curation, prompt engineering, LoRA, etc.).

»    Familiarity with LLM Agents and related frameworks.

»    Good programming skills in Python and experience with relevant libraries and frameworks (e.g., PyTorch, and TensorFlow).

»    Good applied statistics skills, such as distributions, statistical testing, regression, etc.

»    Excellent understanding of machine learning and computer vision based techniques and algorithms.

»    Strong problem-solving abilities and a proactive attitude towards learning and adopting new technologies.

»    Ability to work independently, manage multiple projects simultaneously, and collaborate effectively with diverse stakeholders.

Nice to have

»    Exposure to financial research domain

»    Experience with JIRA, Confluence

»    Understanding of scrum and Agile methodologies

»    Basic understanding of NoSQL databases, such as MongoDB, Cassandra

Experience with data visualization tools, such as Grafana, GGplot, etc.

Key Responsibilities: 

• Rewrite existing APIs in NodeJS. 
• Remodel the APIs into Micro services-based architecture. 
• Implement a caching layer wherever possible. 
• Optimize the API for high performance and scalability. 
• Write unit tests for API Testing.
• Automate the code testing and deployment process.

Skills Required: 

• At least 2.5 years of experience developing Backends using NodeJS — should be well versed with its asynchronous nature & event loop, and know its quirks and workarounds. 
• Excellent hands-on experience using MySQL or any other SQL Database. 
• Good knowledge of MongoDB or any other NoSQL Database. 
• Good knowledge of Redis, its data types, and their use cases. 
• Experience with graph-based databases like GraphQL and Neo4j. 
• Experience developing and deploying REST APIs. 
• Good knowledge of Unit Testing and available Test Frameworks. 
• Good understanding of advanced JS libraries and frameworks. 
• Experience with Web sockets, Service Workers, and Web Push Notifications. 
• Familiar with NodeJS profiling tools. 
• Proficient understanding of code versioning tools such as Git. 
• Good knowledge of creating and maintaining DevOps infrastructure on cloud platforms. 
• Should be a fast learner and a go-getter — without any fear of trying out new things Preferences. 
• Experience building a large scale social or location-base

Purpose

All kids have extraordinary talent & creativity, and our mission in the world is to

help nurture it. We truly believe that education needs to develop the whole being, and exploration of broad interests is key for originality. We are working hard to be the world's most loved extra-curricular platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of

our products, company culture, hiring & design language and practices for the future to come.

Team

We are a team that is maniacally customer obsessed & building products that

consumers love.The plumber in chief, Subramanya Sharma (subba), was recently CPO & CMO @ Cleartrip helping build one of the most loved consumer companies in the region.

He was also instrumental in taking Cleartrip global 8 countries) & create global

high quality products in an increasingly flat world.We want to recreate the magic and build the same customer obsession & product culture here.

Requirements:
*2-4 years of experience

*Ability to do stress testing + has knowledge of IT security (rate limiting, DDOS attacks etc)

*Proven Manual testing experience is a must.
*Good knowledge of Node.js and it's test platforms

*Automation exp will be a plus

* Should have experience in scripting (shell or python).

*Selenium experience and experience in managing CI/CD for code deployments is a plus
*Experience working with tools for version control (Git)
*Analytical and logical thinking with natural curiosity
*Excellent written and verbal communication skills

*Shows creativity and initiative to improve product test coverage and effectiveness

* Test current products and identifying deficiencies

* Suggest solutions to identified product problems 

* Investigate product quality in order to make improvements to achieve better customer satisfaction.

Roles and Responsibilities

• Must be self-driven and motivated
• Proficient in writing quality, efficient and performant code for iOS app, using Swift
• Follow right architecture and design patterns
• Aware of the agile working environment
• Document design/technical guidelines and spread knowledge across teams
• Responsible for self/peer code reviews
• Viable suggestions with clear understanding of iOS fundamentals 

Requirements :
(Must have skills) 

• Swift (1+ years)
• iOS Fundamentals
• MVVM/VIPER (1+ year)
• SOLID principles
• Third party integrations likes google map, firebase, Analytics
• Know about push notification & deep linking

(Good to have Skills) 

• RxSwift
• SwiftUI
• Swiftgen or any other dependency injection framework
• GCD/OperationQueue
• Core Data
• Performance Optimization (Launch time, App Size, Network)
• XCTest or any other UT framework
• Solved a core level problem (at least 1)
• Have built your own library
• Any apps that have been submitted to app store

What you need to have: